Omnicom Takes Top Honors at 2015 Spikes Asia Festival

BBDO and DDB finished in the Top Three Networks for 7th Consecutive Year and Colenso BBDO wins Agency of the Year 

NEW YORK and SINGAPORE, September 14, 2015 — At the annual Spikes Asia Festival of Creativity, Omnicom (NYSE: OMC) agencies continue to be the most creatively awarded in the industry. BBDO received the night’s top honor, Network of the Year, for the second consecutive year, with DDB placing third. The award comes on the heels of BBDO winning the Cannes Lions APAC Network of the Year. Colenso BBDO won Agency of the Year and DDB Group New Zealand placed third. OMD China was among the top three Media Agencies of the Year.

In total, over 40 Omnicom agencies in 12 countries contributed to nearly 150 Spike awards. More than any other holding company, Omnicom agencies won 4 Grand Prix awards in Design, Digital, Direct, and Promo and Activation, as well as 3 Creative Effectiveness awards.

Colenso BBDO’s “Reduce Speed Dial” innovative campaign for Volkswagen was a multiple award-winner taking the top prize in Digital and Direct. Whybin\TBWA won a Grand Prix and two Golds for their “It’s Your Call” campaign for 3AW. DDB Group New Zealand was among the top three agencies and won two Grand Prix awards, the highest honor, in Design, Promo and Activation.

“Omnicom once again had a great showing at Spikes and it’s especially gratifying to see our networks and agencies continue their winning streak in an incredibly competitive region,” said John Wren, President and CEO, Omnicom Group. “I am extremely proud of the recognition, the work that earned it, and the people that made it happen.”

About Spikes Asia
Building on 28 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organizers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

The Awards, judged by leading international and regional creatives, honor the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Innovation and Healthcare.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Twitter: @Omnicom | Instagram: @Omnicom 

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Joanne Trout, 212-415-3669, [email protected]

BBDO Canada Reorganizes

TORONTO, CANADA, SEPTEMBER 11, 2015 – BBDO announced today that it is restructuring its Canadian operation.  BBDO and Proximity will reorganize their capabilities, with BBDO absorbing all digital campaign work and Proximity focusing on its data-intensive CRM and specialist digital platform expertise.

“There was a time when a distinct digital capability was the norm.  This is no longer the case. All of our agencies are digital, whether BBDO or Proximity,” said Chris Thomas, CEO, BBDO the Americas and Chairman of Proximity.  “Under this new structure, Proximity will be able to focus single-mindedly on its well-known ability to deliver data-intensive assignments in the CRM and ECRM area and BBDO will be better suited to service all of our clients integrated needs.” 

Dom Caruso, President and CEO of BBDO Canada said, “Clients have been telling us they want one team to handle their business problems.  This integration of our digital campaign capabilities brings a simplified approach and forms a creative powerhouse to best deliver for our clients.”

Under the new structure, Adrian Capobianco will be leaving the agency. Rosie Gentile will lead the new CRM-focused Proximity maximizing her integrated data, digital insights and strategy skills.  Dom Caruso will continue to oversee the entire group.

“As we deliver a wide range of digital content to clients across disciplines, this meets a real client need for seamless integration across campaigns as well as enhanced specialization in data and CRM,” added Caruso.


BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won.  In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row.  In 2015, WARC ranked BBDO #1 in its WARC 100 rankings of the world’s top marketing companies for the second consecutive year. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications. 

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (, a leading global marketing and corporate communications company.