November 2023 - Omnicom Group

NEW YORK, Nov. 27, 2023 – TA Digital, a global digital experience consultancy, announced today that it has earned its 9^th and 10^th specializations in the Adobe Experience Cloud by being only the second Adobe partner ever to specialize in Adobe Experience Platform (AEP) Real-Time Customer Data Platform (CDP) and the seventh to specialize in Adobe Workfront. These achievements give the company a large number of specializations across an unmatched number of Adobe products.

One of the select few agencies in the world to hold Adobe Global Platinum Solution Partner status, TA Digital (part of the global Credera network within Omnicom’s Precision Marketing Group) is Adobe’s most strategic and widely specialized partner.

“Earning these additional Adobe specializations will further TA Digital’s ability to offer the best of strategy, technology, marketing, and support to drive game-changing solutions for our clients,” said Paolo Yuvienco, Chief Technology Officer, Omnicom. “I want to congratulate TA Digital on this remarkable achievement, as this recognition sets it apart and solidifies its position as a trusted partner for businesses seeking world-class digital solutions.”

“In our relentless pursuit of enhancing user experiences, TA Digital is proud to emerge as the foremost specialized partner across the largest spectrum of Adobe tools,” said Dr. Ali Alkhafaji, Chief Executive Officer & President, TA Digital. “The true strength of the Adobe suite lies in the synergy of its components, and we are dedicated to unlocking its potential to empower our clients and elevate their users’ experiences.”

Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe partner ecosystem. Earning an Adobe specialization allows partners to help Adobe customers build better experiences and achieve higher returns through world-class solutions. Specializations also assure Adobe clients that these partners have certified technical proficiency and a proven track record of success.

The Global Platinum Solution Partner status is the highest partner status that can be achieved, distinguishing global partners with a specialized team of certified experts across four product groups in a minimum of two continents.

About TA Digital

TA Digital humanizes the digital world. Through insightful strategies and innovative technologies, the agency creates authentic experiences that empower organizations to solve challenges and transcend expectations. For more than 20 years, TA Digital has been devising new ways to set businesses up for success, working with them to optimize messaging across all channels, provide engaging, seamless experiences for their customers, and generate measurable ROI. A leader in next-generation technologies, including customer data platforms and digital experience platforms, TA Digital shares high-level, strategic partnerships with world-class digital experience platform companies, helping to shape the future of data and commerce.

About Omnicom Precision Marketing Group

Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data, and customer relationship management (CRM) capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product/service design, AdTech/MarTech strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, and digital experience design and development. At the core of these services is Omni, a marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second-, and third-party sources to deliver a single view of consumers and better intelligence and outcomes for our clients.

About Omnicom

Omnicom (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and branding, experiential, customer relationship marketing (CRM), public relations, healthcare marketing and other specialty communications services to over 5,000 clients in more than 70 countries.

NEW YORK, Nov. 14, 2023 /PRNewswire/ — Omnicom (NYSE: OMC) today announced a first-mover collaboration with Getty Images (NYSE: GETY), that will provide it early access to Generative AI by Getty Images. The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.

As part of their Alpha testing program, Omnicom integrated the tool into Omni, Omnicom’s open operating system. By combining the tool with Omni’s data, agency teams will be able to safely create on-brand content that helps marketers orchestrate better outcomes. They will also be able to bring the tool into client ecosystems and customize it with clients’ proprietary data to produce commercially safe images with the clients’ unique brand style and language.

“We are honored to be a part of Getty Image’s new Generative AI tool, one that will significantly help our people move from ideation to execution in a seamless manner,” said Omnicom’s EVP, Chief Technology Officer, Paolo Yuvienco. “Getty Images shares our commitment to the responsible use of AI, and that makes their new tool all the more enticing to us, especially given it is built with high quality authentic content. Providing our people and our clients a commercially safe option is a true game changer, and we’re eager to harness the tool’s capabilities alongside them.”

Generative AI by Getty Images launched in September 2023 and is developed on the state‑of‑the‑art Edify model architecture, which is part of NVIDIA Picasso, a foundry for generative AI models for visual design. The tool is trained solely from Getty Images’ content with uncapped indemnification for commercial use. With broad protection and usage rights, users can download and license any visual they generate, helping Omnicom teams move from ideas to outcomes faster.

“We are giving brands the freedom to explore Generative AI for internal ideation, alongside the confidence and trust to use content in commercial settings with the same protections as our world-class pre-shot libraries,” said Grant Farhall, Chief Product Officer at Getty Images. “We’re honored to have worked with Omnicom in our initial testing to refine in ways that meet the ongoing needs of marketers and advertisers.”

Both companies have taken a strong stance on responsible AI practices. Omnicom is part of the Coalition for Content Provenance and Authenticity (C2PA) that seeks to build and standardize a future framework of content verification and protects the authenticity of AI assets for creators, brands, and consumers. Additionally, Omnicom was the first advertising holding company to join Adobe’s Content Authenticity Initiative (CAI), which is focused on increasing trust and transparency in digital content. This initiative is responsible for the promotion of the C2PA standard.

Getty Images has also taken important steps to protect editorial integrity and public trust in media amidst the rise of AI tools and platforms by signing an open letter alongside several media companies and organizations that lays out proposed principles for regulatory and industry action, including transparency of training sets, clear identification of AI generated content, efforts to eliminate bias in generated content, and others. With the latest tool from Getty Images, users can be confident that the content that they generate is safe to use in commercial settings and will not include any trademarked brands, products, characters or identifiable people.

About Omnicom
Omnicom (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and branding, experiential, customer relationship marketing (CRM), public relations, healthcare marketing and other specialty communications services to over 5,000 clients in more than 70 countries.

About Getty Images
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 541,000 contributors and more than 310 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.