Marina Maher Communications Propels Global Expertise Forward with the Elevation of Rema Vasan to Global President Posted on August 5, 2021August 5, 2021 by Amanda Granath NEW YORK, Aug. 5, 2021 /PRNewswire/ — Marina Maher Communications (MMC), a next-gen communications agency and PRovoke Agency of the Decade, today announced the elevation of President Rema Vasan to Global President, effective immediately. Building on a 38-year legacy of continuous evolution, MMC created this role to address the critical client demand for a digital-first, global perspective, and further the agency’s sustained growth across consumer, corporate and healthcare categories. Vasan will harness her decades of experience as a thought leader and strategic counselor to some of the world’s biggest and most recognized brands in developing breakthrough work grounded in universally relevant, locally tailored insights. Recently named to the PRWeek Hall of Femme, Vasan’s remit will expand towards accelerating digital innovation rooted in global strategy, including influencer marketing capabilities, and growth areas such as social commerce and Rx script attribution. “MMC’s success is grounded in crafting creative ideas and innovations that live at the intersection of our brands’ audiences and culture. We know our audiences, their sources of influence, and trends that shape their lives very deeply, and this approach transcends global borders,” says Marina Maher, CEO and Founder. “Rema brings a truly unique perspective shaped by her multi-disciplinary, non-linear career path, and it’s given her the uncanny ability to look around corners and sense what’s next. The elevation of her remit to a global level is a natural next step in our company’s trajectory to delivering impactful business-driving solutions for our clients and to Omnicom.” Vasan will leverage her deep expertise driving growth and transformative impact for the agency’s key clients. She has previously served as a Global Client Lead for Procter & Gamble at MSL, and Global Digital Strategy Lead for Pfizer. Throughout her career, she has lived and worked in markets across Asia, Europe and North America, and is well-versed in global nuance and needs. Vasan’s legacy as a first-generation immigrant and a trusted advisor to senior business leaders, gives her a unique capability to derive and apply deep international market insights to the work. “Today’s clients demand more – deep audience understanding, marriage of creative thinking with business know-how, speed-to-market without sacrificing results, agility to pivot in an ever-changing landscape, and constant innovation with a global lens for everything from influencer marketing, to corporate storytelling, and more,” says Vasan. “Being global doesn’t just mean having offices all over the world – it’s about insight-driven strategy, ideas and innovation, plus relevant amplification at scale, fueled by a digital-first mentality.” As Global President, Vasan will continue to lead agency strategy, focus on bringing in key talent, in addition to championing and advocating for the advancement of DEI within the agency and industry. This latest advancement is building on a strong year for Vasan as she was named to PRovoke Innovator 25, Crain’s NY Notable in Marketing and PR and Reputation Today 20 Global Indians. Past honors for her work on breakthrough campaigns include Effies, SABREs, PRWeek Awards and Cannes Lions. About Marina Maher Communications (MMC)Marina Maher Communications is an integrated marketing and communications agency, encompassing MMC and RXMOSAIC. The firm was built by strategic innovators who leverage the power of influence to grow and protect brands. We are a collaborative group of creatives with a bias toward action and a passion for client service that fuels us forward. Our data and tech stack unlock deep audience understanding and is combined with our unique ability to leverage culture, thereby creating powerful communications solutions that drive business results. Digitally driven, we are ahead of the curve in defining the next generation of communications, making MMC one of the most recognized and sought-after communications agencies across consumer, corporate and healthcare. To learn more, please visit: HelloMMC.com. MMC is a part of the Omnicom Public Relations Group. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE Marina Maher Communications
Omnicom’s Credera Launches Amazon Center of Excellence to Innovate and Transform the Digital Customer Experience Posted on August 5, 2021August 5, 2021 by Amanda Granath DALLAS, Aug. 5, 2021 /PRNewswire/ — Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience. Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC). “Our Amazon Center of Excellence will broaden OPMG’s platform to deliver cutting-edge solutions for clients and world-class experiences for customers,” said Luke Taylor, CEO of OPMG. “We will bring together OPMG digital services, Amazon Web Services (AWS) technology, and Credera’s cloud adoption expertise to help clients create and scale meaningful customer experiences.” “Credera is excited to launch an Amazon Center of Excellence for our clients and teams to reinvent customer solutions and data insights with AWS,” said Justin Bell, CEO and President of Credera. “Powered by our strategic relationship with AWS, the Amazon CoE will be a resource for our clients and OPMG agencies to innovate together.” “Cloud technology serves as the foundation to accelerate business growth and efficiency, drive customer personalization, unlock data insights, and bring new digital products online,” said Jeff Townes, Credera’s Managing Partner of Cloud Solutions and Alliances and Amazon Center of Excellence lead. “Credera is uniquely positioned through our relationships with OPMG and AWS to help clients capture value at the intersection of digital transformation and digital customer experience.” The Amazon Center of Excellence will blend Credera’s strategic cloud advisory services, AWS platform engineering and operations practices, and expertise delivering customer innovation, marketing technology solutions, and modern data and insights. OPMG’s Amazon Center of Excellence will advise clients on AWS adoption and help clients navigate their cloud transformation journeys. Headquartered in Dallas, Credera today has a team of more than 900 talented consultants around the globe. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services. Credera is an AWS Advanced Consulting Partner. ABOUT CREDERACredera (credera.com) is a global boutique consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our over 900 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities. ABOUT OMNICOM PRECISION MARKETING GROUPOmnicom Precision Marketing Group aligns Omnicom’s global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing is a part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. ABOUT OMNICOM GROUP INC.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Precision Marketing Group
Omnicom Group Announces Leadership Appointments at the DAS Group of Companies (DAS) Posted on August 4, 2021August 4, 2021 by Amanda Granath Michael Larson promoted to CEO of DAS and John Doolittle named CEO of Communications Consultancy Network NEW YORK, Aug. 4, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced two leadership appointments at the DAS Group of Companies (DAS). Michael Larson has been promoted to CEO of DAS and John Doolittle has been named CEO of the newly formed Communications Consultancy Network (CCN). Both CEOs will report into Dale Adams who remains Chairman of DAS. The appointments are effective immediately. As CEO of DAS, Michael Larson will lead the Health Group (OHG), Precision Marketing Group (OPMG), Commerce Group (OCG) and the Advertising Collective (OAC). Joining Omnicom in 2008, Larson formed and led the Optimization Group. He has served as the President of DAS since 2018, overseeing the network’s business strategy, operations and talent management. With a background in operations and finance, Larson has successfully engineered many of Omnicom’s multi-agency teams and was instrumental in Omnicom’s support of the marketing transformation of clients such as PepsiCo, Bayer, SC Johnson, Merck, AT&T, Novartis, Ford, Philips, McDonald’s and Pfizer. Another long-time Omnicom leader, John Doolittle has been an integral part of the group for more than 20 years, joining Omnicom in 1999 as CFO, Americas of DAS and later being promoted to Global CFO in 2005. In 2012, he was appointed President of DAS, playing a central role in financial management, geographic expansion, acquisitions, the organic development of new service offerings and talent strategies. More recently, he was the Interim CEO of the Public Relations Group (OPRG). In his role as CEO of Communications Consultancy Network, Doolittle will lead Omnicom’s new Network comprised of Omnicom Public Relations Group – with agencies including FleishmanHillard, Ketchum, Marina Maher Communications, Porter Novelli and more —and the Brand Consulting Group – with agencies including Hall & Partners, Interbrand, Siegel+Gale and more. He will oversee strategic initiatives including mergers & acquisitions and cross-agency growth priorities such as CCN’s data and analytics offerings. Also providing oversight to the Brand Consulting Group will be Chuck Brymer who continues as Chairman. “Michael and John have been a driving force within DAS,” said John Wren, Chairman and CEO of Omnicom Group. “They are highly talented executives who individually and together have clearly demonstrated the ability to manage a rich mix of agencies in a variety of disciplines. With this strong leadership team in place, I could not be more confident about the continuing success of DAS and CCN.” “Omnicom places a strong emphasis on succession planning, and after working with both Michael and John for several years, I know their extensive leadership experience with Omnicom agencies will make for a seamless transition into these new roles,” said Dale Adams. “I am certain that, with Michael as CEO of DAS and John as CEO of CCN, these Networks will continue to develop the talent, resources and tools needed to grow and succeed in their respective marketplaces.” About DAS Group of CompaniesDAS Group of Companies, a division of the Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies comprised of: the Health Group, the Precision Marketing Group, the Commerce Group and the Advertising Collective. DAS delivers customized solutions to address clients’ business challenges through best-in-class experts in: Healthcare and Life-Science advertising and marketing; Digital Transformation; CRM and Customer Experience at Scale; Connected Commerce through conversion and transaction; and award-winning Creative. Operating through a combination of networks and regional organizations, DAS services international, regional, national and local clients through offices in countries worldwide. About Communications Consultancy NetworkCommunications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC). About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.
DDB Latina Is Named Best Creative Network Of The Year At Crema Ranking Posted on July 30, 2021July 30, 2021 by Amanda Granath MIAMI, July 30, 2021 /PRNewswire-HISPANIC PR WIRE/ — DDB Latina has been named Best Network of the Year for the second time in the last eight months according to the Crema Ranking, organized by Adlatina. The publication takes into account both creative results and effectiveness rankings at international and regional festivals including Cannes, Clio, One Show, D&AD, El Ojo, and Effie Latam. It is a milestone win for DDB Latina who has been able to achieve greatness even in such an atypical year as 2020. Africa DDB, DDB Colombia, and Fahrenheit DDB were in the top 30 of the best agencies in their region, while Paradais DDB Ecuador, DDB Spain, and Alma DDB ranked in the top 10 of their respective countries. Juan Carlos Ortiz, President & CEO of DDB Latina, assures: “Today, our business is clearer more than ever, and it is definitely connected to the conclusions left by the last edition of the Davos Economic Forum event: what CEOs are looking for is creativity. At DDB Latina, we know creativity is related to culture, people who believe in that culture and talent, the creation of creative cases and products that respond to culture and, obviously, to growth and outstanding reputation or business results. Who has enough tools to play in that field will be able to compete in this new world.” The top three networks recognized by the Crema Ranking were DDB Latina in first place with 3,951 total points, David in second place with 3,890 and, BBDO in third place with 2,636. “These results reaffirm that even though there are moments of success and difficulties in life, at DDB Latina, we believe and love what we do. This context has been really important to show that we have the right team, with the necessary principles and tools to move forward, and we are expectant of what the future brings,” Ortiz concluded. You can preview the full year book here: https://www.adlatina.com/crema/2020/ ABOUT DDB LATINA GROUP DDB Latina is the leading communications group in the Latin markets around the world. It was a pioneer in the industry for uniting the Latin American, US Multicultural, and Spanish markets with a unique vision inspired by culture, not geography. Through its companies DDB, Africa DDB, Alma DDB, Tribal Worldwide, TRACK, and TracyLocke, DDB Latina develops innovative business solutions for its clients, based on a deep understanding of culture and data. It believes in the merge of strategy, technology, and creativity to create innovative ideas that generate effective business results for the brands it works with,including some global and regional clients in a wide range of industries. It has been named Ibero-America’s Most Creative Network at El Ojo de Iberoamérica, the Crema Ranking in 2017 and 2019, and most recently at El Ojo and Crema Ranking 2020. ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC. It has also earned recognition by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 90 countries, with its flagship office in New York, NY. ABOUT OMNICOM Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries. CONTACT: Angela HenaoDirector of Communications & PR | DDB Latina GroupEmail: [email protected] Phone: +1 (305) 341 2563 SOURCE DDB Latina
Omnicom Group Inc. Declares Dividend Posted on July 21, 2021July 21, 2021 by Amanda Granath NEW YORK, July 21, 2021 /PRNewswire/ — The Board of Directors of Omnicom Group Inc. (NYSE: OMC) declared a quarterly dividend of 70 cents per outstanding share of the corporation’s common stock. The dividend is payable on October 12, 2021 to Omnicom Group common shareholders of record at the close of business on September 21, 2021. About Omnicom Group Inc.Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.
TracyLocke Named la Madeleine Strategic and Creative Agency, Expanding Food Service Center of Excellence Posted on July 21, 2021July 21, 2021 by Amanda Granath Haygarth U.S. also named In-Store Marketing and Merchandising Agency for CKE Restaurants, growing Omnicom Commerce Group’s Food Service Portfolio DALLAS, July 21, 2021 /PRNewswire/ — TracyLocke, leading commerce and communications agency, was named Strategic and Creative Agency of Dallas-based restaurant chain la Madeleine. This win supports the continued growth of TracyLocke’s food service center of excellence, which currently includes work with PepsiCo, Pizza Hut and Godiva. TracyLocke sister agency, Haygarth U.S., was also named In-Store Marketing and Merchandising Agency for CKE Restaurants. TracyLocke kicked off work with la Madeleine immediately, providing full-service guest marketing strategy and execution, including development of updated branded point-of-sale items and digital and social media strategy and management for all 86 locations across the U.S. “It’s a very exciting time for our brand. 2021 has presented us with a lot of new opportunity for growth and brand awareness,” said Sheryl Fox, Chief Operating Officer for la Madeleine. “After observing and experiencing Tracy Locke’s Buy Design strategy, we knew they could help take us places. Since the beginning of the partnership, we’ve hit the ground running making headway on many exiting initiatives including the branding strategy for our new Express cafes, our retail line expansion and overall merchandise excellence program.” Haygarth U.S. also began its partnership with CKE Restaurants, supporting point-of-sale, food photography, digital and printed menus, and all merchandising for Carl’s Jr. and Hardee’s with approximately 3,500 locations nationwide. “After a highly competitive search, we are excited about moving forward with Haygarth U.S. as our new merchandising agency,” said Patty Trevino, Senior Vice President of Marketing for CKE Restaurants. “We were very impressed with their understanding of our brands, our guests and the style of work they brought forth, especially as we transition to a more digitally facing era for our customers. We look forward to seeing how they bring our innovative and craveable menu items to life for our guests in their materials.” “We’re excited to work with both la Madeleine and CKE Restaurants to help shape each brand’s updated strategy and creative,” said Stephen Miller, Chief Marketing Officer for TracyLocke and Haygarth U.S. “We continue to focus on strengthening our food service center of excellence across both agencies.” About TracyLocke: TracyLocke is an award-winning global agency that leverages insightful creativity and design thinking to drive commerce. With offices in North America and around the world, its employees are a blend of talented individuals with unique strengths, experiences and backgrounds. TracyLocke is part of the Omnicom Commerce Group and partners with clients such as PepsiCo, SC Johnson, Diageo, Pizza Hut, Godiva, Samsung, and the Dollar General Literacy Foundation. For more information about TracyLocke, visit www.tracylocke.com. About Haygarth:Haygarth is an award-winning creative agency that believes in the power of big ideas to make brands easy to love and simple to buy. Haygarth operates in key markets around the world including North America, the UK and Germany. Haygarth partners with leading brands such as Vodafone, Brown-Forman and Kellogg’s. Haygarth is part of the Omnicom Commerce Group (OCG), Omnicom’s center of excellence for commerce, shopper and retail innovation. For more information visit www.haygarth.co.uk. About Omnicom Commerce Group: Omnicom Commerce Group (OCG) is a global community of four award-winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses 2,500 people across 19 markets – for more information please visit www.omnicomcommercegroup.com. OCG is part Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company. SOURCE TracyLocke
Omnicom names Karen van Bergen Chief Environmental Sustainability Officer Posted on July 15, 2021July 15, 2021 by Amanda Granath NEW YORK, July 15, 2021 /PRNewswire/ — Omnicom Group (NYSE: OMC) today announced the appointment of Karen van Bergen to Chief Environmental Sustainability Officer, reporting to John Wren, Chairman and CEO, Omnicom. In this role, van Bergen will be responsible for overseeing the company’s climate change initiatives and processes which include setting measurable goals, policies and partnerships that will reduce its carbon footprint. This new position will be in addition to her current role as EVP and Dean of Omnicom University. Van Bergen’s appointment underpins Omnicom’s on-going effort to reduce the environmental impact of its operations across its global networks and agencies. Nearly five years ago, the company established sustainability goals aimed at reducing its energy use while increasing use of renewable resources. With these goals targeted for completion by 2023, van Bergen will work with executive leadership on developing a climate action plan with the goal of further reducing Omnicom’s carbon footprint. In addition to these internal goals, the company remains a signatory to the United Nations Global Compact, which commits to undertaking initiatives to promote greater environmental responsibility and encourage the diffusion of environmentally friendly technologies. Moving forward, Omnicom has committed to the Science Based Targets Initiative, which audits participating companies on their emissions goals and evaluates whether they are in-line with the global mandate to keep warming below 1.5 degrees. Omnicom, in line with many of its peers, has also committed to joining industry initiatives that will serve as catalysts for change. Several of its UK agencies have joined Ad Net Zero, the U.K. advertising industry’s initiative to achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030. Omnicom is also a founding member of the #ChangeTheBrief Alliance, a flagship initiative that calls for the agencies and clients to harness the power of their advertising to promote sustainable consumer choices and behaviors. “By 2023, we will have exceeded our current sustainability goals and are committed to developing and implementing an even more ambitious climate action plan,” said John Wren, Chairman and CEO of Omnicom. “Karen van Bergen is just the right leader for this effort given her long tenure with Omnicom and excellent previous experience with environmental initiatives at multinational corporations. Under her leadership, I have no doubt we will continue to raise the bar in minimizing the environmental impact of our global operations.” Environmental sustainability has played a role in several of van Bergen’s previous positions. Earlier in her career, she led environmental policy and stakeholder dialogue for Outboard Marine Corporation in Europe. When she was later at McDonald’s Europe, she created and led the first Environment department, working on sustainable packaging, minimizing environmental impact and stakeholder engagement. She also led the business/NGO coalition to initiate the first moratorium on rainforest deforestation in Brazil. Furthermore, she headed up the Environment Subcommittee at the American Chamber of Commerce in Europe for four years, leading business dialogue with the European Union (Commission, Council, Parliament) and other key stakeholders. During her time at Omnicom, van Bergen has used her expertise to counsel a wide variety of clients on sustainability policies, communications strategies and stakeholder engagement. For the past four years, she has also served as the Strategy Officer for Omnicom with the World Economic Forum, which developed its own framework for ESG reporting that Omnicom follows. “Environmental sustainability has been a priority for businesses for decades, but there is a renewed energy that is urging more action and proactivity from companies worldwide,” said van Bergen. “Omnicom is ready to do its part to create a better future, and I am pleased to assist in identifying, implementing and expanding our sustainability initiatives. As an industry with worldwide influence through advertising and communications, it is imperative that we set an example and be a part of the solution.” ABOUT OMNICOM GROUP INC.Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
Ketchum Promotes Partner Amanda Kowal Kenyon to New Global Role of Chief Employee Experience Officer Posted on July 14, 2021July 14, 2021 by Amanda Granath Veteran Organizational Effectiveness and Change Management Consultant Joins Ketchum Executive Team NEW YORK, July 14, 2021 /PRNewswire/ — Amanda Kowal Kenyon, partner and chief organizational effectiveness officer for leading global communications consultancy Ketchum, today takes on the newly created role of chief employee experience officer. With this elevated role, Kowal Kenyon brings her deep expertise in management consulting and organizational psychology to the firm’s global executive leadership team, reporting to president and CEO Mike Doyle. In this new role, Kowal Kenyon will partner with Ketchum’s regional and local HR leaders to carry out the firm’s global talent strategy and vision. As leader of the global talent function, she will focus on driving consistency in roles and responsibilities, career pathing, performance evaluation, and rewards and recognition. She will partner with Ketchum’s DE&I champions and leaders to continue advancing the firm’s intentional work on its path toward greater inclusion. Additionally, Kowal Kenyon will advise on recruitment strategies in partnership with talent acquisition leaders and Ketchum’s three regional presidents, and she will continue to oversee the firm’s global organizational effectiveness and learning and development functions. “Amanda has been a pivotal part of the Ketchum community for nearly 25 years, and this elevation reflects the tremendous value and energy she brings to the firm every day,” said Doyle. “Amanda is a true champion and advocate for our people, and she’s been an important counselor to me and my executive team for many years. I am thrilled to introduce this new role that’s focused entirely on the employee experience at Ketchum – our people will benefit tremendously from Amanda’s energy and expertise in this critical position.” Kowal Kenyon was named Ketchum’s first chief organizational effectiveness officer in 2016. In that time, she’s led the firm’s executive functions focused on learning and development and organizational effectiveness. Working with the firm’s executive leadership, Kowal Kenyon and her team have facilitated global strategy execution and helped lead Ketchum through periods of organizational growth and change by employing organizational psychology and change management philosophies, processes and tools. She and her team are responsible for developing and implementing global talent development programs including succession planning, training and employee engagement, as well as post-acquisition integration for newly owned businesses and priority organizational effectiveness initiatives. A certified executive coach, Kowal Kenyon delivers leadership development services for Ketchum’s clients as well as the firm’s internal executives and rising leaders. Prior to taking on her internal leadership role within Ketchum, Kowal Kenyon served as SVP and director at Ketchum’s change management unit Stromberg Consulting, which became Ketchum Change in 2010 and merged with sister agency Daggerwing Group in 2016. In her 13 years in that role, she provided management consulting services for Fortune 500 clients focused on team and operational effectiveness, process efficiency, and salesforce training and communication. “This role is a perfect fit for Amanda and her skill sets, but more importantly, the appointment perfectly reflects the unique makeup of our firm,” Doyle added. “Her education in organizational psychology and deep practical experience in management consulting are a perfect representation of our consultancy model in action.” Kowal Kenyon said, “Our business is built on the principles of the service profit chain – if we deliver an incredible employee experience where our people feel valued, respected, included and engaged, they will deliver top-notch client service which will lead to strong, sustained business performance. My mission is to ensure that every member of the Ketchum community feels supported by their teams and inspired by their work and ultimately that each one of them is better for being here.” Kowal Kenyon completed the Columbia Coaching Certification Program at Columbia Business School. She holds a bachelor’s degree in communications from the Honors College at the University of Michigan, and she earned her master’s degree in organizational psychology from Columbia University. About KetchumThe winner of 131 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE Ketchum
Omnicom Group Schedules Second Quarter and Year-to-Date 2021 Earnings Release and Conference Call Posted on July 13, 2021July 13, 2021 by Amanda Granath NEW YORK, July 13, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) will publish its second quarter and year-to-date 2021 results on Tuesday, July 20, 2021 before the New York Stock Exchange opens. The company will also host a conference call to review the financial results on Tuesday, July 20, 2021 starting at 8:30 a.m. EDT. Participants may listen to the conference call by dialing (844) 291-6362 (domestic) or (234) 720-6995 (international), along with access code 1468163. The conference call will be simulcast and archived on our website at investor.omnicomgroup.com. About Omnicom Group Inc.Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. View original content:https://www.prnewswire.com/news-releases/omnicom-group-schedules-second-quarter-and-year-to-date-2021-earnings-release-and-conference-call-301333063.html SOURCE Omnicom Group Inc.
DDB North America introduces new growth team Posted on July 1, 2021July 1, 2021 by Amanda Granath Elaine Purcell joins DDB North America as Chief Growth Officer Adrienne Marcino joins DDB North America as Business Development & Growth Director NEW YORK, July 1, 2021 /PRNewswire/ — DDB North America today announced a new growth team to oversee new business across the region. Elaine Purcell joins the North America leadership team as Chief Growth Officer and Adrienne Marcino joins as Business Development & Growth Director. The partnership will handle net new business and organic growth strategy across DDB’s North America Offices in the US and Canada. Says DDB North America CEO Justin Thomas-Copeland: “We are thrilled to be reinvigorating our growth team, bringing in two incredible people with very distinct backgrounds. Elaine’s perspective and skillset will be critical as we redefine the DDB North America positioning and growth ambition. Her tenacity, vision and proven ability to win are exactly what DDB needs at this moment. She has spent years as the cornerstone of winning pitch teams, and I cannot wait to see what she does as the leader of growth for DDB in the region. Elaine’s strategic approach will be complemented by Adrienne’s new business rigor. Adrienne’s keen eye for net new opportunities is matched by her skills in creating and managing a new business machine. In Elaine and Adrienne, we have found a winning combination in not only skillset, but ability to foster a true culture of growth. I believe that they will make growth a point of pride across the region.” As a former Head of Strategy at several the world’s most successful advertising agencies, Elaine takes an entirely fresh approach to the role of Chief Growth Officer. She brings a lens of psychology, business transformation and cultural change to her work. It is this strategic instinct that will allow her to reimagine how DDB approaches growth. One of her primary goals is to unlock the potential within DDB’s next generation positioning – Unexpected Works. Elaine has deep experience in financial services, retail, real estate, spirits, packaged goods and non-profit organizations. Her former agencies include Havas, Droga5, Grey and Saatchi & Saatchi. “If there’s one thing I understand, it is how brands grow – my background in strategy sets me up to focus on salience and relevance. Being remarkable. Being memorable. Being unexpected,” says Purcell. “My approach to the role is not just bringing a strategist’s eye to all things growth – I believe it’s about approaching the discipline of growth in an entirely new way. What our clients need from agencies to compete and win in their respective categories is changing more than ever – so it’s up to us to match that change. Our task is to provide Unexpected Works to clients and yield unreasonable results for DDB. We will shift the conversation around growth to achieve this, working collaboratively with leadership to cultivate a culture of growth where new business is everyone’s business.” Adrienne Marcino joins the growth team at DDB North America with a proven track record of account wins during her time as Director of Business Development at Terri & Sandy. Throughout her career, Adrienne has helped agencies double in size and has a proven track record of year over year revenue growth through net-new wins. Her pitching strategies have proven effective against larger, established agency networks. Adrienne brings experience pitching, winning and growing accounts across a wide variety of industries including food & beverage, health & wellness, entertainment, tech, insurance, personal care, CPG and more. Says Marcino: “DDB is primed for a phase of explosive growth. The leadership team has done an incredible job thus far of setting the offices up for success and I am eager to further fuel their momentum by driving connectivity and sharing skills, talents, and knowledge across the region. Together, we are going to increase our win rate, grow existing business and fuel a passion and hunger for new business at every level. DDB North America’s new growth team announcement follows the release of the global agency’s evolved brand positioning entitled ‘Unexpected Works.’ Thomas-Copeland sees Unexpected Works as a vehicle for growth in the region. Says Thomas-Copeland, “Betting on our commitment to Creativity + Connection to deliver Unexpected Works, will spark growth for our clients’ business and our own across the region.” ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. ABOUT OMNICOMOmnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Contact: Donna Tobin, [email protected], 617-620-0359 SOURCE DDB North America
Omnicom Outperforms the Industry, Winning High Honors in Both Media and Creativity Posted on June 25, 2021June 25, 2021 by Amanda Granath Only holding company with three creative networks placing in the Top 10PHD and OMD sweep media network category, placing #1 and #2AMVBBDO wins Agency of the Festival with five Grand Prix, including a Titanium NEW YORK, June 25, 2021 /PRNewswire/ — At Cannes Lions Live 2021, Omnicom Group (NYSE: OMC) agencies were recognized for their excellence within both the creative and media disciplines. All three Omnicom creative networks (BBDO, DDB and TBWA) placed in the top ten of the Network of the Festival competition, with BBDO coming in third, DDB in sixth and TBWA in seventh. AMV BBDO won Agency of the Festival. In addition, Omnicom Media Group (OMG) agencies PHD and OMD earned first and second place respectively in the Media Network of the Festival competition. Overall, more than 160 Omnicom agencies from 45 countries won over 180 Lions. “After a year unlike any other, it makes me proud to see our agencies recognized for work that not only elevated our clients, but also brought awareness to important causes,” commented John Wren, Chairman and CEO of Omnicom Group. “Our creativity remained a constant even during the unknowns of 2020, and more than ever we saw how our work could not only inform consumers, but unite communities. Congratulations to all the teams who played a role in these wins.” Breaking it down by network, BBDO had 15 agencies combine to win 78 Lions including five Grand Prix and 12 Gold Lions. AMVBBDO was also named Agency of the Festival. As the single most awarded agency in the world, it accumulated 27 total Lions, five of which were Grand Prix. Its work with Bodyform/Libresse on “#Wombstories” earned four of the five, including the show’s top honor: the Titanium Grand Prix. The agencies fifth Grand Prix was the Lions Health United Nations Foundation Grand Prix for Good for The Central Office for Public Interest’s (COPI) “addresspollution.org“. DDB won 57 Lions total, 12 of which were Gold. It also took home a Grand Prix for Africa DDB’s work with House of Lapland on “Salla 2032”, a campaign calling attention to the climate crisis. DDB Germany also scored an impressive nine Lions, three of which were Gold, for Reporters Without Borders’ “The Uncensored Library” — a digital home for press freedom that bypasses internet censorship. TBWA won 49 lions this year, five of which were Gold Lions and one Grand Prix. It was TBWA\London who secured the Health and Wellness Grand Prix for its work with BECO on the #StealOurStaff campaign, aiming to raise awareness for the ‘Disability Employment Gap’. TBWA\Media Arts Lab took home two Gold Lions with its client Apple for campaigns “Bounce” and “Vertical Cinema”. TBWA\Istanbul and TBWA\Hunt\Lascaris also had strong showings, winning Gold Lions for campaigns focused on combating violence against women. As mentioned above, OMG dominated the Media Network of the Festival competition with PHD and OMD earning first and second place respectively. In addition to dominating the coveted competitive category, OMG saw all three of its networks make a trip to the virtual awards stage, with Hearts & Science taking home a Silver and a Bronze. With a total of 10 Media Lions won by its three agencies, OMG was the most awarded media agency holding company of the 2021 festival. Rounding out Grand Prix wins, Omnicom’s Goodby Silverstein & Partners won the Creative Strategy Grand Prix for Cheetos Popcorn’s 2020 Super Bowl spot “Can’t touch this Cheetos”. ABOUT OMNICOM GROUP INC. Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.
AMVBBDO London Named Agency of the Festival at 2021 Cannes Lions International Festival of Creativity Posted on June 25, 2021June 25, 2021 by Amanda Granath BBDO Worldwide Named Third Most Awarded Agency Network with 78 Lions: 5 Grand Prix, 12 Gold Lions, 23 Silver Lions and 38 Bronze Lions NEW YORK, June 25, 2021 /PRNewswire/ — At the 2021 Cannes Lions International Festival of Creativity, London agency AMVBBDO was named global Agency of the Festival. The agency won a remarkable 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival’s top Lion, the Titanium Grand Prix for its “#Wombstories” campaign for Bodyform/Libresse. The campaign was also awarded Grand Prix in Health & Wellness, Film Craft and Film. The agency also won the Lions Health United Nations Foundation Grand Prix for Good for The Central Office of Public Interest’s (COPI) “addresspollution.org” campaign, and various Lions for campaigns from Bombay Sapphire and Macmillan Cancer Support. “Being named Agency of the Festival is an incredible honor and doing so with some of our most brilliant work to date, across various clients, makes it even sweeter. Particularly with #Wombstories, we’ve been fortunate to have a fearless client in Essity who are attuned to the power of creativity and aren’t afraid to challenge the status quo. It’s been thrilling pushing the creative boundaries with them year-over-year,” said Alex Grieve, Chief Creative Officer, AMVBBDO. BBDO was the Third Most Awarded Network of the Festival with 15 agencies from around the world combining to win 78 Lions for nearly 30 clients, across 23 categories, ranging from Titanium to Creative Effectiveness, Glass: The Lion for Change, Brand Experience & Activation, Sustainable Development Goals, Social & Influencer, Mobile, Creative Data, Entertainment, Film, Print, Outdoor, Health, and more. “We believe creativity is an economic multiplier. We believe creativity is the number one driver of effectiveness. Therefore, winning the way we have at Cannes, the premiere festival of creativity, is meaningful. It’s especially rewarding to win across a depth and breadth of Lion categories,” said David Lubars, Chairman and Chief Creative Officer of BBDO Worldwide. In addition to AMVBBDO, the Network’s list of Lion-winning agencies includes ALMAPBBDO, BBDO Belgium, BBDO Düsseldorf, BBDO New York, BBDO Toronto, CHE Proximity Sydney, Colenso BBDO, Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Clemenger BBDO Wellington, BBDO Guerrero, Energy BBDO Chicago, IMPACT BBDO Dubai and INSTINCT Moscow. Last June, BBDO was named the first-ever Cannes Lions Agency Network of the Decade, a testament to the network’s sustained creative excellence. ABOUT BBDOBBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. SOURCE BBDO
Omnicom Media Group Agencies Named Top Performing Media Networks At Cannes Lions Posted on June 23, 2021June 23, 2021 by Amanda Granath PHD Named Media Network of the Festival, OMD Scores Strong Second Place Finish as OMG Dominates Coveted Competitive Category OMG Is Most Awarded Media Holding Company NEW YORK, June 23, 2021 /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) dominated the Media Network of the Festival competition at the 2021 Cannes Festival of Media. OMG agencies PHD and OMD earned first and second place respectively in the highly competitive category that honors the best performing media agency. Traditionally known as Media Network of the Year, the name of the award was adjusted for the 2021 festival to reflect that this year’s judging encompassed two years of work following the cancellation of the 2020 festival due to Covid-19. PHD Worldwide took the Media Agency of the Festival title, winning a total of two Gold Lions and three Bronze, while OMD secured its spot right behind its sister agency in the Media Network ranking with a Gold and two Silvers. In addition to dominating that coveted competitive category, OMG saw all three of it networks make a trip to the virtual awards stage, with Hearts & Science taking home a Silver and a Bronze. With a total of 10 Media Lions won by its three agencies, OMG was the most awarded media agency holding company of the 2021 festival. “This recognition validates OMG’s relentless focus on the fundamentals that are essential to great work – talent and technology,” says OMG CEO Daryl Simm. “Powered by the Omni marketing operating system, every day we have the best minds in the business collaborating across channels, agencies and hemispheres to deliver data-driven, people-powered solutions that drive growth for our clients. This honor is due to – and belongs to – each and every one of them.” About Omnicom Media Group Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD ; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies
TBWA\London Wins Health & Wellness Cannes Lions Grand Prix for BECO’s #StealOurStaff campaign Posted on June 21, 2021June 21, 2021 by Amanda Granath The campaign sought to close the disability employment gap by encouraging employers to rethink their perceptions toward people with disabilities LONDON, June 21, 2021 /PRNewswire/ — TBWA\London has been awarded a Grand Prix in the Health and Wellness category at the Cannes Lions International Festival of Creativity for its #StealOurStaff campaign for BECO, a social enterprise that makes environmentally-friendly toiletries with an 80% visually impaired, disabled or disadvantaged workforce. The campaign challenged other British businesses to steal its staff in order to raise awareness of the ‘Disability Employment Gap’. According to the World Economic Forum, people with disabilities are 50% less likely to have a job and while more than 90% of companies around the world prioritize diversity, less than 4% consider disability. “‘Steal our Staff’ was an upside down recruitment campaign by a little soap brand that brought big corporations to task and disrupted employers’ outdated attitudes toward people with disabilities,” said Andy Jex, chief creative officer for TBWA\London. “Turning it from a thought into a thing was a long road and took a lot of heart and dedication. I’m delighted for the whole team, whose passion and personality shine through in all the work.” The integrated campaign launched in late 2019 with a packaging takeover that incorporated staff CVs on the product labels. The packaging was supported by press executions comprising an open letter that challenged other employers to take a stand when it comes to hiring people with disabilities, as well as OOH executions that amplified the #StealOurStaff message. In a twist on the traditional recruitment ad, the creative highlights BECO’s talent alongside an invitation for these employees to be headhunted by other businesses. The campaign drove a 96% uplift in sales year over year for BECO products and 40+ brands got in touch to hire talent featured in the campaign. The campaign case study can be viewed in full here. This is the second Health and Wellness Cannes Lions Grand Prix for the TBWA\ collective in recent years. In 2018 TBWA\India’s Blink to Speak won the Lions Health Grand Prix for Good, created for the Asha EK Hope Foundation. About TBWATBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World’s Most Innovative Companies by Fast Company for the past three years, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram. TBWA is part of Omnicom Group (NYSE: OMC). SOURCE TBWA\Worldwide
Omnicom Agencies Take Cannes Lions Live 2021 Posted on June 17, 2021June 17, 2021 by Amanda Granath As Cannes Lions Live 2021 approaches, Omnicom agencies around the world gather virtually to showcase and discuss their most creative and groundbreaking pieces. This year, The Festival of Creativity will take place digitally from June 21 – 25 and will incorporate both live and on-demand content, marking a change in how we celebrate our creativity. Please see below for a roundup of this year’s Omnicom agency involvement. If you have any questions about a particular session, please reach out to Katie Beaule at [email protected]. OMNICOM AT CANNES LIONS LIVE June 21 8:30 – 9:30am EDTTitle: The Pharma Lions DebriefSpeaker(s): Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard; Parixit Bhattacharya, Managing Partner – Creative, TBWA\IndiaCategory: The Debrief – Health TrackDescription: Join Pharma Lions Jury President Anne de Schweinitz in London for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick some of the winning work in detail. 1:00 – 2:00pm EDTTitle: The Outdoor Lions DebriefSpeaker(s): Luiz Sanches, Chairman, Chief Creative Officer and Partner, AlmapBBDOCategory: The Debrief – Communication TrackDescription: Join Outdoor Lions Jury President Luiz Sanches in Sao Paulo for a one-hour special show. We have data analysis, interviews with the jury and winners talking through their work. June 22 9:00 – 9:45am EDT and 11:30 – 12:15pm EDTTitle: Meet Up: Creativity is Emotional DataSpeaker(s): Josy Paul, Chairman and Chief Creative Officer, BBDO IndiaCategory: Virtual ExperienceDescription: How does one create work that leads to a more honest consumer connect, conversation and conversion? Work that transforms brands and society? Where do these ideas come from? The answer lies in our understanding of emotional data. It is data that is rooted in human confessions, not just insights. Data that goes to the “the ocean floor of ourselves”. The place where we are all the same. Finding it requires a deeply emotional and sometimes uncomfortable understanding of people and society. This discovery process is not in textbooks. Getting it right is not easy, but when you do, society responds and the brand prospers. Join the Meet Up on creativity and emotional data. It’s sensitivity in a world where no one is listening. 12:00 – 1:00pm EDTTitle: The Media Lions DebriefSpeaker(s): Philippa Brown, Worldwide Chief Executive Officer, PHDCategory: The Debrief – Reach TrackDescription: Join Media Lions Jury President Philippa Brown in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work. June 23 8:30 – 8:50am EDTTitle: Nord DDB Presents Unexpected WorksSpeaker(s): Andreas Dahlqvist, Chief Executive Officer, Nord DDBCategory: Virtual ExperienceDescription: What do swimming furry-made-up-animals, Cashmere toilet paper, jello, golden peanut butter, and Snoop Dogg have to do with a bank? Well, Everything. Find out how Klarna dared to do the unexpected, carved out a unique space for their brand and became the 2nd highest valued fin-tech company in the world. The next chapter is just about to launch…Trailer: https://live.canneslions.com/nord-ddb 8:30 – 9:30am EDTTitle: The Entertainment Lions for Sport DebriefSpeaker(s): Louise Johnson, CEO, FuseCategory: The Debrief – Reach TrackDescription: Join Entertainment Lions for Sport Jury President Ben Hartman in Melbourne for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick some of the winning work in detail. June 25 8:30 – 8:50am EDTTitle: Innovate or DieSpeaker(s): Margaret Johnson, Partner, Chief Creative Officer, GS&P; Rachel Ferdinando, Senior Vice President and Chief Marketing Officer, Frito-Lay, North AmericaCategory: Virtual ExperienceDescription: Frito-Lay and Goodby Silverstein & Partners have endured a decade-plus relationship, a rarity in today’s business environment. Throughout that time they’ve achieved a number of firsts. From being the first to put consumer generated ads on the Super Bowl to a museum dedicated to Cheetos to this year’s big game ad debuting the first TV ad you could “snap” for free product via SnapChat. Learn from Frito-Lay’s CMO and GS&P’s CCO on how they achieve the never-been-done-before year-after-year.Trailer: https://live.canneslions.com/on-demand 12:00 – 1:00pm EDTTitle: The Film Lions DebriefSpeaker(s): Richard Brim, Chief Creative Officer, adam&eveDDBCategory: The Debrief – Communication TrackDescription: Join Film Lions Jury President Richard Brim in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work. OMNICOM TAKES CANNES ON DEMAND Title: The Why Behind The Buy: Global insights on Consumer BehavioursAgency: Omnicom Commerce Group and OMDTrailer: https://live.canneslions.com/omd-and-ocg Title: A Marketing Midlife Crisis?Agency: PHD WorldwideTrailer: https://live.canneslions.com/phd-worldwide
Jim Brunsden to Join FleishmanHillard EU Office in Brussels Posted on June 15, 2021June 15, 2021 by Amanda Granath Brunsden Joins the Agency After a Career Reporting on EU Policy for the Financial Times and Bloomberg BRUSSELS, June 15, 2021 /PRNewswire/ — Today, FleishmanHillard announced that Jim Brunsden will join its Brussels-EU office as a senior vice president, Financial Services, beginning 1st July 2021. Brunsden has worked as a journalist reporting on EU policy and politics for more than 15 years, most recently with the Financial Times and previously with Bloomberg News. His coverage included some of the most important debates and dossiers of the past decade such as the 2008 financial crash, the eurozone debt crisis and Brexit. John Saunders, president and CEO, FleishmanHillard, said:“At FleishmanHillard we endeavour to look at the world around us with an analytical eye, to understand its developments and trends so we’re able to guide our clients through them in the most informed and compelling way. Talent and expertise are critical to achieving this, and I have always considered these as our prime riches. Jim Brunsden will bring a unique perspective to our clients, to our Brussels office and to the whole network around the globe, and it will be precious.” Brunsden said:“It is a real honour to join this great team. I have come across FleishmanHillard’s professionals often during my career as a journalist, and I know this is the best place to open this new exciting chapter in my career. It is a new perspective on policymaking that I am keen to explore, moving from my previous position of reporter, commenting on and analysing EU policymaking, to that of consultant. I am looking forward to new challenges and supporting our clients.” About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE FleishmanHillard Inc.
Omnicom Group Announces Divestiture of ICON International Posted on June 11, 2021June 11, 2021 by Amanda Granath NEW YORK, June 11, 2021 /PRNewswire/ — Omnicom Media Group, a subsidiary of Omnicom Group (NYSE: OMC), today announced the sale of ICON International, a specialty media company, to ICON’s management team. The sale of ICON is part of Omnicom’s continuing realignment of its portfolio of businesses and is consistent with its strategic plan and investment priorities. Commenting on the disposition, John Wren, Omnicom’s Chairman & CEO said, “I want to thank the management team and employees of ICON for their years of commitment to Omnicom and wish them continued success.” The disposition is not expected to have a material impact on Omnicom’s ongoing operating income for the full year 2021. Going forward, the company’s anticipated level of disposition activity is expected to be limited, and it expects to be principally focused on acquisition opportunities in precision marketing, martech and digital transformation, as well as commerce, media and healthcare. Forward-looking StatementsCertain statements in this press release related to the impact on our ongoing operating income and anticipated level of disposition activity constitute forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of Omnicom’s management as well as assumptions made by, and information currently available to, Omnicom’s management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “should,” “would,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. Forward-looking statements are subject to various risks and uncertainties, many of which are outside Omnicom’s control. Therefore, you should not place undue reliance on such statements. You should carefully consider this and the other risks and uncertainties that may affect Omnicom’s business, including those described in Item 1A, “Risk Factors” and Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Omnicom’s most recent Annual Report on Form 10-K and other documents filed from time to time with the Securities and Exchange Commission. Except as required under applicable law, Omnicom does not assume any obligation to update these forward-looking statements. About Omnicom Media GroupOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full-service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies. About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.
FleishmanHillard Authenticity Gap Study Reveals Brands are Failing on Nearly Half of What Consumers Expect of Them Posted on June 9, 2021June 9, 2021 by Amanda Granath Authenticity Research Across Five Markets and 300 Companies Shows the Need for Brands to Close the Gap Between What They Promise and How They Really Behave ST. LOUIS, June 9, 2021 /PRNewswire/ — The FleishmanHillard 2021 Authenticity Gap study released today examines the actions brands need to take to catch up to consumers’ expectations. The study shows that nearly two thirds of consumers (64%) believe that for a company to be more credible than its competitors it must talk about its behavior and impact on society and the environment, not just the customer benefits it offers. It also found that: Three-quarters (75%) of industries studied are failing to meet customer expectations on caring for the environment. This is particularly prominent in Germany (75% of companies fall short) and the UK (68% of companies fall short)Ninety-five percent of the industries studied aren’t meeting expectations when it comes to providing customers better valueAcross all industries, consumers expect companies to demonstrate a commitment to improve, but almost half (45%) are failing to deliver innovative solutionsData security and privacy are top of the list of things consumers care about and expect companies to act on, and less than half (45%) are willing to let companies collect their personal information to provide them with greater convenience and personalization “With beliefs, views and facts increasingly polarized, organizations around the world need genuine insight into how to authentically communicate, based on who they are, and what the world expects of them,” said John Saunders, president and CEO, FleishmanHillard. “They need to be able to hear from people who are engaged in their sector, understand how they fare against the competition and know what really matters to their audiences.” FleishmanHillard launched the Authenticity Gap study in 2012 to analyze the alignment between consumer expectations and experiences, interviewing informed consumers in five countries about their views on more than 200 companies in 20 industries. The data helps companies judge how authentic they are, where they’re falling short and how they’re stacking up against their industry competitors in terms of customer benefits, societal outcomes and management behaviors. Key findings include: Consumers are looking to leaders to take an authentic stand on key policies and issues like the environment and public health Two-thirds (65%) of informed consumers expect CEOs to speak up on issues that have a significant impact on society, even if it may not impact the businessThree-in-four consumers (73%) believe CEOs must have an active voice on supporting and influencing environmental issues and policy changeSixty-five percent of consumers say CEOs should play a role influencing health policy Companies are expected to be a part of the solution, not just discussion, when it comes to societal impact Though diversity and inclusion practices are becoming paramount for employees, nearly half of consumers (48%) in most markets feel companies can do more to make the workplace betterMore than a third (38%) of consumers expect companies to take a public stance on the income gapOver half (55%) of consumers think companies aren’t committed to doing the right thing, especially in Brazil (75%), China (56%) and the U.S. (54%) Consumers don’t expect brands to act on everything they care about in all cases The top issues informed consumers care about include data security, data privacy, access to affordable, quality healthcare, access to affordable, quality education and violence against womenThe issues informed consumers expect companies to act on also include data security and data privacy, but then diverge to protecting the environment/climate change, minimum wage and income and wage gaps FleishmanHillard has developed new strategies to help brands put authenticity into action. To learn more, download the Authenticity Gap Global Report, The Power of Authenticity. The 2021 authenticity research was conducted by FleishmanHillard’s TRUE Global Intelligence, the agency’s in-house research practice. The survey included a total of 10,285 informed consumers in Brazil, China, Germany, UK and the U.S., 18 years of age and older. The ‘informed consumer’ is defined as individuals who are interested or involved with one of the 20 industries that were studied in the 2021 Authenticity Gap research. The survey was fielded online between March 2 and April 16, 2021. About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE FleishmanHillard Inc.
DDB Worldwide Named 2021 Network of the Year by ADC Posted on June 9, 2021June 9, 2021 by Amanda Granath DDB Germany wins ADC Agency of the Year NEW YORK, June 9, 2021 /PRNewswire/ — DDB Worldwide has been named Network of the Year at this year’s 100th Anniversary of the ADC Award hosted by The One Club. The ADC Annual Awards is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of design and advertising. This year presents creatives from around the world with the once-a-century opportunity to be part of history by winning a coveted ADC Cube in the prestigious show’s 100th awards season. DDB Germany has also been named ADC’s Agency of the Year. Their work for Reporters Without Borders, The Uncensored Library, was awarded the Best of Discipline in Experiential Design, the coveted Black Cube for Best of Show, and the Designism Award. The Designism Award is given to one entry that encourages positive societal and political change. In total, DDB Worldwide has been awarded 21 Cubes, including 7 Golds. DDB Paris took home 14 Cubes for clients Ubisoft, Volkswagen, and Glenmorangie. Adam&eveDDB has been awarded a Bronze Cube for their John Lewis Give a Little Love campaign. Ari Weiss, Chief Creative Officer, DDB Worldwide said: “Advertising has always been one part art one part science. I had a boss once that said a great piece of communication is 80% craft and 80% idea. He wasn’t great at math, but he was great at making his point. To see our craft celebrated like this by an organization like ADC really validates the journey we’re on as a network to love the craftsmanship as much as we love the idea.” ABOUT THE ONE CLUBThe One Club for Creativity is a not-for-profit organization that celebrates and serves the global advertising and design industries, and when the pandemic began to affect the world earlier in the year, we jumped to make adjustments to help our community. ABOUT THE ART DIRECTORS CLUBThe Art Directors Club, known as ADC, was the first global organization to celebrate and award leaders in creative communications. Founded in New York by Louis Pedlar on August 13, 1920, the club was established to ensure advertising was judged by the same stringent standards as fine art. ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD, ADC and numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. ABOUT OMNICOM Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. CONTACT Donna Tobin Global Chief Marketing & Communications Officer, DDB Worldwide Email: [email protected]Phone: 617-620-0359 Related Links https://www.ddb.com SOURCE DDB Worldwide
TracyLocke Names New President Tina Manikas Posted on June 8, 2021June 8, 2021 by Amanda Granath DALLAS, June 8, 2021 /PRNewswire/ — Leading commerce and communications agency TracyLocke has announced the appointment of Tina Manikas as its new U.S. President effective immediately. In this new role, Manikas will focus on driving agency growth through innovation, leveraging her over 20 years of multi-category experience to increase the agency’s capabilities and maximize its growing portfolio. In addition, Manikas will expand network connectivity within the broader OMC community as well as elevate business and brand development across North America. “We’re excited to welcome Tina to the TracyLocke family,” said Michael Lovegrove, Chief Executive Officer of TracyLocke. “Tina not only embodies the core values and culture of our company but brings extensive industry knowledge working with truly innovative brands.” Prior to joining TracyLocke, Manikas founded and led FCB/RED, an award-winning shopper, retail and commerce agency, where she oversaw efforts worldwide. Her leadership earned FCB/RED tremendous growth, the number one position in the Hub’s Top Twelve Shopper Marketing agencies list and 11 consecutive years of Effie awards for creative effectiveness. A believer in the power of creativity, Manikas was named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of the first female jury presidents. Manikas will work closely with Lovegrove in the coming months as they partner to create a shared vision for the agency’s future. About TracyLocke: TracyLocke is an award-winning global agency that leverages insightful creativity and design thinking to drive commerce. With offices in North America and around the world, its employees are a blend of talented individuals with unique strengths, experiences and backgrounds. TracyLocke is part of the Omnicom Commerce Group and partners with clients such as PepsiCo, SC Johnson, Diageo, Pizza Hut, Godiva, Samsung, and the Dollar General Literacy Foundation. For more information about TracyLocke, visit www.tracylocke.com. About Omnicom Commerce Group:Omnicom Commerce Group (OCG) is a global community of four award-winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses 2,500 people across 19 markets – for more information please visit www.omnicomcommercegroup.com. OCG is part Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company. SOURCE TracyLocke