Month: August 2021

NEW YORK, Aug. 24, 2021 /PRNewswire/ — Marina Maher Communications today announced that it has named Olga Fleming as President of its healthcare and corporate businesses; and Courtney Walker as Managing Director to lead its RXMosaic healthcare agency and spearhead healthcare new business. 

Fleming, a PRWeek Hall of Femme inductee, was previously CEO of Goodfuse, a boutique communications agency within the BCW Group of companies. She will oversee healthcare across MMC and specialist agency RXMosaic, in addition to leading MMC’s corporate practice. Fleming will also spearhead the agency’s strategic path forward in healthcare and corporate, agency marketing efforts and explore acquisitions. She will report to Rema Vasan, Global President of MMC and RXMosaic, across the healthcare and corporate businesses, and to Marina Maher, CEO and Founder, on future acquisitions.

“This is an exciting time for our agency, and I am delighted to have someone of Olga’s caliber at the helm of our growing healthcare and corporate businesses. She is a builder of teams, companies and brands and has a long track record of fostering great client partnerships, launching award-winning campaigns and thriving agencies. She is, simply put, a transformational builder, leader, and collaborator,” said Rema Vasan.

“Her accolades are extensive, but what drew us the most to Olga, was her entrepreneurial spirit and enthusiasm for the future of communications, which is why we have tasked her with molding our agency’s strategic direction across healthcare and evaluating acquisitions,” said Marina Maher.

With 25+ years’ experience, Fleming is a sought-after global communications professional having directed corporate communications, investor relations, brand and scientific communications campaigns on behalf of many of the world’s leading companies and brands. Whether it is building storylines, campaigns or teams, Fleming has a vision that brings together details to ensure the whole is always larger than the sum of the parts. She brings extensive expertise in helping companies navigate complex and competitive environments while building thought leadership in key therapeutic categories. Fleming launched Goodfuse under the BCW family of companies in 2013 to offer integrated communications and cause marketing solutions to purpose-driven companies and organizations. With her leadership, Goodfuse has been recognized as a Small Agency of the Year, Best Place to Work and the agency’s campaigns and talent have received recognition across the industry. Fleming was recognized as a Top Women in Communications in 2020 and is nominated for the MM&M Entrepreneur of the Year 2021. 

“This is a pivotal time in healthcare, our world is evolving rapidly, and communications must not only keep pace but set a new standard. At MMC, I am looking forward to setting the bar high for an industry that is redefining purpose, content and creative. At the center will be a passion for people, ensuring that our talent is empowered, equipped, and excited to deliver bespoke programming. Nurturing an environment that supports teams leads to topflight creative and flawless execution.  I am excited to work with Marina, Rema and the leadership team across MMC and RXMosaic to define the new healthcare communications landscape,” said Olga Fleming.

MMC also announced that it has hired industry dynamo Courtney Walker to lead its RXMosaic healthcare agency, and drive healthcare new business across both MMC and RXMosaic.  A seasoned business leader with over two decades of industry experience, Walker was previously Managing Director of Goodfuse leading the company’s scientific communications business for close to eight years. Walker has more than 20 years of experience with specialties in three core areas. First, she has a wealth of pharmaceutical industry experience, having worked with some of the most iconic brands in the healthcare industry across categories such as oncology and vaccines, HIV and diabetes to name a few. Secondly, she is expert in working hand-in-glove with transformational mid-cap companies that are challenging the status quo, ranging from oncology to biotechnology. Finally, her strategic vision and acumen has guided a continuum of new business wins, and she is credited with helping catapult Goodfuse to 400% growth since inception, with a turnover rate well below industry standards.

“Courtney is an incredible talent and a truly rare find in healthcare communications. As such, we broadened our role for Courtney to fit her exact skill set as she has demonstrated both profound new business prowess and the ability to lead large, diversified teams and high-profile client partnerships. We couldn’t be more thrilled for her to have her join the MMC and RXMosaic family”, said Rema Vasan.

In this newly created role, Walker will lead the comprehensive healthcare communications offering at RXM, in addition to bringing her extensive expertise towards healthcare business development across MMC and RXM. She will report to Olga Fleming.

“I am thrilled to join MMC and be part of an incredible team that has delivered audience-centric, hyper-creative and emotionally impactful campaigns. This is an opportunity of a lifetime, and I am honored to work alongside Marina, Rema and Olga, a trio of legends in the industry,” said Walker. 

About Marina Maher Communications (MMC)
Marina Maher Communications is an integrated marketing and communications agency, encompassing MMC and RXMOSAIC. The firm was built by strategic innovators who leverage the power of influence to grow and protect brands. We are a collaborative group of creatives with a bias toward action and a passion for client service that fuels us forward. Our data and tech stack unlock deep audience understanding and is combined with our unique ability to leverage culture, thereby creating powerful communications solutions that drive business results. Digitally driven, we are ahead of the curve in defining the next generation of communications, making MMC one of the most recognized and sought-after communications agencies across consumer, corporate and healthcare.

To learn more, please visit: HelloMMC.com. MMC is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Marina Maher Communications

DALLAS, Aug. 16, 2021 /PRNewswire/ — Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, has named Nickoria Johnson to the newly created position of chief diversity officer. Johnson will be responsible for accelerating the mission of amplifying voices of underrepresented groups and synergizing diversity, equity, and inclusion (DE&I) efforts toward unified goals to ensure accessibility, focus, and visibility of DE&I for the firm. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

“Diversity, equity, and inclusion have long been a core part of who Credera is. We believe we create the best solutions when unique perspectives and experiences come together,” said Justin Bell, Credera president and CEO. “The creation of the chief diversity officer role is the right next step for Credera as we rapidly grow both geographically and in employee number. Nickoria is the perfect fit for this role based on her deep experience as a consultant and leader at the firm and her deep passion for and expertise in DE&I.”

Johnson is an experienced technology leader and has been a principal in Credera’s Management Consulting practice for two years, leading the firm’s go-to-market strategy for program leadership and change leadership. She has also led much of Credera’s thought leadership and growth around diversity, equity, and inclusion as the executive sponsor of CredColor, Credera’s employee resource group for people of color, and OPMG BLQ, OPMG’s Black associate employee resource group. In addition, Johnson has been a part of the OPMG anti-racism diversity, equity, and inclusion steering committee and led a workstream, while also co-authoring Credera’s unconscious bias training.

“I look forward to helping our firm continue to drive forward our DE&I maturity and initiatives, applying more focus and intentionality across recruiting, retention, training, strategy, and other dimensions. Our goal is to make Credera the most inclusive and best place to work for every Credera team member and to apply what we learn with our clients and partners,” said Johnson. “Our commitment to DE&I helps realize our mission of making an extraordinary impact on our clients, our colleagues, and our communities and demonstrates how we live out two of our core values: ‘people first’ and ‘tenacity.'”

As chief diversity officer, Johnson will strengthen the current DE&I programs at Credera, drive forward Omnicom’s OPEN 2.0 DE&I strategy and oversee the vision of the future of DE&I at the firm. Johnson will also serve as the executive sponsor of Credera’s DE&I committee, which acts as an umbrella over all the DE&I initiatives and resources across Credera. 

“Credera’s appointment of Nickoria Johnson as chief diversity officer cements the dedication to DE&I that Credera has already lived out through its goals and actions. I’m proud to have Nickoria join our outstanding team of more than 30 dedicated Omnicom DE&I leaders,” said Emily Graham, Omnicom’s chief equity and impact officer and senior vice president of Diversity and Inclusion Communications. 

Johnson is a respected speaker on both DE&I issues and in the technology strategy space, speaking on the topics of leadership, business transformation, and career development across the country. Johnson is a national board member for High Tech High Heels, on the advisory board for Tomorrow’s Scientists, Technicians, and Managers (TSTM), and an advisor for the Girl Scouts of Northeast Texas. Johnson attended Howard University and completed her bachelor’s degree in business administration with an emphasis in management and organizational behavior from Benedictine University.

ABOUT CREDERA
Credera (credera.com) is a global, boutique consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, its more than 900 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for its clients. The firm’s mission is to make an extraordinary impact on our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public, relations, healthcare, customer relationship management, events, promotional marketing, branding and research. 

ABOUT OMNICOM GROUP INC. 
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. 

SOURCE Omnicom Precision Marketing Group

NEW YORK, Aug. 5, 2021 /PRNewswire/ — Marina Maher Communications (MMC), a next-gen communications agency and PRovoke Agency of the Decade, today announced the elevation of President Rema Vasan to Global President, effective immediately. Building on a 38-year legacy of continuous evolution, MMC created this role to address the critical client demand for a digital-first, global perspective, and further the agency’s sustained growth across consumer, corporate and healthcare categories.

Vasan will harness her decades of experience as a thought leader and strategic counselor to some of the world’s biggest and most recognized brands in developing breakthrough work grounded in universally relevant, locally tailored insights. Recently named to the PRWeek Hall of Femme, Vasan’s remit will expand towards accelerating digital innovation rooted in global strategy, including influencer marketing capabilities, and growth areas such as social commerce and Rx script attribution.

“MMC’s success is grounded in crafting creative ideas and innovations that live at the intersection of our brands’ audiences and culture. We know our audiences, their sources of influence, and trends that shape their lives very deeply, and this approach transcends global borders,” says Marina Maher, CEO and Founder. “Rema brings a truly unique perspective shaped by her multi-disciplinary, non-linear career path, and it’s given her the uncanny ability to look around corners and sense what’s next. The elevation of her remit to a global level is a natural next step in our company’s trajectory to delivering impactful business-driving solutions for our clients and to Omnicom.”

Vasan will leverage her deep expertise driving growth and transformative impact for the agency’s key clients. She has previously served as a Global Client Lead for Procter & Gamble at MSL, and Global Digital Strategy Lead for Pfizer. Throughout her career, she has lived and worked in markets across Asia, Europe and North America, and is well-versed in global nuance and needs. Vasan’s legacy as a first-generation immigrant and a trusted advisor to senior business leaders, gives her a unique capability to derive and apply deep international market insights to the work. 

“Today’s clients demand more – deep audience understanding, marriage of creative thinking with business know-how, speed-to-market without sacrificing results, agility to pivot in an ever-changing landscape, and constant innovation with a global lens for everything from influencer marketing, to corporate storytelling, and more,” says Vasan. “Being global doesn’t just mean having offices all over the world – it’s about insight-driven strategy, ideas and innovation, plus relevant amplification at scale, fueled by a digital-first mentality.”

As Global President, Vasan will continue to lead agency strategy, focus on bringing in key talent, in addition to championing and advocating for the advancement of DEI within the agency and industry. This latest advancement is building on a strong year for Vasan as she was named to PRovoke Innovator 25, Crain’s NY Notable in Marketing and PR and Reputation Today 20 Global Indians. Past honors for her work on breakthrough campaigns include Effies, SABREs, PRWeek Awards and Cannes Lions.

About Marina Maher Communications (MMC)
Marina Maher Communications is an integrated marketing and communications agency, encompassing MMC and RXMOSAIC. The firm was built by strategic innovators who leverage the power of influence to grow and protect brands. We are a collaborative group of creatives with a bias toward action and a passion for client service that fuels us forward. Our data and tech stack unlock deep audience understanding and is combined with our unique ability to leverage culture, thereby creating powerful communications solutions that drive business results. Digitally driven, we are ahead of the curve in defining the next generation of communications, making MMC one of the most recognized and sought-after communications agencies across consumer, corporate and healthcare.

To learn more, please visit: HelloMMC.com. MMC is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Marina Maher Communications

DALLAS, Aug. 5, 2021 /PRNewswire/ — Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience.

Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC).

“Our Amazon Center of Excellence will broaden OPMG’s platform to deliver cutting-edge solutions for clients and world-class experiences for customers,” said Luke Taylor, CEO of OPMG. “We will bring together OPMG digital services, Amazon Web Services (AWS) technology, and Credera’s cloud adoption expertise to help clients create and scale meaningful customer experiences.” 

“Credera is excited to launch an Amazon Center of Excellence for our clients and teams to reinvent customer solutions and data insights with AWS,” said Justin Bell, CEO and President of Credera. “Powered by our strategic relationship with AWS, the Amazon CoE will be a resource for our clients and OPMG agencies to innovate together.”

“Cloud technology serves as the foundation to accelerate business growth and efficiency, drive customer personalization, unlock data insights, and bring new digital products online,” said Jeff Townes, Credera’s Managing Partner of Cloud Solutions and Alliances and Amazon Center of Excellence lead. “Credera is uniquely positioned through our relationships with OPMG and AWS to help clients capture value at the intersection of digital transformation and digital customer experience.”

The Amazon Center of Excellence will blend Credera’s strategic cloud advisory services, AWS platform engineering and operations practices, and expertise delivering customer innovation, marketing technology solutions, and modern data and insights. OPMG’s Amazon Center of Excellence will advise clients on AWS adoption and help clients navigate their cloud transformation journeys.

Headquartered in Dallas, Credera today has a team of more than 900 talented consultants around the globe. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services. Credera is an AWS Advanced Consulting Partner.

ABOUT CREDERA
Credera (credera.com) is a global boutique consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our over 900 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing is a part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

ABOUT OMNICOM GROUP INC.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Precision Marketing Group