Omnicom Acquires LeapPoint, Creating Leading End-to-End Content Supply Chain Solution Posted on September 27, 2024September 27, 2024 by Amanda Granath NEW YORK, Sept. 27, 2024 /PRNewswire/ — Omnicom (NYSE: OMC) today announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG’s strategic efforts to offer the industry’s most comprehensive end-to-end content solution, empowering marketers to accelerate workflows and deliver personalized experiences to their customers at speed and scale. Led by Co-Founder and CEO Nik DeBenedetto, LeapPoint helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes and Adobe technology. As an Adobe Gold Solution Partner, LeapPoint has deep expertise across Adobe Experience Cloud, with a particular focus on Adobe Workfront, Fusion and the rest of Adobe’s Content Supply Chain product offerings. The company’s services streamline and automate workflows, break down operational silos, and improve team collaboration. LeapPoint empowers creatives and marketers to work together with generative AI to minimize manual work and maximize creative output, providing them with valuable information needed to generate on-brand content at scale. “LeapPoint’s outstanding depth of expertise across the Adobe Content Supply Chain, and Workfront specifically, makes them a vital strategic addition for Omnicom,” said Luke Taylor, CEO of OPMG. “LeapPoint is an expert in delivering the process optimisation, workflow automation and technology integrations critical to the implementation of a modern marketing operating model. This acquisition therefore not only strengthens our existing content supply chain capabilities, but also further positions OPMG as a leader in the digital transformation space.” “I am thrilled about the positive impact that joining Omnicom Precision Marketing Group will have on the next phase of growth for LeapPoint,” said DeBenedetto. “We look forward to scaling our ability to provide our customers with unparalleled content supply chain expertise, enabling rapid delivery and effective management of content at scale. As a result, our customers can deploy exceptional employee experiences while delivering on consumers’ demands for personalized interactions and powerful brand experiences.” The acquisition builds upon Omnicom’s longstanding partnership with Adobe including being a Platinum Level Partner. Omnicom is a proud user of Adobe’s Content Supply Chain solution to connect the people, processes, and technology necessary to provide Omnicom’s specialized, integrated client services. “LeapPoint is unique in their ability to design and build modern operating models anchored on Adobe’s Content Supply Chain solution,” said Brent Rudewick, Head of Strategy and Product for Adobe GenStudio and Adobe Workfront. “Given our existing partnership with Omnicom, I am looking forward to expanding our relationship with Nik and his team.” About Omnicom Precision Marketing GroupOmnicom Precision Marketing Group (OPMG) orchestrates Omnicom’s global digital, data and CRM services to deliver precisely targeted and meaningful customer experiences at scale. Powered by world-class capabilities in technology and AI, as well as global partnerships with technology leaders like Adobe and Salesforce, our solutions span digital experience design and development, technology strategy and implementation, CRM / loyalty strategy and activation, innovation and service design, advanced data strategy and analytics, digital transformation, technical and business consulting and change management. At the core of our service model is a suite of connected data, content and decisioning tools, which we combine with a scaled global delivery network to drive tangible business outcomes while transforming client marketing operations. OPMG is a division of Omnicom Group Inc (NYSE: OMC). For more information, visit www.omcpmg.com. About OmnicomOmnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com. About LeapPointLeapPoint is a digital advisory firm focused on helping organizations connect their people, processes, and technology to improve orchestration across the entire marketing lifecycle. As an Adobe Gold Solution Partner, LeapPoint’s expertise spans the entire Adobe Experience Cloud ecosystem. The company’s certified consultants have delivered more than 600,000 hours of Adobe-related implementations and integrations and actively support hundreds of enterprise-level and Fortune 1000 clients. For more information, visit www.leappoint.com.
Omnicom Launches Omnicom Advertising Group (OAG) to Power the Next Generation of Creativity Posted on August 27, 2024August 27, 2024 by Katie Beaule OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership Accelerates investments in innovative tools, technologies, and AI platforms TBWA CEO, Troy Ruhanen, is elevated to Global CEO, OAG NEW YORK, Aug. 27, 2024 /PRNewswire/ — Omnicom (NYSE: OMC) today announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO, DDB, TBWA, as well as leading agencies within the Advertising Collective including Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman. OAG will be led by Troy Ruhanen as Global CEO, Deepthi Prakash as Chief Operating Officer and Denis Streiff as Global CFO. Bringing these agency brands under one leadership addresses clients’ needs for powerful creative solutions like never before. Each will retain its unique brand, culture and people, while capitalizing on OAG’s shared and scaled investments in innovative tools, technologies, specialist capabilities, and AI platforms. This foundation will enhance agencies’ ability to deliver world-class creativity and accelerate growth, as well as unlock greater opportunities for personal and professional growth for their talent. The agency networks within OAG will report to Ruhanen and will be led by: Nancy Reyes, who was recently promoted to Global CEO of BBDO Alex Lubar, Global CEO of DDB Erin Riley, who is being elevated to CEO of TBWA\Worldwide from her previous role as TBWA\Chiat\Day US CEO James Fenton, CEO of the Advertising Collective “OAG will make the best even better. One of the most exciting parts of this new division is that we can collectively invest in innovative offerings – such as Omnicom’s recent first-mover partnerships in GenAI,” said Ruhanen. “This will take our world-class creativity to the next level and keep our clients at the top of their industries. While we are excited to grow together, we will continue to celebrate and protect the uniqueness of each agency’s culture and entrepreneurship.” Over the years, Omnicom has successfully organized its portfolio by aligning its agencies into marketing disciplines to strengthen the depth of its services and enhance collaboration across the group. This includes the formation of world-class Practice Areas such as Omnicom Media Group (OMG), Omnicom Health Group (OHG), Omnicom Precision Marketing Group (OPMG) and Omnicom Public Relations Group (OPRG). Each area now benefits from scaled investment and experimentation as the marketing world transforms. John Wren, Chairman and CEO of Omnicom said, “Clients want best-in-class talent, innovation and seamless delivery of creative services around the globe. OAG will deliver on that promise while allowing our agency cultures to remain strong and evolve through shared investments and best practices. With Troy at the helm of this new division, I’m confident our creative agencies and all our incredibly talented minds will continue to set the bar for the industry.” Existing clients will continue to be serviced by the agency and teams they currently work with, now with the enhanced capabilities of the wider group. The changes will take effect on January 1, 2025. About OmnicomOmnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.
Omnicom Announces Closing of Acquisition of Flywheel Posted on January 2, 2024January 2, 2024 by Katie Beaule NEW YORK, Jan. 2, 2024 — Omnicom (NYSE: OMC) today announced it has closed the previously announced acquisition of Flywheel Digital, the digital commerce business of Ascential (LSE: ASCL.L). Terms of the acquisition were first announced on October 30, 2023. “We are thrilled to cross the finish line and officially welcome everyone at Flywheel to Omnicom,” said John Wren, Chairman and CEO, Omnicom. “Flywheel’s best-in-class solutions are a game changer for our clients whose demand for digital commerce and retail media solutions continues to grow. When combined with our well-established offerings in commerce, media and precision marketing, we now have end-to-end services that outpace the competition.” The addition of Flywheel uniquely positions Omnicom to seamlessly integrate offerings across retail and brand media, digital and in-store commerce, as well as precision marketing. Omnicom will connect the audience and behavioral data in its open operating system Omni to the product and transaction data in Flywheel Commerce Cloud to provide its clients unmatched insights and analytics. Flywheel will operate as a Practice Area within Omnicom and will be led by Duncan Painter, previously the CEO of Ascential. “Joining the Omnicom network takes our organization to the next level. We can scale faster, leverage relationships, and combine data and technology efforts,” said Duncan Painter, CEO of Flywheel. “We look forward to the unique offering created as we connect complementary data from Flywheel Commerce Cloud and Omni. The combination gives our clients an unmatched view of complex digital marketplaces and offers them new ways to automate, optimize, and measure their digital commerce and media spend.” Further details on the acquisition can be found in a presentation on Omnicom’s investor relations website. About OmnicomOmnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and branding, experiential, customer relationship marketing (CRM), public relations, healthcare marketing, and other specialty communications services to over 5,000 clients in more than 70 countries. About FlywheelFlywheel operates a leading cloud-based digital commerce platform across the world’s major digital marketplaces. It enables our clients to access near real-time performance measurement and improve sales, share, and profit. Through its expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, Flywheel provides differentiated value for both the world’s largest consumer product companies and fast-growing brands. These solutions can be tailored from pure self-service software to outsourced management of digital commerce marketplace operations and everything in between. With operations across the Americas, Europe, APAC, and China, Flywheel offers clients access to massive, global markets and has solutions for more than 400 digital marketplaces. To discover more about Flywheel’s revolution in retail media technology visit www.flywheeldigital.com or view our video.
OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace Posted on January 11, 2021January 11, 2021 by Amanda Granath New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows Omnicom Media Group becomes the first agency to integrate its in-house tool, Omni, in new partnership with OpenAP NEW YORK, Jan. 11, 2021 /PRNewswire/ — OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of its new supply-side platform (SSP) that provides advertisers access to available linear inventory from TV publishers. The launch delivers on requests from advertisers for more transparency and visibility of the TV marketplace and maximizes investments buyers and sellers have made in data and technology by enabling more sophisticated buying of advanced TV across premium viewing environments. Built on APIs, OpenAP’s SSP now provides approved buyside tools the ability to access and retrieve available inventory from across the largest footprint of national TV publishers. Once integrated, buyers log into their existing systems to plan and buy media through an automated workflow using accurate and standardized information on audiences and inventory avails. Buyers build optimized plans by selecting networks and dayparts based on inventory that has been supplied by the sellers, then configure a plan by selecting cross-publisher media using their own optimization processes. Forecasted reach and frequency are provided for plans and resulting orders are sent to participating TV publishers. Each publisher reviews and confirms orders and provides final media plan to the buyer. The integration enables the buying process to take place within a brand or agency’s existing system, adding valuable workflow standardization and automation for buyers to control cross-publisher optimization. As marketers continue to invest in data and technology, this announcement signals considerable efforts made by both advertisers and TV publishers to maximize and accelerate those investments. OpenAP represents the largest cross-publisher footprint of inventory avails accessible to buyers in one environment, including AMC Networks, Fox Corporation, NBCUniversal, Univision and ViacomCBS, with inventory coming soon from A+E Networks and The Weather Channel. Combined inventory will reach virtually all U.S. households. Omnicom Media Group (OMG), the media services division of global marketing communications holding company Omnicom Group Inc. (NYSE: OMC), is the first agency to enable a full integration of its in-house platform – the Omni marketing operating system – with OpenAP, enabling real-time sourcing of inventory avails and centralized linear media buying through the platform. The integration with Omni launched in January, with rollout testing across OMG agencies to take place in Q1-Q2 of the 2021 calendar year. Commenting on the launch Matthew Kramer, managing director of advanced advertising at Omnicom Media Group North America, said: “Delivery against advanced audiences within the linear TV space is the goal. Connecting Omni to OpenAP marks a significant step towards automation of traditional TV by bringing more speed, efficiency and visibility to TV inventory, enabling more flexibility and accountability in this medium.” David Levy, chief executive officer at OpenAP, said: “It takes partnership from all sides to truly drive the entire industry forward. Making our technology interoperable with existing buyside tools and providing this granular level of inventory awareness is a direct result of the feedback we received from our Advertiser Advisory Board and agency partners. By enabling this new way to buy alongside agency planning capabilities, we are ultimately fueling a more vibrant ecosystem for advanced advertising. We’re grateful for our publishers and partners at OMG who have remained firm in their commitment of investing in and building more sophisticated ways to buy and sell premium TV advertising.” Access to supply via OpenAP is granted through OpenAP’s API Gateway, which ensures data is transferred safely between OpenAP and approved buyside platforms. As an open and agnostic platform, OpenAP is able to integrate with agency optimization tools. VideoAmp – the software and data platform that specializes in the measurement and optimization of media investments across linear TV, OTT, digital and walled gardens – is the first partner to integrate with OpenAP as OMG’s preferred vendor. Additional integrations will be explored based on client demand. For more information, contact us at https://www.openap.tv/contact-us. About OpenAPOpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. Powered by a standards-based approach to data activation, our platform enables advertisers to onboard advanced audiences centrally for use in planning, campaign execution and measurement across any TV publisher in both linear and digital viewing environments. OpenAP offers access to the largest footprint of premium video advertising, with buyers now able to build optimized plans using real-time marketplace data on available TV inventory from participating publishers. Our technology is open and interoperable, delivering workflow automation and efficiencies on advanced audience campaigns for agencies, brands and publishers. For more information, visit www.openap.tv and follow @OpenAPTV on Twitter and LinkedIn. About Omnicom Media GroupOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full-service media networks Hearts & Science, OMD and PHD; the Annalect Group data and analytics arm; performance marketing agency Resolution; and sports media and marketing group Optimum Sports. SOURCE OpenAP Related Links https://www.openap.tv