Month: March 2021

BERA Brand Equity and Purpose Scores Will Be Integrated into Omni Data Platform

NEW YORK–(BUSINESS WIRE)–BERA, the only predictive brand tech platform, today announced an agreement with Omnicom Media Group to incorporate BERA’s automated metrics and predictive analytics into Omnicom’s Omni marketing operating system.

“At a time when brand reputation and values are playing an increasingly important role in consumers’ purchase decisions, this insight can be the difference between reaching consumers and connecting with them.”Tweet this

BERA is the world’s largest brand equity relationship assessment platform, housing high quality brand-safe data in a SaaS environment. Incorporating its unique Brand Accelerator tool into Omni will enable Omnicom Media Group’s (OMG) teams to identify strengths and weaknesses of a brand’s purpose and brand equity by audience, geolocation, and time period. As a result, OMG agencies Hearts & Science, OMD and PHD will be able to help clients identify and activate audiences, as well as measure the impact of media plans, based on the relationships that consumers have with their brands, while also factoring in the Brand to Business™ impact – i.e., brand impact on sales and profitability.

Additionally, Omni users will also have access to BERA’s Data Portal, a proprietary data stream that will be used to evaluate the impact of brand on in-store and offline sales through evaluation of KPIs that can be used to measure price elasticity.

This agreement marks the first time that media agencies has been granted access to the BERA platform.

“Combining BERA’s visibility into brand relationships with the deep behavioral data from the Omni, we will be able to provide all our clients a holistic direction of media investment and strategies – one that will be able to factor in the role that ‘brand love’ has in driving business results,” says PHD Chief Analytics Officer Shaina Boone, who helped initiate discussions between the two organizations. “At a time when brand reputation and values are playing an increasingly important role in consumers’ purchase decisions, this insight can be the difference between reaching consumers and connecting with them.”

Ryan Barker, founder and chief executive officer of BERA, said, “This partnership validates the power of BERA’s predictive brand tech platform. And we can’t be more excited by the opportunity to help OMG deliver increased value to their clients with our unprecedented platform that combines leading-edge technology with always-on research, automatic analytics, and comprehensive visualization to help marketers and brand leaders diagnose, direct, and inspire their efforts.”

About BERA

BERA (Brand Equity Relationship Assessment) is the world’s first and only truly Predictive Brand Tech platform. BERA’s technology solves the number one issue in marketing and building brands: the inability to quantify and predict the impact of brand on current and long-term business value. BERA’s Brand to Business ™ SaaS solution takes the guessing-game out of brand-building so its customers can focus on the art of building loved brands and outsmarting their competition. Through an always-on syndicated survey of 4,000 of the most important brands in the world, covering over 200 sectors, BERA is the world’s largest on-going brand equity relationship SaaS platform in the market today.

For more information, visit www.bera.ai

About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies.

Media Contact: 
Joah Santos 
[email protected]

LONDON, March 15, 2021 /PRNewswire/ — Credera, a consulting, digital transformation and engineering company, today announced its London-based technology consultancy, DMW Group, will rebrand as Credera. The change will go into effect on March 15, 2021, with all DMW Group naming and branding changing to Credera. This comes after Credera acquired a majority stake in DMW Group in July 2020 to expand its consulting and digital transformation capabilities into Europe. The current management team of the UK division of DMW Group, led by CEO Chris Dean, will continue in its current roles.

“I am excited to continue on this journey with our UK counterparts,” said Justin Bell, President and CEO of Credera. “DMW and Credera have been working together successfully for some time now. By combining as a single global entity, we believe we can better serve our clients, expand our reach and extend the services we offer.”

“Justin and I have a shared vision to build a global boutique in which our clients will continue to feel the benefits of working with a small firm—such as trust, agility, independence and access to senior people—with the added advantages that come with global scale,” said Dean. “Our people-first, client-centric culture is key to both organisations, and that won’t change as we grow. I’m delighted to say we have found our cultural counterpart in Credera. Although our name and our brand are changing, our values, core services and commitment to excellence will remain at the heart of everything we do.”

Credera is part of Omnicom Precision Marketing Group, the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC). 

Credera’s global headquarters are in Dallas, TX, with UK headquarters located in London. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services. Its DMW Group has been recognised by Great Place to Work Institute as one of the best places to work in the UK for the past six consecutive years.

ABOUT CREDERA 
Credera is a consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our approximately 700 consultants across the globe partner with clients ranging from long-time market leaders to emerging companies from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with an immense dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities. Visit us at www.credera.com. 

ABOUT OMNICOM PRECISION MARKETING GROUP 
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, adTech / marTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.

ABOUT OMNICOM GROUP 
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE Omnicom Precision Marketing Group

NEW YORK, March 9, 2021 /PRNewswire/ — TBWA\Worldwide has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021, marking the third year in a row TBWA has been named one of the top 10 most innovative companies in the Advertising category. This year, TBWA earned the #3 spot and is the top-ranked global advertising agency network.

The list honors the businesses that have not only found a way to be resilient in the past year, but also turned those challenges into impact-making processes, while making the most profound impact on both industry and culture as a whole. This year’s MIC list features businesses across a range of industries from 29 countries. 

“We’re thrilled to be recognized as one of Fast Company‘s Most Innovative Companies for the third consecutive year,” said Troy Ruhanen, CEO, TBWA\Worldwide. “We are especially pleased to see that the editors recognized our continued focus on innovation and disruptive creativity. To our talented people around the world who continued to innovate during a very challenging year and to our clients whose partnership made innovative ideas a reality, thank you.” 

“In a year of unprecedented challenges, the companies on this list exhibit fearlessness, ingenuity and creativity in the face of crisis,” said Fast Company Deputy Editor David Lidsky, who oversaw the issue with Senior Editor Amy Farley. 

Fast Company‘s editors and writers sought out groundbreaking businesses across the globe and industries. They also judged nominations received through their application process. 

The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy. 

Fast Company’s Most Innovative Companies issue (March/April 2020) is now available online here, as well as in app form via iTunes and on newsstands beginning March 16, 2021. The hashtag is #FCMostInnovative.

About TBWA\Worldwide
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World’s Most Innovative Companies by Fast Company and to the AdAge A-List, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group.

About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.

SOURCE TBWA\Worldwide

NEW YORK, March 9, 2021 /PRNewswire/ — BBDO has been named to Fast Company‘s prestigious annual list of the World’s Most Innovative Companies for 2021, among the top 10 in the Advertising sector. The list honors the businesses that have not only found a way to be resilient in the past year, but also turned those challenges into impact-making processes. These companies did more than survive, they thrived— making an impact on their industries and culture as a whole. 

Fast Company’s editors and writers sought out the most groundbreaking businesses across the globe. They also judged nominations received through their application process.

“BBDO flawlessly executed the brand-influencer partnership between Charli D’Amelio and Dunkin’, with three pumps of caramel to boot. These things may look easy to outsiders, but they’re not, and BBDO nailed what so many others unfortunately flub,” said Fast Company Deputy Editor David Litsky, who oversaw the issue with Senior Editor Amy Farley.

The World’s Most Innovative Companies is Fast Company‘s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy. 

“In a year of unprecedented challenges, the companies on this list exhibit fearlessness, ingenuity, and creativity in the face of crisis,” Lidsky added.

BBDO’s year of innovative achievement included launching some of the very first socially relevant, remotely produced work, like Jack Daniels’ community-building “With Love, Jack,” and Pedigree’s “Dogs on Zoom,” which created opportunities to adopt a furry best friend in times of social distancing. The Network also churned out innovative thinking on new platforms like TikTok with the above-mentioned Dunkin’ “Charli” campaign and pro-bono effort “The Help Locker,” a TikTok channel created with Street Grace to clarify misinformation on teen sex trafficking by reaching young people where they are. And, in London, BBDO broke down barriers with Essity Libresse/Bodyform’s taboo-busting “#wombstories,” telling the raw, untold, and often unknown stories of women’s experiences with their wombs.

“We love being named to Fast Company’s Most Innovative Companies list for the fourth time in a row, because I believe the hardest thing to do—for anyone, in any field—is to ‘bring it’ every year. Excellence over time is difficult to achieve, especially during these challenging times. But creative excellence is what we do, and we’ll continue to help our clients solve problems in new and interesting ways, no matter how big or unexpected,” said BBDO Worldwide Chief Creative Officer, David Lubars.

To coincide with the issue launch, Fast Company will host its first-ever Most Innovative Companies Summit on March 9 and 10. This virtual, multiday summit will celebrate the Most Innovative Companies in business, provide an early look at major business trends, and offer the inspiration and practical insights on what it takes to innovate in 2021.  

Fast Company‘s Most Innovative Companies issue (March/April 2021) is now available online here, as well as in app form via iTunes and on newsstands beginning March 16, 2021. The hashtag is #FCMostInnovative. 

ABOUT BBDO
BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.

SOURCE BBDO

SAN FRANCISCO, March 9, 2021 /PRNewswire/ — Goodby Silverstein & Partners (GS&P) has been named to Fast Company‘s prestigious annual list of the World’s Most Innovative Companies for 2021. The publication ranked GS&P number one on its list of the most innovative companies in the advertising sector. 

The list honors the businesses that have not only found a way to be resilient in the past year, but also turned those challenges into impact-making processes. These companies did more than survive; they thrived—making an impact on their industries and culture as a whole. This year’s MIC list features 463 businesses from 29 countries.

“2020 was about penetrating culture on the biggest stages while unapologetically taking on the most controversial issues facing the world today,” said Margaret Johnson, CCO and partner at GS&P. “Innovation is at the heart of what we do as an agency, and we are incredibly proud to be recognized among Fast Company‘s list of innovative companies.”

In naming GS&P, Fast Company highlighted the company’s ability to creatively balance high-profile work. GS&P had four Super Bowl ads in 2020, for Doritos, Cheetos, Pepsi, and SodaStream, and an epic Xfinity holiday ad featuring Steve Carell, as well as culturally penetrating moments such as “Not a Gun” and “Vote for Them” for the Courageous Conversation Global Foundation. “Not a Gun” brought awareness to the fact that Black people are three times more likely than white people to be killed by police by swapping out harmless candy with guns in the hands of a Black person. And “Vote for Them” created election signs that replaced presidential candidates’ names with the names of victims of police brutality to remind people that beyond voting for a presidential candidate, citizens’ votes could change policies that save people’s lives. 

GS&P’s diversity of leadership, of which half of its partners and 73 percent of its department heads are women, as well as its business resilience and internal innovation were also key ingredients to its number-one spot on the list. In 2020, GS&P won 14 new pieces of business and maintained 100 percent of its clients, benefitting from its investment in increasingly sophisticated in-house offerings such as Brand Camp (a month-long strategic sprint), Elevel (in-house production) and GS&P Labs (the agency’s innovation and engineering offering). GS&P Labs created such hits as a partnership with the Sway dance app that was timed with the release of its Doritos Super Bowl ad, in which artificial intelligence empowered consumers to dance like Lil Nas X and Sam Elliott from the spot, and the “Respond2Racism”  First-Responder Twitter bot, which responds to hateful tweets against the Asian community with videos that educate perpetrators and uplift Asian frontline workers.

Fast Company‘s editors and writers sought out the most groundbreaking businesses across the globe and industries. They also judged nominations received through their application process.

The World’s Most Innovative Companies is Fast Company‘s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy. 

“In a year of unprecedented challenges, the companies on this list exhibit fearlessness, ingenuity, and creativity in the face of crisis,” said Fast Company Deputy Editor David Lidsky, who oversaw the issue with Senior Editor Amy Farley.

To coincide with the issue launch, Fast Company will host its first-ever Most Innovative Companies Summit on March 9and 10. This virtual, multiday summit will celebrate the Most Innovative Companies in business, provide an early look at major business trends, and offer the inspiration and practical insights on what it takes to innovate in 2021.  

Fast Company‘s Most Innovative Companies issue (March/April 2021) is now available online here, as well as in app form via iTunes and on newsstands beginning March 16, 2021. The hashtag is #FCMostInnovative. 

ABOUT GOODBY SILVERSTEIN & PARTNERS
Goodby Silverstein & Partners (GS&P) is an internationally awarded creative company whose mission, “Mass Intimacy,” is to create experiences that reach millions and even billions but seem to speak to all of us individually. Named Campaign‘s 2020 Agency of the Year, GS&P has created commercials and digital experiences for BMW, HP, Pepsi, Sam Adams, Truly, Frito-Lay, Comcast, E*TRADE, the New Yorker magazine, Adobe, and “got milk?” They are also well-known for artistic installations, such as the Dalí Museum’s Dalí Lives, which brought artist Salvador Dalí back to life via deepfake technology; the Cheetos Vision app, which debuted at SXSW and used augmented reality to turn your world into Cheetos; and Lessons in Herstory, an app that harnesses artificial intelligence to add women to school history books. 

ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company, along with our sister publication Inc., is published by Mansueto Ventures LLC and can be found online at www.fastcompany.com.

SOURCE Goodby Silverstein & Partners