Month: January 2022

Wu to apply cutting-edge technology and data science to drive industry adaptation of an analytics-first mindset

NEW YORK, Jan. 26, 2022 /PRNewswire/ — Today, Marina Maher Communications (MMC) announced the hire of Joshua Wu, PhD., as Senior Vice President, Performance Analytics. Joining MMC from Edelman Data & Intelligence, Wu will report to Chief Strategy Officer Amy Inzanti and is responsible for expanding the agency’s robust predictive and performance analytics capabilities. With a future-forward approach to help clients solve their biggest communications challenges, his extensive expertise will drive both MMC and the industry towards an analytics-first mindset in a rapidly evolving digital landscape.

MMC Bolsters Data and Performance Analytics Group with the Addition of Dr. Joshua WuTweet this

“At MMC, we believe that an analytics-first approach is critical for producing distinctive, data-driven insights that take into account the nuances of our clients’ businesses, the competitive environment, as well as opportunities and challenges. We’ve made considerable progress in establishing proprietary services that span the lifecycle of a program, most recently launching a forecasting tool that assists in predicting the performance of influencer campaigns prior to their launch,” Inzanti notes. “Josh’s arrival to the team will bolster our innovative approaches to assisting clients in predicting performance and evaluating data, thereby ushering in a new era of data and analytics at MMC and throughout the industry.”

Prior to his 6-year tenure at Edelman Data & Intelligence (DXI), Wu received his doctorate in political science and statistical methodologies from The Ohio State University, as well as a master’s from the University of Chicago. Throughout his career, Wu has expanded analytical capabilities to facilitate cohesive and standardized research processes and has introduced social science best practices to improve data storytelling and communication.

“In today’s world, developing breakthrough work requires an insights-driven approach that moves the needle for clients,” said Wu. “What attracted me to MMC is that the data and analytics team doesn’t only have a seat at the table; they play an integral and essential role in all facets of client engagement. MMC’s leadership is committed to combining state-of-the art analytics and best-in-class storytelling to craft effective brand strategies…and prove that they work. I’m excited to continue innovating behind their audience-centered approach, transforming data into actionable insights that lead to real-world impact.”

About Marina Maher Communications (MMC)
Marina Maher Communications is an integrated marketing and communications agency, encompassing MMC and RXMOSAIC. The firm was built by strategic innovators who leverage the power of influence to grow and protect brands. We are a collaborative group of creatives with a bias toward action and a passion for client service that fuels us forward. Our data and tech stack unlock deep audience understanding and is combined with our unique ability to leverage culture, thereby creating powerful communications solutions that drive business results. Digitally driven, we are ahead of the curve in defining the next generation of communications, making MMC one of the most recognized and sought-after communications agencies across consumer, corporate and healthcare.

To learn more, please visit: HelloMMC.com. MMC is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group 
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Marina Maher Communications

NEW YORK, Jan. 25, 2022 /PRNewswire/ — Leading global communications consultancy Ketchum today announced the addition of two major players to its high-performing Influencer Marketing team. Jenny Heinrich joins Ketchum as EVP, Influencer Marketing, and Heather Green has been appointed EVP, Influencer Marketing and Performance.

Heinrich joins the firm’s award-winning North America Influencer specialty, bringing 20+ years of experience in crafting talent-led brand reputation digital campaigns. Green joins Ketchum in an all-new influencer role that will focus on performance-first programs that take advantage of Ketchum’s proprietary analytics platform, omniearnedID™, which uniquely predicts and measures influencer campaign performance across the marketing funnel. 

“Influencer marketing is predicted to become a $15 billion industry this year, and it’s no surprise, given the power it holds in strategic brand storytelling and driving real business outcomes. As our own business continues to grow at the same rapid rate, so has our investment and expansion of capabilities in influencer marketing to meet clients’ holistic influencer needs,” said Neera Chaudhary, President, North America. “Both Jenny and Heather are proven leaders in this space and will deliver the leadership we need to keep up with the exponential pace of growth. We’re delighted to have them on our team at the start of this momentous year.”

Heinrich joins Ketchum from FINN Partners, where she developed and led the firm’s influencer practice as EVP and Senior Partner of Global Digital and Influencer. Previously, she established the influencer practice at Edelman, scaling it locally, regionally and globally. Heinrich also led the Midwest digital practice at MSLGroup, the social/digital practice at Weber Shandwick, and she oversaw social management for more than 25 brands at General Mills.

Prior to joining Ketchum, Green was Senior Partner and U.S. Influencer Marketing Lead for GroupM, where she developed an in-house team focused on comprehensive talent management and influencer campaign execution and led more than $100 million in paid social and content programs for leading global brands.

“Clients have distinct goals for their campaigns – some are more driven to make an impact in reputation while others are looking for sales lift. We recognize the need for both, and we’re investing in specialized skillsets to offer each solution to our clients,” said Rob Bernstein, Managing Director, Commercial Strategies. “We’re thrilled to add the industry-trusted expertise of both Jenny and Heather to service Omnicom’s clients’ expanding influencer needs.”

About Ketchum
The winner of 131 Cannes Lions and PRovoke’s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).

About Communications Consultancy Network
Communications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award-winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Ketchum

ST. LOUIS, Jan. 24, 2022 /PRNewswire/ — FleishmanHillard today announced that Kirsten Plonner joined the firm as global managing director of Financial and Professional Services. In this newly created role, she will support the accelerated growth of the firm’s practice in this important industry, working closely with regional leaders who have built relationships and teams serving the agency’s financial and professional services clients across the Americas, EMEA and Asia Pacific.

“Kirsten’s extensive experience in multiple segments of the financial services industry, combined with her work with media and as a strategist have equipped her with the skills needed to help our financial and professional services clients navigate the complexities of this moment,” said J.J. Carter, global COO and president Americas, FleishmanHillard. “We expect that leaders in every industry will continue to face new risks, volatile market conditions and changing business requirements inside and outside of their organizations. Certainly, these conditions will characterize the environment for the global financial services and professional services industries. Kirsten and our client leaders are poised to help clients communicate authentically and effectively, when they need to move quickly with confidence to respond to threats and capture opportunities.”

Previously with FleishmanHillard from 2006 to 2009, Plonner most recently served as president for FiComm Partners where she managed the overall health and profitability of the financial services communications firm, as well as provided strategic communications counsel to senior executives within the wealth management industry, including crisis/issues management and thought leadership. Before FiComm she was director of strategic media and communications for Fidelity Investments. Plonner is also an adjunct instructor and graduate advisor at Columbia University, a role she’ll continue.

“As the financial services industry continues its dynamic expansion into 2022, I’m excited to rejoin FleishmanHillard during this pivotal and transformational time,” said Plonner. “The evolution of this increasingly complex industry is a direct result of multiple factors, including digital transformation, redefined social responsibilities, regulatory complexity and unprecedented business opportunities. As a result, the need for smart, strategic communications to support growth and engagement initiatives is unparalleled. I look forward to working closely with FleishmanHillard’s dynamic leaders around the world to help financial and corporate teams harness the power of strategic communications for their businesses and their people.”

FleishmanHillard’s Financial and Professional Services practice provides marketing communications, reputation management, crisis and issues support, and research, measurement and analytics services, with depth in communications strategy, media relations, employee engagement and organizational transformation, social media, earned and paid creative campaigns, thought leadership and executive visibility, public affairs programs and more than a dozen other services. FleishmanHillard serves more than 500 financial services and professional services clients in the world’s major financial centers, including leaders in the industry’s major segments, ranging from banking, payments, insurance, investment management and real estate to services providers in accounting, tax and consulting, and other professional disciplines.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Large Consultancy of the Year 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). 

About Communications Consultancy Network
Communications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award-winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE FleishmanHillard Inc.

First-of-its-kind immersive digital and physical shopper experiences give a glimpse into the future of branded retail

DALLAS, Jan. 19, 2022 /PRNewswire/ –TracyLocke, leading commerce and communications agency, is partnering with the LEGO Group to activate the launch of its “Store of the Future” – a global retail concept rooted in a shopper journey of creativity and imagination.

With expertise in compelling commerce through creativity and brand experience, TracyLocke approached the global campaign with a hyper-local strategy, creating campaigns that appeal broadly to tourists while speaking endearingly to locals in both New York City and Barcelona.

“Our flagship store should always offer the most engaging and innovative experience for our visitors, inspiring creativity, building brand love and encouraging hands-on play,” said Stephane Knapp, Sr. Director of Regional Retail Marketing at the LEGO Group. “Since our first day working together, the TracyLocke team fit right in with creative ideas that bring the LEGO brand values to life through authentic, unique experiences in each market.”

TracyLocke’s involvement began with the new LEGO flagship store in New York City, focused on digital and social with a theme of “If you can build it here, you can build it anywhere.” The partnership peaked with the launch of the Barcelona store with a full omni-channel marketing campaign, complete with a never-been-done-before experiential event to drive earned attention, engagement and visits.

The Barcelona flagship store design was inspired by architect Antoni Gaudí, known for inventing the mosaic art style Trencadis – a process of breaking a porcelain object into smaller pieces to create mosaic artwork more effectively. TracyLocke took a page from Gaudí’s style and celebrated the Barcelona store opening by dropping a 265-pound, nine-foot diameter Trencadis plate made with more than 250,000 LEGO bricks. To bring the experience in store, guests could pick up the loose LEGO bricks and take them inside to complete their own mosaic tile creations in true Gaudí fashion.

“The Barcelona store concept cultivated from a connection between LEGO brand values and the cultural heritage of the city,” said Tina Manikas, TracyLocke President. “Our joint focus on creativity and the future of retail makes for a strong continued partnership. We look forward to additional flagship store launches and continued growth with the LEGO Group.”

TracyLocke began work with the LEGO Group in March 2021 and will continue supporting “Store of the Future” concepts localized to additional markets to pilot the future of branded retail. The agency is currently working on the next store opening in Chengdu, China, scheduled for February 2022.

About TracyLocke: 
TracyLocke is an award-winning global agency that leverages insightful creativity and design thinking to drive commerce. With offices in North America and around the world, its employees are a blend of talented individuals with unique strengths, experiences and backgrounds. TracyLocke is part of the Omnicom Commerce Group and partners with clients such as PepsiCo, SC Johnson, Diageo, Pizza Hut, Godiva, Samsung, and the Dollar General Literacy Foundation. For more information about TracyLocke, visit www.tracylocke.com. 

About Omnicom Commerce Group: 
Omnicom Commerce Group (OCG) is a global community of four award-winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses 2,500 people across 19 markets. For more information, visit www.omnicomcommercegroup.com. OCG is part Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company. 

NEW YORK, Jan. 12, 2022 /PRNewswire/ — Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) has named Guy Marks CEO of Omnicom Media Group EMEA.  In his new role, Marks, previously leader of OMD EMEA, will oversee strategy, operations and the development and adoption of transformative capabilities to support Omnicom Media Group (OMG) agencies – including OMD, PHD, Hearts & Science, and its Annalect data and analytics division – across EMEA. 

Marks succeeds Mike Cooper, who is appointed Vice-Chairman, Omnicom Group Europe, reporting to Omnicom President and COO Daryl Simm. 

Cooper’s new role follows 25 years as a founding executive of OMG where his leadership roles included CEO of PHD WW and CEO of both EMEA and APAC, where he led the original formation of OMD.  In his new role as Vice-Chairman Europe, he will support Omnicom’s international client strategy.  In addition, he will be actively involved in Omnicom University, Omnicom’s renowned Talent Development Program working with Karen Van Bergen, Dean of Omnicom University.    

In terms of Guy Mark’s new role, Omnicom Media Group global CEO Florian Adamski has defined OMG’s mission: to live in service of our markets by enabling transformational product and client service. For the OMG Regional leaders, that means creating and deploying product that equips our agencies to quickly identify, adapt and be responsive in real time to the challenges of a dramatically changing consumer marketplace.

This is a mission for which Marks, whose career began in the digital, mobile and AdTech worlds, is uniquely qualified.  Marks joined OMG in 2014 following Omnicom’s acquisition of a UX, design and tech consultancy service that he co-founded.  Named CEO of OMD EMEA in 2018, his entrepreneurial approach to reinvigorating OMD in the EMEA region propelled it to the top of the global new business leaderboards.  As he steps into his new role, Marks leaves OMD EMEA as the clear leader in the region by multiple measures, including EMEA’s best performing media network, as per RECMA.

“Guy has proven time and again that he knows how to build the teams, capabilities, tools and products that elevate the agency/client relationship from transactional to transformational,” says Adamski.  “Together with his fellow regional OMG CEOs across the globe – Scott Hagedorn in North America, Tony Harradine in APAC, and Julian Porras in LATAM – he will make Omnicom Media Group more agile in bringing best of breed skills, knowledge and technology to our agencies and clients.”

Commenting on his new role, Marks says, “My career to date – whether in the start-up space or as part of the world’s biggest media agency – can be summed up in one word: collaboration. Whether you’re 10 people around a kitchen table, or 10,000 people around the EMEA region, collaboration elevates our thinking and accelerates the pace of change.  As the CEO of Omnicom Media Group EMEA, my priority will be assuring our agencies have the talent, technology and behaviours required to drive collaboration, fuel innovation and deliver better outcomes for our clients.”

Marks, whose appointment is effective immediately, will be headquartered in London, reporting to Adamski.  His successor as leader of OMD EMEA is expected to be named in the coming weeks. 

About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full-service media agencies OMD, PHD and Hearts & Science as well as the Annalect data and analytics division that developed and manages Omni, the open architecture operating system underpinning all Omnicom agencies.

SOURCE OMD

Firm Further Bolsters Senior Health Bench with Appointment of Erin Davis to EVP, Government Health Growth and Strategy

NEW YORK, Jan. 11, 2022 /PRNewswire/ — Reflecting its reputation as a destination for top healthcare talent, leading communications consultancy Ketchum today announced the hires of Samantha Schwarz as Managing Director and Health Portfolio Leader to lead its North America health business. She joins the consultancy from Novartis, where she served as Senior Director, Corporate Communications, Novartis Gene Therapies.

Recognized as a Top Women in Healthcare by PR News, Schwarz brings 25 years of experience in health communications, including 15 years at Golin, where she last held the position of Chicago Healthcare Practice Lead. She will oversee the entire health sector for Ketchum, which services clients across all health industries including pharmaceuticals, biotech, medical device, consumer health, hospitals and health systems, payers and government health. Reporting into North America President Neera Chaudhary, Schwarz will drive the consultancy’s strategic direction in health, provide commercial and thought leadership, and lead its acquisition strategy.

“The critical role of health and healthcare in our society has never been more celebrated than it is right now, and the demand for continuous innovation, education and communication is increasing at an exponential rate. That’s why Ketchum is hyper-focused on health and investing in top talent whose expertise spans the full health ecosystem,” said Chaudhary.

She continued, “When it comes to pharma and biotech experience, Sam Schwarz’s list of impressive accolades is extensive, and having previously worked with her closely, I know that it is her real instinct for building teams and growing client relationships that will make her a tremendous asset for Ketchum.”

Schwarz most recently led global and U.S. product communications for the most widely used gene therapy globally, supporting one of Novartis’ most successful launches to date. In this role, she led announcements for regulatory approvals in global markets, multiple data milestones and clinical program updates, value and access communications, and developed a powerful patient storytelling engine to bring to life the impact of gene therapy on the spinal muscular atrophy community. In addition, she was a key leader on issues management and investor relations support and helped to establish a corporate social strategy and presence.

Previously, she led the Chicago Healthcare Practice at Golin, delivering strategic communications and tactical excellence for a diverse client portfolio, ranging from some of the world’s most recognized pharmaceutical and biotechnology companies to payers, health service organizations, hospital systems and health tech startups.

“Ketchum’s well-established consultancy model, combined with its diverse health portfolio and depth of talent, inspired my decision to return to the agency side. Additionally, the firm’s culture naturally lends itself to some of the most important corporate attributes during these times – continuity with flexibility, authenticity and a passion to make a difference,” said Schwarz. “I’m energized by the opportunity to apply learnings from my experience at Novartis, including partnering with multiple communications agencies, to help develop teams and strategic programming uniquely suited to meet the specific needs of Ketchum’s health clients. I’m looking forward to working closely with my team to establish and deliver on the consultancy’s strategic direction in health.”

Ketchum also appointed Erin Davis as EVP, Government Health Growth and Strategy, reporting into Michelle Baker, Chief of Staff, Health. She brings 18 years of experience of strategic planning, communication, organizational change management and information technology transformation projects for federal and commercial customers. Most recently, Davis was Senior Associate for Booz Allen Hamilton, where she worked for more than 11 years supporting federal government contracts focused on health.

Chaudhary said, “Ketchum’s healthcare portfolio has grown tremendously with the addition of new clients and with the ever-changing needs of our current clients in this sector, and this momentum isn’t slowing. We pride ourselves as a communications consultancy whose health capabilities span the full healthcare ecosystem and across other sectors where health increasingly is a business priority. With the addition of these world-class leaders, we’re adding tremendous expertise and value for our clients, and further cementing our reputation as the leading destination for health clients and top talent.”

These latest hires come on the heels of the launch of the firm’s health equity offering, HEq, late last year. In 2021, Ketchum made significant investments in health equity leaders, hiring Valarie Clark as SVP, Health Equity, focused on helping clients deliver healthcare to the individuals and communities that need it the most, and hiring Nicky Battle as EVP of Health Consumer Experience, leading inclusive design and ensuring accessible and impactful communications experience for health consumers.

About Ketchum
The winner of 131 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group 
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).  

About Communications Consultancy Network
Communications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award-winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Ketchum

DDB Chicago’s First Win Under Strengthened Leadership Team

NEW YORK, Jan. 10, 2022 /PRNewswire/ — DDB North America announced today that Orkin has selected DDB Chicago as its strategic business and creative agency of record, following a competitive review. The partnership with Orkin is the latest addition to the agency’s roster of iconic household name brands, which includes Molson Coors, McDonald’s, Mars, Jiffy Lube, and State Farm, among others.

This is the first win for DDB Chicago following an agency transformation and number of new hires under the leadership of CEO Andrea Diquez, including CCO Rodrigo Jatene, CSO Milo Chao and Head of Business Leadership Sandra Alfaro.

DDB Chicago CEO Andrea Diquez said, “I am so happy to be adding Orkin to the portfolio, and I couldn’t be prouder of the entire team. It has truly been a collaborative effort from the very beginning. Our foundation is in place, and we are well on our way to delivering on our goals as an agency, with some incredible clients.”

DDB Chicago’s remit is to deliver breakthrough creative and business solutions fuelled by data and deep insights, further solidifying Orkin as America’s first name in pest control and driving memorability for the brand.

Orkin Vice President of Marketing Cam Glover said, “Andrea and the team at DDB Chicago truly understood the Orkin brand and our goals. Their great thinking, creative ideas and collaborative nature stood out from the rest. I am looking forward to building upon our already strong relationship.”

ABOUT DDB WORLDWIDE    
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of over 10,000 employees across 149 offices in over 63 countries, with its flagship office in New York, NY.  

ABOUT OMNICOM 
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. 

CONTACT: Donna Tobin, Global Chief Marketing & Communications Officer; [email protected]

SOURCE DDB Chicago