Month: May 2022

Feller Named Partner at the Agency that Invented Language Strategy(R) 

NEW YORK, May 26, 2022 /PRNewswire/ — Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner. An award-winning writer and renowned storytelling strategist, Feller will serve as a global lead in counseling clients on how to use the power of language to drive real change in attitudes, behavior and outcomes. He will also help expand m+p’s corporate narrative offerings and thought leadership, given his rare background as a communications adviser and entrepreneur who has challenged U.S. presidents and thrived in the most demanding media environment in the world. 

“Ben brings a combination of skills and qualities we knew we wanted but never expected we would find. His extraordinary pedigree gives him an invaluable perspective when counseling C-suite executives,” said Michael Maslansky, CEO of maslansky + partners. “He is a gifted writer who thinks like a language strategist and deeply understands the work we do for clients. And he is clearly committed to being part of a team that is focused on developing our people.” 

Feller spent the first 20 years of his career as a reporter, becoming one of the most respected journalists in America. He served as the Chief White House Correspondent for The Associated Press, leading presidential coverage for the world’s largest news organization. Feller spent more than six years covering President Barack Obama and President George W. Bush, reporting on all facets of their domestic, foreign and political agendas. He then pivoted to business and joined the Omnicom global strategy firm Mercury, where he worked for nearly nine years and rose to partner, serving as a trusted strategic counselor for leaders in business, academia, and philanthropy.

“I’m honored to join the firm that sets the standard in what I love to do most: crafting winning language as the foundation for accomplishing truly big things,” Feller said. “maslansky + partners initially appealed to me as a place that merges strategic thinking with an extraordinarily thoughtful and rigorous approach to developing client narratives. The journalist in me then got invigorated by the idea of working with colleagues of different disciplines – data, behavioral science, marketing and linguistics – to come up with creative solutions for clients. And I knew I found the right fit when I realized m+p is a fun place that puts a premium on helping its people and ensuring the quality of everything attached to its name.”

Feller added: “I can’t wait to learn from the team and help contribute to its success.”

Feller is a messaging expert with a distinctive ability to help companies solve complex problems by asking the right questions and distilling their stories with clarity and conviction. Feller is also a moderator, public speaker and author who just released his first book. Big Problems, Little Problems is a children’s book about how a father and son solve life’s frustrations together.

Feller’s arrival reflects the strong growth at maslansky + partners over the past decade. m+p’s distinct approach to language strategy has continued to evolve to address a broad range of client business challenges. Increasingly, C-level executives and their teams are turning to maslansky + partners to create compelling corporate narratives that stand out in a crowded marketplace and resonate in a deeply polarized and hyper-political environment. The firm’s corporate narrative practice – encompassing work in reputation strategy, purpose, values, DEI, and internal communication – is among the fastest growing areas of the business. Feller’s background as a journalist and his understanding of the intersection of business, politics, and media will help him make an immediate impact on m+p’s ability to serve clients in this critical area. 

Feller starts on June 6. He will be based in New York City. 

About maslansky + partners

maslansky + partners is a language strategy firm widely recognized as a leader in communication, research, and messaging. The firm’s approach is based on a simple idea: it’s not what you say, it’s what they hear®. Using a research- and data-driven approach, maslansky + partners helps clients find the right language to simplify the complex, build credibility amidst controversy, stand out from the crowd, and always speak in the language of their audience. m+p’s clients include one-third of the Fortune 100 across the pharmaceuticals, finance, technology, energy and consumer sectors. For more information on maslansky + partners, a part of Omnicom Public Relations Group, visit www.maslansky.com.

About Omnicom Public Relations Group 

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).  

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. 

SOURCE maslansky + partners

NEW YORK, May 19, 2022 /PRNewswire/ — Leading communications consultancy Ketchum today announced the elevation of three senior leaders to expanded global leadership roles: Jo-ann Robertson, CEO, UK, adds the role of president, global markets to her responsibilities; Kelly Sauter, previously senior vice president and director of business development, assumes the role of executive vice present and managing director, global growth; and Michael O’Brien, previously president of client experience, assumes the role of chief strategy officer. All appointments are effective immediately.

“These appointments serve to reinforce our global growth and connectivity, our exceptional client experience offering and our commitment to creating new opportunities for the very talented colleagues in our network,” said Mike Doyle, Ketchum president and CEO. “Each of these leaders has contributed tremendously to Ketchum’s growth, but equally important is how they have mentored, recruited and developed their teams, creating opportunities across the agency for exceptional talent to thrive.”

Robertson, who joined Ketchum in 2011, will add responsibilities for business performance and employee communities across Europe, Brazil and Canada. She will serve as executive sponsor of the firm’s global influencer strategy, a key growth area for the firm, and will continue to serve as executive sponsor for Ketchum’s global diversity, equity and inclusion strategy. 

“To be part of this agency during a time of transformation and growth is a great honor,” said Robertson. “Together, we are more focused than ever on ensuring that Ketchum is the global powerhouse of choice for the world’s most amazing brands and delivering work that matters to our people, our clients and society. This has been underpinned by a people-first approach that has supported and empowered our talented colleagues to grow and deliver outstanding work.”

In the role of global head of growth, Sauter will partner closely with key market leaders to drive worldwide growth across the agency. Sauter has led the U.S. growth team for four years and is a 17-year Ketchum veteran. She will work closely with Heather Blundell, Ketchum’s recently-appointed chief growth officer for Europe.

Sauter commented, “As excited as I am to take on this global role, I’m even more excited about the opportunity this creates for my team, allowing us to provide existing and prospective client partners with the very best of Ketchum at every moment of our relationship.”

O’Brien will focus on the firm’s immediate and long-term global business strategies in his role as chief strategy officer. He will continue to lead client experience globally in addition to his role as engaged counselor to many Ketchum leaders and client teams. O’Brien began his agency career at Ketchum, left for a short while, and is one of many “Ketchum boomerangs,” having returned in 2011.

“Ketchum is going from strength to strength,” said O’Brien. “As we plan our future, we have an opportunity to define the communications industry for the next decade.”

About Ketchum
The winner of 131 Cannes Lions, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Ketchum

Supply Chain IQ Score leverages shelf-level SKU data powered by Crisp to deliver better business outcomes in an unpredictable economy

NEW YORK, May 18, 2022 /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) has launched the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform.

As affirmed in last month’s White House economic report, the supply chain crisis that erupted during the Covid crisis is not fading away as the pandemic subsides. With inventory challenges becoming the new normal, marketers need the ability to quickly adjust their media spend to product availability without negatively impacting performance.

Powered by Crisp, which pipes normalized data from more than 80 % of the top U.S. retailers and distributors including Target, Amazon, UNFI and CVS into the Omni open marketing orchestration platform that supports all Omnicom agencies, OMG’s Supply Chain IQ Score gives media planners day-to-day visibility into SKU inventory data at the physical store, digital shelf, and inventory-in-transit levels, enabling media investment to be shifted away from low inventory products in real time.

Historically, that shift would have been where the response ended – usually after a significant amount of budget had already been expended sending consumers to empty shelves before inventory reporting caught up with the ad spend. However, using the Supply Chain IQ Score, as soon as an inventory issue is revealed planners can leverage two years of sell-through and distribution data from Crisp to quickly find an SKU in the brand portfolio that has high repeat purchase behavior, healthy inventory, and strong market basket correlation to the low inventory item. Working within Omni, the team can determine how much spend needs to be redeployed to the alternate SKU to meet performance targets, and execute the new buy.

“The Supply Chain IQ Score gives brands the power to quickly, strategically and effectively move media investment at the speed of sales,” says Marc Rossen, SVP Investment and Activation Analytics for OMG North America. “It flips the historic response to supply chain disruption from ‘pull the spend back ‘to ‘push the spend toward” – increasing media ROI and helping our clients meet performance goals despite supply constraints.”

Adds Crisp founder and CEO Are Traashdahl, “You can have the best insights, the most engaging content, and a big media budget – but at the end of the day, you can’t sell what’s not on the shelf. Leveraging the combined force of Crisp’s data-delivery technology and Omni’s marketing orchestration capabilities, the Supply Chain IQ Score enables unprecedented alignment of product inventory and media investment, assuring that marketing dollars are sending consumers to what IS on the shelf.” 

According to OMG Managing Director, Commerce, John Schorr, the Supply Chain IQ Score will also be deployed in a variety of use cases beyond managing for low inventory, including geotargeting ad delivery according to actual on-shelf inventory; measuring sales-lift in real-time; local store campaigns; supporting new-product launches; and aligning promotion to product freshness windows to reduce spoilage and waste.

Summing the long-term impact, Schorr says, “The Supply Chain IQ exemplifies a future where media will be a true catalyst for consumer demand, influencing e-sales operations and supply chain distribution as we connect product availability to marketing resulting in a better consumer experience.”

The Supply Chain IQ Score is the latest in a suite of first-to-market Commerce products from Omnicom, including the first private marketplace for point-of-purchase digital screens and an enterprise-wide strategic global partnership with Firework, the world’s largest livestream commerce and shoppable video platform provider, delivering shoppable livestreaming video directly to brand websites. Earlier this year Omnicom named Frank Kochenash as its first CEO, eCommerce, charged with orchestrating expertise from across the network to unlock growth in the rapidly expanding Commerce space for Omnicom clients.

ABOUT OMNICOM MEDIA GROUP
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD; performance marketing agencies Resolution and Jump 450; Optimum Sports Media and Marketing; and the Annalect data and analytics division that develops and manages the Omni marketing orchestration platform underpinning all Omnicom agencies.

ABOUT CRISP
Crisp leverages the power of the cloud to connect and normalize disparate data sources to provide real-time insights and trends. CPG suppliers, retailers, and distributors use Crisp to manage supply more efficiently, reduce waste and skyrocket profitability. Learn more at www.gocrisp.com.

SOURCE Omnicom Media Group

DALLAS, May 17, 2022 /PRNewswire/ — Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, today announced the achievement of the Amazon Web Services DevOps Competency. The designation recognizes Credera’s long history of successfully accelerating our clients’ AWS infrastructure and application delivery leveraging DevOps tooling, processes, and best practices.

Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC). Credera houses Omnicom’s Amazon Center of Excellence, enriched by this DevOps Competency and recent Data & Analytics Competency and Well Architected Partner Program achievements.

“Credera’s DevOps approach drives our culture of delivery excellence,” said Mario DiMattia, Principal Architect.Tweet this

“Achieving the AWS DevOps Competency represents a significant achievement and validates Credera’s longstanding vision to integrate DevOps into the heart of every client solution,” said Peter Kiernan, Director and AWS DevOps leader in the UK. “To date, this has already unlocked operational process efficiencies and maximized the technical capabilities of our cloud-native deployments. We look forward to continuing to architect and implement high-quality, continuously delivered solutions with AWS services.”

“Credera’s DevOps approach drives our culture of delivery excellence. Our deep expertise delivering industry-leading AWS development, operations, and management tooling and processes consistently unlocks efficient delivery at enterprise scale,” said Mario DiMattia, Principal Architect in Credera’s U.S. Cloud practice. “Achieving the DevOps Competency reinforces that we are well-equipped to help our customers create sustainable cloud success.”

“At Credera, we believe that an effective DevOps approach must transcend technology and permeate every aspect of delivery,” said Mike Morain, Principal Architect and Platform Engineering leader in the US. “We are thrilled to announce we have earned the AWS DevOps Competency, which demonstrates our track record of helping clients adopt a DevOps mindset and implement tools and practices to enhance their business agility.”

Headquartered in Dallas, Texas, today Credera has a team of more than 3,000 talented consultants around the globe. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services. Credera is an AWS Advanced Consulting Partner.

ABOUT CREDERA
Credera (credera.com) is a global boutique consulting firm focused on strategy, innovation, data, and technology. As a part of Omnicom Precision Marketing Group, our over 3,000 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using a universal framework of connected people, processes and platforms, OPMG provides services that include digital experience design and development, technology strategy and implementation, data-driven product / service design, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and change / program-management services. At the core of delivering these services is Omni, an advanced technology platform that combines advanced AI tools for content intelligence and automation with a powerful cultural insights engine and massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.  Omnicom Precision Marketing is a part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Credera

SAN FRANCISCO, May 11, 2022 /PRNewswire/ — Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, today announced the launch of a new office in the San Francisco Bay Area to make an extraordinary impact with some of the most innovative companies in the world. Credera is part of Omnicom Precision Marketing Group, the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

“The launch of Credera’s San Francisco Bay Area office builds on the strategic client and firm growth that we’ve seen with other offices on the West Coast in Los Angeles and Seattle,” says Justin Bell, CEO and president of Credera. “This expansion helps Credera better serve our clients with a personalized, agile approach and with the global scale that Credera brings.”

“We believe the Credera culture of innovation, trust, and transparency will resonate with the diverse, entrepreneurial, and ultra-highly skilled talent pool in the Bay Area market,” says Ben Rhodes, Credera partner and lead for the San Francisco Bay Area office. “We look forward to scaling our growth engine through the hiring of local, executive-level leaders and deepening our relationships with key Omnicom agency partners, equipping us to deliver world-changing and results-driven services to our portfolio of West Coast clients.”

Credera is actively recruiting top technology, data, strategy and operations, and management consulting leaders with an emphasis on data science, data engineering, MarTech, customer strategy, and privacy professionals in the San Francisco Bay Area to help the most innovative companies continue to change the world. This Bay Area office is focused on Credera’s mission of making an extraordinary impact on clients, colleagues, and communities with a talented group of people who authentically support one another at work, at home, and in the community.

Headquartered in Dallas, Credera’s growing global team of talented consultants in the United States, the United Kingdom, India, Singapore, and Australia drive impact for companies around the world. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services.

ABOUT CREDERA
Credera (credera.com) is a global, boutique consulting firm focused on strategy, innovation, data and technology. As a part of Omnicom Precision Marketing Group, our approximately 3,000 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, AdTech / MarTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. OPMG is a division of Omnicom Group Inc. (NYSE: OMC).

SOURCE Omnicom Precision Marketing Group