SSCG Media Group Announces the Launch of ChannelDX™, a Media Channel Planning Tool Focused on Healthcare Professionals

NEW YORK, Nov. 23, 2020 /PRNewswire/ — SSCG Media Group, one of the industry’s largest healthcare media planning and buying agencies, announced the launch of ChannelDX™, a media channel planning tool focused on healthcare professionals (HCPs). It was co-developed in collaboration with Nielsen. ChannelDX™ will enable SSCG strategists to identify the optimal channel mix for client campaigns, improve the efficiency of investment strategies, and drive long-term results for pharmaceutical and healthcare brands. ChannelDX™ covers a broad range of HCP specialties across a wide selection of media channels, including digital and emerging media types, making it the first of its kind.

To date, syndicated channel planning tools have only existed for mainstream consumer brands. This has left a void in the ability for healthcare marketers to leverage automation in order to further optimize channel mix for brands targeting HCPs. By working with Nielsen, SSCG developed a proprietary, data-driven tool that allows for the transformation of data sources into actionable insights for more dynamic planning.

“We’re thrilled to be bringing the large-scale, proprietary HCP media intelligence and insight from SSCG Media Group together with the software-driven intelligence from Nielsen to offer this unique industry first. Now more than ever, agencies and clients need this level of cross-channel rigor as the media landscape becomes ever more complex, and as our quest to understand and impact HCP behavior becomes more intensified,” says Debbie Renner, CEO, SSCG Media Group.

“In today’s environment, advertisers and agencies have a greater need for flexible products that are customizable and deliver on key business objectives,” said Jay Wofsy, SVP, Planning and Ad Intel, Nielsen. “We are excited about our relationship with SSCG Media Group as we are marrying our technology with their first-party data to help solve key business challenges. The new solution allows for better strategic planning that offers a view of multiple planning scenarios based on market insights, investment and campaign objectives for more refined channel and budget allocation.” 

ChannelDX™ aims to align campaign objectives with what motivates HCPs to engage with or use specific media channels for professional purposes. The tool ingests information about brand strategy, target audience and channel capabilities, including advertising impact, effective investment levels and maximum reach. ChannelDX™ helps determine which channels are most effective in achieving brand objectives, along with the impressions needed to effectively drive engagement. This allows SSCG media planners to identify the point of diminishing returns for paid media channels, ultimately aiding in how total media budget should be allocated across each channel. Overall, ChannelDX™ will help answer many important questions for clients targeting HCPs, and inform smarter, data-driven recommendations.

ChannelDX™ was developed exclusively to benefit clients of SSCG Media Group and is available for immediate use.

About SSCG Media Group:
As the Media Center of Excellence for Omnicom Health Group, one of largest and most diversified global healthcare advertising and communications networks in the world, SSCG is dedicated to building connections between healthcare providers (HCPs), patients, and important life-science brands by pioneering innovative media strategies that encourage meaningful conversations and drive better patient outcomes. SSCG’s core media service offerings include Audience Development, Media Strategy, Planning, Buying of Non-Personal Promotion (NPP), Research & Strategic Insights and Data & Analytics. As part of OHG’s Best of Health™ network, SSCG has access to talent, tools and technology that accelerates brand growth for Pharmaceutical clients.


Marina Maher Communications Strengthens Digital Innovation Practice with Appointment of Top Senior Talent

NEW YORK, Oct. 30, 2020 /PRNewswire/ –Marina Maher Communications (MMC) announced today the appointment of four senior leaders within their growing Digital Innovation practice of 30+ influencer, social media & analytics and partnership experts who are committed to reshaping the next generation of digitally-led communications. Saveira Singh joins as Executive Director, Digital Innovation and Storytelling; Mike Schaffer joins as Group SVP, Corporate Digital Innovation; Jo Madnani joins as VP, Digital Health and Carolina Ortiz joins as VP, Consumer Digital and Influencer Marketing.

“In today’s world, it’s table stakes to think digital-first,” notes Rema Vasan, Chief Innovation Officer. “The real question is what impactful communications in a digital-first world will look like in one year, two years, and beyond. The answer to that is talent like Saveira, Mike, Jo and Carolina who have a legacy of developing industry-leading capabilities and award-winning work that’s consistently ahead of the curve. We’re thrilled to be infusing our digital innovation practice with this incredible group of powerhouse talent who have chosen to find a home at MMC.” 

  • A PRWeek 40 Under 40 award recipient, Saveira Singh, Executive Director, Digital Innovation and Storytelling, joins MMC with 20+ years of integrated experience across advertising, digital, social strategy and analytics married with a strong track record of tying influence to business impact. She previously served as SVP at MSL, where she launched the Digital Strategy practice and elevated brand storytelling across several brands, including Pampers, Always, Bounty, Smuckers and Invisalign. In addition, she launched innovations such as a model that assesses the impact of influence across search, social, eComm, media and predictive risk assessment/ingredient transparency analysis. An early adopter of data science, social analytics and performance optimizations, Singh will serve as a senior digital partner to the agency’s Fortune 200 clients. She will spearhead digitally-led campaigns, as well as content and innovations, by driving breakthrough thinking on platforms and technologies with relevant trends and insights.

  • An industry trailblazer, Mike Schaffer, Group SVP, Corporate Digital Innovation, comes to MMC with an extraordinary track record of shaping the future of digital communications and marketing for clients across sectors and regulated industries. His visionary outlook has driven forward multiple breakthrough innovations across corporate reputation, executive positioning, employee experience and talent acquisition. Most recently, he developed a CommsTech offering that addresses business challenges through the application of technology designed to increase effectiveness, boost efficiency, and measure internal and external communications against business goals. Schaffer has a strong legacy of leading innovation at the intersection of corporate communications and digital strategy, including the past seven years at Edelman as SVP, Digital + Corporate, where he spearheaded key digital initiatives for CVS Health, GSK, Pfizer, HP and Microsoft.

  • Award-winning advertising and digital healthcare communications specialist Jo Madnani, VP, Digital Health, has 15+ years of integrated experience working with global brands and healthcare companies such as Novartis and Eisai. Balancing strategic and creative expertise, Madnani has consistently applied entrepreneurial growth-driving strategies to drive impact in an ever-changing technological landscape. At MMC, she will leverage her deep expertise in social strategy and integrated marketing to develop, drive and execute results-driven digital communications strategy for the agency’s healthcare clients.

  • Influencer marketing and social media veteran Carolina Ortiz, VP Consumer Digital and Influencer Marketing, brings to MMC over a decade of experience, fueled by an outstanding track record for breaking the mold with unexpected social media integrations, end-to-end influencer marketing programs, as well as paid, owned and earned digital channel distribution. With an impressive track record of establishing business-driving social strategy for CPG brands such as Nivea, Eucerin and Dior Cosmetics & Fragrances, Ortiz will drive forward impactful digitally-led programming for the agency’s Fortune 200 consumer clients.

About Marina Maher Communications (MMC)
Marina Maher Communications is an integrated marketing and communications agency, encompassing MMC and RXMOSAIC. The firm was built by strategic innovators who leverage the power of influence to grow and protect brands. We are a collaborative group of creatives with a bias toward action and a passion for client service that fuels us forward. Our data and tech stack unlock deep audience understanding and is combined with our unique ability to leverage culture, thereby creating powerful communications solutions that drive business results. Digitally driven, we are ahead of the curve in defining the next generation of communications, making MMC one of the most recognized and sought-after communications agencies across consumer, corporate and healthcare.

To learn more, please visit: MMC is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Media Contacts: 
Ashley Makuh
[email protected]

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SOURCE Marina Maher Communications

Omnicom at Lions Live 2020

Lions Live, a digital education, inspiration and networking experience, is back for another week of content from October 19th-October 23rd. It will be five days of practical insight and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light.

Several Omnicom agencies will be featured in Lions Live sessions throughout the week, with leaders speaking to their award-winning work as well as the teams behind it. 

Highlights include:

Monday, October 19th

11:40AM | “The Blueprint of a Creative Reinvention” with TBWA\Chiat\Day New York

Tuesday, October 20th

9:10AM | “Behind the Scenes: The Uncensored Playlist” with DDB Group Germany & Africa/DDB

Wednesday, October 21st

11:30AM | “Ten Years of Snickers’ You’re Not You When You’re Hungry” with BBDO Worldwide & BBDO NY

Thursday, October 22nd

10:10AM | “Behind the Scenes: The Blank Edition” with Impact BBDO Dubai

11:55AM | “Behind the Scenes: The Truth-telling Journey of Libresse” with AMVBBDO

View the full list of sessions here.

BBDO Worldwide Appoints Chief Diversity, Equity and Inclusion Officer, Jason Rosario

NEW YORK, Aug. 18, 2020 /PRNewswire/ — BBDO Worldwide announced today that Jason Rosario has been hired as Chief Diversity, Equity, and Inclusion Officer. Rosario brings over 14 years of experience, and a track record for driving change. 

Rosario will be based in New York, report to BBDO Worldwide President & CEO, Andrew Robertson, and partner with senior leadership to impact agency diversity policy and plans, recruitment, retention, training, education, and leverage of the network’s work to advance diversity, equity, and inclusion, in the network, the industry, and society at large. 

“We have a unique opportunity to transform BBDO, and the advertising industry at-large, through an intersectional and equitable lens. We want to continue to evolve our agency’s mindset to foster a new wave of inclusive culture and accountability, while, of course, doing great and resonant work for our clients. I’m excited to take on this next challenge at such an iconic agency and to see our progress in action,” said Rosario. 

Rosario has worked with top clients including Netflix, Yahoo!, Spotify, Verizon Media Group, and Huffington Post, helping brands identify inclusive practices at the enterprise level. In 2017, he founded The Lives of Men, a social impact creative agency that explores themes around masculinity, mental health and culture. He has facilitated numerous workshops on allyship, psychological safety, race, and culture.

Prior to this, Rosario worked for Verizon Media Group as Manager of Global Diversity & Inclusion and was the Executive Producer and Host of the Yahoo! News original web series “Dear Men.” He has a background in financial services and is a graduate of NYU’s Stern School of Business. Rosario also sits on the board of Made of Millions, a non-profit organization changing the negative stigmas around mental health. In 2019 he was selected as one of Black Enterprise’s “BE Modern Men of Distinction.”

He begins September 8th.

BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  BBDO is part of Omnicom Group Inc. (NYSE: OMC) (, a leading global marketing and corporate communications company.


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Omnicom Group Appoints Adrian Sapollnik Executive Vice President, Strategy and Corporate Development

NEW YORK, Aug. 4, 2020 /PRNewswire/ — Omnicom Group Inc. (NYSE:OMC) today announced an executive promotion within the company’s senior management team. Adrian Sapollnik has been promoted to Executive Vice President, Strategy and Corporate Development.

As EVP, Sapollnik will continue to play a key leadership role in the Office of the CEO, responsible for developing, coordinating and executing Omnicom-wide strategy initiatives while working closely with senior leadership of the company’s networks – BBDO, DDB, TBWA, Omnicom Media Group and DAS – and their agencies. He will also continue to oversee the merger and acquisition team as well as real estate operations. 

“Over the last 10 years, Adrian has been a key player in all major decisions we have made at Omnicom, including the initiatives to align and drive growth and efficiencies throughout our business portfolio and, most recently, adjusting operations so that we can weather the pandemic and emerge successfully on the other side,” said John Wren, Chairman and CEO of Omnicom. “His knowledge of Omnicom, our sector, M&A and finance have made him a vital member of our executive team and we are pleased to be expanding his roles and responsibilities.”

Sapollnik joined Omnicom in 2009 as Senior Vice President of Finance and Corporate Development and was responsible for investor relations, mergers and acquisitions, and special projects.

Prior to joining Omnicom, Sapollnik spent ten years in investment banking in New York. From 1998 through 2007, he worked at J.P. Morgan Securities in its technology, media and telecommunications practice and subsequently joined Credit Suisse’s telecommunications and media group. During this time, he advised companies on strategic and financing activities, including mergers, acquisitions, and debt and equity capital issuances. Earlier, Sapollnik worked in the audit and assurance practice at Coopers & Lybrand in New York.

About Omnicom 
Omnicom Group Inc. (NYSE-OMC) ( is a leading global marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.  

Omnicom Group Inc. Declares Dividend

NEW YORK, July 29, 2020 /PRNewswire/ — The Board of Directors of Omnicom Group Inc. (NYSE: OMC) declared a quarterly dividend of 65 cents per outstanding share of the corporation’s common stock. The dividend is payable on October 12, 2020 to Omnicom Group common shareholders of record at the close of business on September 21, 2020.

About Omnicom Group Inc.
Omnicom Group ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Group Inc.