Clemenger BBDO Buys Levo Digital

NEW YORK, Aug. 15, 2018/PRNewswire/ — Clemenger BBDO, part of Omnicom Group Inc. (NYSE: OMC), has purchased a majority stake in Levo Digital, a leading Australian marketing services and technology business.

Levo delivers transformation by empowering businesses with marketing technology and tools that connect consumers with the things they want and need, when and where they need them.  The company helps its clients innovate, expand and transform their organizations through the implementation and use of technology, with a specialization in designing and deploying marketing automation and ecommerce platforms.

Levo was founded in 2005 by Callum Hoogesteger and Craig Roberts, who will continue to lead the business. Levo will retain its brand within the Clemenger Group.

Clemenger Group Executive Chairman, Robert Morgan, said: “Levo will give us the underlying technology skills required to deliver personal, scalable and unmissable experiences. Levo already works with us on key clients and we see enormous growth opportunities post acquisition for Levo to work across the Clemenger BBDO Networks.”

Combined with Clemenger’s existing digital and data capabilities, Levo will enable the Group to have the most advanced business transformation capabilities in the market.

Levo is a leading specialist digital transformation and delivery consultancy with offices across Australia and New Zealand, along with an established global resource network providing round the clock capability and support. At the heart of enterprises large and small, we help organisations realise the potential of their technology assets by connecting people with the things they want and need, when and where they need them.

Combining intelligent user experience and design with a deep-rooted understanding of technology and business systems, our team of 60+ technologists working across verticals including experience and product design, ecommerce, CMS, CRM, mobile and custom application development empower organisations to better connect and communicate with their audiences.

Clemenger Group is Australasia’s largest marketing communications network, comprising over 30 individual companies across multiple disciplines – including Clemenger BBDO, Colenso BBDO, CHE Proximity, Traffik Experiential, Porter Novelli, Creative Activation Group, GRA Cosway, Hall & Partners, Quantum Research, Perceptive Research, Marketforce and 99 Enterprises. Clients include National Australia Bank, Carlton United Breweries, Spark Telecom, Telstra, Mazda, IAG, Pepsico and Mars.

It is majority owned by Omnicom Group through its BBDO Worldwide Network.

Omnicom Precision Marketing Strengthens its Management and IT Consulting Capabilities by Acquiring Credera

NEW YORK, August 2, 2018 – Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), announced today that it has acquired a majority stake in Credera. 

Credera is a full-service provider of management and technology consulting services. With a core focus on marTtech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth.

“Credera works directly with the C Suite to help companies transform their business for the digital age,” said Luke Taylor, Chief Executive Officer, Omnicom Precision Marketing Group.  “Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies. We welcome them to the Omnicom family.” 

Credera’s best-in-class talent has expertise in developing and implementing customer-centric technology platforms. Along with Omnicom Precision Marketing Group’s global presence, depth in creative, and leadership in data and analytics, the combination will create a compelling offering for Omnicom’s existing client base and prospects.

“Omnicom is an excellent strategic and cultural fit that gives us direct access to a much larger client base, suite of services and talent,” said Credera’s CEO and Chairman, Rob Borrego, who will continue at the helm of the management team and organization. “Credera and Omnicom Precision Marketing Group can take an idea all the way from its conception upstream, to its implementation downstream – from the white board, through development, to a consumer’s device. By joining forces, we can do this on a larger scale and accelerate our combined growth in management and marketing technology consulting.”

Credera was founded in 1999 and serves a wide range of clients from Fortune 500 companies to emerging industry leaders including Southwest Airlines, National Geographic, EmployBridge, NRG, HomeAdvisor among others. Headquartered in Dallas, they currently employ over 300 consulting professionals with offices in Denver and Houston. 

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With approximately 300 consulting professionals serving a national client base from offices in Dallas, Denver, and Houston, Credera drives digital transformation for clients ranging from Fortune 500 companies to emerging industry leaders. Credera provides expert, objective advice to help solve complex business and technology challenges, and leverages their deep capabilities in strategy, organization, process, analytics, user experience, and technology to help clients improve their business performance.   


Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, adTech / marTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.


Omnicom Group ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

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