Author: Amanda Granath

The study explores proximity and convenience-based retail in the post-COVID world

NEW YORK, June 2, 2021 /PRNewswire/ — Omnicom Commerce Group (OCG) today announced its foundational research study on proximity and convenience-based retail entitled: “The Future Of Now:  Convenience/Quick Stop Shopping In A Post-COVID World”.  The report provides valuable insights into convenience shopping, helping retailers and brands understand how convenience store shoppers are changing their behaviors, how they are doing economically, at work and at school, and what they perceive the future will look like. 

“As the US begins a slow return to a newly defined normal, there has never been a greater opportunity for brands or retailers to permanently reshape behavior,” said Bryan Gildenberg, SVP of Commerce at OCG. “Everyone’s routines have been disrupted and will be disrupted again as the world reopens, offering a massive growth opportunity for c-stores and the brands that sell through them to lock in new shopping trips and routines over the next 12 months. At the same time, unplanned delights will drive both sales growth and profitability gains for this channel as it, and the world, rebounds from the great disruption of 2020.”

Some of the most critical insights from the survey include:

• Economic Dislocation: During COVID (March 2021), over 40% of convenience store shoppers were on government assistance of some kind, up from 25% pre-COVID.  10% of these shoppers were unemployed in September of 2020, and that number slightly increased in March of 2021. 

Selling to shoppers in deep recovery mode requires a different strategy than the typical “pent-up demand” marketing narrative that dominates most conversations today. This shopper may be trying to resume normally after a time of deep economic struggle and may need affordable treats instead of splurges, value instead of premium experiences.

• Educational Uncertainty: In March of 2021, over half of all c-store shoppers with children did not anticipate their kids being back in school full-time in the fall, and that appears to be having a significant impact on this shopper’s ability to plan their own return to work/commuting.  

It will be essential for brands to stay hyper-focused and nimble regionally to understand how school is impacting shopper’s plans to return to work and how meal occasions/needs may shift dramatically as these families return to having kids in school full-time. 

• Travel Reduction: 15% of c-store shoppers stopped going to work during COVID, a massive reduction in trip frequency as 90% of US c-store shoppers typically drive for their commute. About half of the shoppers that stopped going to work anticipate resuming their normal commute, but almost 10% of pre-COVID c-store shoppers may permanently be driving less often. 

As a result, brands must reconsider campaign messaging for these shoppers who kept working out of home through the pandemic. A message of energy or refreshment might need to be positioned differently to shoppers who didn’t have a “work from home” during COVID.  

• Anticipated Rebound: By a near 2:1 margin, shoppers that anticipated changing their post-pandemic behavior in convenience stores anticipated visiting the stores more often. With half of all c-store shoppers already visiting the store once a week or more, this creates a dependency upon high frequency shoppers. Therefore, to be most effective, brands should focus on engaging and positively disrupting a deeply habitual shopping trip and ensure value is stronger for regular, not occasional, shoppers. 

• Impulse Driven: Half of all c-store purchasers buy something they weren’t planning to buy when they walk in the store, so even though interruption may be challenging, it is critical to the format’s success. Brands that know convenience know the importance of capitalizing on these unplanned purchases. Creating a balance between meaningful engagement/disruption and clutter is critical for the successful c-store operator going forward. Iconic and clear signage, compelling displays, sharp value communication and shopper paths that promote category visibility will be some of the keys to success. 

The Future of Now research was fielded in two stages to track shopper behavior throughout the pandemic, with the first research performed in September of 2020 and a follow-up survey executed in March 2021 to assess the employment situation, travel habits, children in school situation and meal planning of regular users of these formats, as well as critical insights into how these shoppers shop each format. OCG fielded this survey by partnering with Numerator (www.numerator.com). Numerator is a key strategic partner for OCG and a data source that uses its unique data collection mechanisms to derive unique insights into channels that are driven by unplanned purchase and immediate consumption – channels that are notoriously hard to track.

“So much of the conversation around retail and how it has changed during the pandemic has focused on eCommerce and home delivery,” observed Gildenberg. “And yet, we haven’t seen any work that looks at formats that are incredibly dependent on people in motion and exactly how shoppers thought their behavior in these channels had changed and will change as a result of dislocation to those core habits.”

Download the full report at www.omnicomcommercegroup.com or by visiting OCG’s LinkedIn page.

ABOUT THE FUTURE OF NOW RESEARCH

Numerator polled shoppers on our behalf who had made a verified purchase at a C-Store. The questions were administered via Numerator’s mobile phone apps to those panel members who shopped at a C-store between September 25, 2020 – October 5, 2020. A sample of N=1,050 respondents was generated, 50% of which were households with no children, 50% had at least one child in the house.  For our second wave of fieldwork between February 24, 2021-March 3, 2021, a reduced question set was administered to N=354 of the same respondents in Wave 1. Numerator can recontact specific panel members within a sample, providing tracking capability with the same individuals.

For OCG, Craig Elston from The Integer Group co-authored the final report.

ABOUT THE CONVENIENCE STORE CHANNEL

The US Convenience Store Channel is a $255 billion class of trade (National Association of Convenience Stores, April 2021) showing a slight increase in sales last year off of a dramatic reduction in shoppers but an increase in shopper baskets per trip, particularly in tobacco and alcohol categories. Unlike many countries where convenience retail is an urban phenomenon, the US c-store landscape is dominated by drive-up locations in less densely populated cities, suburbs and exurbs, and is a critical source of volume and profitable sales for brands in the beverage, snacks, alcohol and tobacco categories in particular. 

ABOUT OMNICOM COMMERCE GROUP

Omnicom Commerce Group (OCG) is an unrivalled community of commerce experts working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction.  OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retailing and shopping and at our core are four individual award-winning commerce agencies – Haygarth, The Integer Group, TPN and TracyLocke – employing over 2,500 people across 19 markets. 

ABOUT NUMERATOR

Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

SOURCE Omnicom Commerce Group

More than Four in Five Executives Believe Multilateralism is Effective in Driving Outcomes that are Beneficial to Their Businesses and Solving Global Challenges

ST. LOUIS, May 26, 2021 /PRNewswire/ — As the world continues to grapple with a myriad of issues, from the COVID-19 pandemic to international trade, global business executives overwhelmingly believe multilateral efforts are effective. According to a new survey of 713 business decision makers by FleishmanHillard TRUE Global Intelligence, 74% of leaders globally are confident in the role that corporations play in bolstering international cooperation, but fewer feel that corporations are an essential part of the new multilateralism in partnership with governments (58% confidence) and international organizations (57% confidence).

The survey found a mix of optimism and realism from business leaders in seven major economies: Brazil, China, France, Germany, Italy, United Kingdom and United States. The majority of business decision makers (73%) are confident about economic recovery over the next 24 months, but nearly half (45%) expect geopolitical issues to disrupt business more over the next year than they have in the past 12 months.

FleishmanHillard is the global communications partner for the Global Solutions Summit and is releasing the findings in conjunction with the event that runs May 27- 28. The event will examine the top economic, social, sustainability and technology issues facing the G20. UN Secretary-General António Guterres, World Health Organization Director-General Tedros Adhanom Ghebreyesus, and German Chancellor Angela Merkel are among speakers who will be joined by corporate and NGO leaders.

“For business to invest and drive growth, a stable business environment is needed,” said Mette Grolleman, general manager of FleishmanHillard in Brussels. “Uncertainty leads to reduced investments and lower growth – regionally and globally. Businesses are facing issues that can only be addressed globally. While business leaders are confident in their own company’s abilities, the significance of political leadership and driving a stable business environment cannot be underestimated.”

While business leaders are more confident in their own company’s ability to navigate global issues, the survey found that these leaders feel as strongly as ever about the role they play in international affairs. More than seven in 10 surveyed said corporations should work with and support governments to address global issues (73%). Overall, 65% said they believe the business community should take a leadership role. That sentiment was even higher in China (74%), the UK (71%) and Brazil (70%). At the same time, 71% said direct government intervention is needed on issues like climate change for corporations to thrive.  

Top Issues
The research found the issues that business leaders feel are most important personally – such as human rights and public health – are not the same issues they feel need to be addressed to foster economic growth, which include infrastructure, energy, the environment and trade.

Demonstrating the rising importance of Environmental, Social and Governance (ESG) issues for companies and their investors, more than one in three business leaders (36%) feel that ESG criteria currently has a great deal of impact on their business decision making, and most (89%) say that sustainability and the environment is an important issue. Half (52%) believe that each of these ESG pillars should impact their businesses’ go-to-market strategy and decision making today.

Recovery and Disruptions
Global business leaders (73%) are most confident that the ongoing growth and recovery from COVID-19 will take 24 months, and they are equally confident in the ability of a multilateral system to support the recovery. 

Still, they expect COVID-19 to be the most disruptive issue for business over the next 12 months, followed by cybersecurity, supply chain, tax policy and trade disputes. Additionally, three out of four global leaders feel that misinformation is a barrier to corporate success. 

Looking forward, nearly half of leaders (45%) believe that disruptions from such issues will increase over the next 12 months. 

FleishmanHillard will release a full report on the findings of this study in June 2021.

Methodology
TRUE Global Intelligence, the in-house research practice of FleishmanHillard, fielded an online survey in May 2021 among a total of 713 senior leaders of global companies responsible for making strategic decisions in the following markets: Brazil (n= 103), China (n= 103), France (n= 102), Germany (n= 100), Italy (n= 105), UK (n= 100) and U.S. (n=100). The margin of error is =/- 3.57%.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

Darla Price joins DDB New York as President

Auro Trini Castelli joins DDB New York as Chief Strategy Officer

NEW YORK, May 26, 2021 /PRNewswire/ — DDB North America today announced the addition of two new leaders at the helm of their New York office. Darla Price joins DDB New York as President and Auro Trini Castelli joins as Chief Strategy Officer.

“Darla and Auro join DDB at such a pivotal time for the New York office,” says North America CEO Justin Thomas-Copeland. “These leaders have the pedigree to continue the work of marketers like Bill Bernbach and Phyllis Robinson where they had their start, in New York City. Darla is a deeply respected Executive leader who has helped build iconic global brands through award-winning creativity.  Auro’s strategic expertise spans design thinking, technology and data to build business and brands through progressive creativity and purposeful experiences.  Combined they will form an unstoppable force. These leaders will bring a fusion of progressive and connected thinking, creativity and world class making to grow our clients’ business. This will revolutionize the office. We’re so excited to have them.”

Darla Price joins DDB New York with over two decades experience running iconic brands across technology, CPG, retail, beauty and B2B, both domestically and internationally.  Most recently President of 215 McCann, Price has spent the last 7 years in executive roles at McCann New York.  Price is a creative-first leader who brings growth and big brand experience to her role, in addition to her background as an Executive Coach and DE&I champion.  Her approach to culture-driving creativity has resulted in award-winning success for tech giants like Microsoft.  Price’s style is a fusion of ideas and a barrier breaking energy that drives growth for both the client and agency.

“I was drawn to DDB because of what the agency is famous for – creativity,” says Price. “Creativity has the ability to unlock new consumer connections, deeper brand engagement, and bring forward unexpected solutions to drive growth for our clients.  The new energy and capabilities at DDB New York will allow us to build what we see as the agency model of the future, while staying true to the high-caliber creative the business was founded on.  I’m honored to be a part of such a great legacy.”

Auro Trini Castelli joins DDB New York as Chief Strategy Officer and will report to Price on all strategic functions for the office’s clients, playing an instrumental role in fortifying DDB New York’s strategy, digital & design capabilities. He joins from agency Elephant where he oversaw strategic development for offices in the US and internationally. Trini Castelli brings over two decades of design and marketing experience in both Europe and North America to his role. He has worked for some of the world’s most iconic B2B and B2C brands including Apple, Beats by Dre, Goldman Sachs, HP, Morgan Stanley and OREO across a vast range of markets, categories and disciplines.

Says Trini Castelli: “Teaming up with Darla, Justin and all the incredibly talented people at the agency will make DDB New York an unstoppable force in our industry. I am looking forward to constantly redefine what creativity means and demonstrate the value that it will bring to our clients, to their stakeholders, and to all of society.”

Both leaders join DDB New York during a time of change, having recently left its iconic offices at 437 Madison Avenue for a building in New York’s Financial District. Both DDB New York and DDB Worldwide are headquartered at 195 Broadway. DDB Worldwide has also shifted its approach to business with an evolved brand positioning entitled ‘Unexpected Works.’ The positioning was presented to DDB’s global workforce with the agency’s first virtual conference and announced with an unexpected billboard. The agency’s history of tapping into the unexpected dates back to the iconic Volkswagen ‘Lemon’ campaign, an advertisement with a history firmly planted in New York. 

DDB North America brings both creativity, connection and growth to the forefront of its business approach with these two key hires in New York.

“Auro and Darla are a force of nature and will inspire a new chapter in DDB New York’s legacy,” says Thomas-Copeland. “We are excited to have such creatively minded and connected leaders shake up our flagship office. It’s an exciting time to be at DDB.”

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Media Contact: Xavier Totor, [email protected]

SOURCE DDB North America

Appoints Dr. Eamon Boyle to Lead the Practice as SVP of Growth Sciences, Joining Integer from IBM

DENVER, May 24, 2021 /PRNewswire/ — The Integer Group^®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has announced the launch of its Growth Sciences practice, the data-driven underpinning that drives Integer’s creativity and innovation as “The Growth Company.”

Growth Sciences is a new practice area powered by an unmatched combination of data, tech and talent coupled with a suite of deep analytics applications. Growth Sciences serves as the foundation of Integer’s offering and mission to deliver growth for clients through media, creative campaigns, social and research.  The practice is fueled by a proprietary data engine, launched in partnership with Omnicom Commerce Group, that anticipates, predicts and shapes shopper behaviors and outcomes.  Through this data engine, Integer will be able to deliver faster and more cost-effective insights, innovations and activations to solve modern and complex commerce and business challenges. 

“What sets Integer apart is that our Growth Sciences team will expertly merge data, tools, AI predictors and data-mining modules with our extensive commerce and retail expertise to significantly drive measured and proven growth,” said Ellen Cook, CEO of The Integer Group. “As we move into the next chapter of our agency’s evolution, we will fuse creativity with custom and holistic data, analytics and tech in new ways that will shape the future of the commerce and retail landscape.”

Leading the practice area is Dr. Eamon Boyle, SVP of Growth Sciences, who joins Integer from IBM. Boyle is an analytics, data strategy and measurement professional with more than 15 years of experience in complex multi-disciplinary consulting and agency models. He holds a PhD in applied modeling from the University of Illinois. After serving as a university professor, he moved into marketing to lead analytics departments at JWT, the Martin Agency, Havas, Assembly Media and IBM. Boyle has extensive experience in data mining, insights, predictive modeling, forecasting, data visualization, and the connecting of structured and unstructured data. In 2018, Boyle worked with University of Technology Sydney in Australia to develop a first-of-its-kind Data Arena to visualize media and medical data in 3-D. His past client experience features top Fortune 500 brands including 20th Century Fox, WarnerMedia, Warner Bros, NBCU, Comcast, Ford, BMW, VW, Mercedes, Toyota, Kaiser Permanente, Pfizer, AT&T, Verizon, Walmart, Kohl’s, Microsoft, UPS, GEICO, Liberty Mutual, Allstate, American Express, Citi, Morgan Stanley, Discover Card and E*TRADE.

Boyle will be reporting into Scott Hauman, who was recently promoted to Chief Innovation Officer, leading and advancing Integer’s IP, growth-building methodologies and tools, as well as championing Integer’s data-first creative strategies. Boyle’s team will also include Heidi Bailey, VP of Futures and AI, and Sean Narog, Director of Data & Analytics, along with Growth Sciences SMEs and talent across the globe.

The past year has seen significant growth for The Integer Group’s global network, coupled with recent executive leadership shifts. Integer has secured new clients including Ferrero North America, Purell and Coty’s Covergirl; grown existing clients including AT&T, Duracell, J&J, Michelin and Red Robin; and elevated Ellen Cook to Global CEO and John Kiker to President of the Network’s headquarter agency in Denver. Under its new leadership, Integer has evolved its offering to partner with clients as The Growth Company, focusing on data-driven business outcomes and performance on behalf of clients.

For more information about The Integer Group, visit the agency’s new website at www.integer.com.

About The Integer Group®

We are The Growth Company.

The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real-time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, PepsiCo, Starbucks and more.

www.integer.com

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicom group.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE The Integer Group

Related Links

www.integer.com

Agency Releases Progress Toward 2021 Diversity, Equity and Inclusion Goals

ST. LOUIS, May 19, 2021 /PRNewswire/ — FleishmanHillard today announced five newly created roles and appointments in its Diversity, Equity and Inclusion (DE&I) office, along with its first-quarter DE&I progress. The new DE&I team will be responsible for accelerating the agency’s progress and widening the breadth of perspectives.

The appointments join Leela Stake (she/her) and Adiya Mobley (she/her), co-leads of True MOSAIC, the agency’s DE&I client practice. They include:

• Rachel Coleman (she/her), DE&I director, FleishmanHillard in Chicago.
  Coleman is a former DE&I champion for the agency’s Chicago office who will manage several of FleishmanHillard’s transformation initiatives and share those learnings and best practices with DE&I counselors to adopt and apply for client counsel.
• John Soriano (he/him), DE&I director, FleishmanHillard in Los Angeles.
  Soriano has worked closely with DE&I champions across offices for the past several years and will now support the global scaling and development of a culture of DE&I in FleishmanHillard offices around the world. In this role, he’ll work closely with the agency’s DE&I champions to support, highlight and incubate new DE&I initiatives and experiences.
• Francesca Weems (she/her), DE&I director, FleishmanHillard in San Francisco.
  Weems leads the DE&I committee and fellowship program in the agency’s San Francisco office, along with shaping our clients’ executive visibility platforms. DE&I leadership runs through her and, as such, she will steer FleishmanHillard in shaping its global DE&I strategy, perspectives on key DE&I topics and thought leadership.
• Chavonne Jones (she/her), DE&I storytelling managing editor, FleishmanHillard in New York.
  Jones is a storyteller and media relations expert whose ability to craft the narrative and get attention on the stories that matter is unmatched. She will step into the role of managing editor for FHPerspectives, weaving a central strategy and looking for storytelling opportunities across the agency’s global network and DE&I work.
• Cheyenne Cameron-Pruitt (she/her), DE&I program manager, FleishmanHillard in Sacramento. Cameron-Pruitt is a DE&I champion for FleishmanHillard Sacramento, fellow mentor and an originator of Remix Your Algorithm, a program to help broaden individuals’ perspectives. She will serve as the storytelling project manager.

“As FleishmanHillard moves DE&I to the center of our business, we’ve identified key roles within our organization to help ensure continued DE&I momentum and accountability,” said Adrianne C. Smith (she/her), chief diversity and inclusion officer, FleishmanHillard. “This group will help us stay focused on our ambition, support the advancement of the agency’s DE&I progress and help us better serve our clients.”

In February FleishmanHillard announced an ambitious DE&I plan to put DE&I at the center of the agency and mobilize its community. To begin the plan’s activation during the first quarter of 2021, FleishmanHillard has:

• Hired diverse colleagues for 40% of open positions (as designated by “Race” in the United States EEO data)
• Developed a DE&I Taskforce, comprising 17 leaders representing all regions, that supports and guides its DE&I work
• Incorporated 110+ colleagues into True MOSAIC
• Counseled 85+ clients on DE&I journeys through True MOSAIC
• Hosted six internal #LosetheWhisper sessions to share and learn about other perspectives
• Conducted Unconscious Bias and Inclusive Leadership training for 370 colleagues this year
• Contributed 24,400+ hours of pro bono service, the equivalent of more than $5.1 million in fees, to its communities through FH4Inclusion since its launch in 2016
• Earned recognition from the Human Rights Campaign as a 2020 Best Places to Work for LGBTQ Equality and was named one of the 2020+ Top Companies for Executive Women by Working Mother Media, representing the 12th consecutive time the agency has been selected to the “Top Companies for Executive Women” list, and the sixth consecutive time the agency has ranked in the Top 10

“We will continue to measure and assess the progress of our DE&I journey, staying true to our commitment to our people, business and communities to become the most inclusive agency in the world,” Smith said. “There is still a lot of work to be done, but as FleishmanHillard celebrates its 75^th year, now is the moment to stand up and commit to the agency we’re going to be for the next 75.”

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

DALLAS, May 17, 2021 /PRNewswire/ — Jamey Peters, partner and managing director at leading global communications consultancy Ketchum, has been promoted to the new role of chief client operations officer for North America, effective immediately.

Reporting to North America president Neera Chaudhary and working in partnership with global president of client experience Michael O’Brien, Peters will oversee client operations, the client experience and client excellence in the region. He will be tasked with elevating and optimizing the client experience, engaging the firm’s industry and specialty communications services, and operationalizing the agency’s proprietary consultancy framework to deliver consistently exceptional service and the high client satisfaction and long tenure Ketchum is known for in North America.

“Jamey is one of our most respected and experienced client counselors, who is equally adept at onboarding new engagements as he is nurturing our longest-standing client relationships. He speaks their language, he understands their pain points, he pinpoints unforeseen opportunities, and he expertly builds and develops teams to deliver the outstanding client service Ketchum is known for,” said Chaudhary. “Jamey’s commitment to client excellence reflects the high standards we set for ourselves as a firm, and I’m thrilled he’ll be leading our focus on elevating the client experience across our largest region.”

Peters joined Ketchum in 2004 as a VP of media relations and has since held a number of roles, including overseeing the firm’s operations in Dallas, Atlanta and Raleigh prior to the firm’s 2018 shift to a single P&L in North America. Since that time, Peters has served as a member of Ketchum’s senior leadership team in North America as managing director overseeing the firm’s Automotive, Energy & Manufacturing; Retail; Financial & Professional Services; and Travel, Hospitality & Leisure sectors – a role he will continue to hold as he assumes his new chief client operations officer responsibilities.   

“I am regularly inspired by the drive of Ketchum teams to deliver astute counsel, award-winning creative thinking and true partnerships, which help our clients achieve their business goals,” said Peters. “I look at this opportunity with a great deal of optimism as I work with fellow colleagues to develop new approaches to enhance and sustain Ketchum as the leading communications consultancy.”

Prior to his nearly two decades with Ketchum, Peters worked in both corporate and not-for-profit settings. He spent seven years with energy giant Southern Company, first with Georgia Power, and later with Mirant. Peters covered Mirant’s media, financial, issues management and internal communications in the U.S. as well as Caribbean, European and Asian operations. He began his career at the American Red Cross after receiving a bachelor’s degree from Wake Forest University.

About Ketchum
The winner of 105 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Ketchum

Donna Tobin to oversee Marketing & Communications for the global network.

NEW YORK, May 14, 2021 /PRNewswire/ — DDB Worldwide has today announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. Tobin joins DDB to oversee all global and North America internal and external corporate communications.

Tobin will report directly to DDB Worldwide CEO Marty O’Halloran on all matters of marketing communications, brand management, media relations, corporate social responsibility and internal and cultural communications.

O’Halloran said: “We are thrilled to have Donna joining DDB to help shape our global narrative and connect our refreshed vision with the wider market. Her diversified background and unique understanding of both brand marketing and the advertising agency landscape will be invaluable to our organisation as we invest more in the DDB brand moving forward.”

Tobin brings to her role a diverse set of skills and over 20 years of agency and brand experience in marketing and advertising. Tobin has worked within and led global agencies such as Arnold Worldwide, Grey and VaynerMedia and has extensive experience running global brands and leading marketing, communications, and product development across industries including food and beverage, fashion and toys at companies such as Ocean Spray, Hasbro and WPP’s Kantar.

Most recently she was the EVP of Marketing, Communications, Events and Partnerships at the American Association of Advertising Agencies (4A’s) where she led the organization’s new vision, mission, marketing and communications strategies, and the re-imagination of the 4A’s virtual thought leadership events. Tobin’s expansive background in the marketing and communications landscape will inform her approach to this new role.

“I am extremely excited to be joining DDB Worldwide during this time of cultural and creative transformation under Marty’s and Ari Weiss’ leadership. I’ve always admired DDB’s incredible creative legacy and am honored to be a part of the continuously innovative path forward with such amazing, super talented global teams,” said Tobin. 

Her appointment follows the addition of Lindsay Bennett to the global communications team, joining from DDB Australia where she led the Marketing and New Business function since 2019.

ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact: Donna Tobin, [email protected]

SOURCE DDB Worldwide

Andrea Diquez is appointed DDB Chicago CEO

NEW YORK, May 13, 2021 /PRNewswire/ — DDB North America today announced the addition of a new leader at the helm of their Chicago office. Andrea Diquez joins DDB Chicago as Chief Executive Officer.

DDB looks to Diquez’s inspirational leadership to ignite growth for the region’s largest office.

“Andrea is bringing an incredible set of skills and experience to DDB Chicago,” says North America CEO Justin Thomas-Copeland. “She is landing at DDB during an incredible time for our agency, but also at an amazing time in her career. She will become our first female CEO in Chicago, an office with a history of explosive growth and creativity. These are characteristics which Andrea innately brings through her leadership style and outlook. She combines creativity and connected thinking to deliver the unexpected to clients and spark growth.”

Originally from Venezuela, Andrea has spent the majority of her over 25-year career in New York, most recently serving as CEO of Saatchi & Saatchi New York. Under her leadership the office experienced a period of significant transformation, growth and industry recognition that included numerous creative and effectiveness awards.

Andrea brings to her role a people-first mindset and rich experience in capturing cultural moments and transforming business for her clients across multiple industries. This approach will drive the agency’s strategy across its global client roster. As DDB Chicago CEO, Diquez will report directly to Thomas-Copeland and oversee all aspects of the business for DDB’s largest North American office.

“I’m thrilled to join the incredible team at DDB,” says Diquez. “DDB is famous for its creativity and I’m excited to infuse that creative spirit into every part of the business. I am drawn to DDB’s new ambition that combines creativity and connection to drive relevance, unlock audiences and ultimately grow our clients’ business in unexpected ways. I believe this will be a winning combination to continue the growth of DDB Chicago, too.”

An Ad Age Woman to Watch and ADCOLOR Champion award recipient, Diquez understands that diversity is critical in growing business and bringing creativity to clients. Throughout her career, Diquez has effectively built highly diverse teams that deliver powerful creative solutions for complex business challenges.

“Andrea will put DDB on a new trajectory,” says Thomas-Copeland. “We are honored to have such a progressive, creatively minded and inspiring leader join our ranks. We look forward to Andrea sparking growth for our clients, their brands and also for our business.”

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leadingadvertising publications and awards shows. The WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Media Contact:
Xavier Totor
[email protected]

SOURCE DDB North America

NEW YORK, May 11, 2021 /PRNewswire/ — Rob Flaherty, chairman of leading global communications consultancy Ketchum, today announced a planned retirement after an esteemed 40-year career as an innovator and leader in the public relations industry and more than 32 years at Ketchum. His last day with the firm will be June 15. 

Since joining Ketchum in 1989, Flaherty climbed the ranks at the top-five global firm, having led its headquarters office in New York, managed its global corporate practice and many of its largest global client engagements before becoming president in 2008 and serving as CEO from 2012 to 2017. Flaherty has since served as chairman, counseling clients at the C-suite level and developing corporate positioning and narratives for some of the world’s leading corporate brands. 

During Flaherty’s 32-year tenure, the firm grew exponentially in size, having expanded globally to its current presence with offices and affiliates in more than 70 countries. In his combined 13 years serving as president, CEO and chairman, Ketchum won more awards for its client work than any other agency, including multiple Cannes Lions, SABRE Awards, PRWeek Awards and Silver Anvils, in addition to being named PRWeek‘s Best Agency of the Past 20 Years in 2019. 

“I’m incredibly proud to have helped lead this firm into its second century, and to then have witnessed the resiliency we’ve shown in navigating the most challenging crisis of our lifetime over the last year,” said Flaherty. “I leave knowing that this firm is in the best of hands with CEO Mike Doyle and his executive leadership team, and that their vision for the future will lead Ketchum, its people and its clients to continually grow and thrive.”

Doyle added, “There is only one Rob Flaherty, and what a privilege it has been for our Ketchum colleagues and clients to stand behind and beside him all these years. He has been Ketchum’s conscience, and the character, authenticity, warmth and deep passion for the communications craft he has instilled in this firm will reverberate through our physical and virtual halls forever.”

Committed to the development of the public relations discipline, Flaherty plans to continue serving as a board member for several industry organizations, including the Arthur W. Page Society’s Board of Trustees, the LAGRANT Foundation’s Board of Directors, and the College of Charleston’s Department of Communication Executive Advisory Council. 

“One of the things I love the most about the job of the professional communicator is using our skills to help people – doing good for business while also bettering society,” said Flaherty. “In retirement I look forward to giving back by continuing to serve organizations that advance our industry, while also donating my time and skills by crafting narratives and leading strategy sessions for nonprofit organizations that are making a real difference in our communities.” 

Renowned as one of the industry’s top thought leaders, Flaherty has spoken on key global stages, including Web Summit, the Cannes Lions International Festival of Creativity, PRAXIS India, and the World Economic Forum’s Annual Meeting in Davos, Switzerland. Flaherty previously served on the Institute for Public Relations’ executive committee, the board of the Economic Crime Institute, and on the agency management committee of the PR Council. He has served on the advisory board of directors for Room to Read and has co-chaired the Public Relations Society of America’s annual international conference. 

Flaherty’s innumerable contributions to the industry have been recognized with significant awards and honors, including multiple inclusions on PRWeek‘s Power List, being named PR Leader of the Year by the International Communications Consultancy Organisation (ICCO), and winning a lifetime achievement SABRE Award from PRovoke Media. 

Prior to Ketchum, Rob worked at Burson-Marsteller in New York. Prior to that, he was Director of Public Relations for the F.X. Matt Brewing Company in Utica, N.Y. He is a graduate of Utica College of Syracuse University and was the 2017 distinguished speaker for Utica College’s undergraduate commencement ceremony.

About Ketchum 
The winner of 105 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Ketchum

NEW YORK, April 29, 2021 /PRNewswire/ —RXMOSAIC (RXM) today announces the appointment of Jen Fuhrman-Kestler as Executive Director. An industry expert known for inspiring teams, driving business growth, and championing brave work, in her new role Fuhrman-Kestler will further Healthcare innovation capability and oversee key strategic client relationships. She brings a successful track record of results and new business wins with two decades’ experience.

“Welcoming Jen to the RXM team is another step in realizing the Agency’s vision of innovating not only in communications work, but also in how we build next-generation teams for our clients,” says Jennifer O’Neill, Managing Director, Healthcare, for RXM and Marina Maher Communications. “We uniquely designed Jen’s role to service one of our largest global clients crossing oncology and corporate, which will leverage her expertise and stellar background in digital innovation. It’s the perfect marriage for the business.”

An award-winning marketer joining RXM from Golin, where she served as EVP Healthcare, Fuhrman-Kestler’s rich experience includes delivery of both thought-leadership and consumer initiatives furthering reputational lift; work on a range of clients including Humana, Teva, Kaiser Permanente, Astellas and J&J; stakeholder relationship management and partnership development; and digital, social and influencer content creation. The important topics she has touched range from enabling patient safety during COVID; curbing the opioid epidemic; and educating clients and consumers alike across verticals such as oncology, cardiovascular, metabolic disorders, allergy, and attention deficit hyperactivity disorder.

Of her move to RXM, Fuhrman-Kestler says, “I’m energized to join this impressive team that shares my passion for the advancement and evolution of healthcare. RXM is a formidable player helping lead meaningful industry impact and transformation in partnership with their clients, and I’m extremely proud to be here. Connecting the dots between complex strategy and tactical execution, partnering to solve problems, and building new capabilities that further business goals, patient outcomes, and the communications discipline…these are the things that truly drive me as a leader.”

Throughout COVID, RXM’s expertise in science and innovation has led to continued growth. Fuhrman-Keslter is one of many recent hires who will further drive the agency forward in partnership with RXM Deputy Director, Andrea Pellicciari.

About RXMOSAIC (RXM)
RXMOSAIC is known as the healthcare communications lab: a place filled with passionately obsessed minds, rich data, and the latest tools to invent the next generation of healthcare communications to drive our clients’ businesses forward. With a proud team of geeks, explorers, and futurists, the agency is committed to continual research and validation to unearth new and often unexpected insights; employs a hybrid approach to problem-solving that marries science with creativity; and possesses the uncanny ability to unite multiple stakeholder POVs under a common vision. RXM brings boutique-style energy backed by Omnicom Group global resources, and in partnership with Marina Maher Communications, to lead healthcare communications innovation in a rapidly changing world.

About Omnicom Public Relations Group (OPRG)
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Media Contact:  
Laura Brinker 
[email protected]
513-293-8136

SOURCE Rx Mosaic Health

Former WPP Global Director of Inclusion and Diversity Brings Her Extensive Industry Experience and Partnerships to Accelerate the Agency’s DE&I Plan and Broaden Its Network

ST. LOUIS, April 26, 2021 /PRNewswire/ — FleishmanHillard today announced the appointment of Adrianne C. Smith (she/her) to chief diversity and inclusion officer, from WPP where she previously served as its first global director of inclusion and diversity. In her new role, she will advance FleishmanHillard’s global Diversity, Equity and Inclusion (DE&I) strategy and continue its ambition to become the most inclusive agency in the world.  

While at WPP Smith guided the organization’s global community on the foundational underpinnings for DE&I strategies and led the team responsible for building an internal global inclusion and diversity resource platform for its network of agencies. She also oversaw a collective of DE&I executives from more than 20 agencies who collaborated to share best practices and support one another on their DE&I journeys. Smith was also responsible for developing a global conscious inclusion learning and development series focused on allyship, anti-racism, covering, bystander training and building inclusive cultures.

“DE&I is the defining issue of our time and we must be change agents – forging new and reimagined standards, ideas, values and ways of coming together,” said John Saunders, FleishmanHillard president and CEO. “Adrianne is an established industry innovator with the perfect combination of experience creating high-impact forums to explore diversity solutions, and unsurpassed professional and academic experience. She will be able to help us take immediate action that elevates our organization and creates sustainable change – for us and for our clients.”

Smith will report to Saunders and be a member of FleishmanHillard’s global leadership Cabinet, leading the work of the agency’s DE&I taskforce to execute against and further the agency’s 2021 Diversity, Equity and Inclusion Plan, which includes moving DE&I to the center, growing and retaining talent, making DE&I intrinsic to its work, broadening its aperture and creating community connection. She will work in close partnership with Leela Stake and Adiya Mobley, co-leaders of True MOSAIC, the firm’s fast-growing capability specifically created to provide DE&I counsel and solutions to clients.

“As an advocate and activist, my forward focused DE&I journey has been one of creating opportunities and providing access for those who have been historically left out of the advertising and marketing profession,” Smith said. “This journey has also included educating the industry on the value of diverse human capital. FleishmanHillard’s core business is built around storytelling and shaping narratives. They have laid a solid DE&I foundation to build a sustainable practice that moves the work from intentional to impactful. I’m honored to be a part of their journey to become the most inclusive agency in the world.”

With more than 20 years of industry and advocacy experience, Smith’s career has been focused on making the invisible visible by creating opportunities for under-represented communities. She participated on the launch team for a digital sub-television network as director of advertising at Soul of the South Network – SSN TV, the only broadcast network to focus on the unique experiences of the 20 million African Americans living in the South. Smith was also the first executive director of the Howard University Center for Excellence in Advertising. There her mission was to recruit and train people of color with nontraditional advertising backgrounds, but who had transferrable skills, for the advertising industry. Sixty eight percent (68%) of the participants in the program still work in the advertising industry. Other previous roles include managing director of AdHere Network/Harlem TV-CIC, vice president of ad sales at the African Heritage Network and media buyer/planner for Leo Burnett.

Smith will continue her work with the Cannes Can: Diversity Collective, which she founded in 2017 to generate awareness and create access and pathways for underrepresented talent to excel in advertising, marketing, media and creative industries. The organization launched the first inclusion and diversity activation in the history of the Cannes International Festival of Creativity, Inkwell Beach – Cannes, which featured more than 100 speakers including prominent media personalities, actors and actresses and business executives. Additionally, she serves as a DE&I advisor to Cannes Lions on talent recruitment, programming and building an inclusive culture. Smith is also the founder of Vision Corps Media Group, a media incubation company developed to create new content for current and emerging media outlets including documentaries and TV specials.  

Smith replaces Emily K. Graham, FleishmanHillard’s first CDIO, who was promoted to chief equity and impact officer at Omnicom in January 2021. 

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE FleishmanHillard Inc.

Reyes to assume full client and operational responsibilities as Rob Schwartz moves into a new role of Chair of the newly-formed TBWA New York Group

NEW YORK, April 15, 2021 /PRNewswire/ — TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York.

With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, becoming President in July 2018. She will report to Troy Ruhanen, CEO, TBWA\Worldwide.

Working in partnership with Schwartz and the agency’s executive leadership team, Reyes has led the agency through a resurgent period, growing more than 180% in five years. She has been instrumental in generating new business that leads to enduring client partnerships, such as with Hilton, TD Bank, Facebook and PepsiCo, and in elevating the agency’s creative product. TBWA\Chiat\Day New York was the TBWA collective’s top performing agency at the 2019 Cannes Lions Festival of Creativity and the #5 individual office in the world at the last Lions festival. Reyes was named a “Woman to Watch” by Advertising Age in 2019.

Amid the pressures of 2020, TBWA\Chiat\Day New York grew, winning new assignments from PepsiCo (bubly, RISE and lays), Facebook Oculus and Abbott, and adding more than 60 employees, as the agency helped its clients navigate an unprecedented year and prepare for recovery.

Troy Ruhanen, CEO, TBWA\Worldwide said, “Nancy is an exceptional leader, business partner to our clients and developer of talent. She understands the power of creative ideas in driving unreasonable growth and the importance of empathy in motivating people. Her impact on the New York agency and on our collective has been undeniable.  I am confident she will lead our team in New York to an exceptionally strong next chapter.”

Reyes added, “The past five years have been an incredible journey that’s only possible through partnership—with our leadership team, clients, and every person who works at the agency. I am so proud of the creative ideas we’ve brought to life together, the growth of our people and the talent that is making beautiful ideas a reality on behalf of our clients. I’m excited for this next step and for what we will achieve together.”

Schwartz, a 20+ year veteran of TBWA\Chiat\Day, and CEO of TBWA\Chiat\Day New York since 2015, is moving into a newly created role as Chair of the TBWA New York group, which includes TBWA\Chiat\Day New York, Lucky Generals New York and 180NY. His role as Chair comes with the remit to market and grow the three TBWA-affiliated agencies, serving as a resource to their leadership, bringing to bear his knowledge of the TBWA collective, the agencies’ distinct offerings and the synergies between them. While stepping away from day-to-day leadership of TBWA\Chiat\Day New York, he will continue as an advisor and cultural resource for the agency and will also continue to host the award-winning Disruptor Series Podcast he created.

“The turnaround that Rob initiated in 2015 set the foundation for the agency’s success today. He’s been a tremendous mentor and partner to Nancy and the New York agency leadership team. As he steps into this new role, he is uniquely positioned to guide our New York group with his blend of experience as a CEO and CCO, his marketing savvy, mentorship and connectivity in the New York market. He will be invaluable to the agencies and leaders in our New York group,” continued Ruhanen.

“Nancy has been a true partner in rebuilding the agency and she has earned this next step to lead TBWA\Chiat\Day New York. I could not be prouder and more confident in the team we have in place to take the agency to the next level,” said Schwartz. “As I look to new challenges, I am energized about the potential within our New York Group. Now more than ever, brands have a choice in the agencies they work with and three of the best are right here.”

Schwartz continued, “We offer a wealth of talent in different agencies of different size, scale and expertise and in this new role, I’ll be positioned to bring these resources to lots of different clients.”

Reyes joined TBWA\Chiat\Day New York in 2016 and has been instrumental in its turnaround. Her impact on talent and culture within the agency has been equally profound. She has led TBWA\Chiat\Day New York’s Diversity, Equity and Inclusion efforts, which treat diversity as an agency roster client, with budget, time and talent allocated. In 2018 she created a mentorship and leadership program called Circle of Women, aimed at building a pipeline of women leaders within the agency by offering executive coaching and mentorship to a high potential group of women on the cusp of leadership. Half of the program’s participants are women of color.

Reyes joined the agency from Verizon, where she was VP of Marketing Creative, responsible for 360-degree creative product for the wireless business, which included advertising, retail and social marketing. Prior to Verizon, she was Managing Director of Goodby, Silverstein & Partners’ New York office, though much of her advertising career was spent in GS&P’s San Francisco office, where she worked on a variety of accounts, including Adobe, HP, Frito-Lay, Google and Comcast. A graduate of Harvard University, Reyes began her career in New York City at Ogilvy & Mather.

About TBWA\Chiat\Day New York
Known as the Disruption® Company, TBWA\Chiat\Day NY is the New York office of the TBWA global collective. Named to AdAge’s A-list in 2019 and 2020 and recognized as one of the World’s Most Innovative Companies by Fast Company, we help brands find strategic and creative white space through the power of Disruption. Clients include abbott, adidas, bubly, Brooklyn Film Festival, Columbia Journalism Review, Dial, Facebook, got2b, Hilton, lays, Mayo Clinic, Mountain Dew, Nissan, One Love Foundation, RISE, Schwarzkopf, Snuggle, TD Bank, Thomson Reuters and Travelers. Follow us on Twitter, LinkedIn and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

About TBWA New York Group
The TBWA New York Group of companies is designed to help brands of all sizes and stripes grow. Each agency in the TBWA New York Group is creatively-driven and built to solve business problems. From the iconic, full-service TBWA\Chiat\Day New York, to Lucky Generals, a creative company for people on a mission, to 180NY, which is reinventing brand building for the modern age, each agency operates independently and charts its own course, while making the most of the power of the TBWA collective.

SOURCE TBWA\Chiat\Day