Month: March 2024

Omnicom joined leaders and experts across the industry for Adobe Summit 2024, a 3-day event of inspiring keynotes, with more than 200 breakout sessions, and hands-on labs.

Omnicom’s Adobe center of excellence, Credera, is one of the select few agencies in the world to hold Adobe Global Platinum Solution Partner status in addition to achieving specializations across an unmatched number of Adobe Experience products.

Learn how Omnicom brought its foundation of creativity and innovation, deep specialization, and more to Adobe Summit, and view our key takeaways from the premier digital experience conference.

In case you missed it, watch Omnicom’s content from the summit on demand!

Watch: Maximize Creativity and Content at Scale

Dr. Ali Alkhafaji and Cleve Gibbon shared how Omnicom goes the distance with Adobe’s modern, scalable, and repeatable content supply chain. Our content supply chain empowers marketing teams at Omnicom to meet exploding content personalization requirements while ensuring that creativity stays front and center. The session was opened by Heather Freeland, Chief Brand Officer, Adobe, and closed with a demo of our Generative AI powered campaign.

Speakers:

• Heather Freeland, Chief Brand Officer, Adobe
• Cleve Gibbon, SVP of AI and Creative Technology, Omnicom
• Dr. Ali Alkhafaji, Chief Executive Officer, Credera Digital, Omnicom
• Loni Stark, VP, Experience Manager and Commerce, Adobe
• Emily Palmer, Principal Solutions Consultant, Adobe

---

Watch: Leveraging Generative AI to Produce Content at Scale

Alissa Hansen and Jay Proulx revealed Omnicom’s tested approach to managing content workflows, which is fueled by Generative AI to deliver even more powerful outcomes for our clients. Alissa and Jay explained how Generative AI helps Omnicom optimize hyper personalized marketing campaigns while unlocking new growth and ROI.

Speakers:

• Alissa Hansen, Chief Production Officer, Critical Mass
• Jay Proulx, Global Adobe Platform Lead, Credera

---

Watch: Rapid Content Scaling for ​Exceptional Marketing Experiences

Karen Ballenden and Ash King explained how Generative AI can help brands multiply their scaled content variations a thousand-fold—all while enabling engaging, brand-aligned experiences. Karen and Ash also touched upon the role of trust and ethics to ensure every one of the thousands of campaign elements resonates with authenticity and integrity.

Speakers:

• Karen Ballenden, Global Business Director, 180 Global
• Ash King, Director, Gen AI Consulting, Adobe

---

Watch: The Forefront of Innovation: AI-Powered Commerce

David Battrick and Olin Moran showed how our innovative Omnicom Commerce solution (DTC) uses Generative AI and the power of the Adobe ecosystem. These solutions are increasingly critical for accelerating digital commerce and going to market with best-in class experiences in every connected touchpoint.

Speakers:

• David Battrick, SVP, DTC Practice Lead, OMC Transact
• Olin Moran, Partner Commerce Lead, OPMG

Each year, South by Southwest® (SXSW®) serves as an essential destination for creatives across the globe to meet, learn, and share ideas.

What started as a music festival quickly evolved into a music and media conference, which then grew to encompass digital, tech, innovation, and more. Though SXSW has evolved significantly over the years, what hasn’t changed is the underlying thread of creativity.

This year, Omnicom returned to SXSW through the lens of ‘Expecting the Unexpected’ – because while machines are great at classifying and predicting, the creativity that underpins ‘the unexpected’ is a unique quality only humans have the power to bring to life.

To check out Omnicom’s presence at the Festival, visit our schedule and read on as Omnicom colleagues give their ‘Unexpected Takes’ from SXSW 2024.

T