TBWA\Worldwide Launches OneSandbox

Unique membership-based online resource to showcase and connect brands with diverse creative vendors

New York, January 7, 2019 –TBWA\Worldwide today announced the launch of OneSandbox, a curated search platform built to showcase diverse makers and vendors in the creative space, and connect them with brands and agencies looking to develop a more inclusive supply chain. 

The TBWA collective of U.S. ad agencies and creative companies have invested over $165 million]with more than 200 women and multicultural-owned and operated creative businesses (MWBEs) in the past five years on behalf of its clients. Through OneSandbox, TBWA looks to connect these thriving creators with more agencies and brand partners in an effort to close the opportunity gap for minority suppliers across the advertising and marketing industry. 

The platform seeks to make progress in helping diverse entrepreneurs achieve economic equity. Of the 30 million businesses in America, 52% are owned, operated and controlled by a woman or person of color. Yet they get only 6% of domestic business revenues.[1]

“Today, almost 50% of the country is multicultural, and to say ‘I don’t know’ or ‘I can’t help’ is not acceptable,” said Doug Melville, Chief Diversity Officer for TBWA North America. “We created OneSandbox to better inform and better equip our industry peers to do their part to shift the D&I conversation, and make real strides to overcome the disparities for diverse makers and creators. We hope that by making this information easily and readily available, we can eliminate some of the barriers and make some real change.”  

To date, no centralized, unified resource has existed to help producers and creatives locate and explore noteworthy diverse and women-owned creative vendors to bid on projects. OneSandbox works to simplify this process by identifying, evaluating and listing qualified MWBEs. This includes businesses that are either classified or certified by one of several major diversity councils: Women (WBENC), Multicultural (NMSDC), Hispanic (USHCC), LGBT (NGLCC) and Veteran (NaVOBA). 

“What’s so powerful about OneSandbox is that brands and agencies will finally have one centralized resource to explore, experience and hire fresh voices and fresh visions that can create work that truly reflects a more diverse and inclusive American audience,” said Rob Schwartz, CEO of TBWA\Chiat\Day New York.

Beyond creative vendors, One Sandbox includes information on more than 40 Diversity & Inclusion themed conferences, 20 D&I award shows, and a real-time aggregated newsfeed highlighting must-read stories from around the web on Diversity & Inclusion, with over 5,000 articles at launch. All of these features are available for public consumption at no cost. 

Access to vendor listings is available via subscription to member agencies. Current OneSandbox member agencies include TBWA\Chiat\Day, The Integer Group, GMR Marketing, Eventive, TBWA\Media Arts Lab, The Collective, TBWA\WorldHealth, Nissan United, 180LA, Designory and Engage. The system is also in beta testing across other agencies within the Omnicom People Engagement Network (OPEN), with plans to extend full membership offers across additional Omnicom agencies, followed by the industry at large in the coming year.  

Omnicom SVP and Chief Diversity Officer Tiffany R. Warren commented: “As more and more agencies and clients are looking to increase their spend with women and diverse creative vendors, I’m excited that so many diversity champions within Omnicom could be part of OneSandbox upon launch. It’s important we continue to champion disruptive thinking in this space—and we are excited to have this resource available for our agencies.”

“As a creative who has worked on Madison Avenue and brought that experience and entrepreneurship to start my own shop, Bravely, working alongside TBWA to create OneSandbox was an incredible project,” said Shane Santiago, President and Chief Experience Officer at Bravely. “There is no shortage of incredibly talented and diverse partners out there who rely on partnerships with agencies to grow, yet at the same time, agencies can create really amazing work by partnering as well. So being able to create a community that thrives on that partnership was incredibly meaningful for me personally, having been on both sides of that relationship.”

About TBWA\Worldwide

TBWA is The Disruption® Company: the cultural engine for 21st century business. Named Adweek’s2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as AUDITOIRE, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines. Follow us on TwitterLinkedInand Instagram, and like us on Facebook.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Media Contacts:

Anaka Kobzev
Global Head of Communications
[email protected]

Jenna Hollmeyer
U.S. PR Director
[email protected]

Sharon Callahan of TBWA\WorldHealth Named 2019 Woman of the Year by the Healthcare Businesswomen’s Association

NEW YORK, NY – January 8, 2019 – Sharon Callahan, chief executive officer of TBWA\WorldHealth and chief client officer at Omnicom Health Group, has been named Woman of the Year by the Healthcare Businesswomen’s Association (HBA). The announcement was made last night at the J.P. Morgan Healthcare Conference; the award will be conferred at the HBA’s 30th annual Woman of the Year event on May 9 in New York City.

The HBA Woman of the Year award honors a senior female executive who has made significant contributions to the business of healthcare and has worked to further the advancement and impact of women in the healthcare industry. 

“We are so proud to see Sharon recognized for her remarkable career achievements and important contributions to diversity and inclusion,” said Ed Wise, chief executive officer of Omnicom Health Group. “Sharon’s leadership has been instrumental in making Omnicom Health Group a destination for the best talent in the industry, while driving work that has real business impact for our clients. She is a powerful force for change, extraordinary client counselor and inspirational leader, and I have no doubt she will continue to drive great impact in all she does.” 

“Sharon is an inspiration and a true disruptor,” said Troy Ruhanen, President and CEO, TBWA\Worldwide. “She has a clear vision for the future of healthcare marketing and she pushes the boundaries of creativity and innovation to set a new standard of excellence. Few have done more to help women advance and make an impact. Her collaborative leadership style, business acumen and passion for this important sector of our business have led TBWA\WorldHealth to thrive. She’s an example for all of us and we are enormously proud to see her recognized by the HBA.”

Callahan has more than 30 years of experience in healthcare marketing, across disciplines including consumer and professional advertising, medical education, clinical programs, publishing and digital. As the CEO of TBWA\WorldHealth she helps clients access Omnicom’s healthcare experts and develops innovative marketing approaches that maximize results for global brands. 

Callahan has demonstrated a deep commitment to championing a more diverse and inclusive workplace. She is a founding board member of Omniwomen, which aims to increase the number of women in leadership positions in Omnicom. Within TBWA\WorldHealth, nearly 60 percent of senior leadership roles held by women. She is a founding board member of OPEN Pride, a community for Omnicom’s LGBTQ employees and its allies. Outside of work, she serves as vice-chair for the Victory Fund, which seeks to increase the number of openly LGBTQ officials at all levels of government. She also sits on the boards of the Arthritis Foundation and Women Against Alzheimer’s.  

“Sharon exemplifies what the Woman of the Year Award is all about,” said Laurie P. Cooke, president and CEO, HBA. “Not only has she achieved great professional success, she has been a leader in driving change in diversity and inclusion in the workplace. We are thrilled to shine a spotlight on all Sharon has achieved and celebrate her many contributions to the industry and beyond.”

Callahan’s professional achievements have been recognized with awards including the Highest Leaf Award by the Women’s Venture Fund (2014) and Medical Advertising News Person of the Year (2018). She currently sits on the boards of HBA New York/New Jersey and the Medical Advertising Hall of Fame and serves on the executive committee for the Coalition for Healthcare Communications and the Government Relations Committee for the 4A’s. She is also deeply committed to the HBA’s mission; she served as global board president in 1997 and was recognized as the STAR award recipient in 2006.

Prior to her current role, Callahan built her career at Omnicom as executive vice president and director of DAS Healthcare and CEO of LLNS (now TBWA\WorldHealth New York). Prior to Omnicom, Callahan was chief digital strategist at Grey Healthcare Group and president of interactive agency Summit Grey, born out of The Summit Group, a company she co-founded. She also held senior roles at Medsite.com and SCP Communications.

About the Healthcare Businesswomen’s Association

The Healthcare Businesswomen’s Association (HBA) is a global not-for-profit organization dedicated to furthering the advancement and impact of women in the business of healthcare.  With 45 chapters and affiliates throughout the United States and Europe, the HBA serves a community of nearly 50,000 individuals and more than 130 corporate partners.  The HBA provides networking forums to build relationships; access to industry thought leaders to broaden perspective; educational programs to develop leadership skills and global recognition of outstanding women and companies to promote visibility of their achievements in advancing gender parity in the workplace.

About TBWA\WorldHealth

TBWA\WorldHealth is a global healthcare communications agency that leverages the power of disruption and media arts to create behavior-changing ideas. For more information, visit www.tbwaworldhealth.com.

About Omnicom Health Group

Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals; patients; payers; and medical, evidence, and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide.


Anaka Kobzev

212 804 1196

[email protected]