February 2021 - Omnicom Group

Omnicom Group Reports Fourth Quarter and Full Year 2020 Results

Posted on February 18, 2021March 24, 2021 by Katie Beaule

NEW YORK, Feb. 18, 2021 — Omnicom Group Inc. (NYSE: OMC) today announced net income – Omnicom Group Inc. for the fourth quarter of 2020 of $398.1 million compared to net income – Omnicom Group Inc. of $415.0 million in the fourth quarter of 2019. Diluted net income per share for the fourth quarter of 2020 was $1.84 per share compared to diluted net income per share of $1.89 for the fourth quarter of 2019.

Net income – Omnicom Group Inc. in the fourth quarter of 2020 includes a net aggregate after-tax decrease of $13.0 million related to asset impairment charges recorded during the period, partially offset by reimbursements and tax credits under government programs in several countries where we have operations, as discussed further below.

Primarily due to the negative effects on our revenue attributable to the COVID-19 pandemic, Omnicom’s worldwide revenue in the fourth quarter of 2020 decreased 9.3% to $3,757.0 million from $4,141.2 million in the fourth quarter of 2019. The components of the change in revenue included an increase in revenue from the positive impact of foreign currency translation of 0.8%, a decrease in acquisition revenue, net of disposition revenue of 0.5% and a decrease in revenue from negative organic growth of 9.6% when compared to the fourth quarter of 2019.

Organic growth in the fourth quarter of 2020 as compared to the fourth quarter of 2019 in our five fundamental disciplines was as follows: Advertising decreased 9.7%, CRM Consumer Experience decreased 15.8%, CRM Execution & Support decreased 13.7%, Public Relations increased 0.2% and Healthcare decreased 2.0%.

Across all of our regional markets, organic growth was negative in the fourth quarter of 2020 as compared to the fourth quarter of 2019. The decreases were as follows: the United States 9.4%, Other North America 3.2%, the United Kingdom 12.4%, the Euro Markets & Other Europe 9.2%, Asia Pacific 3.9%, Latin America 9.2% and the Middle East & Africa 36.8%.

Operating profit decreased $31.7 million, or 4.9%, to $614.7 million compared to $646.4 million during the fourth quarter of 2019. Our operating margin for the fourth quarter of 2020 increased to 16.4% versus 15.6% for the fourth quarter of 2019.

Operating profit for the fourth quarter of 2020 includes a net decrease aggregating $11.1 million due to asset impairment charges recognized in the period, partially offset by a decrease in operating expenses related to reimbursements and tax credits under government programs in several countries where we have operations, including the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) in the U.S., the Kurzarbeit program in Germany, and other programs in the U.K., France, Canada and other jurisdictions.

For the fourth quarter of 2020, our effective income tax rate decreased period-over-period to 25.0% from 26.1%.

Full Year

Net income – Omnicom Group Inc. for the twelve months ended December 31, 2020 decreased $393.7 million to $945.4 million compared to $1,339.1 million in the same period in 2019. Diluted net income per share – Omnicom Group Inc. for the twelve months ended December 31, 2020 decreased $1.69 to $4.37 per share compared to $6.06 per share for the twelve months ended December 31, 2019.

Net income – Omnicom Group Inc. for the twelve months ended December 31, 2020 includes a net after-tax decrease of $146.8 million as a result of COVID-19 repositioning costs and a net loss on dispositions during the second quarter of 2020, asset impairment charges recorded during the fourth quarter of 2020, and credits related to reimbursements and tax credits under government programs in several countries where we have operations, as discussed further below.

Primarily due to the negative effects on our revenue attributable to the COVID-19 pandemic in the second through fourth quarters of 2020, worldwide revenue for the twelve months ended December 31, 2020 decreased 11.9% to $13,171.1 million from $14,953.7 million in the same period of 2019. The components of the change in revenue included a decrease in revenue from the negative impact of foreign currency translation of 0.4%, a decrease in acquisition revenue, net of disposition revenue of 0.4% and a decrease in revenue from negative organic growth of 11.1% when compared to the same period of 2019.

Organic growth for the twelve months ended December 31, 2020 compared to the same period in 2019 in our five fundamental disciplines was as follows: Advertising decreased 12.2%, CRM Consumer Experience decreased 15.8%, CRM Execution & Support decreased 15.1%, Public Relations decreased 4.2% and Healthcare increased 3.3%.

Across all of our regional markets, organic growth was negative for the twelve months ended December 31, 2020 as compared to the same period of 2019. The decreases were as follows: the United States 10.1%, Other North America 10.0%, the United Kingdom 11.5%, the Euro Markets & Other Europe 12.8%, Asia Pacific 8.5%, Latin America 15.1% and the Middle East & Africa 32.3%.

Operating profit decreased $523.5 million, or 24.7%, to $1,598.8 million from $2,122.3 million for the twelve months ended December 31, 2019. Our operating margin for the twelve months ended December 31, 2020 decreased to 12.1% versus 14.2% for the same period of 2019.

Operating profit for the twelve months ended December 31, 2020 includes a net decrease aggregating $171.1 million due to COVID-19 repositioning costs recorded during the second quarter of 2020, comprised of incremental severance charges, right-of-use asset impairments and other real estate costs of $252.8 million, and a net loss on the disposition of certain subsidiaries and other charges of $25.1 million, and asset impairment charges recorded during the fourth quarter of 2020 of $55.8 million, partially offset by reimbursements and tax credits under government programs in several countries where we have operations, including the CARES Act in the U.S., the Kurzarbeit program in Germany, and other programs in the U.K., France, Canada and other jurisdictions, which reduced salary and service costs by $162.6 million.

Our effective tax rate for the twelve months ended December 31, 2020 increased period-over-period to 27.1% from 26.0%. The non-deductibility in certain jurisdictions of a portion of the COVID-19 repositioning costs recorded in the second quarter of 2020 had the effect of increasing our effective tax rate for the twelve months ended December 31, 2020. This increase was substantially offset by a lower effective tax rate on our foreign earnings resulting from a change in legislation. In 2019, income tax expense was reduced by $10.8 million primarily from the net favorable settlements of uncertain tax positions in certain jurisdictions. After considering these items, our effective tax rate for the twelve months ended December 31, 2020 would have approximated the rate for 2019.

COVID-19 Business Update

The COVID-19 pandemic has significantly impacted the global economy, our business and the results of operations. Public health efforts to mitigate the impact of the pandemic include government actions such as travel restrictions, limitations on public gatherings, shelter in place orders and mandatory closures. These actions have negatively impacted many of our clients’ businesses and in turn clients have reduced or plan to reduce their demand for our services. As a result, we experienced a reduction in our revenue beginning late in the first quarter of 2020, as compared to the same period in 2019. The reduction in our revenue continued through the remainder of 2020 and is expected to continue through the first half of 2021. Such reductions in revenue could adversely impact our ongoing results of operations and financial position and the effects could be material.

While we expect the pandemic to affect substantially all of our clients, certain industry sectors have been affected more significantly than others, including travel, lodging and entertainment, energy and oil and gas, non-essential retail and automotive. Clients in these industries have acted to cut costs, including postponing or reducing marketing communication expenditures. While certain industries such as healthcare and pharmaceuticals, technology and telecommunications, financial services and consumer products have fared relatively well to date, conditions are volatile and economic uncertainty cuts across all clients, industries and geographies. Overall, while we have a diversified portfolio of service offerings, clients and geographies, demand for our services can be expected to decline as marketers reduce expenditures in the short term due to the uncertain impact of the pandemic on the global economy. During the second quarter of 2020, we realigned our agencies’ cost structures, which included severance actions and furloughs to reduce the workforce, right-of-use asset impairments and other real estate costs, a net loss on the disposition of certain subsidiaries and other charges. These COVID-19 repositioning actions were taken to tailor their services and capabilities to changes in client demand.

As we previously reported, during the first half of 2020, we took numerous proactive steps to strengthen our liquidity and financial position that we expect will help mitigate the potential impacts of COVID-19, including:

The amendment and extension of our $2.5 billion credit facility to February 2025,
The suspension of our share repurchase program,
The issuance in February of $600 million 10-year 2.45% Senior Notes, which were used to finance the early redemption of the remaining $600 million of 4.45% Senior Notes that were due in August 2020,
The issuance in early April of an additional $600 million 10-year 4.20% Senior Notes, and
The completion in early April of a $400 million 364-day revolving credit facility, which is in addition to our existing $2.5 billion revolving credit facility that expires in February 2025.

We have no long-term debt maturing until May 2022.

Definitions – Components of Revenue Change

We use certain terms in describing the components of the change in revenue above.

Foreign exchange rate impact: calculated by translating the current period’s local currency revenue using the prior period average exchange rates to derive current period constant currency revenue. The foreign exchange rate impact is the difference between the current period revenue in U.S. Dollars and the current period constant currency revenue.

Acquisition revenue, net of disposition revenue: Acquisition revenue is calculated as if the acquisition occurred twelve months prior to the acquisition date by aggregating the comparable prior period revenue of acquisitions through the acquisition date. As a result, acquisition revenue excludes the positive or negative difference between our current period revenue subsequent to the acquisition date and the comparable prior period revenue and the positive or negative growth after the acquisition date is attributed to organic growth. Disposition revenue is calculated as if the disposition occurred twelve months prior to the disposition date by aggregating the comparable prior period revenue of disposals through the disposition date. The acquisition revenue and disposition revenue amounts are netted in the description above.

Organic growth: calculated by subtracting the foreign exchange rate impact component and the acquisition revenue, net of disposition revenue component from total revenue growth.

Forward-looking Statements

Certain statements in this press release related to the potential impact of the COVID-19 outbreak constitute forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of the Company’s management as well as assumptions made by, and information currently available to, the Company’s management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “should,” “would,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions.

Forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. You should carefully consider this and the other risks and uncertainties that may affect the Company’s business, including those described in Item 1A, “Risk Factors” and Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our most recent Annual Report on Form 10-K and other documents filed from time to time with the Securities and Exchange Commission. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements.

Conference Call

Omnicom will host a conference call to review the fourth quarter and full year 2020 financial results on Thursday, February 18, 2021 at 8:30 a.m. ET. Participants can listen to the conference call by dialing (877) 336-4440 (domestic) or (409) 207-6984 (international), along with access code 5410296. The call will also be simulcast and archived on our website at: https://investor.omnicomgroup.com/investor-relations/news-events-and-filings.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

Omnicom Group Inc. Consolidated Statements of Income Three Months Ended December 31 (Unaudited) (Dollars in Millions, Except Per Share Data)

	2020 ^(a)		2019

Revenue	$	3,757.0	$	4,141.2
Operating Expenses:
Salary and service costs	2,721.2		3,034.7
Occupancy and other costs	265.9		306.4
Costs of services	2,987.1		3,341.1
Selling, general and administrative expenses	101.4		97.5
Depreciation and amortization	53.8		56.2
	3,142.3		3,494.8
Operating Profit	614.7		646.4
Interest Expense	55.3		52.0
Interest Income	7.3		13.4
Income Before Income Taxes	566.7		607.8
Income Tax Expense	141.5		158.8
Income From Equity Method Investments	3.3		0.8
Net Income	428.5		449.8
Net Income Attributed To Noncontrolling Interests	30.4		34.8
Net Income – Omnicom Group Inc.	$	398.1	$	415.0

Net Income Per Share – Omnicom Group Inc.
Basic	$	1.85	$	1.90
Diluted	$	1.84	$	1.89

Weighted average shares (in millions)
Basic	215.5		218.2
Diluted	216.1		219.3

Dividends Declared Per Common Share	$	0.65	$	0.65

(a)

Salary and service costs for the fourth quarter of 2020 includes asset impairment charges recognized in the period, partially offset by a decrease in operating
expenses related to reimbursements and tax credits under government programs in several countries where we have operations, including the CARES Act in
the U.S., the Kurzarbeit program in Germany, and other programs in the U.K., France, Canada and other jurisdictions. The net aggregate impact of these items
increased salary and related service costs and decreased Operating Profit by $11.1 million and Net Income – Omnicom Group Inc. by $13.0 million for the three
months ended December 31, 2020.

Omnicom Group Inc. Consolidated Statements of Income Twelve Months Ended December 31 (Unaudited) (Dollars in Millions, Except Per Share Data)

	2020 ^{(a) (b)}		2019

Revenue	$	13,171.1	$	14,953.7
Operating Expenses:
Salary and service costs	9,572.8		10,972.2
Occupancy and other costs	1,138.5		1,221.8
COVID-19 repositioning costs	277.9		—
Costs of services	10,989.2		12,194.0
Selling, general and administrative expenses	360.5		405.9
Depreciation and amortization	222.6		231.5
	11,572.3		12,831.4
Operating Profit	1,598.8		2,122.3
Interest Expense	221.8		244.3
Interest Income	32.3		60.3
Income Before Income Taxes	1,409.3		1,938.3
Income Tax Expense	381.7		504.4
Income (Loss) From Equity Method Investments	(6.8)		2.0
Net Income	1,020.8		1,435.9
Net Income Attributed To Noncontrolling Interests	75.4		96.8
Net Income – Omnicom Group Inc.	$	945.4	$	1,339.1

Net Income Per Share – Omnicom Group Inc.
Basic	$	4.38	$	6.09
Diluted	$	4.37	$	6.06

Weighted average shares (in millions)
Basic	215.6		219.8
Diluted	216.2		220.9

Dividends Declared Per Common Share	$	2.60	$	2.60


(a)	During the second quarter of 2020, we recorded expenses for certain repositioning actions related to the realignment of our businesses in reaction to the COVID-19 pandemic and recorded a net loss on the disposition of certain subsidiaries. The impact of these items decreased Operating Profit by $277.9 million and Net Income – Omnicom Group Inc. by $223.1 million for the twelve months ended December 31, 2020.
(b)	Salary and service costs includes the reduction in operating expenses related to reimbursements and tax credits under government programs in several countries where we have operations, including the CARES Act in the U.S., the Kurzarbeit program in Germany, and other programs in the U.K., France, Canada and other jurisdictions, partially offset by the impact of asset impairment charges recorded during the fourth quarter of 2020. The impact of these items reduced salary and related service costs and increased Operating Profit by $106.8 million and Net Income – Omnicom Group Inc. by $76.3 million for the twelve months ended December 31, 2020.

Omnicom Group Inc. Detail of Operating Expenses Three Months Ended December 31 (Unaudited) (Dollars in Millions)

	2020		2019

Operating Expenses:
Salary and service costs
Salary and related service costs	$	1,682.6	$	1,844.6
Third-party service costs	1,038.6		1,190.1
Occupancy and other costs	265.9		306.4
Costs of services	2,987.1		3,341.1
Selling, general and administrative expenses	101.4		97.5
Depreciation and amortization	53.8		56.2
Total Operating Expenses	$	3,142.3	$	3,494.8

Omnicom Group Inc. Detail of Operating Expenses Twelve Months Ended December 31 (Unaudited) (Dollars in Millions)

	2020		2019

Operating Expenses:
Salary and service costs
Salary and related service costs	$	6,250.9	$	6,895.2
Third-party service costs	3,321.9		4,077.0
Occupancy and other costs	1,138.5		1,221.8
COVID-19 repositioning costs	277.9		—
Costs of services	10,989.2		12,194.0
Selling, general and administrative expenses	360.5		405.9
Depreciation and amortization	222.6		231.5
Total Operating Expenses	$	11,572.3	$	12,831.4

Omnicom Group Inc. Impact of Government Wage Programs and Asset Impairments Three Months Ended December 31, 2020 (Unaudited) (Dollars in Millions)

	Three Months ended December 31, 2020
	Gov’t Wage Programs		Asset Impairments and Other		Total

Operating Expenses ^{(a) (b)}:
Salary and service costs
Salary and related service costs	$	(44.7)	$	55.8	$	11.1
Third-party costs	—		—		—
Occupancy and other costs	—		—		—
Costs of services	(44.7)		55.8		11.1
Selling, general and administrative expenses	—		—		—
Depreciation and amortization	—		—		—
Operating Expenses	$	(44.7)	$	55.8	$	11.1


(a)	The above table identifies the pre-tax impact of asset impairment charges recorded in the fourth quarter of 2020, which increased salary and related service costs and decreased operating profit by $55.8 million for the three months ended December 31, 2020.
(b)	Additionally, salary and related service costs for the fourth quarter of 2020 includes the reduction in operating expenses related to reimbursements and tax credits under government programs in several countries where we have operations. The impact of these items reduced salary and related service costs and increased operating profit by $44.7 million for the three months ended December 31, 2020.

Omnicom Group Inc. Impact of COVID-19 Repositioning Costs, Government Wage Programs and Asset Impairments Twelve Months Ended December 31, 2020 (Unaudited) (Dollars in Millions)

	Twelve Months ended December 31, 2020
	Severance Actions		Real Estate Actions		Gov’t Wage Programs		Asset Impairments and Other		Total

Operating Expenses ^{(a) (b) (c)}:
Salary and service costs
Salary and related service costs	$	—	$	—	$	(162.6)	$	55.8	$	(106.8)
Third-party costs	—		—		—		—		—
Occupancy and other costs	—		—		—		—		—
COVID-19 repositioning costs	150.0		102.8		—		25.1		277.9
Costs of services	150.0		102.8		(162.6)		80.9		171.1
Selling, general and administrative expenses	—		—		—		—		—
Depreciation and amortization	—		—		—		—		—
Operating Expenses	$	150.0	$	102.8	$	(162.6)	$	80.9	$	171.1


(a)	The above table identifies the pre-tax impact of certain repositioning actions related to the realignment of our businesses in reaction to the COVID-19 pandemic and recorded a net loss on the disposition of certain subsidiaries of $277.9 million for the twelve months ended December 31, 2020.
(b)	Salary and related service costs for the twelve months ended December 31, 2020 includes the reduction in operating expenses related to reimbursements and tax credits under government programs in several countries where we have operations. The impact of these items reduced salary and related service costs and increased operating profit by $162.6 million for the twelve months ended December 31, 2020.
(c)	Salary and related service costs for the twelve months ended December 31, 2020 includes asset impairment charges recorded in the fourth quarter of 2020, which increased salary and related service costs and decreased Operating Profit by $55.8 million for the twelve months ended December 31, 2020.

Omnicom Group Inc. Increases Stock Dividend by 7.7% to $0.70 Per Share

Posted on February 18, 2021February 18, 2021 by Katie Beaule

Omnicom Group Schedules Fourth Quarter and Full Year 2020 Earnings Release and Conference Call

Posted on February 16, 2021February 18, 2021 by Katie Beaule

Teri Altman Elevated to DDB New York Head of Production

Posted on February 3, 2021February 3, 2021 by Amanda Granath

NEW YORK, Feb. 3, 2021 /PRNewswire/ — DDB New York announced today the promotion of Teri Altman to Head of Production. Altman is elevated from her position as Executive Producer.

“Teri is fundamental to the creativity and culture of DDB New York. She is a force that not only break barriers but builds,” says Audrey Melofchik, President of DDB New York. “People want to work with her and for her, she is famous for her many mentees. We are overjoyed to have her in this new role.”

Altman has spent nearly two decades with DDB, having joined the New York agency in 2003. As Executive Producer, Altman supervised production of all DDB NY accounts. Her experience spans across industries with clients including Cotton Incorporated, Tribeca Film Festival, New York City Ballet, Pure Leaf Tea, Diet Pepsi, Anheuser-Busch, Ad Council, United States Tennis Association, Henkel, Georgia Pacific, Merck, Empire City Casino, Glidden, Clean & Clear, and Philips Electronics.

“Teri’s passion for creativity and her relentless drive has helped propel many of DDB’s biggest creative wins and most successful campaigns,” said DDB New York Co-Chief Creative Officers Derek Barnes and Lisa Topol in a joint statement. “There is no challenge too big for her to tackle and she’s ideally suited to help make DDB’s creative output and wide range of offerings best-in-class. We feel both thrilled and fortunate to have her at the production helm.”

Before her tenure at DDB, Altman worked for then agencies Lowe, Lintas and DeVito Verdi. Some of her past clients included Diet Coke, Macy’s, Sprite, Heineken, Denny’s, Ricoh Copiers, Molson-Coors, and Unilever.

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT: Xavier Totor, [email protected]

SOURCE DDB North America

https://www.ddb.com

OPMG Announces Erin Matts As Chief Experience Officer

Posted on February 2, 2021February 2, 2021 by Amanda Granath

NEW YORK, Feb. 2, 2021 /PRNewswire/ — Omnicom Precision Marketing Group (OPMG) today announced the appointment of Erin Matts as Chief Experience Officer, Head of Omnichannel. Matts comes to OPMG from Hearts & Science where she was CEO. Prior to that, she served as CEO of Omnicom Group’s (NYSE: OMC) data & analytics firm Annalect.

In her position, Matts will be working with agencies and consultancies across the OPMG portfolio to embed best-in-class thinking around customer experience orchestration and transformation. Matts will report to Luke Taylor, CEO, OPMG.

“I’m thrilled to be joining OPMG and working alongside some of the best talent at Omnicom and in the industry,” said Matts. “The vision set forth by Luke is truly bound to transform client and agency business, and it’s very exciting to be a contributor on the team.”

Matts is known for her ability to connect data and insights to tangible work output. Her experience working with some of the world’s biggest brands, including AT&T, NYT and Amgen, enables her to lead transformation efforts for complex organizations.

“We are thrilled to have someone of Erin’s caliber join our ranks,” Taylor said. “Her understanding of the media ecosystem, expertise in customer experience and proven track record of delivering results for clients make her a perfect fit for OPMG.”

In her career, Matts has led successful teams in navigating an ever-changing digital and data-first landscape, simplifying complexities and focusing efforts on real business outcomes. Additionally, her commitment to diversity in talent has been a hallmark of her approach to leadership and talent management.

In joining OPMG, Matts will bring a thorough understanding of the shifting consumer landscape, insight on how to best leverage first- and third-party data to drive real-time and personalized interactions across all touchpoints, and knowledge of what it takes for client teams to be truly best in class.

About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.

Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE Omnicom Precision Marketing Group

Omnicom Health Group names Tom Edwards as Chief Digital Officer

Posted on February 1, 2021February 1, 2021 by Amanda Granath

NEW YORK, Feb. 1, 2021 /PRNewswire/ — Omnicom Health Group, the largest healthcare marketing and communications network in the world, today announced the appointment of Tom Edwards to Chief Digital Officer. In this role, he will be responsible for managing all aspects of the group’s digital and data operations. Tom will focus on expanding strategic services, enhancing data platforms and integration, and helping to empower the network with advanced data and technology.

He will also help optimize the way the group works by forging deeper integration with Omnicom’s media operations, data sources and its precision marketing and insights platform, Omni. He will further explore areas to utilize AI to improve operational excellence and efficiency, and will further align data solutions with creative to enable better work throughout the network.

“Healthcare is a data-rich environment and is ripe for advancing relevance and efficiency in the way we deliver our messages to our customers,” said Ed Wise, CEO of Omnicom Health Group. “Tom provides both the futurist vision and the practical skills to cement our position as leaders in data-led healthcare marketing.”

Tom joins Omnicom Health Group from Tripleclix, a gaming-oriented agency that focuses on developing marketing partners for game publishers, where he was Chief Marketing Officer. Prior to Tripleclix, Tom was Chief Digital & Innovation Officer at Epsilon, a data-based marketing company. There he had a broad remit that encompassed Strategy/Data/AI and Technology. Before that, Tom was EVP of Strategy & Innovation, Digital, for The Marketing Arm, which is an Omnicom company.

Tom is highly recognized as an industry leader in AI, data and digital transformation. Tom is an OnCon Icon Top 50 Global Marketer Award Winner, 2020CX Summit Digital Marketing Professional of the Year, 2020 and 2019 Professional of the Year for Marketing & Emerging Technology, 2019 Tech Titan Technology Advocate award winner, 2019 Marketing Trailblazer & Contributor award winner and recently named by Advertising Age as a Marketing Technology Trailblazer. Tom also speaks regularly as a professional futurist at leading industry forums, including TEDx, Ad Age Data, Mobile World Congress, among others.

About Omnicom Health Group

Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 4,600 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals, patients, payers, and medical, evidence, and regulatory stakeholders—Omnicom Health Group serves more than 150 clients in over 55 offices worldwide. Omnicom Health Group believes it brings the best talent to the work it does by amplifying underrepresented voices, actively providing platforms for connection and development, and pursuing diverse representation in its talent pipeline.

About Omnicom Group Inc.

Omnicom Group (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Health Group