Month: June 2021

BBDO Worldwide Named Third Most Awarded Agency Network with 78 Lions: 5 Grand Prix, 12 Gold Lions, 23 Silver Lions and 38 Bronze Lions

NEW YORK, June 25, 2021 /PRNewswire/ — At the 2021 Cannes Lions International Festival of Creativity, London agency AMVBBDO was named global Agency of the Festival. The agency won a remarkable 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival’s top Lion, the Titanium Grand Prix for its “#Wombstories” campaign for Bodyform/Libresse. The campaign was also awarded Grand Prix in Health & Wellness, Film Craft and Film. The agency also won the Lions Health United Nations Foundation Grand Prix for Good for The Central Office of Public Interest’s (COPI) “addresspollution.org” campaign, and various Lions for campaigns from Bombay Sapphire and Macmillan Cancer Support.

“Being named Agency of the Festival is an incredible honor and doing so with some of our most brilliant work to date, across various clients, makes it even sweeter. Particularly with #Wombstories, we’ve been fortunate to have a fearless client in Essity who are attuned to the power of creativity and aren’t afraid to challenge the status quo. It’s been thrilling pushing the creative boundaries with them year-over-year,” said Alex Grieve, Chief Creative Officer, AMVBBDO. 

BBDO was the Third Most Awarded Network of the Festival with 15 agencies from around the world combining to win 78 Lions for nearly 30 clients, across 23 categories, ranging from Titanium to Creative Effectiveness, Glass: The Lion for Change, Brand Experience & Activation, Sustainable Development Goals, Social & Influencer, Mobile, Creative Data, Entertainment, Film, Print, Outdoor, Health, and more.  

“We believe creativity is an economic multiplier. We believe creativity is the number one driver of effectiveness. Therefore, winning the way we have at Cannes, the premiere festival of creativity, is meaningful. It’s especially rewarding to win across a depth and breadth of Lion categories,” said David Lubars, Chairman and Chief Creative Officer of BBDO Worldwide.

In addition to AMVBBDO, the Network’s list of Lion-winning agencies includes ALMAPBBDO, BBDO Belgium, BBDO Düsseldorf, BBDO New York, BBDO Toronto, CHE Proximity Sydney, Colenso BBDO, Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Clemenger BBDO Wellington, BBDO Guerrero, Energy BBDO Chicago, IMPACT BBDO Dubai and INSTINCT Moscow.

Last June, BBDO was named the first-ever Cannes Lions Agency Network of the Decade, a testament to the network’s sustained creative excellence.

ABOUT BBDO
BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

SOURCE BBDO

PHD Named Media Network of the Festival, OMD Scores Strong Second Place Finish as OMG Dominates Coveted Competitive Category

OMG Is Most Awarded Media Holding Company

NEW YORK, June 23, 2021 /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) dominated the Media Network of the Festival competition at the 2021 Cannes Festival of Media.  OMG agencies PHD and OMD earned first and second place respectively in the highly competitive category that honors the best performing media agency.   Traditionally known as Media Network of the Year, the name of the award was adjusted for the 2021 festival to reflect that this year’s judging encompassed two years of work following the cancellation of the 2020 festival due to Covid-19.

PHD Worldwide took the Media Agency of the Festival title, winning a total of two Gold Lions and three Bronze, while OMD secured its spot right behind its sister agency in the Media Network ranking with a Gold and two Silvers. In addition to dominating that coveted competitive category, OMG saw all three of it networks make a trip to the virtual awards stage, with Hearts & Science taking home a Silver and a Bronze.

With a total of 10 Media Lions won by its three agencies, OMG was the most awarded media agency holding company of the 2021 festival.

“This recognition validates OMG’s relentless focus on the fundamentals that are essential to great work – talent and technology,” says OMG CEO Daryl Simm.  “Powered by the Omni marketing operating system, every day we have the best minds in the business collaborating across channels, agencies and hemispheres to deliver data-driven, people-powered solutions that drive growth for our clients. This honor is due to – and belongs to – each and every one of them.”

About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD  ; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies

The campaign sought to close the disability employment gap by encouraging employers to rethink their perceptions toward people with disabilities

LONDON, June 21, 2021 /PRNewswire/ — TBWA\London has been awarded a Grand Prix in the Health and Wellness category at the Cannes Lions International Festival of Creativity for its #StealOurStaff campaign for BECO, a social enterprise that makes environmentally-friendly toiletries with an 80% visually impaired, disabled or disadvantaged workforce.

The campaign challenged other British businesses to steal its staff in order to raise awareness of the ‘Disability Employment Gap’. According to the World Economic Forum, people with disabilities are 50% less likely to have a job and while more than 90% of companies around the world prioritize diversity, less than 4% consider disability.

“‘Steal our Staff’ was an upside down recruitment campaign by a little soap brand that brought big corporations to task and disrupted employers’ outdated attitudes toward people with disabilities,” said Andy Jex, chief creative officer for TBWA\London. “Turning it from a thought into a thing was a long road and took a lot of heart and dedication. I’m delighted for the whole team, whose passion and personality shine through in all the work.”

The integrated campaign launched in late 2019 with a packaging takeover that incorporated staff CVs on the product labels. The packaging was supported by press executions comprising an open letter that challenged other employers to take a stand when it comes to hiring people with disabilities, as well as OOH executions that amplified the #StealOurStaff message.

In a twist on the traditional recruitment ad, the creative highlights BECO’s talent alongside an invitation for these employees to be headhunted by other businesses. The campaign drove a 96% uplift in sales year over year for BECO products and 40+ brands got in touch to hire talent featured in the campaign.

The campaign case study can be viewed in full here.

This is the second Health and Wellness Cannes Lions Grand Prix for the TBWA\ collective in recent years. In 2018 TBWA\India’s Blink to Speak won the Lions Health Grand Prix for Good, created for the Asha EK Hope Foundation.

About TBWA
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World’s Most Innovative Companies by Fast Company for the past three years, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

SOURCE TBWA\Worldwide

Brunsden Joins the Agency After a Career Reporting on EU Policy for the Financial Times and Bloomberg

BRUSSELS, June 15, 2021 /PRNewswire/ — Today, FleishmanHillard announced that Jim Brunsden will join its Brussels-EU office as a senior vice president, Financial Services, beginning 1^st July 2021.

Brunsden has worked as a journalist reporting on EU policy and politics for more than 15 years, most recently with the Financial Times and previously with Bloomberg News. His coverage included some of the most important debates and dossiers of the past decade such as the 2008 financial crash, the eurozone debt crisis and Brexit. 

John Saunders, president and CEO, FleishmanHillard, said:
“At FleishmanHillard we endeavour to look at the world around us with an analytical eye, to understand its developments and trends so we’re able to guide our clients through them in the most informed and compelling way. Talent and expertise are critical to achieving this, and I have always considered these as our prime riches. Jim Brunsden will bring a unique perspective to our clients, to our Brussels office and to the whole network around the globe, and it will be precious.”

Brunsden said:
“It is a real honour to join this great team. I have come across FleishmanHillard’s professionals often during my career as a journalist, and I know this is the best place to open this new exciting chapter in my career. It is a new perspective on policymaking that I am keen to explore, moving from my previous position of reporter, commenting on and analysing EU policymaking, to that of consultant. I am looking forward to new challenges and supporting our clients.”

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

Authenticity Research Across Five Markets and 300 Companies Shows the Need for Brands to Close the Gap Between What They Promise and How They Really Behave

ST. LOUIS, June 9, 2021 /PRNewswire/ — The FleishmanHillard 2021 Authenticity Gap study released today examines the actions brands need to take to catch up to consumers’ expectations.

The study shows that nearly two thirds of consumers (64%) believe that for a company to be more credible than its competitors it must talk about its behavior and impact on society and the environment, not just the customer benefits it offers. It also found that:

• Three-quarters (75%) of industries studied are failing to meet customer expectations on caring for the environment. This is particularly prominent in Germany (75% of companies fall short) and the UK (68% of companies fall short)
• Ninety-five percent of the industries studied aren’t meeting expectations when it comes to providing customers better value
• Across all industries, consumers expect companies to demonstrate a commitment to improve, but almost half (45%) are failing to deliver innovative solutions
• Data security and privacy are top of the list of things consumers care about and expect companies to act on, and less than half (45%) are willing to let companies collect their personal information to provide them with greater convenience and personalization

“With beliefs, views and facts increasingly polarized, organizations around the world need genuine insight into how to authentically communicate, based on who they are, and what the world expects of them,” said John Saunders, president and CEO, FleishmanHillard. “They need to be able to hear from people who are engaged in their sector, understand how they fare against the competition and know what really matters to their audiences.”

FleishmanHillard launched the Authenticity Gap study in 2012 to analyze the alignment between consumer expectations and experiences, interviewing informed consumers in five countries about their views on more than 200 companies in 20 industries. The data helps companies judge how authentic they are, where they’re falling short and how they’re stacking up against their industry competitors in terms of customer benefits, societal outcomes and management behaviors.

Key findings include:

Consumers are looking to leaders to take an authentic stand on key policies and issues like the environment and public health

• Two-thirds (65%) of informed consumers expect CEOs to speak up on issues that have a significant impact on society, even if it may not impact the business
• Three-in-four consumers (73%) believe CEOs must have an active voice on supporting and influencing environmental issues and policy change
• Sixty-five percent of consumers say CEOs should play a role influencing health policy

Companies are expected to be a part of the solution, not just discussion, when it comes to societal impact

• Though diversity and inclusion practices are becoming paramount for employees, nearly half of consumers (48%) in most markets feel companies can do more to make the workplace better
• More than a third (38%) of consumers expect companies to take a public stance on the income gap
• Over half (55%) of consumers think companies aren’t committed to doing the right thing, especially in Brazil (75%), China (56%) and the U.S. (54%)

Consumers don’t expect brands to act on everything they care about in all cases

• The top issues informed consumers care about include data security, data privacy, access to affordable, quality healthcare, access to affordable, quality education and violence against women
• The issues informed consumers expect companies to act on also include data security and data privacy, but then diverge to protecting the environment/climate change, minimum wage and income and wage gaps

FleishmanHillard has developed new strategies to help brands put authenticity into action. To learn more, download the Authenticity Gap Global Report, The Power of Authenticity.

The 2021 authenticity research was conducted by FleishmanHillard’s TRUE Global Intelligence, the agency’s in-house research practice. The survey included a total of 10,285 informed consumers in Brazil, China, Germany, UK and the U.S., 18 years of age and older. The ‘informed consumer’ is defined as individuals who are interested or involved with one of the 20 industries that were studied in the 2021 Authenticity Gap research. The survey was fielded online between March 2 and April 16, 2021.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

DDB Germany wins ADC Agency of the Year

NEW YORK, June 9, 2021 /PRNewswire/ — DDB Worldwide has been named Network of the Year at this year’s 100^th Anniversary of the ADC Award hosted by The One Club. The ADC Annual Awards is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of design and advertising. This year presents creatives from around the world with the once-a-century opportunity to be part of history by winning a coveted ADC Cube in the prestigious show’s 100th awards season.

DDB Germany has also been named ADC’s Agency of the Year. Their work for Reporters Without Borders, The Uncensored Library, was awarded the Best of Discipline in Experiential Design, the coveted Black Cube for Best of Show, and the Designism Award. The Designism Award is given to one entry that encourages positive societal and political change.

In total, DDB Worldwide has been awarded 21 Cubes, including 7 Golds. DDB Paris took home 14 Cubes for clients Ubisoft, Volkswagen, and Glenmorangie. Adam&eveDDB has been awarded a Bronze Cube for their John Lewis Give a Little Love campaign.

Ari Weiss, Chief Creative Officer, DDB Worldwide said: “Advertising has always been one part art one part science. I had a boss once that said a great piece of communication is 80% craft and 80% idea. He wasn’t great at math, but he was great at making his point. To see our craft celebrated like this by an organization like ADC really validates the journey we’re on as a network to love the craftsmanship as much as we love the idea.”

ABOUT THE ONE CLUB
The One Club for Creativity is a not-for-profit organization that celebrates and serves the global advertising and design industries, and when the pandemic began to affect the world earlier in the year, we jumped to make adjustments to help our community.

ABOUT THE ART DIRECTORS CLUB
The Art Directors Club, known as ADC, was the first global organization to celebrate and award leaders in creative communications. Founded in New York by Louis Pedlar on August 13, 1920, the club was established to ensure advertising was judged by the same stringent standards as fine art.

ABOUT DDB WORLDWIDE   
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD, ADC and numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.   

ABOUT OMNICOM   
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.   

CONTACT   
Donna Tobin   
Global Chief Marketing & Communications Officer, DDB Worldwide   
Email: [email protected]
Phone: 617-620-0359   

Related Links  
https://www.ddb.com   

SOURCE DDB Worldwide

DALLAS, June 8, 2021 /PRNewswire/ — Leading commerce and communications agency TracyLocke has announced the appointment of Tina Manikas as its new U.S. President effective immediately.

In this new role, Manikas will focus on driving agency growth through innovation, leveraging her over 20 years of multi-category experience to increase the agency’s capabilities and maximize its growing portfolio. In addition, Manikas will expand network connectivity within the broader OMC community as well as elevate business and brand development across North America.

“We’re excited to welcome Tina to the TracyLocke family,” said Michael Lovegrove, Chief Executive Officer of TracyLocke. “Tina not only embodies the core values and culture of our company but brings extensive industry knowledge working with truly innovative brands.”

Prior to joining TracyLocke, Manikas founded and led FCB/RED, an award-winning shopper, retail and commerce agency, where she oversaw efforts worldwide. Her leadership earned FCB/RED tremendous growth, the number one position in the Hub’s Top Twelve Shopper Marketing agencies list and 11 consecutive years of Effie awards for creative effectiveness. 

A believer in the power of creativity, Manikas was named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of the first female jury presidents.

Manikas will work closely with Lovegrove in the coming months as they partner to create a shared vision for the agency’s future.

About TracyLocke: 
TracyLocke is an award-winning global agency that leverages insightful creativity and design thinking to drive commerce. With offices in North America and around the world, its employees are a blend of talented individuals with unique strengths, experiences and backgrounds. TracyLocke is part of the Omnicom Commerce Group and partners with clients such as PepsiCo, SC Johnson, Diageo, Pizza Hut, Godiva, Samsung, and the Dollar General Literacy Foundation. For more information about TracyLocke, visit www.tracylocke.com.

About Omnicom Commerce Group:
Omnicom Commerce Group (OCG) is a global community of four award-winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses 2,500 people across 19 markets – for more information please visit www.omnicomcommercegroup.com. OCG is part Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company.

SOURCE TracyLocke

The study explores proximity and convenience-based retail in the post-COVID world

NEW YORK, June 2, 2021 /PRNewswire/ — Omnicom Commerce Group (OCG) today announced its foundational research study on proximity and convenience-based retail entitled: “The Future Of Now:  Convenience/Quick Stop Shopping In A Post-COVID World”.  The report provides valuable insights into convenience shopping, helping retailers and brands understand how convenience store shoppers are changing their behaviors, how they are doing economically, at work and at school, and what they perceive the future will look like. 

“As the US begins a slow return to a newly defined normal, there has never been a greater opportunity for brands or retailers to permanently reshape behavior,” said Bryan Gildenberg, SVP of Commerce at OCG. “Everyone’s routines have been disrupted and will be disrupted again as the world reopens, offering a massive growth opportunity for c-stores and the brands that sell through them to lock in new shopping trips and routines over the next 12 months. At the same time, unplanned delights will drive both sales growth and profitability gains for this channel as it, and the world, rebounds from the great disruption of 2020.”

Some of the most critical insights from the survey include:

• Economic Dislocation: During COVID (March 2021), over 40% of convenience store shoppers were on government assistance of some kind, up from 25% pre-COVID.  10% of these shoppers were unemployed in September of 2020, and that number slightly increased in March of 2021. 

Selling to shoppers in deep recovery mode requires a different strategy than the typical “pent-up demand” marketing narrative that dominates most conversations today. This shopper may be trying to resume normally after a time of deep economic struggle and may need affordable treats instead of splurges, value instead of premium experiences.

• Educational Uncertainty: In March of 2021, over half of all c-store shoppers with children did not anticipate their kids being back in school full-time in the fall, and that appears to be having a significant impact on this shopper’s ability to plan their own return to work/commuting.  

It will be essential for brands to stay hyper-focused and nimble regionally to understand how school is impacting shopper’s plans to return to work and how meal occasions/needs may shift dramatically as these families return to having kids in school full-time. 

• Travel Reduction: 15% of c-store shoppers stopped going to work during COVID, a massive reduction in trip frequency as 90% of US c-store shoppers typically drive for their commute. About half of the shoppers that stopped going to work anticipate resuming their normal commute, but almost 10% of pre-COVID c-store shoppers may permanently be driving less often. 

As a result, brands must reconsider campaign messaging for these shoppers who kept working out of home through the pandemic. A message of energy or refreshment might need to be positioned differently to shoppers who didn’t have a “work from home” during COVID.  

• Anticipated Rebound: By a near 2:1 margin, shoppers that anticipated changing their post-pandemic behavior in convenience stores anticipated visiting the stores more often. With half of all c-store shoppers already visiting the store once a week or more, this creates a dependency upon high frequency shoppers. Therefore, to be most effective, brands should focus on engaging and positively disrupting a deeply habitual shopping trip and ensure value is stronger for regular, not occasional, shoppers. 

• Impulse Driven: Half of all c-store purchasers buy something they weren’t planning to buy when they walk in the store, so even though interruption may be challenging, it is critical to the format’s success. Brands that know convenience know the importance of capitalizing on these unplanned purchases. Creating a balance between meaningful engagement/disruption and clutter is critical for the successful c-store operator going forward. Iconic and clear signage, compelling displays, sharp value communication and shopper paths that promote category visibility will be some of the keys to success. 

The Future of Now research was fielded in two stages to track shopper behavior throughout the pandemic, with the first research performed in September of 2020 and a follow-up survey executed in March 2021 to assess the employment situation, travel habits, children in school situation and meal planning of regular users of these formats, as well as critical insights into how these shoppers shop each format. OCG fielded this survey by partnering with Numerator (www.numerator.com). Numerator is a key strategic partner for OCG and a data source that uses its unique data collection mechanisms to derive unique insights into channels that are driven by unplanned purchase and immediate consumption – channels that are notoriously hard to track.

“So much of the conversation around retail and how it has changed during the pandemic has focused on eCommerce and home delivery,” observed Gildenberg. “And yet, we haven’t seen any work that looks at formats that are incredibly dependent on people in motion and exactly how shoppers thought their behavior in these channels had changed and will change as a result of dislocation to those core habits.”

Download the full report at www.omnicomcommercegroup.com or by visiting OCG’s LinkedIn page.

ABOUT THE FUTURE OF NOW RESEARCH

Numerator polled shoppers on our behalf who had made a verified purchase at a C-Store. The questions were administered via Numerator’s mobile phone apps to those panel members who shopped at a C-store between September 25, 2020 – October 5, 2020. A sample of N=1,050 respondents was generated, 50% of which were households with no children, 50% had at least one child in the house.  For our second wave of fieldwork between February 24, 2021-March 3, 2021, a reduced question set was administered to N=354 of the same respondents in Wave 1. Numerator can recontact specific panel members within a sample, providing tracking capability with the same individuals.

For OCG, Craig Elston from The Integer Group co-authored the final report.

ABOUT THE CONVENIENCE STORE CHANNEL

The US Convenience Store Channel is a $255 billion class of trade (National Association of Convenience Stores, April 2021) showing a slight increase in sales last year off of a dramatic reduction in shoppers but an increase in shopper baskets per trip, particularly in tobacco and alcohol categories. Unlike many countries where convenience retail is an urban phenomenon, the US c-store landscape is dominated by drive-up locations in less densely populated cities, suburbs and exurbs, and is a critical source of volume and profitable sales for brands in the beverage, snacks, alcohol and tobacco categories in particular. 

ABOUT OMNICOM COMMERCE GROUP

Omnicom Commerce Group (OCG) is an unrivalled community of commerce experts working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction.  OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retailing and shopping and at our core are four individual award-winning commerce agencies – Haygarth, The Integer Group, TPN and TracyLocke – employing over 2,500 people across 19 markets. 

ABOUT NUMERATOR

Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

SOURCE Omnicom Commerce Group