Author: Amanda Granath

Veteran Organizational Effectiveness and Change Management Consultant Joins Ketchum Executive Team

NEW YORK, July 14, 2021 /PRNewswire/ — Amanda Kowal Kenyon, partner and chief organizational effectiveness officer for leading global communications consultancy Ketchum, today takes on the newly created role of chief employee experience officer. With this elevated role, Kowal Kenyon brings her deep expertise in management consulting and organizational psychology to the firm’s global executive leadership team, reporting to president and CEO Mike Doyle.

In this new role, Kowal Kenyon will partner with Ketchum’s regional and local HR leaders to carry out the firm’s global talent strategy and vision. As leader of the global talent function, she will focus on driving consistency in roles and responsibilities, career pathing, performance evaluation, and rewards and recognition. She will partner with Ketchum’s DE&I champions and leaders to continue advancing the firm’s intentional work on its path toward greater inclusion. Additionally, Kowal Kenyon will advise on recruitment strategies in partnership with talent acquisition leaders and Ketchum’s three regional presidents, and she will continue to oversee the firm’s global organizational effectiveness and learning and development functions.

“Amanda has been a pivotal part of the Ketchum community for nearly 25 years, and this elevation reflects the tremendous value and energy she brings to the firm every day,” said Doyle. “Amanda is a true champion and advocate for our people, and she’s been an important counselor to me and my executive team for many years. I am thrilled to introduce this new role that’s focused entirely on the employee experience at Ketchum – our people will benefit tremendously from Amanda’s energy and expertise in this critical position.”

Kowal Kenyon was named Ketchum’s first chief organizational effectiveness officer in 2016. In that time, she’s led the firm’s executive functions focused on learning and development and organizational effectiveness. Working with the firm’s executive leadership, Kowal Kenyon and her team have facilitated global strategy execution and helped lead Ketchum through periods of organizational growth and change by employing organizational psychology and change management philosophies, processes and tools. She and her team are responsible for developing and implementing global talent development programs including succession planning, training and employee engagement, as well as post-acquisition integration for newly owned businesses and priority organizational effectiveness initiatives. A certified executive coach, Kowal Kenyon delivers leadership development services for Ketchum’s clients as well as the firm’s internal executives and rising leaders.

Prior to taking on her internal leadership role within Ketchum, Kowal Kenyon served as SVP and director at Ketchum’s change management unit Stromberg Consulting, which became Ketchum Change in 2010 and merged with sister agency Daggerwing Group in 2016. In her 13 years in that role, she provided management consulting services for Fortune 500 clients focused on team and operational effectiveness, process efficiency, and salesforce training and communication.

“This role is a perfect fit for Amanda and her skill sets, but more importantly, the appointment perfectly reflects the unique makeup of our firm,” Doyle added. “Her education in organizational psychology and deep practical experience in management consulting are a perfect representation of our consultancy model in action.”

Kowal Kenyon said, “Our business is built on the principles of the service profit chain – if we deliver an incredible employee experience where our people feel valued, respected, included and engaged, they will deliver top-notch client service which will lead to strong, sustained business performance. My mission is to ensure that every member of the Ketchum community feels supported by their teams and inspired by their work and ultimately that each one of them is better for being here.”

Kowal Kenyon completed the Columbia Coaching Certification Program at Columbia Business School. She holds a bachelor’s degree in communications from the Honors College at the University of Michigan, and she earned her master’s degree in organizational psychology from Columbia University.

About Ketchum
The winner of 131 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Ketchum

Elaine Purcell joins DDB North America as Chief Growth Officer

Adrienne Marcino joins DDB North America as Business Development & Growth Director

NEW YORK, July 1, 2021 /PRNewswire/ — DDB North America today announced a new growth team to oversee new business across the region. Elaine Purcell joins the North America leadership team as Chief Growth Officer and Adrienne Marcino joins as Business Development & Growth Director. The partnership will handle net new business and organic growth strategy across DDB’s North America Offices in the US and Canada.

Says DDB North America CEO Justin Thomas-Copeland: “We are thrilled to be reinvigorating our growth team, bringing in two incredible people with very distinct backgrounds. Elaine’s perspective and skillset will be critical as we redefine the DDB North America positioning and growth ambition. Her tenacity, vision and proven ability to win are exactly what DDB needs at this moment. She has spent years as the cornerstone of winning pitch teams, and I cannot wait to see what she does as the leader of growth for DDB in the region. Elaine’s strategic approach will be complemented by Adrienne’s new business rigor. Adrienne’s keen eye for net new opportunities is matched by her skills in creating and managing a new business machine. In Elaine and Adrienne, we have found a winning combination in not only skillset, but ability to foster a true culture of growth. I believe that they will make growth a point of pride across the region.” 

As a former Head of Strategy at several the world’s most successful advertising agencies, Elaine takes an entirely fresh approach to the role of Chief Growth Officer. She brings a lens of psychology, business transformation and cultural change to her work. It is this strategic instinct that will allow her to reimagine how DDB approaches growth. One of her primary goals is to unlock the potential within DDB’s next generation positioning – Unexpected Works. 

Elaine has deep experience in financial services, retail, real estate, spirits, packaged goods and non-profit organizations. Her former agencies include Havas, Droga5, Grey and Saatchi & Saatchi.

“If there’s one thing I understand, it is how brands grow – my background in strategy sets me up to focus on salience and relevance. Being remarkable. Being memorable. Being unexpected,” says Purcell. “My approach to the role is not just bringing a strategist’s eye to all things growth – I believe it’s about approaching the discipline of growth in an entirely new way. What our clients need from agencies to compete and win in their respective categories is changing more than ever – so it’s up to us to match that change. Our task is to provide Unexpected Works to clients and yield unreasonable results for DDB. We will shift the conversation around growth to achieve this, working collaboratively with leadership to cultivate a culture of growth where new business is everyone’s business.” 

Adrienne Marcino joins the growth team at DDB North America with a proven track record of account wins during her time as Director of Business Development at Terri & Sandy. Throughout her career, Adrienne has helped agencies double in size and has a proven track record of year over year revenue growth through net-new wins. Her pitching strategies have proven effective against larger, established agency networks. Adrienne brings experience pitching, winning and growing accounts across a wide variety of industries including food & beverage, health & wellness, entertainment, tech, insurance, personal care, CPG and more. 

Says Marcino: “DDB is primed for a phase of explosive growth. The leadership team has done an incredible job thus far of setting the offices up for success and I am eager to further fuel their momentum by driving connectivity and sharing skills, talents, and knowledge across the region. Together, we are going to increase our win rate, grow existing business and fuel a passion and hunger for new business at every level. 

DDB North America’s new growth team announcement follows the release of the global agency’s evolved brand positioning entitled ‘Unexpected Works.’ Thomas-Copeland sees Unexpected Works as a vehicle for growth in the region. Says Thomas-Copeland, “Betting on our commitment to Creativity + Connection to deliver Unexpected Works, will spark growth for our clients’ business and our own across the region.”

ABOUT DDB WORLDWIDE  
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact: Donna Tobin, [email protected], 617-620-0359

SOURCE DDB North America

BBDO Worldwide Named Third Most Awarded Agency Network with 78 Lions: 5 Grand Prix, 12 Gold Lions, 23 Silver Lions and 38 Bronze Lions

NEW YORK, June 25, 2021 /PRNewswire/ — At the 2021 Cannes Lions International Festival of Creativity, London agency AMVBBDO was named global Agency of the Festival. The agency won a remarkable 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival’s top Lion, the Titanium Grand Prix for its “#Wombstories” campaign for Bodyform/Libresse. The campaign was also awarded Grand Prix in Health & Wellness, Film Craft and Film. The agency also won the Lions Health United Nations Foundation Grand Prix for Good for The Central Office of Public Interest’s (COPI) “addresspollution.org” campaign, and various Lions for campaigns from Bombay Sapphire and Macmillan Cancer Support.

“Being named Agency of the Festival is an incredible honor and doing so with some of our most brilliant work to date, across various clients, makes it even sweeter. Particularly with #Wombstories, we’ve been fortunate to have a fearless client in Essity who are attuned to the power of creativity and aren’t afraid to challenge the status quo. It’s been thrilling pushing the creative boundaries with them year-over-year,” said Alex Grieve, Chief Creative Officer, AMVBBDO. 

BBDO was the Third Most Awarded Network of the Festival with 15 agencies from around the world combining to win 78 Lions for nearly 30 clients, across 23 categories, ranging from Titanium to Creative Effectiveness, Glass: The Lion for Change, Brand Experience & Activation, Sustainable Development Goals, Social & Influencer, Mobile, Creative Data, Entertainment, Film, Print, Outdoor, Health, and more.  

“We believe creativity is an economic multiplier. We believe creativity is the number one driver of effectiveness. Therefore, winning the way we have at Cannes, the premiere festival of creativity, is meaningful. It’s especially rewarding to win across a depth and breadth of Lion categories,” said David Lubars, Chairman and Chief Creative Officer of BBDO Worldwide.

In addition to AMVBBDO, the Network’s list of Lion-winning agencies includes ALMAPBBDO, BBDO Belgium, BBDO Düsseldorf, BBDO New York, BBDO Toronto, CHE Proximity Sydney, Colenso BBDO, Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Clemenger BBDO Wellington, BBDO Guerrero, Energy BBDO Chicago, IMPACT BBDO Dubai and INSTINCT Moscow.

Last June, BBDO was named the first-ever Cannes Lions Agency Network of the Decade, a testament to the network’s sustained creative excellence.

ABOUT BBDO
BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

SOURCE BBDO

PHD Named Media Network of the Festival, OMD Scores Strong Second Place Finish as OMG Dominates Coveted Competitive Category

OMG Is Most Awarded Media Holding Company

NEW YORK, June 23, 2021 /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) dominated the Media Network of the Festival competition at the 2021 Cannes Festival of Media.  OMG agencies PHD and OMD earned first and second place respectively in the highly competitive category that honors the best performing media agency.   Traditionally known as Media Network of the Year, the name of the award was adjusted for the 2021 festival to reflect that this year’s judging encompassed two years of work following the cancellation of the 2020 festival due to Covid-19.

PHD Worldwide took the Media Agency of the Festival title, winning a total of two Gold Lions and three Bronze, while OMD secured its spot right behind its sister agency in the Media Network ranking with a Gold and two Silvers. In addition to dominating that coveted competitive category, OMG saw all three of it networks make a trip to the virtual awards stage, with Hearts & Science taking home a Silver and a Bronze.

With a total of 10 Media Lions won by its three agencies, OMG was the most awarded media agency holding company of the 2021 festival.

“This recognition validates OMG’s relentless focus on the fundamentals that are essential to great work – talent and technology,” says OMG CEO Daryl Simm.  “Powered by the Omni marketing operating system, every day we have the best minds in the business collaborating across channels, agencies and hemispheres to deliver data-driven, people-powered solutions that drive growth for our clients. This honor is due to – and belongs to – each and every one of them.”

About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD  ; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies

The campaign sought to close the disability employment gap by encouraging employers to rethink their perceptions toward people with disabilities

LONDON, June 21, 2021 /PRNewswire/ — TBWA\London has been awarded a Grand Prix in the Health and Wellness category at the Cannes Lions International Festival of Creativity for its #StealOurStaff campaign for BECO, a social enterprise that makes environmentally-friendly toiletries with an 80% visually impaired, disabled or disadvantaged workforce.

The campaign challenged other British businesses to steal its staff in order to raise awareness of the ‘Disability Employment Gap’. According to the World Economic Forum, people with disabilities are 50% less likely to have a job and while more than 90% of companies around the world prioritize diversity, less than 4% consider disability.

“‘Steal our Staff’ was an upside down recruitment campaign by a little soap brand that brought big corporations to task and disrupted employers’ outdated attitudes toward people with disabilities,” said Andy Jex, chief creative officer for TBWA\London. “Turning it from a thought into a thing was a long road and took a lot of heart and dedication. I’m delighted for the whole team, whose passion and personality shine through in all the work.”

The integrated campaign launched in late 2019 with a packaging takeover that incorporated staff CVs on the product labels. The packaging was supported by press executions comprising an open letter that challenged other employers to take a stand when it comes to hiring people with disabilities, as well as OOH executions that amplified the #StealOurStaff message.

In a twist on the traditional recruitment ad, the creative highlights BECO’s talent alongside an invitation for these employees to be headhunted by other businesses. The campaign drove a 96% uplift in sales year over year for BECO products and 40+ brands got in touch to hire talent featured in the campaign.

The campaign case study can be viewed in full here.

This is the second Health and Wellness Cannes Lions Grand Prix for the TBWA\ collective in recent years. In 2018 TBWA\India’s Blink to Speak won the Lions Health Grand Prix for Good, created for the Asha EK Hope Foundation.

About TBWA
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World’s Most Innovative Companies by Fast Company for the past three years, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

SOURCE TBWA\Worldwide

Brunsden Joins the Agency After a Career Reporting on EU Policy for the Financial Times and Bloomberg

BRUSSELS, June 15, 2021 /PRNewswire/ — Today, FleishmanHillard announced that Jim Brunsden will join its Brussels-EU office as a senior vice president, Financial Services, beginning 1^st July 2021.

Brunsden has worked as a journalist reporting on EU policy and politics for more than 15 years, most recently with the Financial Times and previously with Bloomberg News. His coverage included some of the most important debates and dossiers of the past decade such as the 2008 financial crash, the eurozone debt crisis and Brexit. 

John Saunders, president and CEO, FleishmanHillard, said:
“At FleishmanHillard we endeavour to look at the world around us with an analytical eye, to understand its developments and trends so we’re able to guide our clients through them in the most informed and compelling way. Talent and expertise are critical to achieving this, and I have always considered these as our prime riches. Jim Brunsden will bring a unique perspective to our clients, to our Brussels office and to the whole network around the globe, and it will be precious.”

Brunsden said:
“It is a real honour to join this great team. I have come across FleishmanHillard’s professionals often during my career as a journalist, and I know this is the best place to open this new exciting chapter in my career. It is a new perspective on policymaking that I am keen to explore, moving from my previous position of reporter, commenting on and analysing EU policymaking, to that of consultant. I am looking forward to new challenges and supporting our clients.”

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

Authenticity Research Across Five Markets and 300 Companies Shows the Need for Brands to Close the Gap Between What They Promise and How They Really Behave

ST. LOUIS, June 9, 2021 /PRNewswire/ — The FleishmanHillard 2021 Authenticity Gap study released today examines the actions brands need to take to catch up to consumers’ expectations.

The study shows that nearly two thirds of consumers (64%) believe that for a company to be more credible than its competitors it must talk about its behavior and impact on society and the environment, not just the customer benefits it offers. It also found that:

• Three-quarters (75%) of industries studied are failing to meet customer expectations on caring for the environment. This is particularly prominent in Germany (75% of companies fall short) and the UK (68% of companies fall short)
• Ninety-five percent of the industries studied aren’t meeting expectations when it comes to providing customers better value
• Across all industries, consumers expect companies to demonstrate a commitment to improve, but almost half (45%) are failing to deliver innovative solutions
• Data security and privacy are top of the list of things consumers care about and expect companies to act on, and less than half (45%) are willing to let companies collect their personal information to provide them with greater convenience and personalization

“With beliefs, views and facts increasingly polarized, organizations around the world need genuine insight into how to authentically communicate, based on who they are, and what the world expects of them,” said John Saunders, president and CEO, FleishmanHillard. “They need to be able to hear from people who are engaged in their sector, understand how they fare against the competition and know what really matters to their audiences.”

FleishmanHillard launched the Authenticity Gap study in 2012 to analyze the alignment between consumer expectations and experiences, interviewing informed consumers in five countries about their views on more than 200 companies in 20 industries. The data helps companies judge how authentic they are, where they’re falling short and how they’re stacking up against their industry competitors in terms of customer benefits, societal outcomes and management behaviors.

Key findings include:

Consumers are looking to leaders to take an authentic stand on key policies and issues like the environment and public health

• Two-thirds (65%) of informed consumers expect CEOs to speak up on issues that have a significant impact on society, even if it may not impact the business
• Three-in-four consumers (73%) believe CEOs must have an active voice on supporting and influencing environmental issues and policy change
• Sixty-five percent of consumers say CEOs should play a role influencing health policy

Companies are expected to be a part of the solution, not just discussion, when it comes to societal impact

• Though diversity and inclusion practices are becoming paramount for employees, nearly half of consumers (48%) in most markets feel companies can do more to make the workplace better
• More than a third (38%) of consumers expect companies to take a public stance on the income gap
• Over half (55%) of consumers think companies aren’t committed to doing the right thing, especially in Brazil (75%), China (56%) and the U.S. (54%)

Consumers don’t expect brands to act on everything they care about in all cases

• The top issues informed consumers care about include data security, data privacy, access to affordable, quality healthcare, access to affordable, quality education and violence against women
• The issues informed consumers expect companies to act on also include data security and data privacy, but then diverge to protecting the environment/climate change, minimum wage and income and wage gaps

FleishmanHillard has developed new strategies to help brands put authenticity into action. To learn more, download the Authenticity Gap Global Report, The Power of Authenticity.

The 2021 authenticity research was conducted by FleishmanHillard’s TRUE Global Intelligence, the agency’s in-house research practice. The survey included a total of 10,285 informed consumers in Brazil, China, Germany, UK and the U.S., 18 years of age and older. The ‘informed consumer’ is defined as individuals who are interested or involved with one of the 20 industries that were studied in the 2021 Authenticity Gap research. The survey was fielded online between March 2 and April 16, 2021.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

DDB Germany wins ADC Agency of the Year

NEW YORK, June 9, 2021 /PRNewswire/ — DDB Worldwide has been named Network of the Year at this year’s 100^th Anniversary of the ADC Award hosted by The One Club. The ADC Annual Awards is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of design and advertising. This year presents creatives from around the world with the once-a-century opportunity to be part of history by winning a coveted ADC Cube in the prestigious show’s 100th awards season.

DDB Germany has also been named ADC’s Agency of the Year. Their work for Reporters Without Borders, The Uncensored Library, was awarded the Best of Discipline in Experiential Design, the coveted Black Cube for Best of Show, and the Designism Award. The Designism Award is given to one entry that encourages positive societal and political change.

In total, DDB Worldwide has been awarded 21 Cubes, including 7 Golds. DDB Paris took home 14 Cubes for clients Ubisoft, Volkswagen, and Glenmorangie. Adam&eveDDB has been awarded a Bronze Cube for their John Lewis Give a Little Love campaign.

Ari Weiss, Chief Creative Officer, DDB Worldwide said: “Advertising has always been one part art one part science. I had a boss once that said a great piece of communication is 80% craft and 80% idea. He wasn’t great at math, but he was great at making his point. To see our craft celebrated like this by an organization like ADC really validates the journey we’re on as a network to love the craftsmanship as much as we love the idea.”

ABOUT THE ONE CLUB
The One Club for Creativity is a not-for-profit organization that celebrates and serves the global advertising and design industries, and when the pandemic began to affect the world earlier in the year, we jumped to make adjustments to help our community.

ABOUT THE ART DIRECTORS CLUB
The Art Directors Club, known as ADC, was the first global organization to celebrate and award leaders in creative communications. Founded in New York by Louis Pedlar on August 13, 1920, the club was established to ensure advertising was judged by the same stringent standards as fine art.

ABOUT DDB WORLDWIDE   
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD, ADC and numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.   

ABOUT OMNICOM   
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.   

CONTACT   
Donna Tobin   
Global Chief Marketing & Communications Officer, DDB Worldwide   
Email: [email protected]
Phone: 617-620-0359   

Related Links  
https://www.ddb.com   

SOURCE DDB Worldwide

DALLAS, June 8, 2021 /PRNewswire/ — Leading commerce and communications agency TracyLocke has announced the appointment of Tina Manikas as its new U.S. President effective immediately.

In this new role, Manikas will focus on driving agency growth through innovation, leveraging her over 20 years of multi-category experience to increase the agency’s capabilities and maximize its growing portfolio. In addition, Manikas will expand network connectivity within the broader OMC community as well as elevate business and brand development across North America.

“We’re excited to welcome Tina to the TracyLocke family,” said Michael Lovegrove, Chief Executive Officer of TracyLocke. “Tina not only embodies the core values and culture of our company but brings extensive industry knowledge working with truly innovative brands.”

Prior to joining TracyLocke, Manikas founded and led FCB/RED, an award-winning shopper, retail and commerce agency, where she oversaw efforts worldwide. Her leadership earned FCB/RED tremendous growth, the number one position in the Hub’s Top Twelve Shopper Marketing agencies list and 11 consecutive years of Effie awards for creative effectiveness. 

A believer in the power of creativity, Manikas was named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of the first female jury presidents.

Manikas will work closely with Lovegrove in the coming months as they partner to create a shared vision for the agency’s future.

About TracyLocke: 
TracyLocke is an award-winning global agency that leverages insightful creativity and design thinking to drive commerce. With offices in North America and around the world, its employees are a blend of talented individuals with unique strengths, experiences and backgrounds. TracyLocke is part of the Omnicom Commerce Group and partners with clients such as PepsiCo, SC Johnson, Diageo, Pizza Hut, Godiva, Samsung, and the Dollar General Literacy Foundation. For more information about TracyLocke, visit www.tracylocke.com.

About Omnicom Commerce Group:
Omnicom Commerce Group (OCG) is a global community of four award-winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses 2,500 people across 19 markets – for more information please visit www.omnicomcommercegroup.com. OCG is part Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company.

SOURCE TracyLocke

The study explores proximity and convenience-based retail in the post-COVID world

NEW YORK, June 2, 2021 /PRNewswire/ — Omnicom Commerce Group (OCG) today announced its foundational research study on proximity and convenience-based retail entitled: “The Future Of Now:  Convenience/Quick Stop Shopping In A Post-COVID World”.  The report provides valuable insights into convenience shopping, helping retailers and brands understand how convenience store shoppers are changing their behaviors, how they are doing economically, at work and at school, and what they perceive the future will look like. 

“As the US begins a slow return to a newly defined normal, there has never been a greater opportunity for brands or retailers to permanently reshape behavior,” said Bryan Gildenberg, SVP of Commerce at OCG. “Everyone’s routines have been disrupted and will be disrupted again as the world reopens, offering a massive growth opportunity for c-stores and the brands that sell through them to lock in new shopping trips and routines over the next 12 months. At the same time, unplanned delights will drive both sales growth and profitability gains for this channel as it, and the world, rebounds from the great disruption of 2020.”

Some of the most critical insights from the survey include:

• Economic Dislocation: During COVID (March 2021), over 40% of convenience store shoppers were on government assistance of some kind, up from 25% pre-COVID.  10% of these shoppers were unemployed in September of 2020, and that number slightly increased in March of 2021. 

Selling to shoppers in deep recovery mode requires a different strategy than the typical “pent-up demand” marketing narrative that dominates most conversations today. This shopper may be trying to resume normally after a time of deep economic struggle and may need affordable treats instead of splurges, value instead of premium experiences.

• Educational Uncertainty: In March of 2021, over half of all c-store shoppers with children did not anticipate their kids being back in school full-time in the fall, and that appears to be having a significant impact on this shopper’s ability to plan their own return to work/commuting.  

It will be essential for brands to stay hyper-focused and nimble regionally to understand how school is impacting shopper’s plans to return to work and how meal occasions/needs may shift dramatically as these families return to having kids in school full-time. 

• Travel Reduction: 15% of c-store shoppers stopped going to work during COVID, a massive reduction in trip frequency as 90% of US c-store shoppers typically drive for their commute. About half of the shoppers that stopped going to work anticipate resuming their normal commute, but almost 10% of pre-COVID c-store shoppers may permanently be driving less often. 

As a result, brands must reconsider campaign messaging for these shoppers who kept working out of home through the pandemic. A message of energy or refreshment might need to be positioned differently to shoppers who didn’t have a “work from home” during COVID.  

• Anticipated Rebound: By a near 2:1 margin, shoppers that anticipated changing their post-pandemic behavior in convenience stores anticipated visiting the stores more often. With half of all c-store shoppers already visiting the store once a week or more, this creates a dependency upon high frequency shoppers. Therefore, to be most effective, brands should focus on engaging and positively disrupting a deeply habitual shopping trip and ensure value is stronger for regular, not occasional, shoppers. 

• Impulse Driven: Half of all c-store purchasers buy something they weren’t planning to buy when they walk in the store, so even though interruption may be challenging, it is critical to the format’s success. Brands that know convenience know the importance of capitalizing on these unplanned purchases. Creating a balance between meaningful engagement/disruption and clutter is critical for the successful c-store operator going forward. Iconic and clear signage, compelling displays, sharp value communication and shopper paths that promote category visibility will be some of the keys to success. 

The Future of Now research was fielded in two stages to track shopper behavior throughout the pandemic, with the first research performed in September of 2020 and a follow-up survey executed in March 2021 to assess the employment situation, travel habits, children in school situation and meal planning of regular users of these formats, as well as critical insights into how these shoppers shop each format. OCG fielded this survey by partnering with Numerator (www.numerator.com). Numerator is a key strategic partner for OCG and a data source that uses its unique data collection mechanisms to derive unique insights into channels that are driven by unplanned purchase and immediate consumption – channels that are notoriously hard to track.

“So much of the conversation around retail and how it has changed during the pandemic has focused on eCommerce and home delivery,” observed Gildenberg. “And yet, we haven’t seen any work that looks at formats that are incredibly dependent on people in motion and exactly how shoppers thought their behavior in these channels had changed and will change as a result of dislocation to those core habits.”

Download the full report at www.omnicomcommercegroup.com or by visiting OCG’s LinkedIn page.

ABOUT THE FUTURE OF NOW RESEARCH

Numerator polled shoppers on our behalf who had made a verified purchase at a C-Store. The questions were administered via Numerator’s mobile phone apps to those panel members who shopped at a C-store between September 25, 2020 – October 5, 2020. A sample of N=1,050 respondents was generated, 50% of which were households with no children, 50% had at least one child in the house.  For our second wave of fieldwork between February 24, 2021-March 3, 2021, a reduced question set was administered to N=354 of the same respondents in Wave 1. Numerator can recontact specific panel members within a sample, providing tracking capability with the same individuals.

For OCG, Craig Elston from The Integer Group co-authored the final report.

ABOUT THE CONVENIENCE STORE CHANNEL

The US Convenience Store Channel is a $255 billion class of trade (National Association of Convenience Stores, April 2021) showing a slight increase in sales last year off of a dramatic reduction in shoppers but an increase in shopper baskets per trip, particularly in tobacco and alcohol categories. Unlike many countries where convenience retail is an urban phenomenon, the US c-store landscape is dominated by drive-up locations in less densely populated cities, suburbs and exurbs, and is a critical source of volume and profitable sales for brands in the beverage, snacks, alcohol and tobacco categories in particular. 

ABOUT OMNICOM COMMERCE GROUP

Omnicom Commerce Group (OCG) is an unrivalled community of commerce experts working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction.  OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retailing and shopping and at our core are four individual award-winning commerce agencies – Haygarth, The Integer Group, TPN and TracyLocke – employing over 2,500 people across 19 markets. 

ABOUT NUMERATOR

Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

SOURCE Omnicom Commerce Group

More than Four in Five Executives Believe Multilateralism is Effective in Driving Outcomes that are Beneficial to Their Businesses and Solving Global Challenges

ST. LOUIS, May 26, 2021 /PRNewswire/ — As the world continues to grapple with a myriad of issues, from the COVID-19 pandemic to international trade, global business executives overwhelmingly believe multilateral efforts are effective. According to a new survey of 713 business decision makers by FleishmanHillard TRUE Global Intelligence, 74% of leaders globally are confident in the role that corporations play in bolstering international cooperation, but fewer feel that corporations are an essential part of the new multilateralism in partnership with governments (58% confidence) and international organizations (57% confidence).

The survey found a mix of optimism and realism from business leaders in seven major economies: Brazil, China, France, Germany, Italy, United Kingdom and United States. The majority of business decision makers (73%) are confident about economic recovery over the next 24 months, but nearly half (45%) expect geopolitical issues to disrupt business more over the next year than they have in the past 12 months.

FleishmanHillard is the global communications partner for the Global Solutions Summit and is releasing the findings in conjunction with the event that runs May 27- 28. The event will examine the top economic, social, sustainability and technology issues facing the G20. UN Secretary-General António Guterres, World Health Organization Director-General Tedros Adhanom Ghebreyesus, and German Chancellor Angela Merkel are among speakers who will be joined by corporate and NGO leaders.

“For business to invest and drive growth, a stable business environment is needed,” said Mette Grolleman, general manager of FleishmanHillard in Brussels. “Uncertainty leads to reduced investments and lower growth – regionally and globally. Businesses are facing issues that can only be addressed globally. While business leaders are confident in their own company’s abilities, the significance of political leadership and driving a stable business environment cannot be underestimated.”

While business leaders are more confident in their own company’s ability to navigate global issues, the survey found that these leaders feel as strongly as ever about the role they play in international affairs. More than seven in 10 surveyed said corporations should work with and support governments to address global issues (73%). Overall, 65% said they believe the business community should take a leadership role. That sentiment was even higher in China (74%), the UK (71%) and Brazil (70%). At the same time, 71% said direct government intervention is needed on issues like climate change for corporations to thrive.  

Top Issues
The research found the issues that business leaders feel are most important personally – such as human rights and public health – are not the same issues they feel need to be addressed to foster economic growth, which include infrastructure, energy, the environment and trade.

Demonstrating the rising importance of Environmental, Social and Governance (ESG) issues for companies and their investors, more than one in three business leaders (36%) feel that ESG criteria currently has a great deal of impact on their business decision making, and most (89%) say that sustainability and the environment is an important issue. Half (52%) believe that each of these ESG pillars should impact their businesses’ go-to-market strategy and decision making today.

Recovery and Disruptions
Global business leaders (73%) are most confident that the ongoing growth and recovery from COVID-19 will take 24 months, and they are equally confident in the ability of a multilateral system to support the recovery. 

Still, they expect COVID-19 to be the most disruptive issue for business over the next 12 months, followed by cybersecurity, supply chain, tax policy and trade disputes. Additionally, three out of four global leaders feel that misinformation is a barrier to corporate success. 

Looking forward, nearly half of leaders (45%) believe that disruptions from such issues will increase over the next 12 months. 

FleishmanHillard will release a full report on the findings of this study in June 2021.

Methodology
TRUE Global Intelligence, the in-house research practice of FleishmanHillard, fielded an online survey in May 2021 among a total of 713 senior leaders of global companies responsible for making strategic decisions in the following markets: Brazil (n= 103), China (n= 103), France (n= 102), Germany (n= 100), Italy (n= 105), UK (n= 100) and U.S. (n=100). The margin of error is =/- 3.57%.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

Darla Price joins DDB New York as President

Auro Trini Castelli joins DDB New York as Chief Strategy Officer

NEW YORK, May 26, 2021 /PRNewswire/ — DDB North America today announced the addition of two new leaders at the helm of their New York office. Darla Price joins DDB New York as President and Auro Trini Castelli joins as Chief Strategy Officer.

“Darla and Auro join DDB at such a pivotal time for the New York office,” says North America CEO Justin Thomas-Copeland. “These leaders have the pedigree to continue the work of marketers like Bill Bernbach and Phyllis Robinson where they had their start, in New York City. Darla is a deeply respected Executive leader who has helped build iconic global brands through award-winning creativity.  Auro’s strategic expertise spans design thinking, technology and data to build business and brands through progressive creativity and purposeful experiences.  Combined they will form an unstoppable force. These leaders will bring a fusion of progressive and connected thinking, creativity and world class making to grow our clients’ business. This will revolutionize the office. We’re so excited to have them.”

Darla Price joins DDB New York with over two decades experience running iconic brands across technology, CPG, retail, beauty and B2B, both domestically and internationally.  Most recently President of 215 McCann, Price has spent the last 7 years in executive roles at McCann New York.  Price is a creative-first leader who brings growth and big brand experience to her role, in addition to her background as an Executive Coach and DE&I champion.  Her approach to culture-driving creativity has resulted in award-winning success for tech giants like Microsoft.  Price’s style is a fusion of ideas and a barrier breaking energy that drives growth for both the client and agency.

“I was drawn to DDB because of what the agency is famous for – creativity,” says Price. “Creativity has the ability to unlock new consumer connections, deeper brand engagement, and bring forward unexpected solutions to drive growth for our clients.  The new energy and capabilities at DDB New York will allow us to build what we see as the agency model of the future, while staying true to the high-caliber creative the business was founded on.  I’m honored to be a part of such a great legacy.”

Auro Trini Castelli joins DDB New York as Chief Strategy Officer and will report to Price on all strategic functions for the office’s clients, playing an instrumental role in fortifying DDB New York’s strategy, digital & design capabilities. He joins from agency Elephant where he oversaw strategic development for offices in the US and internationally. Trini Castelli brings over two decades of design and marketing experience in both Europe and North America to his role. He has worked for some of the world’s most iconic B2B and B2C brands including Apple, Beats by Dre, Goldman Sachs, HP, Morgan Stanley and OREO across a vast range of markets, categories and disciplines.

Says Trini Castelli: “Teaming up with Darla, Justin and all the incredibly talented people at the agency will make DDB New York an unstoppable force in our industry. I am looking forward to constantly redefine what creativity means and demonstrate the value that it will bring to our clients, to their stakeholders, and to all of society.”

Both leaders join DDB New York during a time of change, having recently left its iconic offices at 437 Madison Avenue for a building in New York’s Financial District. Both DDB New York and DDB Worldwide are headquartered at 195 Broadway. DDB Worldwide has also shifted its approach to business with an evolved brand positioning entitled ‘Unexpected Works.’ The positioning was presented to DDB’s global workforce with the agency’s first virtual conference and announced with an unexpected billboard. The agency’s history of tapping into the unexpected dates back to the iconic Volkswagen ‘Lemon’ campaign, an advertisement with a history firmly planted in New York. 

DDB North America brings both creativity, connection and growth to the forefront of its business approach with these two key hires in New York.

“Auro and Darla are a force of nature and will inspire a new chapter in DDB New York’s legacy,” says Thomas-Copeland. “We are excited to have such creatively minded and connected leaders shake up our flagship office. It’s an exciting time to be at DDB.”

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Media Contact: Xavier Totor, [email protected]

SOURCE DDB North America

Appoints Dr. Eamon Boyle to Lead the Practice as SVP of Growth Sciences, Joining Integer from IBM

DENVER, May 24, 2021 /PRNewswire/ — The Integer Group^®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has announced the launch of its Growth Sciences practice, the data-driven underpinning that drives Integer’s creativity and innovation as “The Growth Company.”

Growth Sciences is a new practice area powered by an unmatched combination of data, tech and talent coupled with a suite of deep analytics applications. Growth Sciences serves as the foundation of Integer’s offering and mission to deliver growth for clients through media, creative campaigns, social and research.  The practice is fueled by a proprietary data engine, launched in partnership with Omnicom Commerce Group, that anticipates, predicts and shapes shopper behaviors and outcomes.  Through this data engine, Integer will be able to deliver faster and more cost-effective insights, innovations and activations to solve modern and complex commerce and business challenges. 

“What sets Integer apart is that our Growth Sciences team will expertly merge data, tools, AI predictors and data-mining modules with our extensive commerce and retail expertise to significantly drive measured and proven growth,” said Ellen Cook, CEO of The Integer Group. “As we move into the next chapter of our agency’s evolution, we will fuse creativity with custom and holistic data, analytics and tech in new ways that will shape the future of the commerce and retail landscape.”

Leading the practice area is Dr. Eamon Boyle, SVP of Growth Sciences, who joins Integer from IBM. Boyle is an analytics, data strategy and measurement professional with more than 15 years of experience in complex multi-disciplinary consulting and agency models. He holds a PhD in applied modeling from the University of Illinois. After serving as a university professor, he moved into marketing to lead analytics departments at JWT, the Martin Agency, Havas, Assembly Media and IBM. Boyle has extensive experience in data mining, insights, predictive modeling, forecasting, data visualization, and the connecting of structured and unstructured data. In 2018, Boyle worked with University of Technology Sydney in Australia to develop a first-of-its-kind Data Arena to visualize media and medical data in 3-D. His past client experience features top Fortune 500 brands including 20th Century Fox, WarnerMedia, Warner Bros, NBCU, Comcast, Ford, BMW, VW, Mercedes, Toyota, Kaiser Permanente, Pfizer, AT&T, Verizon, Walmart, Kohl’s, Microsoft, UPS, GEICO, Liberty Mutual, Allstate, American Express, Citi, Morgan Stanley, Discover Card and E*TRADE.

Boyle will be reporting into Scott Hauman, who was recently promoted to Chief Innovation Officer, leading and advancing Integer’s IP, growth-building methodologies and tools, as well as championing Integer’s data-first creative strategies. Boyle’s team will also include Heidi Bailey, VP of Futures and AI, and Sean Narog, Director of Data & Analytics, along with Growth Sciences SMEs and talent across the globe.

The past year has seen significant growth for The Integer Group’s global network, coupled with recent executive leadership shifts. Integer has secured new clients including Ferrero North America, Purell and Coty’s Covergirl; grown existing clients including AT&T, Duracell, J&J, Michelin and Red Robin; and elevated Ellen Cook to Global CEO and John Kiker to President of the Network’s headquarter agency in Denver. Under its new leadership, Integer has evolved its offering to partner with clients as The Growth Company, focusing on data-driven business outcomes and performance on behalf of clients.

For more information about The Integer Group, visit the agency’s new website at www.integer.com.

About The Integer Group®

We are The Growth Company.

The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real-time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, PepsiCo, Starbucks and more.

www.integer.com

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicom group.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE The Integer Group

Related Links

www.integer.com

Agency Releases Progress Toward 2021 Diversity, Equity and Inclusion Goals

ST. LOUIS, May 19, 2021 /PRNewswire/ — FleishmanHillard today announced five newly created roles and appointments in its Diversity, Equity and Inclusion (DE&I) office, along with its first-quarter DE&I progress. The new DE&I team will be responsible for accelerating the agency’s progress and widening the breadth of perspectives.

The appointments join Leela Stake (she/her) and Adiya Mobley (she/her), co-leads of True MOSAIC, the agency’s DE&I client practice. They include:

• Rachel Coleman (she/her), DE&I director, FleishmanHillard in Chicago.
  Coleman is a former DE&I champion for the agency’s Chicago office who will manage several of FleishmanHillard’s transformation initiatives and share those learnings and best practices with DE&I counselors to adopt and apply for client counsel.
• John Soriano (he/him), DE&I director, FleishmanHillard in Los Angeles.
  Soriano has worked closely with DE&I champions across offices for the past several years and will now support the global scaling and development of a culture of DE&I in FleishmanHillard offices around the world. In this role, he’ll work closely with the agency’s DE&I champions to support, highlight and incubate new DE&I initiatives and experiences.
• Francesca Weems (she/her), DE&I director, FleishmanHillard in San Francisco.
  Weems leads the DE&I committee and fellowship program in the agency’s San Francisco office, along with shaping our clients’ executive visibility platforms. DE&I leadership runs through her and, as such, she will steer FleishmanHillard in shaping its global DE&I strategy, perspectives on key DE&I topics and thought leadership.
• Chavonne Jones (she/her), DE&I storytelling managing editor, FleishmanHillard in New York.
  Jones is a storyteller and media relations expert whose ability to craft the narrative and get attention on the stories that matter is unmatched. She will step into the role of managing editor for FHPerspectives, weaving a central strategy and looking for storytelling opportunities across the agency’s global network and DE&I work.
• Cheyenne Cameron-Pruitt (she/her), DE&I program manager, FleishmanHillard in Sacramento. Cameron-Pruitt is a DE&I champion for FleishmanHillard Sacramento, fellow mentor and an originator of Remix Your Algorithm, a program to help broaden individuals’ perspectives. She will serve as the storytelling project manager.

“As FleishmanHillard moves DE&I to the center of our business, we’ve identified key roles within our organization to help ensure continued DE&I momentum and accountability,” said Adrianne C. Smith (she/her), chief diversity and inclusion officer, FleishmanHillard. “This group will help us stay focused on our ambition, support the advancement of the agency’s DE&I progress and help us better serve our clients.”

In February FleishmanHillard announced an ambitious DE&I plan to put DE&I at the center of the agency and mobilize its community. To begin the plan’s activation during the first quarter of 2021, FleishmanHillard has:

• Hired diverse colleagues for 40% of open positions (as designated by “Race” in the United States EEO data)
• Developed a DE&I Taskforce, comprising 17 leaders representing all regions, that supports and guides its DE&I work
• Incorporated 110+ colleagues into True MOSAIC
• Counseled 85+ clients on DE&I journeys through True MOSAIC
• Hosted six internal #LosetheWhisper sessions to share and learn about other perspectives
• Conducted Unconscious Bias and Inclusive Leadership training for 370 colleagues this year
• Contributed 24,400+ hours of pro bono service, the equivalent of more than $5.1 million in fees, to its communities through FH4Inclusion since its launch in 2016
• Earned recognition from the Human Rights Campaign as a 2020 Best Places to Work for LGBTQ Equality and was named one of the 2020+ Top Companies for Executive Women by Working Mother Media, representing the 12th consecutive time the agency has been selected to the “Top Companies for Executive Women” list, and the sixth consecutive time the agency has ranked in the Top 10

“We will continue to measure and assess the progress of our DE&I journey, staying true to our commitment to our people, business and communities to become the most inclusive agency in the world,” Smith said. “There is still a lot of work to be done, but as FleishmanHillard celebrates its 75^th year, now is the moment to stand up and commit to the agency we’re going to be for the next 75.”

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.