Revanth Ravish, Author at Omnicom Group

Omnicom Health Group Introduces New Leadership for CDM

Posted on April 20, 2016December 14, 2020 by Revanth Ravish

New York, April 20, 2016 – Today, the Omnicom Health Group announced new leadership and structure for CDM, strengthening the global reach and collaborative power of one of the world’s largest and most recognized healthcare agency brands.

Central to the new structure is the promotion of Kyle Barich to Chief Executive Officer of CDM. The new CDM unites the offices of CDM New York, CDM Princeton, CDM Montreal, CDM London, CDM Paris, CDM Barcelona, CDM Milan, and CDM Sao Paulo under Barich’s leadership. This gives the agency’s clients access to an unprecedented mix of global talent and an ability to tap into borderless thinking in order to drive innovative ideas for their healthcare brands.

Formerly President of CDM New York, Barich will take the reigns of the larger CDM organization after having successfully grown the size and client offerings of the New York office for 5 years. Prior to leading the New York office, Barich co-founded and ran CDM Princeton for more than 10 years. In the new CDM structure, the individual office leads will report into Barich.

“Kyle is an exceptional leader who has shown he can build vibrant agencies centered around strong values and cultures—that’s how we engage people who are driven to satisfy clients,” says Ed Wise, CEO of the Omnicom Health Group. “In his new role, he’ll be even more effective, extending his influence all over the world of CDM.”

“What has always set CDM apart is its ability to attract and grow world-class talent,” says Barich. “And now, the talent pool we can access, develop, deploy, and leverage on behalf of our clients has just become exponentially stronger. While each office will remain individual with its own unique client base and purpose, I will seek ways to continually make CDM better together.”

With Barich taking on the new role, changes will also be taking place at the largest office within the agency, CDM New York. Stepping into the position of President will be Lori Klein, formerly Managing Partner and Director of Client Services for the New York office. A nearly 20-year veteran of the agency, Klein brings exceptional talent-development skills and a restless desire to drive performance to her new role in guiding the 350-person agency. “Lori is many things: a PharmD, a strategist, and a keen business mind. But most of all, Lori just has an incredible ability to make everyone who works with her better—a better thinker, a better manager, a better leader. And she’ll make CDM New York better in so many ways as President,” says Barich.

Partnering with Klein to lead the New York shop will be Chris Palmer, continuing his role as Managing Partner and Executive Creative Director, and Jennifer O’Dwyer, Associate Partner, who will be stepping into the role of Director of Client Services. Celine Vita, formerly Client Service Director, will be assuming the newly formed role of Associate Partner, Director of Business Growth.

The leadership teams of the other CDM offices remain unchanged.

CDM, formerly a part of the CDM Group and winner of the Cannes Lions 2015 Healthcare Network of the Year, is a prominent agency within the Omnicom Health Group, which represents the industry’s largest, dedicated group of healthcare communication agency brands.

About Omnicom Health Group

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Omnicom Media Group Reveals Details on Third Network

Posted on April 8, 2016December 14, 2020 by Revanth Ravish

New York, NY (April 8, 2016) – Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) today announced the launch of its third agency network, Hearts & Science.

Hearts & Science has been inspired by marketers seeking business advantage in a world of personalized digital marketing, where CRM (Customer Relationship Management) and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

“With the addition of Hearts & Science, Omnicom Media Group has three distinct agency brands all focused on driving client business results,” says Daryl Simm, CEO, Omnicom Media Group. “OMD is the world’s largest and most creatively awarded media agency; PHD is the global leader in communications planning; Hearts & Science will be highly focused on data driven marketing. All three agency networks benefit from the full scale of Omnicom Media Group’s activation and buying resources and our industry-leading Annalect data and analytics platform.”

Hearts &Science opens its North America based operation this month with Procter & Gamble as its inaugural client, and Scott Hagedorn as its CEO.

Hagedorn takes the helm at Hearts & Science following five years as the founding CEO of Annalect. While leading the effort to integrate data across multiple Omnicom network agencies, Hagedorn began crafting the vision for Hearts & Science, an enterprise that he describes as “the nexus between marketing science and consumer connections”.

“As data-driven marketing and applied audience analytics in mass media have gone from a fringe to a core practice, the industry can’t lose sight of content’s role in creating connections between brands and consumers,” Hagedorn says. “Hearts & Science has been designed to protect the balance and leverage the connections between information and emotion, combining data-driven planning and buying practices with orchestrated content creation, delivery and optimization across all touch points.”

At Annalect, Hagedorn will be succeeded by Slavi Samardzija as global CEO and Erin Matts as North American CEO. Samardzija and Matts move into their new roles from their former positions as Annalect’s Chief Analytics Officer and Chief Marketing Officer, respectively.

According to Hearts & Science Chief Operating Officer Kathleen Brookbanks, who joins the new agency from sister shop OMD, the agency will open its 7 World Trade Center facility with a staff of 175, a number that is expected to top 300 by the beginning of Q3; Additional offices will open starting shortly with Canada and Puerto Rico, followed by a number of key markets outside of North America in the second half of 2016. Additional executive hires, recruited from leading companies across the technology, publishing and agency industries, will be announced in the coming weeks.

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About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts &Science; the Annalect global data and analytics platform; the Accuen global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.

Omnicom Health Group launches TBWA\WorldHealth, combining Corbett, LLNS, and TBWA global healthcare offices into single integrated offering

Posted on April 7, 2016December 14, 2020 by Revanth Ravish

Industry Veteran, Sharon Callahan, to Head Unit

New York, April 7, 2016 – Responding to growing opportunities in the healthcare sector, Omnicom Health Group today announced that it is combining two of its healthcare agency icons, LLNS and Corbett, under the TBWA\WorldHealth brand. This move significantly expands the agency’s scale and scope, and deepens its commitment to “disrupt” healthcare using TBWA’s proprietary creative engine, Disruption^®.

Both LLNS and Corbett will now become TBWA\WorldHealth, with the company headquartered in New York, and with offices worldwide. Industry leader Sharon Callahan has been named CEO. Robin Shapiro, formerly president of Corbett, will serve as Group President, North America, with additional management drawn from Corbett, LLNS and TBWA\WorldHealth.

“TBWA\WorldHealth is the newest integrated global network within Omnicom Health Group,” said Ed Wise, CEO of the Group. “Healthcare is transforming before our eyes, and it’s ripe for an agency that has a confident point of view about how to communicate around 21^st century healthcare. TBWA\WorldHealth enhances Omnicom Health Group’s ability to serve this dynamic marketplace. The addition of this world-class global network reinforces why we’re the largest, most complete communications group in the world dedicated to health and well-being. With TBWA\WorldHealth, we have an unmatched ability to reach professionals, patients, payers, and other health stakeholders in a coordinated way.”

According to a recent report from Deloitte, health spending is accelerating as the global economy recovers from prolonged recession, rising an average of 5.2 percent a year in 2014-2018 to $9.3 trillion. “What’s exciting is that interest in health and wellness is also creating opportunities for communications in adjacent categories like food, beauty, technology, and retail,” said John Wren, President and CEO, Omnicom Group. “The formation of TBWA\WorldHealth creates new possibilities for us to serve more clients at the convergence of healthcare.

The newly combined TBWA\WorldHealth offers clients significantly greater scale and resources. The agency will strengthen its presence in New York, while adding full-service offices in Chicago, San Francisco and Irvine, California to complement existing TBWA\WorldHealth offices in London, Paris, Hamburg, Istanbul and Mexico City. While maintaining their local market strengths, TBWA\WorldHealth offices will be linked by TBWA’s culture of innovation.

“TBWA\WorldHealth is committed to bringing Disruption^® to healthcare,” said Ms. Callahan. “Our clients are increasingly looking to break with the status quo and create advertising that is more creative, personal and human. Combining the deep scientific heritage of Corbett and LLNS with the breakthrough creative and global reach of TBWA will enable us to help clients solve their most complex communications challenges.”

In addition to her role as CEO of TBWA\WorldHealth, Ms. Callahan will also continue to serve as Chief Client Officer of the Omnicom Health Group. With 30 years of healthcare experience, Ms. Callahan previously served as CEO of LLNS, and as president of the Healthcare Businesswomen’s Association, the industry’s largest professional organization, in 1997 and 2005. She currently sits on the boards of the Medical Advertising Hall of Fame, the Arthritis Foundation, Women Against Alzheimer’s, and is the Executive Committee Chair of the Coalition for Healthcare Communications.

About Omnicom Group Inc.

Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.

About Omnicom Health Group

Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals, patients, payers, and medical, evidence and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide.

About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brand it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GoDaddy, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.

InterbrandHealth Report Reveals Top Biopharma Brands

Posted on March 30, 2016December 14, 2020 by Revanth Ravish

Pfizer and the Roche Group claim the #1 and #2 positions for leading the way in redefining their value to HCPs

NEW YORK–(BUSINESS WIRE)– A global study released today by InterbrandHealth identifies the biopharma companies that are addressing healthcare professionals’ (HCPs), payers’, and policymakers’ needs. A commitment to brand is a promise to address healthcare challenges and meet the needs of these healthcare professionals.

The study examines what value means to HCPs and illustrates the influence the corporate brand has in conveying that value. It reveals how leading companies are beginning to deliver on what matters to HCPs.

Looking to the future, healthcare professionals desire a commitment to innovative healthcare solutions that go “beyond the pill.” As a result, leading biopharma companies are adapting their business models, increasing transparency, exploring nontraditional solutions in areas like digital therapies, and ramping up their corporate citizenship activities.

“Biopharma is at a pivotal moment, and the time for change is now,” said Jane Parker, InterbrandHealth’s CEO.

Dr. Ronnie Hershman, a cardiologist affiliated with NYU Langone Long Island Cardiac Care and the CEO of HealthEffect, LLC, noted, “The biopharma industry has relied on blockbuster drugs for a long time, but healthcare is changing, and what physicians need has changed. Biopharma companies need to shift and think about what else they can offer.”

Best Pharma Brands ranks these leading companies by qualifying the industry’s definition of value through brand, then quantifying the corporate brand’s contribution to business performance. The ranking identifies the 10 most valuable biopharma brands. In total, these 10 brands represent approximately USD $129 billion in brand value. Pfizer and the Roche Group secure the #1 and #2 positions on the ranking.

Best Pharma Brands Ranking

*The ranking and brand value for each organization is outlined below

Pfizer (USD $19.985 billion)
Roche Group (USD $15.479 billion)
Merck & Co., Inc., Kenilworth, N.J., U.S.A. (USD $13.880 billion) [Note: MSD outside of the United States & Canada]
Janssen: Pharmaceutical Companies of Johnson & Johnson (USD $13.866 billion)
Novartis (USD $13.496 billion)
Amgen (USD $13.461 billion)
Gilead Sciences (USD $13.361 billion)
Novo Nordisk (USD $10.206 billion)
AstraZeneca (USD $8.123 billion)
GSK (USD $6.778 billion)

Best Pharma Brands also sets an important industry benchmark by highlighting the need for biopharma companies to change how they interact with the market and meet the needs of the healthcare community.

Parker commented that “these 10 biopharma brands are embracing a strategy that is somewhat new to the health and life sciences sector: they are effectively leveraging their corporate brands and, in doing so, they are growing their businesses, fueling innovation, and developing meaningful solutions for patients on a global scale.”

Best Pharma Brands is powered by global research data, feedback from HCPs, and data-driven insights. The underlying methodology mirrors Interbrand’s Best Global Brands, which demonstrates that strong brands can withstand market volatility and are more likely to outperform key financial indices like the S&P 500.

To be considered, biopharma brands must have a global presence, generate revenue from the sale of prescription medicines, report the ratio of revenues generated from sales of prescription medicines, possess a strong pipeline of potential future prescription medicines, have awareness among HCPs, and serve as the primary external-facing manufacturer brand.

Please visit BestPharmaBrands.com to request a download of the report. To join the conversation on social media, use the hashtag #BestPharmaBrands.

About Best Pharma

Brands Best Pharma Brands is InterbrandHealth’s inaugural top 10 ranking that quantifies the corporate brand’s contribution to business performance in the biopharma industry.

Best Pharma Brands is powered by Interbrand’s International Organization for Standardization (ISO)–certified Brand Valuation methodology, which quantifies the measurable financial impact that a company’s brand has on its overall business performance.

Best Pharma Brands reflects HCPs’ current perceptions of brand value, measured through a global online survey. The report focuses on the prescription portion of a biopharma company’s total revenue. Other revenue sources, including consumer health, over-the-counter products, medical device sales, diagnostics, and animal health are excluded from the analysis.

In addition to the ranking and supporting commentary, the report examines industry trends and provides data-driven insights on topics such as the impact of the corporate brand in an adoption decision, mergers and acquisitions, and corporate citizenship. The report clearly outlines how corporate brand, when leveraged, can generate significant value for a business.

About InterbrandHealth

InterbrandHealth is the only full-service branding consultancy with an exclusive focus on health, and the global center of excellence for all health business at Interbrand. For more than 35 years, InterbrandHealth has combined strategy, creativity, and analytical rigor to help companies grow and achieve leadership positions in their industries.

As the leader in brand valuation and the publisher of the annual Best Global Brands report, Interbrand has pioneered the idea that brands have a tangible value as business assets. As part of Interbrand and the Omnicom Group Inc. (NYSE:OMC), InterbrandHealth provides service and support in all key global markets. For more information, please visit us at InterbrandHealth.com and follow us on Twitter, LinkedIn, and Facebook.

Omnicom Agencies Present “Hacking the Future” Sessions at SxSW Interactive

Posted on March 11, 2016December 14, 2020 by Revanth Ravish

Omnicom Announces it has Exceeded the IPA Women in Senior Management Target of 40% Ahead of 2020 Goal

Posted on March 7, 2016December 14, 2020 by Revanth Ravish

LONDON, 8 March 2016 – Omnicom Group (NYSE: OMC), a global leader in advertising and marketing communications, today announced that almost 80% of Omnicom UK’s management teams comprise 40% women or more, ahead of IPA’s 2020 goal.

These figures are released today, on International Women’s Day, to coincide with the Second Annual Omniwomen UK Leadership Summit; a day-long training programme designed to inspire 200 of Omnicom’s rising female stars across its UK companies. The summit, held at Bankside, London, focuses on further increasing the influence and number of women leaders across the network.

Sam Phillips, Chief Marketing Officer, Omnicom Media Group, UK & Managing Director, OMG Ethnic (UK) said: “Omniwomen is designed to increase the influence and number of women leaders throughout the Omnicom network, creating a strong, diverse and effective leadership for the industry’s future. Using our global reach, Omnicom has gathered talented women from both inside and outside of the group to share their candid advice about how they built their successful careers. Attendees will be able to share their experiences, reflecting on where they are, where they want to be and how they get there.”

Paul Bainsfair, IPA Director General commented: “Having a diverse, representative workforce with equal opportunities for all is crucial for our industry to thrive. Which is why the IPA’s diversity targets, set out by President Tom Knox, are so vital. For Omnicom UK to have already achieved 40% female representation in almost 80% of its management teams is a fantastic achievement. This will no doubt help future-proof their success and that of the wider industry.”

Ahead of the Summit, research carried out by Flamingo shed some light on some of the potential challenges in getting women into leadership positions across the industry. It revealed that some women are rejecting the traditional upward trajectory in favour of a more ‘curvy career path’, which allows them to broaden their skill set, in turn, making them more competent and confident leaders.

It also shows that a new model for leadership is emerging that revolves around creating the right conditions for individuals to thrive: making women feel supported to grow and get things wrong and learn from their mistakes.

These are some of the themes that will be explored during the day, alongside panel sessions on ‘Speaking Up and Speaking Out’ and ‘Leadership from around the World.’ Breakout discussions will examine ‘The Body Language of Leadership,’ ‘Cracking Confidence,’ and ‘Taking Commercial Control.’

Today’s event will also bring together men and women from C-suite executives to academics, campaigners and psychologists, offering Omnicom UK’s female leaders a great forum in which to meet, share and learn.

One of the speakers at the Omniwomen Leadership Summit is Brie Rogers Lowery, Deputy Managing Director Europe and UK Managing Director, Change.org. She said: “Empowering people to start, join and win campaigns is in Change.org’s DNA and it will be great to discuss how the internet can put women’s voices at the centre of our politics at the Omniwomen Leadership Summit. Smart businesses like Omnicom know that the sky’s the limit for companies which support their women to lead.”

Janet Riccio, Executive Vice President, Omnicom Group, added; “The bottom line is that striving for a diverse and inclusive leadership team in today’s world where the competition for talent is fiercer then ever, is a business imperative. Our agencies need qualified women more than ever to win.”

In addition to the training programme, Omniwomen aims to raise £20,000 for Smart Works, a charity set up to provide high quality interview clothes, styling advice andinterview training to out-of-work women on low incomes.

Co-hosted by Philippa Brown, CEO of Omnicom Media Group UK and Sam Phillips, Chief Marketing Officer, Omnicom Media Group, UK & Managing Director, OMG Ethnic (UK), the Omniwomen UK Summit includes a line-up of inspirational speakers, including:

Dame Carolyn McCall, CEO, easyJet
Professor Luis Huete, IESE Business School and Omnicom University
Lindsey Clay, CEO of Thinkbox and President of WACL (Women in Advertising and Communications London)
Caroline Criado-Perez, feminist campaigner and journalist
Hayley Mills, OMD International and Black Women in Media
Brie Rogers Lowery, Deputy MD, Europe and UK MD, Change.org
Maria Gigante, Events Director, NFL
Amanda Rendle, Former Global Head of Corporate Marketing, HSBC
Elin Haf Davies, Adventurer
Janet Riccio, Executive Vice President, Omnicom and Head of Omniwomen
Cilla Snowball CBE, Group Chairman and Group Chief Executive of AMV BBDO
Gabrielle Moss, MD, Proximity
Daren Rubins, CEO, PHD
Ali MacCallum, CEO, M2M
Maggie Collier and Kirsty Fuller, Joint CEOs, Flamingo
Emma Sergeant, President, DAS EMEA

Omniwomen UK Committee Members

Adam & Eve DDB	Ketchum
AMV BBDO	M2M
Beanstalk	Omnicom
Chameleon	OMD UK
DAS UK	OMD EMEA
FleishmanHillard Fishburn	Omnicom Media Group UK
Flamingo	Porter Novelli
Fuse	Proximity
GMR Marketing	RAPP/Haygarth
Hall & Partners	Redwood
Integer	TBWA
	Wolff Olins

About Omniwomen

The mission of Omniwomen is to serve as the catalyst for increasing the influence and number of women leaders throughout the Omnicom network.

Omniwomen brings together senior women leaders in an open and supportive environment for networking and learning.Atour interactive and engaging events, delegates will have the opportunity to exchange ideas, insights, information and experience with their peers regarding the challenges of executive-level leadership in the communications industry. Only Omnicom and the Omniwomen group offer access to such a unique group of individuals.It’s all about building a community.

About Omnicom

Omnicom Group Inc. (www.omnicomgroup.com ) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

Press Contacts:

Omnicom Group

Joanne Trout

[email protected]

+1-212-415-3669

Anna Keller/Jess Edwards

[email protected] /[email protected]

+ 44 (0) 7720 277 201

BBDO Is The Most Strategic Agency Network In The World For The Third Year In A Row According To The Warc 100 Rankings

Posted on March 1, 2016December 14, 2020 by Revanth Ravish

Completes the Agency Triple Crown – Most Strategic, Most Creative and Most Effective Network in the World

NEW YORK, MARCH 1, 2016 – For the third year in a row, BBDO was the most strategic agency network in the world in the Warc 100. The annual Warc 100 tracks the rankings of campaigns, based on their performance in 79 effectiveness and strategy competitions over the past year. It’s intended to reflect the business impact of a campaign rather than just its creativity.

Thirteen of the top 100 most effective campaigns of the year were created by nine BBDO agencies, more than any other agency network. Two BBDO agencies were ranked among the top ten individual shops – AMV BBDO in the UK (#5) and Clemenger BBDO Melbourne in Australia (#9).

Said Andrew Robertson, President and CEO, BBDO Worldwide, “BBDO is all about “The Work. The Work. The Work.” Great work that works great for our clients. Great thinking inspires great work that delivers great results. Being ranked number one in the world for the third consecutive year underscores just how deeply engrained this is across our network.”

Winning the Warc 100 completes a triple crown for BBDO. Earlier this year, BBDO topped The Gunn Report for the tenth year in a row as the most creative agency network in the world. BBDO also topped the Global Effie Effectiveness Index as the most effective agency in the world for the second year in row.

Further details regarding the Warc 100 rankings can be found at the Warc 100 website:

https://www.warc.com/warc100.100

ABOUT THE WARC 100

The Warc 100 is a ranking of advertising and marketing campaigns that have worked. Warc tracks advertising competitions around the world – all of which require entrants to show the business impact of a campaign, rather than solely recognizing the campaign’s creativity.

Warc tracked more than 2,000 winners in 79 different effectiveness and strategy competitions to compile the rankings. Warc assigns points to these campaigns (and the brands and agencies behind them) based on the prizes they win in those competitions. Each competition is weighted based on how rigorous and prestigious it is – Warc determines this via results from a poll of more than 100 senior strategists in markets around the world.

The rigorous methodologywas developed in consultation with Professor Douglas West, Professor of Marketing at King’s College London. The methodology is applied consistently across all competitions tracked.

ABOUT WARC

Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.

Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.

Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore.

ABOUT BBDO

BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For ten years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for eight years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row. In 2016, WARC ranked BBDO #1 in its WARC 100 rankings of the world’s top marketing companies for the third consecutive year. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications including in 2015.

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

Omnicom Expands Healthcare Offering; Omnicom Health Group Uniquely Aligns Across Client Key Customer Segments

Posted on February 25, 2016December 14, 2020 by Revanth Ravish

New York / Feb. 25, 2016 — Omnicom (NYSE: OMC) today announced that through its Omnicom Health Group it is aligning its portfolio of individual healthcare brands by clients’ customer segments across four key disciplines. Built upon the market needs of clients, and reflecting the dynamic healthcare sector’s high demand for comprehensive and coordinated marketing and communication solutions, the unique alignment of the Omnicom healthcare portfolio represents the industry’s largest, dedicated group of healthcare communication agency brands.

The four disciplines in the healthcare portfolio are: professional – general agencies targeting healthcare professionals; patient – digitally-based patient and relationship communications and marketing; payer – agencies working with institutional customers, focusing on access and reimbursement communication; and medical, evidence and regulatory– agencies specializing in scientific communications, research and medical education.

As part of the alignment, a Client Solutions team will also be formalized. Made up of proven and highly experienced Omnicom healthcare experts, they will help new and existing clients effectively and efficiently apply Omnicom’s world-class healthcare capabilities and seamlessly join up expertise and capabilities. Members of the team currently provide collaborative leadership for six Omnicom healthcare client companies. They rank among the top 12 pharmaceutical companies worldwide.

In addition, through certain shared capabilities such as media and technology solutions, clients will leverage the combined scale of the group.

“As healthcare clients concentrate their work, we believe this alignment will create even greater competitive advantage for them,” said John Wren, president and CEO, Omnicom Group. He continued, “Today, we have an exceptional portfolio of individual, specialized healthcare units with more than 3,000 healthcare communication and scientific specialists who are skilled at providing customized, coordinated solutions. This organizational alignment provides even greater focus of that expertise and, of course, we will continue to link that expertise with the highly regarded direct-to-consumer healthcare capabilities of our consumer advertising networks.” Wren noted, “All of this is being led by a fully-dedicated executive team that will deliver our extraordinary collective value and experience to clients.”

Ed Wise becomes the CEO of the Omnicom Health Group. Wise moves into his new position from chairman and CEO of The CDM Group, itself a leading healthcare professional agency and part of Omnicom’s DAS Group of Companies. Joining Wise on the executive team as chief client officer is Sharon Callahan. Callahan is currently CEO of LLNS, also a DAS healthcare professional agency. In her new role, Callahan will oversee the Client Solutions team. Joshua Prince will join Wise and Callahan as chief marketing officer. Prince currently is president of The CDM Group and will be responsible for the strategic and creative output delivered to clients.

Serving as chairman of the health group is Dale A. Adams who formerly led the group. Adams continues as chairman and CEO of DAS.

Professional

The agencies in this category that specialize in communicating with healthcare professionals are the global, multi-channel agencies Harrison & Star and CDM – Cannes Lions 2015 Healthcare Network of the Year – as well as prominent professional agencies AgencyRx, Biolumina, Corbett, Flashpoint Medica, LLNS, the Targis Group, and Wild Type.

Patient

The primary patient and relationship agency is CDMiConnect. CDMiConnect’s focus is on all facets of the patient experience – building and maintaining relationships between patients and healthcare brands, with a strong digital focus.

Payer

The institutional agencies are Adelphi Real World Value & Outcomes and Entrée Health, which both focus on institutional access, reimbursement and pricing.

Medical, Evidence and Regulatory

The two firms within the medical, evidence and regulatorydiscipline are the Adelphi Group and Healthcare Consultancy Group (HCG). Their medical education divisions are among the largest in the world and expert at working with highly complex scientific data and translating it into effective strategies and peer-to-peer education programs for the medical community. The Adelphi Group also has significant competency across the evidence and research space.

Each agency will continue to operate with its own structure and brand.

Media

In addition to these four key disciplines, the group also includes SSCG Media Group, already the largest media strategy and placement group in the professional healthcare space. SSCG will provide unparalleled media capabilities across the entire Omnicom Health Group portfolio.

According to Wise, “Omnicom is home to the largest, strongest individual healthcare specialty units in the business who will continue to operate as independent brands. As our clients go to market, this alignment leverages the breadth and depth of our agencies’ talent on their behalf.” Wise continued, “The mission of the healthcare executive team is for us to stay the best at deploying our comprehensive range of resources, seamlessly delivering powerful marketing and communications solutions and results, and attracting, retaining, developing and deploying world-class talent.”

Adams observed, “By nature we are master collaborators. Building this model upon the foundation of our collaborative culture, clients are working with people who are open to partnering and open to innovation. This approach reflects the tenets of Omnicom and creates even greater value for current and new clients.” Adams also noted, “While ensuring each of our brands maintain its own unique value proposition and offering, this alignment also provides great economies in areas such as technology, data solutions, analytics and digital development.”

About Omnicom Group Inc.

About the DAS Group of Companies

Omnicom Broadens Public Relations Service Offering

Posted on February 25, 2016December 14, 2020 by Revanth Ravish

Karen van Bergen Named Chief Executive Officer of Omnicom Public Relations Group

New York / Feb. 25, 2016 — Omnicom (NYSE: OMC) today announced the broadening of its public relations service offering through its Omnicom Public Relations Group. Omnicom Public Relations Group addresses changing client needs and the growing demand for seamlessly integrated teams, best in class talent across the globe and cutting-edge offerings that leverage the newest technology.

Building upon Omnicom’s core strategies for growth, Omnicom Public Relations Group is focused on attracting talent; creating customized teams for clients; driving best in class client service through technology; and fostering collaboration across agencies, disciplines and geographies. The group will be led by Karen van Bergen who, as CEO, is responsible for the growth of the overall public relations portfolio within Omnicom.

Omnicom Public Relations Group encompasses 10 primary public relations agency brands, including three of the top global agencies worldwide—FleishmanHillard, Ketchum and Porter Novelli—creating an organization of more than 6,000 employees. All agencies will continue to operate as independent brands and businesses within Omnicom Public Relations Group.

“Omnicom Public Relations Group expands our integrated service offerings with an increased focus on acquisitions and recruiting top talent, in response to changing client needs and new technologies that are transforming our industry,” said John Wren, president and CEO, Omnicom Group. “Together and as strong independent brands, this group provides the best of the best in the business—from talent and ideas to innovation and creativity—for the benefit of our employees, clients, shareholders and partners.”

Van Bergen joins Omnicom Public Relations Group from Porter Novelli, where she has served as senior partner and global CEO since December 2012. In the past three years, van Bergen led a significant turnaround at the agency, rooted in a renewed focus on talent. Under her leadership, the agency launched a new performance management system with a focus on career pathing for all employees, a succession planning initiative, a new performance-based bonus suite and Greater Than U, a formal professional development and training program. The agency achieved an all-time high employee engagement score in 2015, was recognized as a 2014 PRWeek Best Place to Work and named to the 2015 PR News Top Places to Work list.

Prior to her role as CEO, van Bergen led the New York office as managing director from 2011-2012. She joined Porter Novelli from FleishmanHillard, where she was senior partner and senior vice president, and the global lead for OneVoice—an integrated Omnicom offering that serves Royal Philips Electronics. Before FleishmanHillard, van Bergen served two stints with McDonald’s totaling more than 13 years. She was chief of staff, vice president of corporate affairs for McDonald’s Europe, and director of marketing, communications and government relations McDonald’s Central Europe/Central Asia division.

“Omnicom has been a model of successful cross-agency collaboration, and Karen has been a champion for this strategic focus area throughout her nine years at Omnicom agencies,” said Dale Adams, chairman and CEO, the DAS Group of Companies. “Omnicom Public Relations Group will build on the success we’ve seen here, and Karen is the right leader to take this forward.”

Van Bergen serves on the PR Council board of directors and Omniwomen Governing Body, which aims to increase the influence and number of female leaders throughout Omnicom. She was named to the PRWeek Power List in 2013, 2014 and 2015; selected as 2016 Woman of Influence by New York Business Journal; and inducted into the PR News Hall of Fame in 2015.

“I’m thrilled and honored to take on this exciting new role, which is focused on areas I am deeply passionate about—talent, integration and collaboration,” said van Bergen. “Omnicom Public Relations Group’s holistic approach to these strategic pillars will benefit all agencies in the Public Relations Group family and I look forward to charting our successful path forward—as strong individual brands and as a family of PR agencies.

Omnicom Public Relations Group remains under the DAS Group of Companies umbrella of marketing services agencies.

About Omnicom Group Inc.

About the DAS Group of Companies

Omnicom Media Group Agencies Top Gunn Report For Media

Posted on February 11, 2016December 14, 2020 by Revanth Ravish

OMD Worldwide Named Most Creative Media Agency for 10th Consecutive Ranking; PHD Worldwide Ranked Fourth

Omnicom Media Group Is Highest Ranked by Points Across All Media Holding Companies

New York, NY (February 11, 2016) – For the tenth consecutive time, Omnicom Media Group agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the leadership position the agency has held at the top of the rankings since the report was launched in 2004. Joining the perennially first ranked network in the top five is sister Omnicom Media Group agency PHD Worldwide which claimed the fourth place ranking.

The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.

In addition to OMD leading the list with 621 points, the top five slots were claimed by Starcom-Mediavest (Publicis) with 537 points; Mindshare (WPP) with 501 points; PHD with 461 points and Mediacom (WPP) with 257 points.

With a combined 1082 points earned by its OMD and PHD networks, Omnicom Media Group earned the most combined points of any media holding group in the ranking,

OMD’s top showing reflects recognition earned in 2015 by agencies in every region across its network, including OMD Australia, OMD Bogota, OMD Canada, OMD Dubai, OMD Egypt, OMD Hong Kong, OMD New York, OMD New Zealand, OMD Spain and OMD UK. Additionally, OMD Australia’s “Penny the Pirate” campaign for OPSM was one of only eight campaigns worldwide named an Outstanding Media Campaign of 2015 (defined as a campaign that won media awards at four or more regional or global festivals.)

Earning a spot in the top five for the second straight year, PHD was also recognized in the exclusive Outstanding Media Campaigns category for PHD UK’s “Oreo Eclipse” campaign for Mondelez.

“When creative thinking combines with state-of-the-art data and analytics, the end result is award winning work that delivers results for our clients,” said Omnicom Media Group CEO Daryl Simm, “We thank Gunn Report for validating the investment that Omnicom Media Group has made – and continues to make – in securing and developing the talent and tools that enable outstanding work.”

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About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network, leading global data and analytics company, Annalect; the Accuen programmatic media platform: global search and social agency Resolution Media; print and digital media agency Novus; the Optimum Sports and Fuse sports media and marketing agencies; Outdoor Media Group; The Content Collective; and direct response agency Pathway.

Contact:

Isabelle Gauvry

917-435-6457

[email protected]

Omnicom Group Reports Full Year and Fourth Quarter 2015 Results

Posted on February 9, 2016December 14, 2020 by Revanth Ravish

NEW YORK, February 9, 2016 – Omnicom Group Inc. (NYSE: OMC) today announced that its diluted net income per common share for the twelve months ended December 31, 2015 increased 17 cents, or 4.0%, to $4.41 per share compared to $4.24 per share for the same period in 2014. For the fourth quarter of 2015, diluted net income per common share increased five cents, or 3.8%, to $1.35 per share versus $1.30 per share for the fourth quarter of 2014.

Worldwide revenue for the twelve months ended December 31, 2015decreased 1.2% to $15,134.4 million from $15,317.8 million in the same period in 2014. The components of the change in revenue included an increase in revenue from organic growth of5.3%, an increase in revenue from acquisitions, net of dispositionsof0.1% and a decrease in revenue from the negative impact of foreign exchange rates of6.6% when compared to 2014.

In the fourth quarter of 2015, worldwide revenue decreased 1.0% to $4,153.3 million from $4,195.1 million in the fourth quarter of 2014. The components of the change in revenue included an increase in revenue from organic growth of 4.8%, a decrease in revenue from acquisitions, net of dispositions of 0.2% and a decrease in revenue from the negative impact of foreign exchange rates of 5.6% when compared to the fourth quarter of 2014.

Across our regional markets, for the twelve months ended December 31, 2015, organic revenue increased 5.4% in North America, 7.1% in the United Kingdom, 3.7% in the Euro Markets and Other Europe, 7.9% in Asia Pacific and 6.8% in Africa/Middle East, while organic revenue decreased 3.3% in Latin America when compared to the same period in 2014.

In the fourth quarter of 2015, organic revenue increased 4.7% in North America, 4.9% in the United Kingdom, 3.5% in the Euro Markets and Other Europe, 8.6% in Asia Pacific, 0.4% in Latin America and 5.0% in Africa/Middle East when compared to the same quarter of 2014.

The change in organic revenue in the twelve months ended December 31, 2015 compared to the same period in 2014 in our four fundamental disciplines was as follows: advertising increased 9.3%, CRM increased 1.9% and specialty communications increased 2.2%, while public relations decreased 1.4%.

In the fourth quarter of 2015, the change in organic revenue as compared to the fourth quarter of 2014 in our four fundamental disciplines was as follows: advertising increased 12.6% while CRM decreased 1.5%, public relations decreased 6.9% and specialty communications decreased 5.9%.

Omnicom’searnings before interest, taxes and amortization of intangibles (“EBITA”), a non-GAAP financial measure, for the twelve months ended December 31, 2015decreased 1.1%, or $21.8 million, to $2,029.4 million from $2,051.2 million for the same period in 2014. Our EBITA margin for the twelve months ended December 31, 2015 of 13.4% was unchanged when compared to the same period in 2014.

For the fourth quarter of 2015, Omnicom’s EBITA decreased $5.4 million, or 0.9%, to $604.0 million from $609.4 million in the fourth quarter of 2014. Our EBITA margin of 14.5% for the fourth quarter of 2015 was unchanged when compared to the fourth quarter of 2014.

Operating income for the twelve months ended December 31, 2015 decreased $24.0 million, or 1.2%, to $1,920.1 million compared to $1,944.1 million for the same period in 2014. Our operating margin for the twelve months ended December 31, 2015 of 12.7% was unchanged when compared to the same period in 2014.

In the fourth quarter of 2015, operating income decreased $3.9 million, or 0.7%, to $575.5 million from $579.4 million in the fourth quarter of 2014. Our operating margin increased to 13.9% for the fourth quarter of 2015 compared to 13.8% for the fourth quarter of 2014.

Our full year income tax rate for 2015 was 32.8%, which was unchanged versus the rate for 2014. For the fourth quarter of 2015, our income tax rate was 32.8% compared to 33.2% in the fourth quarter of 2014.

Net income for the twelve months ended December 31, 2015 decreased $10.1 million, or 0.9%, to $1,093.9 million from $1,104.0 million in 2014. For the fourth quarter of 2015, net income increased $2.1 million, or 0.6%, to $331.6 million from $329.5 million in the fourth quarter of 2014.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.

For a live webcast or a replay of our fourth quarter earnings conference call, go to https://investor.omnicomgroup.com/investor-relations/news-events-and-filings.

Contacts

Investor Relations: Media:

Shub Mukherjee, 212-415-3011 Joanne Trout, 212-415-3669

[email protected] [email protected]

(a) EBITA (defined as Earnings before interest, taxes and amortization of intangibles) is a non-GAAP measure. We use EBITA as an additional operating performance measure, which excludes the non-cash amortization expense of acquired intangible assets. We believe that EBITA is a useful measure to evaluate the performance of our businesses. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information presented in compliance with U.S. GAAP. Non-GAAP financial measures reported by us may not be comparable to similarly titled amounts reported by other companies.

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Omnicom Agencies Top Annual Gunn Report Rankings

Posted on January 28, 2016December 14, 2020 by Revanth Ravish

Ten Consecutive Network Wins for BBDO

Omnicom Agencies Sweep The Most Awarded Agencies

New York / Jan. 28, 2016— Omnicom (NYSE: OMC) today announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10^th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied the top three spots every year for the past eight years.

Adding to these achievements, BBDO New York landed first on the list of most awarded agencies in the world, followed by adam&eveDDB and AlmapBBDO tied for second.

Donald Gunn, a champion of creativity and Founder of The Gunn Report said, “Omnicom Agency Networks have had an outstanding performance in The Gunn Report 2015. BBDO ranked the Most Creative Network in the World for an unprecedented ten years in a row and BBDO New York won the Most Creative Agency in the World. In addition DDB Worldwide ranked #3 and TBWA came in at #12 – a great achievement by all. A truly remarkable display of consistency and excellence.”

In addition, three campaigns created by Omnicom agencies were recognized among the top ten campaigns across all Gunn Report media categories. They include: John Lewis “Monty’s Christmas” by adam&eveDDB; No Somos Delito (We Are Not Crime) “Holograms for Freedom” by DDB Spain; and Volkswagen Kombi “Kombi Last Wishes” by AlmapBBDO.

“At a time when there are more new technologies in our business than ever before, it is still creativity – outstanding work that produces results for clients – that will carry the day and be recognized and awarded,” said Omnicom President and CEO John Wren. “Our agencies’ ability to put up first-class creative year after year while embracing new technologies bears witness to the strength and talent of these networks, and we are especially gratified to consistently be at the top and leading a time of change.”

2015 Gunn Report rankings were based on the results of 45 global, regional and national competitions. To view the complete ranking tables, please visit: https://www.gunnreport.com.

About Omnicom Group Inc.

Press Contacts

Joanne Trout, 212-415-3669, [email protected]

BBDO Worldwide Wins the Directory Big Won for the Eighth Time in Nine Years

Posted on January 26, 2016December 14, 2020 by Revanth Ravish

Most Awarded Agency Network Across All Marketing Communications; BBDO New York Is the Most Awarded Agency in the World

NEW YORK, Jan. 26, 2016 /PRNewswire/ — BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close to 1,500 agencies around the world.

Fifty-five (55) BBDO agencies contributed to the network’s performance, which beat its nearest competitor by more than 600 points. Eleven were ranked #1 in their respective countries, including: BBDO Belgium, Sancho BBDO in Colombia, Pages BBDO in Dominican Republic, Impact BBDO in Egypt, Impact BBDO in Kuwait, BBDO Malaysia, Colenso BBDO in New Zealand, BBDO Lahore in Pakistan, BBDO Group Russia, BBDO Ukraine, and BBDO New York in USA. BBDO New York was also the world’s most awarded agency for creativity, with award-winning work for 45 campaigns and 16 brands — more than any other agency.

“The Directory Big Won is a reflection of which agencies are delivering the best work across all media platforms. That is important in today’s media environment, where people are consuming media in more ways than ever before,” said Patrick Collister, the author of the Directory Big Won. “Clearly, BBDO is doing this better than anyone else, year after year. No one else can match the depth and breadth of their work.”

A campaign from BBDO Malaysia for KFC, “Drumstick/Fries/Burger,” was one of the most awarded campaigns of the year, ranking #1 in poster, #2 in press, and #3 across all categories.

In addition, three of the world’s most awarded Chief Creative Officers were from BBDO (BBDO Worldwide’s David Lubars, was #2, Greg Hahn of BBDO New York #3, and Nick Worthington of Colenso BBDO #5).

Andrew Robertson, President and CEO, BBDO Worldwide commented, “Our goal is to create and deliver the world’s most compelling commercial content across all forms and platforms. Topping the Directory Big Won is one way in which we can monitor our progress. I want to thank all of our people at all of our award-winning agencies for contributing to this success day by day, job by job and client by client.”

Winning the Directory Big Won is the latest industry achievement for BBDO. Last month, the agency was named Campaign magazine’s Network of the Year. And Adweek named BBDO its 2015 US Agency of the Year. Earlier, BBDO was ranked the most effective agency network in the world in Effie Worldwide’s Effie Effectiveness Index for the second year in a row. And Warc ranked BBDO the smartest agency network in the world in its Warc 100.

Further details regarding the Directory Big Won can be found at www.directnewideas.com.

BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

BBDO Worldwide Wins the Directory Big Won for the Eighth Time in Nine Years

Posted on January 26, 2016December 14, 2020 by Revanth Ravish

Most Awarded Agency Network Across All Marketing Communications

BBDO New York Is the Most Awarded Agency in the World

NEW YORK, Jan. 26, 2016 — BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close to 1,500 agencies around the world.

A campaign from BBDO Malaysia for KFC, “Drumstick/Fries/Burger,” was one of the most awarded campaigns of the year, ranking #1 in poster, #2 in press, and #3 across all categories.

Further details regarding the Directory Big Won can be found at www.directnewideas.com.

BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

Dieste promotes Ciro Sarmiento to Chief Creative Officer

Posted on January 22, 2016December 14, 2020 by Revanth Ravish

Sarmiento will report directly to CEO Greg Knipp and will be in charge of agency’s creative vision

Dallas and New York City, (January 22, 2016) – Dieste Inc., a leading multicultural communications agency in the U.S., has named agency executive creative director Ciro Sarmiento its new Chief Creative Officer, effective February 1^st. Dieste’s previous Chief Creative Officer Paco Olavarrieta, who will remain with the agency as a “Craft-Maestro”, adding his experience to specific creative projects.

“Ciro is one of the most accomplished creative executives in our field, respected and admired by our team, our clients and praised by his industry peers. And we felt like he was ready to take the helm of Chief Creative Officer, giving continuity to the great momentum we have as an agency,” said Dieste’s CEO Greg Knipp.

Sarmiento joined Dieste in 2013 as an executive creative director under Olavarrieta’s creative guidance. “When I invited Ciro to join the agency I knew that I had found a potential candidate to succeed me as Dieste’s CCO. And for the last year Greg, Tony Dieste, Ciro and I worked together on a succession plan, giving Ciro all the tools and support needed for a harmonious and successful transition,” said Olavarrieta.

With over 20 years of experience in the U.S., as well as in Latin America, Olavarrieta has created numerous award-winning campaigns, and has a successful track record working with top-notch agencies across the world. “When I recruited Paco to Dieste in 2011, he told me that what he really wanted was to create, to write again, not to manage, but to develop work for clients. I gave him my word that I would. It took me four years, but I have finally delivered on that promise,” said Knipp.

The Next 20 Years:

Dieste, founded in 1995, celebrated its 20^th anniversary last December and according to the agency’s leadership team, it is going through one of its best moments. “I’m extremely excited about the opportunity of helping to shape the agency’s next 20 years,” said Sarmiento, announcing that one of his first challenges will be to raise awareness of Dieste’s digital and social capabilities.

“All the award-winning work we developed lately was conceptually created to work on any media, but primarily focused on digital and social platforms,” said Sarmiento, reinforcing that the agency as a whole “has a deep understanding of the digital media and the ways multicultural consumers are using it.” Dieste was recently recognized with two Cannes Lions, two Clio awards and several other awards for digital platforms developed for its clients.

Tony Dieste, agency founder and chairman said that it is very exciting to have Ciro as part of the leadership team. “The next 20 years will be even more challenging than the previous ones and we need creative minds who challenge the odds and leverage the magical, game-changing power of creativity for our clients. We have found that in Ciro and he will help us stay among the best agencies in the world,” said Mr. Dieste.

Ciro Sarmiento Bio:

With over 13 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Having worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett provided Sarmiento with expertise in the development of truly innovative work.

Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes several prestigious Cannes Lions, Clio Awards, New York Festivals, LIA, Effie, and The One Show, as well as several Latin American award shows such as Wave Festival and El Ojo. He has also served on several international creative festival juries in the course of his career.

Ciro is a New Yorker by birth but grew up in Colombia and has lived in Bogotá, Austin, Chicago and Dallas. He is married with two children. When he is not thinking about advertising, he is thinking about ways to get his children, Ben and Emma into advertising- Did we mention he loves advertising?

About Dieste, Inc.

Dieste, Inc., the company for the new multicultural connected age, develops creative solutions and services to grow our clients’ businesses. As an innovator in our field and the most awarded agency in its class, Dieste, Inc. is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC). Dieste, Inc. is located in New York, NY, and Dallas, TX. www.dieste.com

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Agencies Sweep Campaign Magazine Agency of the Year Awards

Posted on December 11, 2015December 14, 2020 by Revanth Ravish

New York / Dec. 11, 2015— Omnicom (NYSE: OMC) agencies, according to leading marketing industry publications, have been recognized as the best within the advertising and communication industries, continuing a streak of being the most creatively awarded agency networks in the world.

Omnicom swept Campaign Magazine’s prestigious 2015 Agency of the Year (AOY) awards. BBDO was awarded Advertising Network of the Year; PHD Worldwide won Media Network of the Year; adam&eveDDB picked up Agency of the Year for the second consecutive year; and Proximity was named Customer Engagement Agency of the Year.

In Campaign Asia-Pacific’s regional competition Omnicom agencies won accolades in all five major markets including Australia/New Zealand, Greater China, Japan/Korea, Southeast Asia and South Asia. BBDO Asia-Pacific received the coveted title of Creative Network of the Year for 2015. (View all the winners here.)

Highlights of Asia-Pacific’s foremost awards that recognize the gold standard in leadership, business performance, and excellence within the industry include:

Australia/New Zealand Media Agency of the Year: OMD
Australia/New Zealand Digital Agency of the Year: DDB
Greater China Media Agency of the Year: OMD
Greater China Integrated Agency of the Year: BBDO and Proximity China
Japan Creative Agency of the Year: TBWA\HAKUHODO
South Asia Creative Agency of the Year: BBDO

In the United States, Adweek Magazine named BBDO its U.S. Agency of the Year based on the strength of the agency’s 2015 new business wins and ability to consistently deliver high quality work.

In naming these agencies the best of the year, the editors cited the creativity of the work, innovative solutions and depth of talent.

“The performance of our agencies speaks to having the best talent in our business who consistently set the benchmark against which the entire industry is judged,” said John Wren, President and CEO, Omnicom Group. “I want to congratulate all of our people around the globe for their dedication and passion they bring to work everyday.”

About Omnicom Group Inc.

DDB Eurobest Network of the Year and Agency of the Year

Posted on December 4, 2015December 14, 2020 by Revanth Ravish

DDB Worldwide was named Network of the Year and adam&eveDDB Agency of the Year at the 2015 Eurobest Festival of Creativity, which took place in Antwerp Thursday night.

This marks the second consecutive year DDB has taken home both titles. In total, the network picked up 57 awards, including four Grand Prix,14 Gold, 19 Silver, 17 Bronze, two Innovation trophies and one in Creative Effectiveness. The total awards tally span 17 categories: Branded Content & Entertainment, Creative Effectiveness, Design, Direct, Film, Film Craft, Innovation, Integrated, Interactive, Media, Mobile, Outdoor, PR, Print, Print & Poster Craft, Promo & Activation and Radio.

adam&eveDDB had a total of 17 awards, including three of the four Grand Prix: Film Craft for John Lewis Tiny Dancer, and Integrated, as well as Film, for John Lewis Monty.

The fourth Grand Prix was awarded to DDB Brussels for their Base Telecom PhoneAddress in the Mobile category.

Other agencies contributing to the network accolade include DDB Paris, Romance Paris, DDB & Tribal Worldwide (Netherlands), DDB Stockholm, DDB Spain and our DDB agencies in Hamburg and Dusseldorf.

Pietro Tramontin, CEO DDB EMEA, says: “We are thrilled to see another outstanding year for DDB and our clients, and I am enormously proud of the great network talent who have all contributed to this success.”

Ben Priest, Founder and Chief Creative Officer adam&eveDDB, added: “To be Agency of the Year at Eurobest in 2014 was great but to win it again in 2015, back to back is amazing. This is a true festival of European creativity and we feel very honoured.”

2015 marks the sixth time in seven years that the DDB network has taken home the title. DDB was also named Eurobest Network of the Year in 2009, 2010, 2011, 2013 and 2014.

About DDB EMEA

DDB EMEA is part of DDB Worldwide (www.ddb.com), one of the world’s largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. In 2013, DDB took home the Agency Network of the Year title at both the Eurobest Awards and the African Cristal Awards. At the prestigious Cannes International Festival of Creativity, DDB EMEA was awarded the Regional Network of the Year in 2014 and then again in 2015.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Eurobest

Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1,800 delegates, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organized by Lions Festivals. www.eurobest.com

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

Press Contact:

Sara Cosgrove, Communications Director, DDB Europe

Email: [email protected]

Phone: +44 (0) 207 258 4230

sparks & honey Explores Gender, Sexuality and Language in Its Latest Culture Forecast Report

Posted on November 30, 2015December 14, 2020 by Revanth Ravish

“The New Language of Gender” Is the Second Report From the Agency’s Newly-Formed Culture Trends Forecast Report Platform

NEW YORK, NY — (Marketwired) — 11/30/15 — sparks & honey, the New York-based agency that synchronizes brands with culture in the now, next and future, today announced the release of its latest culture forecast, “The New Language of Gender,” which details a “gender revolution” that is taking place and defines the new terminology needed to successfully navigate it. The report is the second one generated by the agency’s newly-formed Culture Forecast Trends Report Platform, which released its inaugural report — “Gen Z 2025: The Final Generation” — last month.

“The New Language of Gender” takes a deep dive into a significant cultural shift on how society perceives gender and sexuality. The report explains that rigid binary genders are giving way to a world of blurred, fluid identities across the gender spectrum — a change that is gaining momentum on social media through memes, viral videos, trends, products and cultural signals. This gender revolution has tremendous implications for society at large as well as the business world, as law, politics, media, tech, marketing and advertising, fashion, design, healthcare, sports and a long list of other industries make necessary changes.

“Gender is no longer a biological determination with a set of pre-ordained behaviors foisted upon us at birth — it’s a personal choice,” says Sean Mahoney, vp, editorial director, sparks & honey. “It is incumbent upon all of us not to question or judge anyone’s gender or sexual identity but to be an ally, requiring the use of a wholly new vocabulary. Words matter. This report is a guide to traversing the sometimes tricky language of a brave new gender fluid world and a clarion call to organizations seeking to connect with and embrace a growing community of gender revolutionaries.”

The report also serves as a dictionary, helping define and shed light on over 20 new gender terms that are appearing with increasing regularity in general parlance and specifically on social media channels. Among the new terms explored are:

Cisgender — one whose gender identity aligns with the gender they were assigned at birth
Transgender — one whose gender identity does not align with the gender they were assigned at birth
Intersex — one who is born with sex chromosomes, external genitalia, or internal reproductive systems that aren’t considered “standard” for male or female
Dead name — what some trans people call the name there were assigned at birth before they chose one that better reflects their affirmed gender
Genderqueer — gender identities that aren’t strictly masculine or feminine… they could be a blend or no gender at all
Agender — people who do not identify with any gender at all

In addition to important vocabulary, the report provides valuable information about how gender is formed and firsthand accounts of how the gender spectrum impacts lives from work and finance to business and daily interactions. A preview of the report can be found here.

“The New Language of Gender” comes on the heels of sparks & honey’s “Gen Z 2025: The Final Generation.” This study provides an in-depth glimpse into who Generation Z will be in 2025, including their moral views, relationship preferences, career expectations and financial habits. The young cohort seeks to turn “off” from an increasingly connected world, would rather save money than spend it and expects to have multiple careers by the time they reach 30 years of age. A video snapshot of these and other findings from the report can be found here.

About sparks & honey

sparks & honey (www.sparksandhoney.com) is a New York-based agency with a mission to open minds and create possibilities in the now, next and future for brands. Employing a disruptive marketing platform and cultural newsroom model, sparks & honey leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations. sparks & honey leverages the proprietary sparks & honey cultural intelligence system to deliver services in three areas for brands — innovation, cultural insights and content. Named to Ad Age’s 2014 A-List as an “Agency to Watch,” sparks & honey is a part of the DAS Group of Companies.

About the DAS Group of Companies

Source: sparks & honey

Omnicom Group’s DDB Worldwide Acquires Grupo ABC

Posted on November 23, 2015December 14, 2020 by Revanth Ravish

DDB Worldwide, a division of Omnicom Group Inc. (NYSE: OMC), announced today that it has acquired Grupo ABC, the largest independent advertising and marketing communications group in Brazil.

Grupo ABC’s versatile group of agencies consists of best-in-class brand advertising agencies as well as specialized offerings in public relations, CRM, digital, promotion and events. The group has a diverse network of agencies including DM9 (São Paulo), in minority partnership with DDB; Africa and Loducca, each recognized among the best creative advertising agencies in the world; CDN, a leading public relations agency; Sunset, a specialized digital agency; and Newstyle, a leading promotion and point of sale (POS) company in the country.

“Grupo ABC is widely acknowledged as an outstanding company with impressive creative work and expertise in a broad range of disciplines,” said John Wren, President and CEO of Omnicom Group. “Over the years, Grupo ABC have been great partners of Omnicom and their depth of talent will strengthen our business capabilities not only in Brazil but around the world.”

Legendary Brazilian advertising leaders Nizan Guanaes and Guga Valente, who will continue in their leadership roles, founded Grupo ABC in 2003. The acquisition strengthens a long-standing historical relationship between both holding companies in the region extending as far back as 1997 when DDB first invested in DM9, today one of the largest and most creatively awarded advertising agencies in Brazil.

“This is a world of disruption, scale and innovation and Omnicom will empower our companies to compete in times of extraordinary technological changes,“ commented Guga Valente, CEO, Grupo ABC.

“Omnicom has the most creative and awarded agencies in the world and that is something that really matters to me and to all of us in ABC. Together we will be better prepared to serve our clients with all of the innovation and digital capabilities that modern business are demanding nowadays,” continues Nizan Guanaes, Chairman and Co-founder, Grupo ABC.

“This partnership will further unite two companies that have long held the same values and creative ambitions,” said Chuck Brymer, CEO of DDB Worldwide. “I have known Nizan and Guga for more than a decade and have sincerely admired their success and influence both in and out of Brazil. It is a tremendous addition to both DDB and Omnicom and we are excited at the opportunity to utilize our combined assets to help our clients generate growth.”

The transaction is subject to regulatory approval in Brazil and is expected to close by the first quarter of 2016.

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About Grupo ABC

Grupo ABC is the largest Brazilian communications group in Latin America and ranked among the top 25 largest advertising companies in the world. Founded in 2002 by Nizan Guanaes and Guga Valente, Grupo ABC’s network of agencies and marketing services companies now includes Africa, Loducca, Sunset, Newstyle and CDN, among others.

Headquartered in Sao Paulo, Brazil, Grupo ABC has 30 locations and more than 2,000 employees serving world-class clients such as Banco Itaú, P&G, J&J, Ambev, Heinz, BR Food, Walmart, Mitsubishi, Vivo, Telefonica, among others. Most recently, Grupo ABC agencies won more than 150 Lions in Cannes. In addition, the agencies have repeatedly won Agencies of the Year by the Cannes International Festival of Creativity. In 2014, Africa, one of ABC leading agencies, was appointed Ad Age’s International Agency of the Year.

About DDB

DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE:OMC) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Omnicom Group Inc.

Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.

CONTACT:

Christie Giera

Director of Corporate Communications, DDB Worldwide

Email: [email protected]

Phone: 212-415-2186

DDB Names Wendy Clark President And CEO Of North America

Posted on November 11, 2015December 14, 2020 by Revanth Ravish

Mark O’Brien to Assume Role of EVP, Omnicom Group

NEW YORK, Nov. 11, 2015 /PRNewswire/ — DDB Worldwide today announced the appointment of Wendy Clark as the agency’s new President and Chief Executive Officer of North America, effective January 2016. Mark O’Brien, who previously held the title, will take on a new role as Executive Vice President at DDB’s parent company, Omnicom Group.

Widely regarded as a major figure in business and marketing circles, Clark joins DDB from Coca-Cola North America, where she served as President, Sparkling Brands and Strategic Marketing. Previously, she held the role of Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of all Coca-Cola’s Sparkling brands.

Prior to joining Coca-Cola in 2008, Clark was Senior Vice President, Advertising for AT&T, where she was at the helm of the company’s most ambitious re-branding and advertising in its history with the subsequent mergers of SBC and Cingular.

Clark has won numerous business accolades. In 2009 and 2010, FORTUNE featured her in its “40 Under 40” issue, ranking as the highest woman in 2010 (#15). She was also named one of four “Women to Watch” by FORTUNE.

“I’ve known Wendy since she was a client at AT&T and she is a game-changer. She understands the demands facing corporate marketing and the role agencies play in engaging and winning customers,” said Chuck Brymer, Chief Executive Officer of DDB Worldwide. “She is passionate about creativity and a magnet for talent. We are thrilled that she will be leading DDB in North America.”

Clark said, “It’s been a privilege to add my fingerprints to the millions who have shaped the 129-year legacy of brand Coca-Cola. In that same sense of legacy, I am now delighted to join the talented team at DDB, a brand that traces its own heritage back 66 years to one of the forefathers of advertising, Bill Bernbach. I am excited about the journey ahead and the impact we’ll create together.”

Brymer continued, “Mark leaves DDB North America in excellent health. Under his leadership we have a world-class team in place and a great roster of clients. I want to thank Mark for all of his efforts and wish him well in his new position at Omnicom.”

ABOUT DDB

DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT:

Christie Giera

Director of Corporate Communications, DDB Worldwide

Email: [email protected]

Phone: 212-415-2186

To view the original version on PR Newswire, visit:https://www.prnewswire.com/news-releases/ddb-names-wendy-clark-president-and-ceo-of-north-america-300176764.html

SOURCE DDB Worldwide