FleishmanHillard Study Finds Global Business Decision Makers Support Multilateral Cooperation on Critical Issues, with Corporations Playing an Important Role Posted on May 26, 2021May 26, 2021 by Amanda Granath More than Four in Five Executives Believe Multilateralism is Effective in Driving Outcomes that are Beneficial to Their Businesses and Solving Global Challenges ST. LOUIS, May 26, 2021 /PRNewswire/ — As the world continues to grapple with a myriad of issues, from the COVID-19 pandemic to international trade, global business executives overwhelmingly believe multilateral efforts are effective. According to a new survey of 713 business decision makers by FleishmanHillard TRUE Global Intelligence, 74% of leaders globally are confident in the role that corporations play in bolstering international cooperation, but fewer feel that corporations are an essential part of the new multilateralism in partnership with governments (58% confidence) and international organizations (57% confidence). The survey found a mix of optimism and realism from business leaders in seven major economies: Brazil, China, France, Germany, Italy, United Kingdom and United States. The majority of business decision makers (73%) are confident about economic recovery over the next 24 months, but nearly half (45%) expect geopolitical issues to disrupt business more over the next year than they have in the past 12 months. FleishmanHillard is the global communications partner for the Global Solutions Summit and is releasing the findings in conjunction with the event that runs May 27- 28. The event will examine the top economic, social, sustainability and technology issues facing the G20. UN Secretary-General António Guterres, World Health Organization Director-General Tedros Adhanom Ghebreyesus, and German Chancellor Angela Merkel are among speakers who will be joined by corporate and NGO leaders. “For business to invest and drive growth, a stable business environment is needed,” said Mette Grolleman, general manager of FleishmanHillard in Brussels. “Uncertainty leads to reduced investments and lower growth – regionally and globally. Businesses are facing issues that can only be addressed globally. While business leaders are confident in their own company’s abilities, the significance of political leadership and driving a stable business environment cannot be underestimated.” While business leaders are more confident in their own company’s ability to navigate global issues, the survey found that these leaders feel as strongly as ever about the role they play in international affairs. More than seven in 10 surveyed said corporations should work with and support governments to address global issues (73%). Overall, 65% said they believe the business community should take a leadership role. That sentiment was even higher in China (74%), the UK (71%) and Brazil (70%). At the same time, 71% said direct government intervention is needed on issues like climate change for corporations to thrive. Top IssuesThe research found the issues that business leaders feel are most important personally – such as human rights and public health – are not the same issues they feel need to be addressed to foster economic growth, which include infrastructure, energy, the environment and trade. Demonstrating the rising importance of Environmental, Social and Governance (ESG) issues for companies and their investors, more than one in three business leaders (36%) feel that ESG criteria currently has a great deal of impact on their business decision making, and most (89%) say that sustainability and the environment is an important issue. Half (52%) believe that each of these ESG pillars should impact their businesses’ go-to-market strategy and decision making today. Recovery and DisruptionsGlobal business leaders (73%) are most confident that the ongoing growth and recovery from COVID-19 will take 24 months, and they are equally confident in the ability of a multilateral system to support the recovery. Still, they expect COVID-19 to be the most disruptive issue for business over the next 12 months, followed by cybersecurity, supply chain, tax policy and trade disputes. Additionally, three out of four global leaders feel that misinformation is a barrier to corporate success. Looking forward, nearly half of leaders (45%) believe that disruptions from such issues will increase over the next 12 months. FleishmanHillard will release a full report on the findings of this study in June 2021. MethodologyTRUE Global Intelligence, the in-house research practice of FleishmanHillard, fielded an online survey in May 2021 among a total of 713 senior leaders of global companies responsible for making strategic decisions in the following markets: Brazil (n= 103), China (n= 103), France (n= 102), Germany (n= 100), Italy (n= 105), UK (n= 100) and U.S. (n=100). The margin of error is =/- 3.57%. About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE FleishmanHillard Inc.
DDB North America reinvigorates New York flagship office with new executive hires Posted on May 26, 2021May 26, 2021 by Amanda Granath Darla Price joins DDB New York as President Auro Trini Castelli joins DDB New York as Chief Strategy Officer NEW YORK, May 26, 2021 /PRNewswire/ — DDB North America today announced the addition of two new leaders at the helm of their New York office. Darla Price joins DDB New York as President and Auro Trini Castelli joins as Chief Strategy Officer. “Darla and Auro join DDB at such a pivotal time for the New York office,” says North America CEO Justin Thomas-Copeland. “These leaders have the pedigree to continue the work of marketers like Bill Bernbach and Phyllis Robinson where they had their start, in New York City. Darla is a deeply respected Executive leader who has helped build iconic global brands through award-winning creativity. Auro’s strategic expertise spans design thinking, technology and data to build business and brands through progressive creativity and purposeful experiences. Combined they will form an unstoppable force. These leaders will bring a fusion of progressive and connected thinking, creativity and world class making to grow our clients’ business. This will revolutionize the office. We’re so excited to have them.” Darla Price joins DDB New York with over two decades experience running iconic brands across technology, CPG, retail, beauty and B2B, both domestically and internationally. Most recently President of 215 McCann, Price has spent the last 7 years in executive roles at McCann New York. Price is a creative-first leader who brings growth and big brand experience to her role, in addition to her background as an Executive Coach and DE&I champion. Her approach to culture-driving creativity has resulted in award-winning success for tech giants like Microsoft. Price’s style is a fusion of ideas and a barrier breaking energy that drives growth for both the client and agency. “I was drawn to DDB because of what the agency is famous for – creativity,” says Price. “Creativity has the ability to unlock new consumer connections, deeper brand engagement, and bring forward unexpected solutions to drive growth for our clients. The new energy and capabilities at DDB New York will allow us to build what we see as the agency model of the future, while staying true to the high-caliber creative the business was founded on. I’m honored to be a part of such a great legacy.” Auro Trini Castelli joins DDB New York as Chief Strategy Officer and will report to Price on all strategic functions for the office’s clients, playing an instrumental role in fortifying DDB New York’s strategy, digital & design capabilities. He joins from agency Elephant where he oversaw strategic development for offices in the US and internationally. Trini Castelli brings over two decades of design and marketing experience in both Europe and North America to his role. He has worked for some of the world’s most iconic B2B and B2C brands including Apple, Beats by Dre, Goldman Sachs, HP, Morgan Stanley and OREO across a vast range of markets, categories and disciplines. Says Trini Castelli: “Teaming up with Darla, Justin and all the incredibly talented people at the agency will make DDB New York an unstoppable force in our industry. I am looking forward to constantly redefine what creativity means and demonstrate the value that it will bring to our clients, to their stakeholders, and to all of society.” Both leaders join DDB New York during a time of change, having recently left its iconic offices at 437 Madison Avenue for a building in New York’s Financial District. Both DDB New York and DDB Worldwide are headquartered at 195 Broadway. DDB Worldwide has also shifted its approach to business with an evolved brand positioning entitled ‘Unexpected Works.’ The positioning was presented to DDB’s global workforce with the agency’s first virtual conference and announced with an unexpected billboard. The agency’s history of tapping into the unexpected dates back to the iconic Volkswagen ‘Lemon’ campaign, an advertisement with a history firmly planted in New York. DDB North America brings both creativity, connection and growth to the forefront of its business approach with these two key hires in New York. “Auro and Darla are a force of nature and will inspire a new chapter in DDB New York’s legacy,” says Thomas-Copeland. “We are excited to have such creatively minded and connected leaders shake up our flagship office. It’s an exciting time to be at DDB.” ABOUT DDBDDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. ABOUT OMNICOMOmnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Media Contact: Xavier Totor, [email protected] SOURCE DDB North America
Philips selects Omnicom Group as global integrated creative, media and communications agency partner Posted on May 26, 2021May 26, 2021 by Amanda Granath Royal Philips (NYSE: PHG; AEX: PHIA), a global health technology leader, has selected Omnicom Group Inc. (NYSE: OMC), a leading global marketing and communications company, as its global integrated creative, media and communications agency partner, subject to final contractual agreement. Financial details of the multi-year partnership were not disclosed. “As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences,” said Lorraine Barber-Miller, Chief Marketing and E-Commerce Officer at Philips. “We continue to advance digital-first, always-on engagement and e-commerce strategies that enable us to meet our customers where and how they want to be engaged, bringing Philips’ brand purpose – improving people’s health and well-being through meaningful innovation – to life.” “We are delighted to be named the integrated agency partner for Philips and to help the company navigate the challenges and opportunities ahead,” said John Wren, Chairman and CEO of Omnicom Group. “During an intense pitch process, we were able to leverage the strength of our agencies in a model that connects creativity, culture and technology to help Philips build a category of one in the changing health technology industry. We are proud to be Philips’ partner in this important, new chapter of their history.” Subsequent to the final agreement, Philips will work with a team assembled from the best of Omnicom, led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications, alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). FleishmanHillard and Ketchum have had a successful 10-year relationship with Philips, and this marks the expansion of that relationship into the broader Omnicom Group. Philips’ leading portfolio in health technology includes diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as consumer health and home care products and solutions. The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
Omnicom Names Chris Foster CEO of Omnicom Public Relations Group Posted on May 24, 2021May 24, 2021 by Amanda Granath John Doolittle Continues as Chairman of the Omnicom Practice NEW YORK, May 24, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced the appointment of Chris Foster as CEO of Omnicom Public Relations Group (OPRG) effective June 28. Foster will oversee the public relations portfolio within Omnicom, focusing on talent, innovation and cross-agency collaboration to drive growth. Current interim CEO, John Doolittle, will become the Chairman of OPRG. “I am pleased to welcome Chris to Omnicom as CEO of OPRG,” said John Wren, Chairman and CEO of Omnicom Group. “With his passion for talent and proven ability to drive growth through innovation, I look forward to OPRG’s continued success under his leadership.” “Chris comes to us with significant, hands-on agency leadership experience. His fluency in integrated marketing communications and his data-centered approach will be a tremendous asset to our clients and our business,” said Doolittle. “I am excited to work with Chris as he leads OPRG into the future.” Foster has over two and a half decades of communications experience within agencies and consulting firms, leading global growth initiatives, counseling executive-level clients and driving business development. His work lives at the intersection of digital, analytics and reputation strategy, building campaigns that consistently drive business results for clients across the public and private sectors. “We’ve learned over the past year the incredible power of communications within an organization to effect real change in how customers, employees and stakeholders think and act,” said Foster. “I am excited to join OPRG as CEO, leading our agencies into a new era of data-driven communications, fueled by some of the most creative and innovative minds in the industry.” OPRG announced in January the launch of omniearnedID, a patent-pending insights to analytics platform. Based on audience ID’s, it provides behavior-based audience intelligence, more accurate customer journeys, cultural trend analysis and prediction, and the ability to map earned exposure to brand health and sales. Foster serves on the Board of Directors for The LAGRANT Foundation, The Institute for Public Relations, 4A’s, Public Relations Counsel (Vice Chairman) and the University of Virginia’s School of Continuing and Professional Studies. Foster is also a founding member of the Black Executive CMO Alliance (BECA) founded in April 2021. He was named to PR Week’s “U.S. Power List” in 2018 and has been a guest lecturer at Columbia University School of Continuing Studies, the University of Maryland and Western Kentucky University. In 2017, Foster published his first book, “Reputation Strategy and Analytics in a Hyper-Connected World”. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including global health strategy, marketing to women, public affairs and corporate social responsibility. It encompasses more than 6,300 public relations professionals who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.
The Integer Group® Launches Growth Sciences Practice Fueled By Proprietary Intelligence Platform Posted on May 24, 2021May 24, 2021 by Amanda Granath Appoints Dr. Eamon Boyle to Lead the Practice as SVP of Growth Sciences, Joining Integer from IBM DENVER, May 24, 2021 /PRNewswire/ — The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has announced the launch of its Growth Sciences practice, the data-driven underpinning that drives Integer’s creativity and innovation as “The Growth Company.” Growth Sciences is a new practice area powered by an unmatched combination of data, tech and talent coupled with a suite of deep analytics applications. Growth Sciences serves as the foundation of Integer’s offering and mission to deliver growth for clients through media, creative campaigns, social and research. The practice is fueled by a proprietary data engine, launched in partnership with Omnicom Commerce Group, that anticipates, predicts and shapes shopper behaviors and outcomes. Through this data engine, Integer will be able to deliver faster and more cost-effective insights, innovations and activations to solve modern and complex commerce and business challenges. “What sets Integer apart is that our Growth Sciences team will expertly merge data, tools, AI predictors and data-mining modules with our extensive commerce and retail expertise to significantly drive measured and proven growth,” said Ellen Cook, CEO of The Integer Group. “As we move into the next chapter of our agency’s evolution, we will fuse creativity with custom and holistic data, analytics and tech in new ways that will shape the future of the commerce and retail landscape.” Leading the practice area is Dr. Eamon Boyle, SVP of Growth Sciences, who joins Integer from IBM. Boyle is an analytics, data strategy and measurement professional with more than 15 years of experience in complex multi-disciplinary consulting and agency models. He holds a PhD in applied modeling from the University of Illinois. After serving as a university professor, he moved into marketing to lead analytics departments at JWT, the Martin Agency, Havas, Assembly Media and IBM. Boyle has extensive experience in data mining, insights, predictive modeling, forecasting, data visualization, and the connecting of structured and unstructured data. In 2018, Boyle worked with University of Technology Sydney in Australia to develop a first-of-its-kind Data Arena to visualize media and medical data in 3-D. His past client experience features top Fortune 500 brands including 20th Century Fox, WarnerMedia, Warner Bros, NBCU, Comcast, Ford, BMW, VW, Mercedes, Toyota, Kaiser Permanente, Pfizer, AT&T, Verizon, Walmart, Kohl’s, Microsoft, UPS, GEICO, Liberty Mutual, Allstate, American Express, Citi, Morgan Stanley, Discover Card and E*TRADE. Boyle will be reporting into Scott Hauman, who was recently promoted to Chief Innovation Officer, leading and advancing Integer’s IP, growth-building methodologies and tools, as well as championing Integer’s data-first creative strategies. Boyle’s team will also include Heidi Bailey, VP of Futures and AI, and Sean Narog, Director of Data & Analytics, along with Growth Sciences SMEs and talent across the globe. The past year has seen significant growth for The Integer Group’s global network, coupled with recent executive leadership shifts. Integer has secured new clients including Ferrero North America, Purell and Coty’s Covergirl; grown existing clients including AT&T, Duracell, J&J, Michelin and Red Robin; and elevated Ellen Cook to Global CEO and John Kiker to President of the Network’s headquarter agency in Denver. Under its new leadership, Integer has evolved its offering to partner with clients as The Growth Company, focusing on data-driven business outcomes and performance on behalf of clients. For more information about The Integer Group, visit the agency’s new website at www.integer.com. About The Integer Group® We are The Growth Company. The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real-time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation. Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, PepsiCo, Starbucks and more. www.integer.com About Omnicom Group Inc. Omnicom Group Inc. (NYSE: OMC) (www.omnicom group.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. SOURCE The Integer Group Related Links www.integer.com
FleishmanHillard Announces New Diversity, Equity and Inclusion Leaders Posted on May 19, 2021May 19, 2021 by Amanda Granath Agency Releases Progress Toward 2021 Diversity, Equity and Inclusion Goals ST. LOUIS, May 19, 2021 /PRNewswire/ — FleishmanHillard today announced five newly created roles and appointments in its Diversity, Equity and Inclusion (DE&I) office, along with its first-quarter DE&I progress. The new DE&I team will be responsible for accelerating the agency’s progress and widening the breadth of perspectives. The appointments join Leela Stake (she/her) and Adiya Mobley (she/her), co-leads of True MOSAIC, the agency’s DE&I client practice. They include: Rachel Coleman (she/her), DE&I director, FleishmanHillard in Chicago.Coleman is a former DE&I champion for the agency’s Chicago office who will manage several of FleishmanHillard’s transformation initiatives and share those learnings and best practices with DE&I counselors to adopt and apply for client counsel.John Soriano (he/him), DE&I director, FleishmanHillard in Los Angeles.Soriano has worked closely with DE&I champions across offices for the past several years and will now support the global scaling and development of a culture of DE&I in FleishmanHillard offices around the world. In this role, he’ll work closely with the agency’s DE&I champions to support, highlight and incubate new DE&I initiatives and experiences.Francesca Weems (she/her), DE&I director, FleishmanHillard in San Francisco.Weems leads the DE&I committee and fellowship program in the agency’s San Francisco office, along with shaping our clients’ executive visibility platforms. DE&I leadership runs through her and, as such, she will steer FleishmanHillard in shaping its global DE&I strategy, perspectives on key DE&I topics and thought leadership.Chavonne Jones (she/her), DE&I storytelling managing editor, FleishmanHillard in New York.Jones is a storyteller and media relations expert whose ability to craft the narrative and get attention on the stories that matter is unmatched. She will step into the role of managing editor for FHPerspectives, weaving a central strategy and looking for storytelling opportunities across the agency’s global network and DE&I work.Cheyenne Cameron-Pruitt (she/her), DE&I program manager, FleishmanHillard in Sacramento. Cameron-Pruitt is a DE&I champion for FleishmanHillard Sacramento, fellow mentor and an originator of Remix Your Algorithm, a program to help broaden individuals’ perspectives. She will serve as the storytelling project manager. “As FleishmanHillard moves DE&I to the center of our business, we’ve identified key roles within our organization to help ensure continued DE&I momentum and accountability,” said Adrianne C. Smith (she/her), chief diversity and inclusion officer, FleishmanHillard. “This group will help us stay focused on our ambition, support the advancement of the agency’s DE&I progress and help us better serve our clients.” In February FleishmanHillard announced an ambitious DE&I plan to put DE&I at the center of the agency and mobilize its community. To begin the plan’s activation during the first quarter of 2021, FleishmanHillard has: Hired diverse colleagues for 40% of open positions (as designated by “Race” in the United States EEO data)Developed a DE&I Taskforce, comprising 17 leaders representing all regions, that supports and guides its DE&I workIncorporated 110+ colleagues into True MOSAICCounseled 85+ clients on DE&I journeys through True MOSAICHosted six internal #LosetheWhisper sessions to share and learn about other perspectivesConducted Unconscious Bias and Inclusive Leadership training for 370 colleagues this yearContributed 24,400+ hours of pro bono service, the equivalent of more than $5.1 million in fees, to its communities through FH4Inclusion since its launch in 2016Earned recognition from the Human Rights Campaign as a 2020 Best Places to Work for LGBTQ Equality and was named one of the 2020+ Top Companies for Executive Women by Working Mother Media, representing the 12th consecutive time the agency has been selected to the “Top Companies for Executive Women” list, and the sixth consecutive time the agency has ranked in the Top 10 “We will continue to measure and assess the progress of our DE&I journey, staying true to our commitment to our people, business and communities to become the most inclusive agency in the world,” Smith said. “There is still a lot of work to be done, but as FleishmanHillard celebrates its 75th year, now is the moment to stand up and commit to the agency we’re going to be for the next 75.” About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE FleishmanHillard Inc.
Ketchum Promotes Agency Veteran Jamey Peters to Chief Client Operations Officer, North America Posted on May 17, 2021May 17, 2021 by Amanda Granath DALLAS, May 17, 2021 /PRNewswire/ — Jamey Peters, partner and managing director at leading global communications consultancy Ketchum, has been promoted to the new role of chief client operations officer for North America, effective immediately. Reporting to North America president Neera Chaudhary and working in partnership with global president of client experience Michael O’Brien, Peters will oversee client operations, the client experience and client excellence in the region. He will be tasked with elevating and optimizing the client experience, engaging the firm’s industry and specialty communications services, and operationalizing the agency’s proprietary consultancy framework to deliver consistently exceptional service and the high client satisfaction and long tenure Ketchum is known for in North America. “Jamey is one of our most respected and experienced client counselors, who is equally adept at onboarding new engagements as he is nurturing our longest-standing client relationships. He speaks their language, he understands their pain points, he pinpoints unforeseen opportunities, and he expertly builds and develops teams to deliver the outstanding client service Ketchum is known for,” said Chaudhary. “Jamey’s commitment to client excellence reflects the high standards we set for ourselves as a firm, and I’m thrilled he’ll be leading our focus on elevating the client experience across our largest region.” Peters joined Ketchum in 2004 as a VP of media relations and has since held a number of roles, including overseeing the firm’s operations in Dallas, Atlanta and Raleigh prior to the firm’s 2018 shift to a single P&L in North America. Since that time, Peters has served as a member of Ketchum’s senior leadership team in North America as managing director overseeing the firm’s Automotive, Energy & Manufacturing; Retail; Financial & Professional Services; and Travel, Hospitality & Leisure sectors – a role he will continue to hold as he assumes his new chief client operations officer responsibilities. “I am regularly inspired by the drive of Ketchum teams to deliver astute counsel, award-winning creative thinking and true partnerships, which help our clients achieve their business goals,” said Peters. “I look at this opportunity with a great deal of optimism as I work with fellow colleagues to develop new approaches to enhance and sustain Ketchum as the leading communications consultancy.” Prior to his nearly two decades with Ketchum, Peters worked in both corporate and not-for-profit settings. He spent seven years with energy giant Southern Company, first with Georgia Power, and later with Mirant. Peters covered Mirant’s media, financial, issues management and internal communications in the U.S. as well as Caribbean, European and Asian operations. He began his career at the American Red Cross after receiving a bachelor’s degree from Wake Forest University. About KetchumThe winner of 105 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE Ketchum
Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers Posted on May 17, 2021May 17, 2021 by Amanda Granath The partnership enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform for the world’s largest brands NEW YORK–(BUSINESS WIRE)–Annalect, the data and analytics division of Omnicom Group, Inc (NYSE: OMC) today announced an agreement with InfoSum, the privacy-preserving data collaboration technology, expanding Annalect’s global first-party data management capabilities. As a result, marketers can connect their own first-party data to a greater number of data sources and deliver richer, more actionable consumer insights, while protecting consumer privacy and data integrity of each party. Since 2017, Annalect has been a pioneer in adopting next generation privacy-first clean data technology, and the partnership with InfoSum further solidifies Omnicom’s commitment to consumer privacy and client data transparency and control. InfoSum capabilities will be integrated into Omni, Omnicom’s industry leading marketing orchestration and insights platform, enabling clients of Omnicom agencies to utilize InfoSum’s additional data collaboration approaches as an alternative to traditional data sharing and onboarding tools. “Adding an independent clean room provider to the Omni infrastructure will empower our clients to connect their first-party data with media and commerce platforms, as well as their broader supply-chain partners, while respecting consumer privacy,” say Annalect Global CEO Slavi Samardzija. “This will maximize the value of their data with the power of Omni applications.” “InfoSum is built on the principles of privacy, security, and trust between parties. This makes us an ideal partner for Annalect. Our integration with Omni means that sensitive customer data need not move between databases in order to be enriched and activated in an increasingly complex advertising ecosystem. This creates value for brands, media companies, and data partners,” says Brian Lesser, Chairman and CEO of InfoSum. A key aspect of the partnership is the ability for Omnicom clients to seamlessly use InfoSum technology within the Omni application suite, including a turn-key on-boarding process. “Independent clean rooms form the bedrock of any future-looking identity and data solution,” says Tim Petrycki, Annalect’s Global Head of Data Strategy. “This partnership with Infosum allows even deeper collaboration with Omni and our clients’ data.” ### About Annalect Annalect, the data and analytics division of global marketing company Omnicom Group Inc. (NYSE: OMC) helps many of the world’s most successful brands democratize data insights, and makes it easy to apply them to media and creative executions. At a time when future-proofing global marketing investment has never been more important, Annalect’s data experts and proprietary products provide end-to-end solutions that deliver the results marketers need and the flexibility they never thought possible. Annalect developed and manages the Omni marketing operating system underpinning all Omnicom agencies About InfoSum InfoSum unlocks data’s limitless potential. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without ever sharing data. Customers across financial services, content distribution, connected television, eCommerce, gaming, and entertainment all trust InfoSum to seamlessly and compliantly connect their customer data to other partners through privacy-safe, permissioned, data networks. There are many applications for InfoSum’s technology, including standard ‘data-onboarding’ to much more sophisticated use cases that allow for the creation of owned identity platforms, the development of new data and advertising products, and the formation of entirely new marketplaces. Visit www.infosum.com for more information. Contacts InfoSumBen CicchettiPhone: +447762 907135Email: [email protected]
DDB Worldwide announces Global Chief Marketing & Communications Officer Posted on May 14, 2021May 14, 2021 by Amanda Granath Donna Tobin to oversee Marketing & Communications for the global network. NEW YORK, May 14, 2021 /PRNewswire/ — DDB Worldwide has today announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. Tobin joins DDB to oversee all global and North America internal and external corporate communications. Tobin will report directly to DDB Worldwide CEO Marty O’Halloran on all matters of marketing communications, brand management, media relations, corporate social responsibility and internal and cultural communications. O’Halloran said: “We are thrilled to have Donna joining DDB to help shape our global narrative and connect our refreshed vision with the wider market. Her diversified background and unique understanding of both brand marketing and the advertising agency landscape will be invaluable to our organisation as we invest more in the DDB brand moving forward.” Tobin brings to her role a diverse set of skills and over 20 years of agency and brand experience in marketing and advertising. Tobin has worked within and led global agencies such as Arnold Worldwide, Grey and VaynerMedia and has extensive experience running global brands and leading marketing, communications, and product development across industries including food and beverage, fashion and toys at companies such as Ocean Spray, Hasbro and WPP’s Kantar. Most recently she was the EVP of Marketing, Communications, Events and Partnerships at the American Association of Advertising Agencies (4A’s) where she led the organization’s new vision, mission, marketing and communications strategies, and the re-imagination of the 4A’s virtual thought leadership events. Tobin’s expansive background in the marketing and communications landscape will inform her approach to this new role. “I am extremely excited to be joining DDB Worldwide during this time of cultural and creative transformation under Marty’s and Ari Weiss’ leadership. I’ve always admired DDB’s incredible creative legacy and am honored to be a part of the continuously innovative path forward with such amazing, super talented global teams,” said Tobin. Her appointment follows the addition of Lindsay Bennett to the global communications team, joining from DDB Australia where she led the Marketing and New Business function since 2019. ABOUT DDB WORLDWIDEDDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. ABOUT OMNICOMOmnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Contact: Donna Tobin, [email protected] SOURCE DDB Worldwide
DDB North America to spark growth in Chicago with first female CEO Posted on May 13, 2021May 13, 2021 by Amanda Granath Andrea Diquez is appointed DDB Chicago CEO NEW YORK, May 13, 2021 /PRNewswire/ — DDB North America today announced the addition of a new leader at the helm of their Chicago office. Andrea Diquez joins DDB Chicago as Chief Executive Officer. DDB looks to Diquez’s inspirational leadership to ignite growth for the region’s largest office. “Andrea is bringing an incredible set of skills and experience to DDB Chicago,” says North America CEO Justin Thomas-Copeland. “She is landing at DDB during an incredible time for our agency, but also at an amazing time in her career. She will become our first female CEO in Chicago, an office with a history of explosive growth and creativity. These are characteristics which Andrea innately brings through her leadership style and outlook. She combines creativity and connected thinking to deliver the unexpected to clients and spark growth.” Originally from Venezuela, Andrea has spent the majority of her over 25-year career in New York, most recently serving as CEO of Saatchi & Saatchi New York. Under her leadership the office experienced a period of significant transformation, growth and industry recognition that included numerous creative and effectiveness awards. Andrea brings to her role a people-first mindset and rich experience in capturing cultural moments and transforming business for her clients across multiple industries. This approach will drive the agency’s strategy across its global client roster. As DDB Chicago CEO, Diquez will report directly to Thomas-Copeland and oversee all aspects of the business for DDB’s largest North American office. “I’m thrilled to join the incredible team at DDB,” says Diquez. “DDB is famous for its creativity and I’m excited to infuse that creative spirit into every part of the business. I am drawn to DDB’s new ambition that combines creativity and connection to drive relevance, unlock audiences and ultimately grow our clients’ business in unexpected ways. I believe this will be a winning combination to continue the growth of DDB Chicago, too.” An Ad Age Woman to Watch and ADCOLOR Champion award recipient, Diquez understands that diversity is critical in growing business and bringing creativity to clients. Throughout her career, Diquez has effectively built highly diverse teams that deliver powerful creative solutions for complex business challenges. “Andrea will put DDB on a new trajectory,” says Thomas-Copeland. “We are honored to have such a progressive, creatively minded and inspiring leader join our ranks. We look forward to Andrea sparking growth for our clients, their brands and also for our business.” ABOUT DDBDDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leadingadvertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. ABOUT OMNICOMOmnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Media Contact:Xavier Totor[email protected] SOURCE DDB North America
Ketchum Chairman, Public Relations Industry Luminary Rob Flaherty Announces Retirement After 40-Year Career Posted on May 11, 2021May 11, 2021 by Amanda Granath NEW YORK, May 11, 2021 /PRNewswire/ — Rob Flaherty, chairman of leading global communications consultancy Ketchum, today announced a planned retirement after an esteemed 40-year career as an innovator and leader in the public relations industry and more than 32 years at Ketchum. His last day with the firm will be June 15. Since joining Ketchum in 1989, Flaherty climbed the ranks at the top-five global firm, having led its headquarters office in New York, managed its global corporate practice and many of its largest global client engagements before becoming president in 2008 and serving as CEO from 2012 to 2017. Flaherty has since served as chairman, counseling clients at the C-suite level and developing corporate positioning and narratives for some of the world’s leading corporate brands. During Flaherty’s 32-year tenure, the firm grew exponentially in size, having expanded globally to its current presence with offices and affiliates in more than 70 countries. In his combined 13 years serving as president, CEO and chairman, Ketchum won more awards for its client work than any other agency, including multiple Cannes Lions, SABRE Awards, PRWeek Awards and Silver Anvils, in addition to being named PRWeek‘s Best Agency of the Past 20 Years in 2019. “I’m incredibly proud to have helped lead this firm into its second century, and to then have witnessed the resiliency we’ve shown in navigating the most challenging crisis of our lifetime over the last year,” said Flaherty. “I leave knowing that this firm is in the best of hands with CEO Mike Doyle and his executive leadership team, and that their vision for the future will lead Ketchum, its people and its clients to continually grow and thrive.” Doyle added, “There is only one Rob Flaherty, and what a privilege it has been for our Ketchum colleagues and clients to stand behind and beside him all these years. He has been Ketchum’s conscience, and the character, authenticity, warmth and deep passion for the communications craft he has instilled in this firm will reverberate through our physical and virtual halls forever.” Committed to the development of the public relations discipline, Flaherty plans to continue serving as a board member for several industry organizations, including the Arthur W. Page Society’s Board of Trustees, the LAGRANT Foundation’s Board of Directors, and the College of Charleston’s Department of Communication Executive Advisory Council. “One of the things I love the most about the job of the professional communicator is using our skills to help people – doing good for business while also bettering society,” said Flaherty. “In retirement I look forward to giving back by continuing to serve organizations that advance our industry, while also donating my time and skills by crafting narratives and leading strategy sessions for nonprofit organizations that are making a real difference in our communities.” Renowned as one of the industry’s top thought leaders, Flaherty has spoken on key global stages, including Web Summit, the Cannes Lions International Festival of Creativity, PRAXIS India, and the World Economic Forum’s Annual Meeting in Davos, Switzerland. Flaherty previously served on the Institute for Public Relations’ executive committee, the board of the Economic Crime Institute, and on the agency management committee of the PR Council. He has served on the advisory board of directors for Room to Read and has co-chaired the Public Relations Society of America’s annual international conference. Flaherty’s innumerable contributions to the industry have been recognized with significant awards and honors, including multiple inclusions on PRWeek‘s Power List, being named PR Leader of the Year by the International Communications Consultancy Organisation (ICCO), and winning a lifetime achievement SABRE Award from PRovoke Media. Prior to Ketchum, Rob worked at Burson-Marsteller in New York. Prior to that, he was Director of Public Relations for the F.X. Matt Brewing Company in Utica, N.Y. He is a graduate of Utica College of Syracuse University and was the 2017 distinguished speaker for Utica College’s undergraduate commencement ceremony. About Ketchum The winner of 105 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE Ketchum
Omnicom Group Inc. Declares Dividend Posted on May 4, 2021May 4, 2021 by Amanda Granath NEW YORK, May 4, 2021 /PRNewswire/ — The Board of Directors of Omnicom Group Inc. (NYSE: OMC) declared a quarterly dividend of 70 cents per outstanding share of the corporation’s common stock. The dividend is payable on July 9, 2021 to Omnicom Group common shareholders of record at the close of business on June 11, 2021. About Omnicom Group Inc.Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.