Author: Amanda Granath

SAN FRANCISCO, March 9, 2021 /PRNewswire/ — Goodby Silverstein & Partners (GS&P) has been named to Fast Company‘s prestigious annual list of the World’s Most Innovative Companies for 2021. The publication ranked GS&P number one on its list of the most innovative companies in the advertising sector. 

The list honors the businesses that have not only found a way to be resilient in the past year, but also turned those challenges into impact-making processes. These companies did more than survive; they thrived—making an impact on their industries and culture as a whole. This year’s MIC list features 463 businesses from 29 countries.

“2020 was about penetrating culture on the biggest stages while unapologetically taking on the most controversial issues facing the world today,” said Margaret Johnson, CCO and partner at GS&P. “Innovation is at the heart of what we do as an agency, and we are incredibly proud to be recognized among Fast Company‘s list of innovative companies.”

In naming GS&P, Fast Company highlighted the company’s ability to creatively balance high-profile work. GS&P had four Super Bowl ads in 2020, for Doritos, Cheetos, Pepsi, and SodaStream, and an epic Xfinity holiday ad featuring Steve Carell, as well as culturally penetrating moments such as “Not a Gun” and “Vote for Them” for the Courageous Conversation Global Foundation. “Not a Gun” brought awareness to the fact that Black people are three times more likely than white people to be killed by police by swapping out harmless candy with guns in the hands of a Black person. And “Vote for Them” created election signs that replaced presidential candidates’ names with the names of victims of police brutality to remind people that beyond voting for a presidential candidate, citizens’ votes could change policies that save people’s lives. 

GS&P’s diversity of leadership, of which half of its partners and 73 percent of its department heads are women, as well as its business resilience and internal innovation were also key ingredients to its number-one spot on the list. In 2020, GS&P won 14 new pieces of business and maintained 100 percent of its clients, benefitting from its investment in increasingly sophisticated in-house offerings such as Brand Camp (a month-long strategic sprint), Elevel (in-house production) and GS&P Labs (the agency’s innovation and engineering offering). GS&P Labs created such hits as a partnership with the Sway dance app that was timed with the release of its Doritos Super Bowl ad, in which artificial intelligence empowered consumers to dance like Lil Nas X and Sam Elliott from the spot, and the “Respond2Racism”  First-Responder Twitter bot, which responds to hateful tweets against the Asian community with videos that educate perpetrators and uplift Asian frontline workers.

Fast Company‘s editors and writers sought out the most groundbreaking businesses across the globe and industries. They also judged nominations received through their application process.

The World’s Most Innovative Companies is Fast Company‘s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy. 

“In a year of unprecedented challenges, the companies on this list exhibit fearlessness, ingenuity, and creativity in the face of crisis,” said Fast Company Deputy Editor David Lidsky, who oversaw the issue with Senior Editor Amy Farley.

To coincide with the issue launch, Fast Company will host its first-ever Most Innovative Companies Summit on March 9and 10. This virtual, multiday summit will celebrate the Most Innovative Companies in business, provide an early look at major business trends, and offer the inspiration and practical insights on what it takes to innovate in 2021.  

Fast Company‘s Most Innovative Companies issue (March/April 2021) is now available online here, as well as in app form via iTunes and on newsstands beginning March 16, 2021. The hashtag is #FCMostInnovative. 

ABOUT GOODBY SILVERSTEIN & PARTNERS
Goodby Silverstein & Partners (GS&P) is an internationally awarded creative company whose mission, “Mass Intimacy,” is to create experiences that reach millions and even billions but seem to speak to all of us individually. Named Campaign‘s 2020 Agency of the Year, GS&P has created commercials and digital experiences for BMW, HP, Pepsi, Sam Adams, Truly, Frito-Lay, Comcast, E*TRADE, the New Yorker magazine, Adobe, and “got milk?” They are also well-known for artistic installations, such as the Dalí Museum’s Dalí Lives, which brought artist Salvador Dalí back to life via deepfake technology; the Cheetos Vision app, which debuted at SXSW and used augmented reality to turn your world into Cheetos; and Lessons in Herstory, an app that harnesses artificial intelligence to add women to school history books. 

ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company, along with our sister publication Inc., is published by Mansueto Ventures LLC and can be found online at www.fastcompany.com.

SOURCE Goodby Silverstein & Partners

NEW YORK, Feb. 3, 2021 /PRNewswire/ — DDB New York announced today the promotion of Teri Altman to Head of Production. Altman is elevated from her position as Executive Producer.

“Teri is fundamental to the creativity and culture of DDB New York. She is a force that not only break barriers but builds,” says Audrey Melofchik, President of DDB New York. “People want to work with her and for her, she is famous for her many mentees. We are overjoyed to have her in this new role.”

Altman has spent nearly two decades with DDB, having joined the New York agency in 2003. As Executive Producer, Altman supervised production of all DDB NY accounts.  Her experience spans across industries with clients including Cotton Incorporated, Tribeca Film Festival, New York City Ballet, Pure Leaf Tea, Diet Pepsi, Anheuser-Busch, Ad Council, United States Tennis Association, Henkel, Georgia Pacific, Merck, Empire City Casino, Glidden, Clean & Clear, and Philips Electronics. 

“Teri’s passion for creativity and her relentless drive has helped propel many of DDB’s biggest creative wins and most successful campaigns,” said DDB New York Co-Chief Creative Officers Derek Barnes and Lisa Topol in a joint statement. “There is no challenge too big for her to tackle and she’s ideally suited to help make DDB’s creative output and wide range of offerings best-in-class.  We feel both thrilled and fortunate to have her at the production helm.”

Before her tenure at DDB, Altman worked for then agencies Lowe, Lintas and DeVito Verdi. Some of her past clients included Diet Coke, Macy’s, Sprite, Heineken, Denny’s, Ricoh Copiers, Molson-Coors, and Unilever.

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT: Xavier Totor, [email protected]

SOURCE DDB North America

Related Links

https://www.ddb.com

NEW YORK, Feb. 2, 2021 /PRNewswire/ — Omnicom Precision Marketing Group (OPMG) today announced the appointment of Erin Matts as Chief Experience Officer, Head of Omnichannel. Matts comes to OPMG from Hearts & Science where she was CEO. Prior to that, she served as CEO of Omnicom Group’s (NYSE: OMC) data & analytics firm Annalect.

In her position, Matts will be working with agencies and consultancies across the OPMG portfolio to embed best-in-class thinking around customer experience orchestration and transformation. Matts will report to Luke Taylor, CEO, OPMG. 

“I’m thrilled to be joining OPMG and working alongside some of the best talent at Omnicom and in the industry,” said Matts. “The vision set forth by Luke is truly bound to transform client and agency business, and it’s very exciting to be a contributor on the team.”

Matts is known for her ability to connect data and insights to tangible work output. Her experience working with some of the world’s biggest brands, including AT&T, NYT and Amgen, enables her to lead transformation efforts for complex organizations. 

“We are thrilled to have someone of Erin’s caliber join our ranks,” Taylor said. “Her understanding of the media ecosystem, expertise in customer experience and proven track record of delivering results for clients make her a perfect fit for OPMG.”

In her career, Matts has led successful teams in navigating an ever-changing digital and data-first landscape, simplifying complexities and focusing efforts on real business outcomes. Additionally, her commitment to diversity in talent has been a hallmark of her approach to leadership and talent management.

In joining OPMG, Matts will bring a thorough understanding of the shifting consumer landscape, insight on how to best leverage first- and third-party data to drive real-time and personalized interactions across all touchpoints, and knowledge of what it takes for client teams to be truly best in class.

About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.

Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. 

About Omnicom Group 
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE Omnicom Precision Marketing Group

The new omniearnedID ™ platform empowers communications leaders to demonstrate ROI  of earned media.

NEW YORK, Jan. 21, 2021 /PRNewswire/ — Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group’s (OPRG) patent-pending precision communications platform, omniearnedID™.

“Being able to consistently link earned media to sales is a game changer, not just for PR, but a company’s entire marketing picture,” said Erin Lanuti, chief innovation officer at OPRG. “For decades, communications leaders have been looking for ways to better understand their audiences and to create more precise programs at scale. We developed omniearnedID to give brands a serious edge through using data to connect the valuable PR-driven earned results back to the business.”

OmniearnedID marks a significant step forward for public relations, transforming communications from insights to strategy to creative and, ultimately, to outcomes. The platform provides valuable, anonymized information about the individuals who are consuming and reacting to a brand’s earned media content and links them to measurable business impacts, such as sales and brand reputation. With this intelligence, brands can measure campaign effectiveness and refine future earned content and channel strategies.

Built on Omnicom’s precision marketing and insights platform Omni, omniearnedID brings together OPRG’s unparalleled global communications expertise with dozens of top-tier data sources and unmatched technology from Omni. It can be applied to any industry such as consumer packaged goods, technology or health and wellness, as well as any communications discipline, including corporate reputation, crisis communications and influencer relations.

“When we launched Omni more than two years ago, the platform was designed to be distributed across Omnicom and not siloed in any one agency or network,” said Jonathan Nelson, CEO, Omnicom Digital. “By migrating OPRG to the group’s Omni platform, we are able to leverage data and directly link social to sales.”

While other analytics offerings in the public relations industry are limited to tracking individual metrics such as coverage, reach or engagement results of communications campaigns, omniearnedID was designed to solve specific challenges that have long confronted the earned media side of marketing and communications, including:  

• Proving the impact of earned media based on sales and brand health; 
• Quantifying the business impact of influencer campaigns; 
• Assessing the reach of a potentially damaging article or blog post; 
• Analyzing anonymized information about who is consuming earned media; and 
• Understanding current cultural trends and predicting future trends.

The omniearnedID platform is designed to comply fully with global data privacy regulations. 

For more information on omniearnedID, please visit www.omniearnedID.com.  

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group includes Fleishman Hillard, Ketchum, Porter Novelli and Marina Maher Communications and is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group Inc.
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Public Relations Group