Amanda Granath, Author at Omnicom Group

TA Digital Promotes Dr. Ali Alkhafaji from Chief Technology Officer to President

NEWARK, N.J., Oct. 31, 2022 /PRNewswire/ — Global digital transformation agency TA Digital has announced that Chief Technology Officer Dr. Ali Alkhafaji has been elevated to the role of President. Dr. Alkhafaji will now serve as both President and Chief Technology Officer of TA Digital.

Dr. Alkhafaji joined TA Digital in 2017 and immediately had a significant impact on the business. As President, all client, sales, marketing, delivery, alliances, and consulting functions will come under his leadership as he continues to drive growth for TA Digital and its customers in the digital transformation space.

“I am honored and humbled by this appointment,” said Dr. Alkhafaji. “It has been the thrill of a lifetime to work alongside this team for nearly 6 years, and I am excited to be a part of this new chapter in our long and storied history.”

“We’re excited to recognize a leader with strategic vision, passion, and demonstrated patterns of success,” said Rajiv Rohmetra, Chief Executive Officer of TA Digital. “Ali has been a vital part of our organization, and his role as President will continue to leverage his leadership and expertise to drive growth for TA Digital and our clients.”

With more than 1,000 employees across North America and India, TA Digital is a part the Credera Network of agencies within the Omnicom Precision Marketing Group.

ABOUT TA DIGITAL
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, Acquia, commercetools, Sitecore, and Salesforce.

Media Contact:
Jeffrey Detloff
847-331-6244
[email protected]

SOURCE TA Digital

Omnicom Names Alex Hesz Chief Strategy Officer

Posted on October 28, 2022October 28, 2022 by Amanda Granath

Kathleen Saxton Joins Omnicom Group as Chief Marketing Officer

Posted on October 25, 2022October 27, 2022 by Amanda Granath

Omnicom Group Reports Third Quarter 2022 Results

Posted on October 18, 2022October 20, 2022 by Amanda Granath

Revenue of $3,443.4 million, with organic growth of 7.5%

Operating profit of $546.0 million

Operating profit margin of 15.9%

Diluted earnings per share of $1.77

NEW YORK, Oct. 18, 2022 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced results for the quarter ended September 30, 2022.

“Omnicom delivered 7.5% organic revenue growth in the quarter with double-digit organic growth in precision marketing, public relations, and commerce & brand consulting, and solid results across our portfolio broadly. Profitability also remained strong, and our experience with challenging economic environments leaves us confident that we can navigate through current business uncertainty,” said John Wren, Chairman and Chief Executive Officer of Omnicom Group Inc. “One thing remains certain – the path from marketer to consumer is becoming exceedingly complex, and Omnicom has the talent and capabilities to be the trusted advisor to drive success for our clients.”


$ in millions, except per share amounts	Three Months Ended September 30,
	2022	2021
Revenue	$3,443.4	$3,435.0
Operating Profit	546.0	541.6
Operating Profit Margin	15.9%	15.8%
Interest expense, net	29.1	43.7
Net Income⁽¹⁾	364.5	355.6
Net Income per Share – Diluted⁽¹⁾	$1.77	$1.65
EBITA⁽²⁾	$566.1	$560.3
EBITA Margin⁽²⁾	16.4%	16.3%

(1)
Net Income and Net Income per Share for Omnicom Group Inc.
(2)
See Reconciliations of Non-GAAP Financial Measures

Third Quarter 2022 Results

Revenues
Worldwide revenue growth in the third quarter of 2022 compared to the third quarter of 2021 was led by an increase in revenue from organic growth of $257.7 million, or 7.5%. Acquisition revenue, net of disposition revenue, was a decrease of $32.7 million, or 1.0%, primarily reflecting the disposition of our businesses in Russia in the first quarter of 2022. The impact of foreign currency translation was a decrease of $216.6 million, or 6.3%. Reported total revenue in the third quarter of 2022 increased $8.4 million, or 0.2%.

Organic growth in the third quarter of 2022 compared to the third quarter of 2021 increased across all of our fundamental disciplines, including: 5.9% for Advertising & Media, 16.3% for Precision Marketing, 12.6% for Public Relations, 11.1% for Commerce & Brand Consulting, 5.0% for Healthcare, 3.9% for Execution & Support, and 2.3% for Experiential.

Organic growth in the third quarter of 2022 compared to the third quarter of 2021 increased across our geographic markets as follows: 7.6% for the United States, 11.5% for the United Kingdom, 6.0% for the Euro Markets & Other Europe, 4.4% for Asia Pacific, 13.1% for Latin America, 7.7% for Other North America, and 12.2% for the Middle East & Africa.

Expenses
Operating expenses increased $4.0 million, or 0.1%, to $2,897.4 million compared to the third quarter of 2021.

Salary and service costs, which tend to fluctuate with changes in revenue, are comprised of salary and related costs, and third-party service costs. In total, salary and service costs increased $14.3 million, or 0.6%. Salary and related costs increased $18.8 million, or 1.1%, due primarily to the increase in organic revenue, an increase in headcount, and an increase in client-related business activities. Third-party service costs decreased $4.5 million, or 0.6%, due primarily to the disposition of our businesses in Russia in the first quarter of 2022, partially offset by an increase in organic revenue.

Occupancy and other costs, which are less directly linked to changes in revenue than salary and service costs, decreased $4.5 million, or 1.6%, to $281.0 million, due to lower rent and other occupancy costs, partially offset by an increase in general office expenses resulting from the return of our workforce to the office.

SG&A expenses decreased $8.6 million, or 9.1%, to $86.4 million.

Operating Profit
Operating profit increased $4.4 million, or 0.8%, to $546.0 million compared to the third quarter of 2021. The related operating profit margin was 15.9% compared to 15.8% for the third quarter of 2021.

Interest Expense, net
Net interest expense in the third quarter of 2022 decreased $14.6 million to $29.1 million compared to the third quarter of 2021. Interest expense increased $1.3 million to $52.0 million, and interest income increased $15.9 million to $22.9 million, primarily as a result of higher interest rates on cash balances and short-term investments.

Income Taxes
Our effective tax rate of 26.1% in the third quarter of 2022 increased from 24.1% in the third quarter of 2021 primarily related to the favorable settlements of uncertain tax positions in certain jurisdictions in the prior year period.

Net Income – Omnicom Group Inc. and Diluted Net Income per Share
Net income – Omnicom Group Inc. for the third quarter of 2022 increased $8.9 million, or 2.5%, to $364.5 million compared to the third quarter of 2021. Diluted shares outstanding decreased to 206.3 million, or 4.7%, from 215.4 million. Diluted net income per share of $1.77 increased $0.12, or 7.3%, from $1.65 per share.

EBITA
EBITA in the third quarter of 2022 increased $5.8 million, or 1.0%, to $566.1 million compared to the third quarter of 2021. The related EBITA margin increased to 16.4% from 16.3%.

Risks and Uncertainties
Global economic challenges, including the impact of the war in Ukraine, the COVID-19 pandemic, rising inflation, rising interest rates and supply-chain disruptions could cause economic uncertainty and volatility. The impact of these issues on our business will vary by geographic market and discipline. We monitor economic conditions closely, as well as client revenue levels and other factors. In response to reductions in revenue, we can take actions to align our cost structure with changes in client demand and manage our working capital. However, there can be no assurance as to the effectiveness of our efforts to mitigate any impact of the current and future adverse economic conditions, reductions in client revenue, changes in client creditworthiness and other developments.

Definitions – Components of Revenue Change
We use certain terms in describing the components of the change in revenue above.

Foreign exchange rate impact: calculated by translating the current period’s local currency revenue using the prior period average exchange rates to derive current period constant currency revenue. The foreign exchange rate impact is the difference between the current period revenue in U.S. Dollars and the current period constant currency revenue.

Acquisition revenue, net of disposition revenue: Acquisition revenue is calculated as if the acquisition occurred twelve months prior to the acquisition date by aggregating the comparable prior period revenue of acquisitions through the acquisition date. As a result, acquisition revenue excludes the positive or negative difference between our current period revenue subsequent to the acquisition date and the comparable prior period revenue and the positive or negative growth after the acquisition date is attributed to organic growth. Disposition revenue is calculated as if the disposition occurred twelve months prior to the disposition date by aggregating the comparable prior period revenue of disposals through the disposition date. The acquisition revenue and disposition revenue amounts are netted in the description above.

Organic growth: calculated by subtracting the foreign exchange rate impact component and the acquisition revenue, net of disposition revenue component from total revenue growth.

Conference Call
Omnicom will host a conference call to review its financial results on Tuesday, October 18, 2022 at 4:30 p.m. Eastern Time. Participants can listen to the conference call by calling 844-291-6362 (domestic) or 234-720-6995 (international), along with access code 9962421. The call will also be simulcast and archived on our investor relations website.

Corporate Responsibility
At Omnicom, we are committed to promoting responsible practices and making positive contributions to society around the globe. Please explore our website (csr.omnicomgroup.com) for highlights of our progress across the four areas on which we focus: People, Community, Environment and Governance.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and brand consulting, experiential, customer relationship marketing (CRM), public relations, healthcare marketing and other specialty communications services to over 5,000 clients in more than 70 countries.

Non-GAAP Financial Measures
We use certain non-GAAP financial measures in describing our performance. We use EBITA (defined as earnings before interest, taxes and amortization of intangible assets) and EBITA Margin (defined as EBITA divided by revenue) as additional operating performance measures, which exclude the non-cash amortization expense of intangible assets (primarily consisting of amortization of intangible assets arising from acquisitions). We believe EBITA and EBITA Margin are useful measures for investors to evaluate the performance of our business. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information presented in compliance with U.S. GAAP. Non-GAAP financial measures reported by us may not be comparable to similarly titled amounts reported by other companies.

Forward-Looking Statements
Certain statements in this press release constitute forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. In addition, from time to time, the Company or its representatives have made, or may make, forward-looking statements, orally or in writing. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial position, or otherwise, based on current beliefs of the Company’s management as well as assumptions made by, and information currently available to, the Company’s management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “should,” “would,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include: adverse economic conditions, including those caused by the the war in Ukraine; the impact of the COVID-19 pandemic; severe and sustained inflation in countries that comprise our major markets; rising interest rates; supply chain issues affecting the distribution of our clients’ products; international, national or local economic conditions that could adversely affect the Company or its clients; losses on media purchases and production costs incurred on behalf of clients; reductions in client spending, a slowdown in client payments and a deterioration or a disruption in the credit markets; the ability to attract new clients and retain existing clients in the manner anticipated; changes in client advertising, marketing and corporate communications requirements; failure to manage potential conflicts of interest between or among clients; unanticipated changes relating to competitive factors in the advertising, marketing and corporate communications industries; the ability to hire and retain key personnel; currency exchange rate fluctuations; reliance on information technology systems; changes in legislation or governmental regulations affecting the Company or its clients; risks associated with assumptions the Company makes in connection with its critical accounting estimates and legal proceedings; and the Company’s international operations, which are subject to the risks of currency repatriation restrictions, social or political conditions and regulatory environment. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties that may affect the Company’s business, including those described in Item 1A, “Risk Factors” and Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended December 31, 2021. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements.


Omnicom Group Inc. Consolidated Statements of Income Three Months Ended September 30 (Unaudited) (In Millions, Except Per Share Data)
	2022	2021
Revenue	$3,443.4	$3,435.0
Operating Expenses:
Salary and service costs	2,476.1	2,461.8
Occupancy and other costs	281.0	285.5
Costs of services	2,757.1	2,747.3
Selling, general and administrative expenses	86.4	95.0
Depreciation and amortization	53.9	51.1
	2,897.4	2,893.4
Operating Profit	546.0	541.6
Interest Expense	52.0	50.7
Interest Income	22.9	7.0
Income Before Income Taxes and Income (Loss) From Equity Method Investments	516.9	497.9
Income Tax Expense	134.7	120.0
Income From Equity Method Investments	1.1	2.2
Net Income	383.3	380.1
Net Income Attributed To Non controlling Interests	18.8	24.5
Net Income – Omnicom Group Inc.	$364.5	$355.6
Net Income Per Share – Omnicom Group Inc.
Basic	$1.78	$1.66
Diluted	$1.77	$1.65
Weighted average shares (in millions)
Basic	205.0	214.0
Diluted	206.3	215.4
Dividends Declared Per Common Share	$0.70	$0.70


Omnicom Group Inc. Detail of Operating Expenses Three Months Ended September 30 (Unaudited) (In Millions)
	2022	2021
Operating Expenses:
Salary and service costs
Salary and related service costs	$1,749.1	$1,730.3
Third-party service costs	727.0	731.5
	2,476.1	2,461.8
Occupancy and other costs	281.0	285.5
Costs of services	2,757.1	2,747.3
Selling, general and administrative expenses	86.4	95.0
Depreciation and amortization	53.9	51.1
Total Operating Expenses	$2.897.4	$2,893.4


Omnicom Group Inc. Reconciliation of Non-GAAP Financial Measures Three Months Ended September 30 (Unaudited) (In Millions)
	2022	2021
Net Income – Omnicom Group Inc.	$364.5	$355.6
Net Income Attributed To Noncontrolling Interests	18.8	24.5
Net Income From Equity Method Investments	383.3	380.1
Income From Equity Method Investme	1.1	2.2
Income Tax Expense	134.7	120.0
Income Before Income Taxes	516.9	497.9
Interest Income	22.9	7.0
Interest Expense	52.0	50.7
Operating Profit	546.0	541.6
Add back: Amortization of intangible assets	20.1	18.7
Earnings before interest, taxes and amortization of intangible assets (“EBITA”)	566.1	560.3
Revenue	$3,443.4	$3,435.0
EBITA	$566.1	$560.3
EBITA Margin %	16.4%	16.3%

The above table reconciles the U.S. GAAP financial measure of Net Income – Omnicom Group Inc. to EBITA (defined
as earnings before interest, taxes and amortization of intangible assets) and EBITA Margin (defined as EBITA divided
by revenue) for the periods presented. We use EBITA and EBITA Margin as additional operating performance
measures, which exclude the non-cash amortization expense of intangible assets (primarily consisting of amortization
of intangible assets arising from acquisitions). Accordingly, we believe EBITA and EBITA Margin are useful measures
for investors to evaluate the performance of our business.

SOURCE Omnicom Group Inc.

Omnicom Elevates Andrea Lennon to Chief Client Officer

Posted on October 17, 2022October 17, 2022 by Amanda Granath

Lennon previously served as President of Critical Mass

NEW YORK, Oct. 17, 2022 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced the appointment of Andrea Lennon to the new role of Chief Client Officer, effective immediately.

Lennon will be responsible for leading Omnicom’s multi-disciplinary solutions for enterprise clients, including the company’s Global Client Leaders (GCL) Group that manages and orchestrates client solutions across Omnicom’s leading agencies and practice areas.

As Chief Client Officer, Lennon will focus on transformative marketing solutions and capabilities that drive business results for global enterprise clients. In partnership with her GCL team, she will accelerate solutions that draw on the Group’s best talent while expertly integrating Omnicom’s leading capabilities in data, creative, media, communications and technology.

Lennon has built a strong track record in marketing transformation at Critical Mass, Omnicom’s digital experience design agency, where she spent seven years working in Asia, Europe and the US prior to being named President two years ago. She held previous positions at R/GA and WPP, leading omnichannel brand communications for top global brands in the health and financial space.

“In a transformed consumer world, our enterprise clients increasingly want fully integrated service solutions that seamlessly draw on our best talent and capabilities from every discipline. Our GCL community of client leaders have been at the center of our success in this area,” said Daryl Simm, President and Chief Operating Officer of Omnicom Group. “Andrea’s skills in building high performing, digitally native teams are ideal in taking our business impact to the next level.”

“I hope to bring new perspective to the amazing work our client leaders are doing for Omnicom’s global clients,” said Lennon. “I’m most excited about the opportunity to accelerate the delivery of connected solutions across the Omnicom portfolio and drive meaningful growth for our client partners.”

Based in New York, Lennon is passionate about promoting equity and inclusion, advancing diversity goals and enacting bias training. In her off hours, she supports young talent through the British Interactive Media Association (BIMA), Who’s Your Momma and Omniwomen.

About Omnicom Group Inc.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and brand consulting, experiential, customer relationship marketing (CRM), public relations, healthcare marketing and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE Omnicom Group Inc.

Omnicom Group Schedules Third Quarter 2022 Earnings Release and Conference Call

Posted on October 11, 2022October 11, 2022 by Amanda Granath

Long-time Omnicom EVP Peter Sherman Leaves for a New Role in Higher Education

Posted on September 29, 2022September 29, 2022 by Amanda Granath

Sherman to become undergraduate professor at the end of the year following a successful 25-year tenure at Omnicom

NEW YORK, Sept. 29, 2022 – Omnicom Group Inc. (NYSE: OMC) today announced Peter Sherman, Executive Vice President, has made the decision to become a full-time undergraduate professor teaching marketing and communications at a top ranked university. He will be leaving the company effective December 31, 2022.

Sherman joined Omnicom Group as Executive Vice President (EVP) in 2014, charged with driving integration, innovation and growth across the company’s largest global clients. Since then, he has worked across all of Omnicom’s networks to ensure client-centric solutions and new business success.

As part of his remit, he has been one of the primary architects of Omnicom’s portfolio of integrated service models. He also has led Omnicom’s Global Client Leaders (GCLs) Group, growing it from 10 to 30 leaders, two-thirds of whom are women. His work in these areas helped Omnicom receive the highest scores possible in the integration services and global client teams criteria in “The Forrester Wave™: Global Marketing Services, Q3 2022” by Forrester Research, Inc.

“My time at Omnicom has been defined by incredible teams, individuals and a culture that made it the best place I could have ever hoped to spend 25 years,” said Sherman. “Throughout my tenure, I’ve seen first-hand how Omnicom evolves its services and structures ahead of an ever-changing industry, and I’m proud of my contribution to that evolution. I will leave the company on a high note at the end of this year and am very much looking forward to sharing my experience with the next generation as an educator.”

As part of Sherman’s planned transition, Omnicom will be identifying a new structure and set of leaders who will expand on the foundation he helped build. These updates will be announced in the coming weeks.

“With steadfast leadership, Peter has defined best practices for new business pitches and integrated client models that have allowed Omnicom to gain and retain wins with some of the world’s top brands,” said John Wren, Chairman and CEO of Omnicom. “His unwavering dedication to the company has been felt well after his decision to transition to academia as he played an instrumental role in identifying the new team that will succeed him. We thank him for his countless contributions over the years and wish him all the best as he pursues his passion for higher education.”

Prior to his corporate role, Sherman spent 17 years at Omnicom’s BBDO, most recently as EVP, Managing Director of BBDO Europe, where he led a region consisting of 35 offices across 18 countries from headquarters in Milan and Paris. While he was in Europe, those offices experienced consistent year-on-year growth, won multiple pan-European pitches, and BBDO was named the most creative network in Europe for the first time. Before moving to Europe, Sherman held leadership positions at both BBDO’s San Francisco and New York offices.

To stay up to date on Omnicom’s upcoming announcements, visit omnicomgroup.com.

About Omnicom Group Inc.

Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and brand consulting, experiential, customer relationship marketing (CRM), public relations, healthcare marketing and other specialty communications services to over 5,000 clients in more than 70 countries.

Omnicom’s TBWA\Worldwide Acquires Innovation Agency dotdotdash, Further Building on Its Experience Strategy and Design Capabilities

Posted on September 28, 2022September 28, 2022 by Amanda Granath

he acquisition signals TBWA’s evolution into a brand experience company and a partner for brands beyond traditional advertising services

NEW YORK, Sept. 28, 2022 /PRNewswire/ — TBWA\Worldwide, part of Omnicom Group Inc. ( NYSE: OMC), today announced that it has acquired the business of innovation agency dotdotdash, adding deeper experience design and immersive technology capabilities to the top-ranked global creative collective.

Headquartered in Portland, dotdotdash specializes in building future-forward brand experiences at the intersection of culture and technology, with expertise in extending brand ideas into new spaces and places. With employees in Portland, Los Angeles, New York and other markets, dotdotdash has worked with clients including adidas, PepsiCo, The North Face, and TikTok to create immersive brand experiences and technology-driven creative solutions.

Over the past 18 months, TBWA and dotdotdash have successfully collaborated across a number of projects. More recently, TBWA has started to engage dotdotdash on key global brands, including adidas and McDonald’s. This acquisition cements the relationship between the two companies, while bringing a more flexible working model that helps TBWA tap a vast set of highly specialized skills for clients on an as-needed basis.

Commenting on the acquisition, Troy Ruhanen, CEO of TBWA\Worldwide said, “dotdotdash brings some of the very best and most imaginative experience design and creative tech capabilities to TBWA. By combining dotdotdash’s bleeding-edge capabilities with our own, we will accelerate our ability to deliver disruptive brand experiences and continue to pioneer our clients into new spaces.”

Luke Eid, Chief Innovation Officer, TBWA\Worldwide and the leader of TBWA’s innovation practice NEXT, added “dotdotdash sits right at the convergence of physical and digital⏤blending both to imagine new kinds of disruptive brand experiences. They have an equal love for the role of brands and disruptive ideas in creating distinctive experiences that break from the sea of sameness.”

Kyle Bañuelos, dotdotdash co-founder and CEO, will continue leading the company as Managing Director⏤alongside partners Billy Vinton, Executive Director, Operations and Adam Paikowsky, Executive Director, Technology⏤as it scales as a distinct offering within the TBWA collective. dotdotdash will also become part of TBWA’s innovation practice NEXT, which focuses on how shifts in culture, tech and human behaviors are shaping the future of brand experiences. dotdotdash’s strategy, experience design and creative tech capabilities will further enhance TBWA’s abilities to ideate and deliver inventive brand experiences, while TBWA will provide dotdotdash a platform to elevate and scale their capabilities, at a time when clients are looking for agencies that can bridge big-brand thinking rooted in commercial growth, with deep technical expertise that is tailored to emerging tech and consumer behaviors.

Operating as its own brand within the TBWA collective, dotdotdash will round out TBWA’s existing experience design centers of excellence, while working closely with LA-based content and production studio BeGrizzlee.

Bañuelos added, “As we collaborated with TBWA on various projects over the past year, it’s clear we share the same vision for where the industry is headed⏤creativity that influences product and services, experience design and new forms of communications. That alignment, along with the opportunity to fuel our future growth with the brand thinking and global reach of TBWA, was exciting, as is the opportunity to be the tip of the spear to NEXT. We’re already working together to help our shared clients get to the future faster and are looking forward to doing more incredible things across multiple business units and capabilities.”

Notably, dotdotdash has spearheaded global activations for The North Face and PepsiCo; was responsible for bringing Industrial Robotics to Broadway; and executed the first-ever XR stunt within College Football on behalf of Xbox’s Halo franchise.

Alongside its proven track record of developing groundbreaking work, dotdotdash will bring experience-driven perspective and maker talent to TBWA, with multidisciplinary staff joining the 10,000+ creative minds across the TBWA collective. Their unique backgrounds across the art, architecture and computer science landscape will add greater depth and reach to the company’s experience design capabilities.

About dotdotdash

dotdotdash is an innovation company building future-forward brand experiences at the intersection of culture x technology. A collective of curious rebels, we combine deep knowledge with realistic optimism to push tomorrow’s mediums to today’s culture on behalf of our partners.

About TBWA\Worldwide

TBWA is The Disruption^® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, and Adweek‘s 2021 Global Agency of the Year, we are a disruptive brand experience company that uses trademarked Disruption^® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group ( NYSE: OMC)

Omnicom Named World’s Most Effective Agency Holding Company

Posted on September 28, 2022September 28, 2022 by Amanda Granath

NEW YORK, Sept. 28, 2022 /PRNewswire/ — Omnicom Group Inc. ( NYSE: OMC) has been recognized as the most effective marketing communications company in the world in the 2021 Global Effie Effectiveness Index. The Effie Awards are one of the industry’s most prestigious honors celebrating “ideas that work” in the industry.

Four Omnicom agency networks – BBDO Worldwide, DDB Worldwide, OMD and TBWA\Worldwide – placed in the top six of the Most Effective Agency Network category. At the local level, DDB Colombia, Sancho BBDO and Colenso BBDO ranked in the top ten of the Most Effective Agency Offices in the world.

These notable rankings demonstrate Omnicom’s standout talent among the 4,500 global finalists involved.

“This is an incredible honor to be recognized by the Effies, especially during a very difficult period where our people had to contend with a global pandemic among other geopolitical challenges,” commented John Wren, Chairman and CEO of Omnicom Group. “I’m so proud of all of our winners and want to congratulate them. Our ranking is a reflection of our people’s dedication to upholding the most effective and creative work in the industry.”

“The 2021 Effie Index reflects work achieved during one of the most challenging periods in recent history. The brands and agencies included in these rankings have shown a relentless commitment to marketing effectiveness, and represent the tenacity, agility and creativity across our global industry,” said Traci Alford, Global CEO, Effie Worldwide. “Congratulations to all of the top ranked companies for continuing to deliver ideas that work and grow your businesses.”

About Effie
Effie is a global 501c3 non-profit whose mission is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. The organization recognizes the most effective brands, marketers and agencies globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as a global symbol of achievement, while serving as a resource to steer the future of marketing success. For more details, visit effie.org.

SOURCE Omnicom Group Inc.

TBWA Strengthens Global Talent Team with Two Promotions

Posted on September 22, 2022 by Amanda Granath

Rhonda George-Denniston elevated to Chief Learning and Development Officer and Monica Torres to Executive Director, Global Recruiting

NEW YORK, Sept. 22, 2022 /PRNewswire/ — TBWA\Worldwide today announced the promotion of Rhonda George-Denniston to Chief Learning and Development Officer and Monica Torres to Executive Director, Global Recruiting.

Both are new roles for the company and signal TBWA’s commitment to attracting, growing and retaining the world’s best creative talent by offering an unparalleled employee experience that places a premium on learning, development and growth.

As Chief Learning and Development Officer, George-Dennison leads TBWA’s talent development strategy, ensuring key talent is retained and thriving throughout their careers. Focusing on a systematic and interactive learning approach, she will advocate for individual growth plans, while leading TBWA’s signature learning and development programs, which span the full career lifecycle from entry level to the C-suite.

Since joining TBWA in 2001, George-Dennison has risen the ranks at TBWA, bringing years of experience and knowledge to TBWA and the people across the collective. In the last year, to create greater access to learning and development, she spearheaded the launch of TBWA\U—the company’s open-access learning platform—which is open to all and enables anyone to take control of their own career journey.

“Rhonda’s mission is to help people be their best selves,” said Amie Miller, Chief Talent Officer, TBWA\Worldwide. “Her energy, entrepreneurialism and ability to truly listen and foster a deep sense of connection have been invaluable to the people of our collective always, but especially over the past two and a half years. She continues to innovate and to tirelessly advocate for our people. At a time when people want different things out of their work experience and have changing aspirations, having Rhonda at the helm is even more critical.”

“I’m immensely proud and humbled to be TBWA’s first Chief Learning and Development Officer,” added George. “Over the years we have meticulously crafted a portfolio of development initiatives for our people. Today, it’s a new frontier in preparing our pirates to be future-ready; it’s challenging, it’s exciting, and I’m looking forward to working with my team, our leadership team and members of our collective to continue the work of expanding growth opportunities for our people to be life-long learners, thriving personally and professionally at TBWA.”

Torres joined TBWA\Chiat\Day NY in 2017 to lead the agency’s recruitment efforts. She has been integral in leading the agency’s effort to make the recruitment processes more objective by conducting extensive interviewer training and changing the company’s interview process to reduce bias in hiring.

In her new global role, she will lead TBWA’s high priority global searches, support global client talent needs, and lead the agency’s strategy for global talent mobility, ensuring the best talent can grow in the collective by having access to open roles across markets, disciplines and geographies.

“Monica understands the dynamics of an agency, clients and brands, and what makes for highly effective and fulfilled teams,” added Miller. “One of her gifts is to look outside of the conventional path to find talent in a parallel but different industry who would thrive in our creative organization. She understands what motivates people, and her rigor, positivity and dedication is unparalleled. We’re thrilled she is now working across our collective.”

Earlier this year, TBWA’s proprietary Future of Creative Work research found that compared with the general employee benchmark, the industry’s creative talent are significantly less likely to be satisfied with their work/life balance (55%, compared to a 64% global benchmark), and more likely to feel burned out or discouraged. George-Denniston and Torres will work with Miller, along with the collective’s talent leads and executive leadership, to drive the company’s employee experience agenda to meet the needs of modern talent.

For more information about working with The Disruption® Company, please see some of our open positions on TBWA’s LinkedIn.

About TBWA Worldwide

TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, AdAge’s 2022 Agency Network of the Year and Adweek’s Global Agency of the Year in 2021, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group ( NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. ( NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE TBWA\Worldwide

Omnicom Expands eCommerce Capabilities

Posted on September 22, 2022September 22, 2022 by Amanda Granath

Transact will offer leading eCommerce and eRetail services powered by Omni

NEW YORK, Sept. 22, 2022 /PRNewswire/ — Omnicom Group Inc. ( NYSE: OMC) today announced Transact, a dedicated practice focused on connected-commerce consulting and eRetail execution services. Transact will drive sales and grow market share on eRetail platforms, capitalizing on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger and Walmart Connect.

“eCommerce and eRetail are at the center of our clients’ growth and transformation agendas. In scaling Transact, we are strengthening our leading capabilities for our clients, helping them convert every consumer touchpoint into a new opportunity for growth,” said John Wren, Chairman and CEO, Omnicom.

Transact is the group’s most recent investment in eCommerce services and is on the heels of Omnicom receiving the highest possible scores for retail and commerce media in “The Forrester Wave™: Global Media Management Services, Q3 2022” by Forrester Research, Inc.

“Transact adds to our best-in-class eCommerce services in digital transformation and MarTech consulting, CRM and precision marketing, creative content and campaign activation, and media. Together, we provide clients a full funnel view of commerce to inspire, explore and execute marketing communications. We will continue to strategically invest and pursue acquisitions to further enhance our capabilities,” added Wren.

Leading Transact is CEO Frank Kochenash, a recognized industry leader and former executive at Amazon, McKinsey and prior President of Wunderman Thompson Commerce who joined Omnicom in March 2022.

“Our clients demand eCommerce expertise, but they also realize eCommerce must be coordinated with their overall marketing and sales activities to be most effective. Our dedicated and experienced Transact team helps clients drive eCommerce share and sales and enables multi-platform and retail success,” says Kochenash.

Transact’s eCommerce consulting and eRetail execution services include retail media and analytics, catalog management, content optimization, as well as account management and operations to meet the growing client demand for commerce services. Transact’s services are powered and connected by OmniCommerce, part of Omnicom’s industry-leading orchestration platform Omni, which provides a single view of the consumer journey and precise data-driven insights about where to invest to drive growth.

About Transact
Omnicom Transact (www.omctransact.com) an eCommerce practice focused on connected commerce consulting and eRetail execution services. Its core eRetail services include strategic account management and operations, catalog management, content strategy, creation, and optimization as well as retail media advanced analytics. Transact uses OmniCommerce, part of the Omni marketing orchestration platform, which provides a single view of the consumer journey and precise data-driven insights to deliver best-in-class performance and innovative new approaches to eCommerce.

SOURCE Omnicom Group Inc.

Anxiety and Depression Association of America (ADAA) Taps Ketchum as Agency of Record in Time of Growing Mental Health Need

Posted on September 19, 2022September 19, 2022 by Amanda Granath

NEW YORK, Sept. 19, 2022 /PRNewswire/ — The Anxiety and Depression Association of America (ADAA), an international, nonprofit membership organization for mental health professionals and provider of public resources, announced it has selected communications consultancy Ketchum as its agency of record (AOR) following a competitive pitch. The team from Ketchum’s Washington, D.C., marketplace will lead the account, and the remit includes enterprise communications, executive visibility, earned and paid social media and digital campaigns, corporate partnerships and event planning — including for the esteemed Anxiety & Depression Conference on April 13-16, 2023, in Washington, D.C.

“The Ketchum team is uniquely qualified to help our organization at this important time of growth and transition,” said Susan Gurley, executive director, ADAA. “Their professional experience — and passion — for our work is why we selected them as our partners. The creativity of their ideas and strategic approach will help us advance our mission to find new treatments and, one day, prevent and cure anxiety, depression, OCD, PTSD and co-occurring disorders.”

As AOR, Ketchum will help to further establish ADAA’s mental health leadership and enlist more members, spokespeople and sponsors for the organization. The Ketchum team will work to identify key areas of need where ADAA can uniquely contribute to helping break mental health stigma and expand access to therapy and care. Through their multidisciplinary approach, the team will bring together clinicians and researchers with diverse backgrounds in medicine, psychology, social work, counseling, nursing, neuroscience, genetics, epidemiology and more.

“There is a tremendous public health need to better address today’s increasing mental health challenges,” said Michelle Baker, executive vice president, Health at Ketchum. “We are proud to have been chosen to partner with ADAA to help mental health professionals keep up with growing demand and evolving science and provide impactful resources for the public. Our team is dedicated to this work and to making a difference for patients, families and communities struggling with anxiety, depression and conditions including PTSD.”

About ADAA
Founded in 1979, the Anxiety and Depression Association of America (ADAA) is an international nonprofit membership organization (with more than 1,500 international mental health professional members) and a leader in education, training, and research for anxiety, depression, and related disorders. More than 11 million people visit the ADAA website annually to find current treatment and research information and to access free resources and support. Visit www.adaa.org to learn more.

About Ketchum
The winner of 136 Cannes Lions, Ketchum is one of the most creatively awarded firms in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. ( NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. ( NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Ketchum Inc

Tracy-Locke Names Curt Munk Chief Strategy Officer

Posted on September 14, 2022September 14, 2022 by Amanda Granath

Munk joins Tracy-Locke from VMLY&R Commerce to lead the agency’s strategic vision and further strengthen Compelling Commerce offerings

CHICAGO, Sept. 14, 2022 /PRNewswire/ — Curt Munk is joining Tracy-Locke, a leading commerce and communications agency, as Chief Strategy Officer (CSO). This is the latest move in a set of strategic business decisions for the agency that started with the naming of Tina Manikas as President last June, followed by its expanded executive leadership board last September, and most recently, the agency’s ‘Compelling Commerce’ repositioning in August.

As CSO, Munk will lead strategy and CX planning teams across all global offices, focusing on creating Compelling Commerce strategies that inspire innovation and shape the future for Tracy-Locke’s clients.

“We’re at an exciting crossroad for Tracy-Locke as we start to culminate the strategic business decisions we’ve made this past year,” Manikas said. “As we continue to drive Tracy-Locke into its next era, I’m thrilled to welcome Curt Munk to our executive leadership board. After working together previously, I know his tireless push for innovation at every level and deep strategic commerce marketing knowledge will continue to shape our capabilities and focus on creative excellence and forward thinking – all with Compelling Commerce at the center.”

Munk’s creative approach to commerce is driven by his background in behavioral economics and strategic planning that applies human insights across cultural, social, technological, and economic arenas to guide consumers to buy. At Tracy-Locke, he will use his expertise connecting consumer behavior to Compelling Commerce solutions via sound strategy, new tools and capabilities that accelerate brand growth. His short-term priorities include developing deeper full-funnel commerce solutions for consumers and brands, helping the agency re-center on the principles of Compelling Commerce, and building a strategic culture of innovation.

“Our industry is at a turning point where the skills and knowledge that got us to commerce success in 2022 serve as an exciting foundation for the skills and capabilities that are now required for commerce success moving forward,” Munk said. “This is why the idea of Compelling Commerce drew me to Tracy-Locke as a refreshing vision with potential to make a real impact on the industry. I consider myself a passionate student of shopper behavior and appreciate Tracy-Locke’s roots in creativity that drives innovation.”

Before joining Tracy-Locke, Munk led the innovation and thought leadership practice at WPP’s VMLY&R COMMERCE with additional experience leading the strategic planning groups at several global agencies, including FCB Global, Epsilon (Ryan Partnership) and Saatchi & Saatchi X. His global commerce expertise includes shopper marketing, retail shop design, DTC and e-commerce, packaging, promotion, influencer marketing and merchandising solutions for many major brands, including Coca-Cola, Nestlé Purina, ABInbev, P&G, Walmart and SAMSUNG, among others.

About Tracy-Locke:

Tracy-Locke is an award-winning, global commerce and communications agency bringing an unmatched level of empathy, technology and creativity to design experiences that compel conversation and conversion, building brands at the speed and scale of commerce. A pillar of the Omnicom Commerce Group, Tracy-Locke offers full-service capabilities ranging from innovation to implementation. Clients include PepsiCo, Kellogg’s, Diageo, Godiva, Pizza Hut, LEGO, and Samsung. For more information, visit www.tracylocke.com.

Omnicom Commerce Group

Tracy-Locke is part of Omnicom Commerce Group (OCG), a global community of four award winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction.  OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping.  OCG encompasses Haygarth, The Integer Group, TPN and Tracy-Locke together employing 1800 people across 22 markets – for more information please visit www.omnicomcommercegroup.com.

OCG is part of the DAS Group of Companies, a division of Omnicom Group Inc. ( NYSE: OMC) 

SOURCE Tracy-Locke

DDB WORLDWIDE names McCann’s Alex Lubar Global President & Chief Operating Officer

Posted on September 6, 2022September 6, 2022 by Amanda Granath

Ad industry veteran joins DDB’s Global CEO Marty O’Halloran’s leadership team

NEW YORK, Sept. 6, 2022 /PRNewswire/ — DDB Worldwide has named Alex Lubar Global President & Chief Operating Officer. This appointment is a strategic move to further strengthen DDB’s global leadership team under Global CEO, Marty O’Halloran.

Lubar joins DDB Worldwide with extensive global leadership credentials. Currently President, McCann North America, Lubar joined McCann in 2012 and held several regional leadership roles during the course of his tenure there. Before taking on his role at the helm of the North America region, Lubar led the Asia Pacific region, and was also the CEO of McCann London. Prior to that he served as global chief marketing officer and held leadership roles with agencies including Grey and BBH.

Said O’Halloran: “My vision is to continue to hire the best talent in the industry and drive DDB Worldwide’s growth. Alex embodies DDB’s values and passion for unexpected creativity as the accelerant for client and agency growth. I am absolutely delighted he will be joining our team to fuel our current strategic plan globally. He shares our belief that creativity and emotion are the drivers of long term, sustainable growth and I am excited to add him on to my DDB Worldwide leadership team.”

Said Lubar: “DDB is such an iconic agency with an astounding creative legacy. I am honored to work with Marty and his global leadership team to continue to take DDB and the network’s clients to new levels of growth and fame.”

O’Halloran will continue elevating DDB WW’s plan to deliver an exceptional creative product through best-in-class talent and modern tools and capabilities, all through the lens of DDB’s philosophy that Unexpected Works. “Our ambition is to be the best creative agency in the world. Alex will further strengthen my global leadership team and help us reach higher levels of organic and net new growth, while also continuing to put creativity at the center of all that we do,” said O’Halloran.

Lubar will join DDB Worldwide in the network’s NYC Headquarters in mid-October of this year.

ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency Network of the Year 2022 Effies US, Asia Pacific Network of the Year 2022 Spikes Asia, #3 Global Network in 2022 by the Cannes International Festival of Creativity, Network of the Year by D&AD in 2022 and 2021, Network of the Year ADC in 2021, Network of the Year 2021 Effies Latin America, Network of the Year 2021 El Ojo, as well as numerous accolades from the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group ( NYSE: OMC) and consists of over 10,000 employees across 149 offices in over 63 countries, with its flagship office in New York, NY. 

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

CONTACT: Donna Tobin, Global Chief Marketing & Communications Officer; [email protected]

SOURCE DDB Worldwide

TBWA\Worldwide’s Global Creative Chair John Hunt to Be Inducted into The One Club Creative Hall of Fame

Posted on August 24, 2022August 24, 2022 by Amanda Granath

Co-Founder of legendary South African agency TBWA\Hunt\Lascaris to be recognized for a career of world-class creative excellence and contributions to society

NEW YORK, Aug. 24, 2022 /PRNewswire/ — John Hunt, Global Creative Chair at TBWA\Worldwide, co-founder of the internationally recognized South African agency TBWA\Hunt\Lascaris, and award-winning author and playwright, will be inducted into The One Club for Creativity’s Creative Hall of Fame on October 27th in New York.

The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries in all forms of advertising and design, beginning with the induction of Leo Burnett in 1961 and TBWA\Media Arts Lab’s Lee Clow in 1997. Hunt’s fellow inductees in the class of 2022 are Nancy Vonk, Janet Kestin, Carol H. Williams, Joe Duffy and Cheryl D. Miller. The black-tie Creative Hall of Fame induction ceremony, which is a fundraising gala to support The One Club’s many global DE&I programs, will take place at Tisch Skylights at The Shed, Hudson Yards in New York.

“John Hunt is most deserving of this honor,” said Kevin Swanepoel, CEO, The One Club. “He has been a champion of creativity for Africa and has used creativity to build iconic brands while advancing democracy, human rights, and human welfare. He is the very definition of a creative giant. John joins a group of inductees who have influenced culture, uplifted underrepresented groups, and inspired the next generation of creative thinkers and doers. We are honored to celebrate him alongside our other inductees in October.”

In 1983, Hunt and his partner Reg Lascaris founded Hunt\Lascaris, with the ambition to be the first world-class agency out of Africa. With the mantra “Life’s too short to be mediocre,” they created bold and breakthrough work that could only be from Africa, but routinely gained worldwide attention and recognition. Clients included BMW, Nando’s, South African Airways, and The Zimbabwean’s “Trillion Dollar Campaign,” which raised awareness of the newspaper and the corruption within the Mugabe regime around the world, and became the most awarded campaign of all time, after sweeping the awards at The One Show, Cannes Lions, The Clio Awards, ADC and D&AD.

Shortly after its founding, Hunt\Lascaris sought an international partner to accelerate its growth. TBWA was the ideal match, with its high creative standards, entrepreneurial spirit and founder culture, and a decades long partnership was born.

The agency has continued to create bold, award-winning work, including “Breaking Ballet” for the Joburg Ballet, which brought the art form to an entirely new generation of fans, and earned a Gold Lion and South Africa’s first-ever Data Lion at Cannes; and “Blame No More” which won five Cannes Lions in 2020, including a Gold and South Africa’s first-ever Glass Lion.

Proof that advertising can make the world a better place, Hunt was intimately involved in Nelson Mandela’s first ANC election campaign in 1993. Although harrowing at the time, this unique moment in history ushered South Africa into the light of democracy. He was also involved in creating iconic work for the First HIV AIDS campaign in South Africa. TBWA\Hunt\Lascaris was named Agency of the Century in 2000, and Agency of the Decade in 2010, the same year that work for The Zimbabwean Newspaper gained worldwide recognition.

“I’m deeply honored to receive this recognition from The One Show,” said Hunt. “In truth, though, it’s a team award. It belongs just as much to all the co-workers, clients and organizations I’ve worked with over the years. Ultimately, it’s their trust that turned seemingly impossible ideas into reality. No doubt, creativity can make the world a better place. But it’s so much more powerful when played as a team sport.”

Troy Ruhanen, CEO, TBWA\Worldwide, added, “I have such tremendous respect for John, not just for what he has achieved, but more importantly, how he has gone about it. He inspires us, continues to be our creative north star, and has given so much to our company, industry and society. John’s integrity, generosity and talent are matched only by his enormous heart. We are immensely proud to see him join the Creative Hall of Fame.”

In 2003, Hunt moved to TBWA’s New York headquarters to assume the role of Worldwide Creative Director, becoming a creative compass for the agency collective, helping to reshape the TBWA collective to think less about ads and more about ideas. Upon arriving in New York, Hunt founded the TBWA Young Bloods creative residency program, and a year later began the “SWAT” initiative, a program that ensures a global answer to the creative questions often asked by worldwide clients. In 2021, TBWA re-introduced the Young Bloods program with a focus on promising talent from historically underrepresented groups. Hunt returned to South Africa in 2006 to continue his Worldwide role from Johannesburg.

In 1996 he was inducted into the South African Advertising Hall of Fame and, a year later, received the Financial Mail’s Long Term Achievement Award. Hunt has served as juror across every major industry awards show, including as President of the Cannes Film, Press & Outdoor Advertising Festival in 2005. He has also found time to write a number of television and theatre plays and books. He was named South African Playwright of the Year for Vid Alex, a play that condemned censorship during the apartheid years, and has also published a book, The Art of the Idea: And How It Can Change Your Life.

About TBWA\Worldwide
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2021, 2020 and 2019, and Adweek’s 2021 and 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group.

Contacts: Anaka Kobzev, Global Head of Communications, TBWA, +1-917-362-5845, [email protected]; Mary Gearing, Deputy Managing Director, Magna Carta, +27 (0) 11 784 2598, [email protected]

SOURCE TBWA\Worldwide

Omnicom Group Named a Leader in Global Marketing Services by Independent Research Firm

Posted on August 10, 2022August 12, 2022 by Amanda Granath

This follows OPMG and OMG being named leaders in marketing creative and content services and global media management assessments, respectively

NEW YORK, Aug. 10, 2022 /PRNewswire/ — Omnicom Group (NYSE: OMC) today announced it has been named a Leader in “The Forrester Wave™: Global Marketing Services, Q3 2022” by Forrester Research, Inc. With this assessment, Omnicom has been named a leader in three Forrester Wave™ assessments that cover the critical areas of global media management services, marketing creative and content services, and global marketing services.

Within the 17-criterion evaluation, Omnicom Group received the highest scores possible in five criteria: creative content and services, media management services, integration services, global client teams and innovation roadmap.

The evaluation noted that “Omnicom stands out for its innovation and integrates media, content, and performance.” It specifically notes that “the Omni audience platform merges insight, workflow, execution, and activation in one OS, and the company’s innovation plans for a universal taxonomy, deeper marketing automation, and commerce intelligence will accelerate its global marketing capabilities.”

“We received the highest possible scores in criteria in critical areas of our business: creative and content services, media management services, integration services, innovation roadmap, and talent management,” said John Wren, Chairman and CEO of Omnicom Group. “Clients are looking for their partners to turn disparate capabilities into integrated, global marketing solutions. We believe these criteria show we are well equipped to design end-to-end campaigns that brands need to reach consumers wherever they are.”

“Omnicom Group bests the market in creative and content, thanks to its intelligence-powered creative craft, and in media management due to its software-driven effectiveness,” said the report, authored by Jay Pattisall, Principal Analyst at Forrester. It stated, “The company also has strong global marketing capabilities that are among the strongest integration and global client team capabilities in this evaluation as well as resources that outpace the category…Omnicom Group is a good fit for CMOs of enterprise brands looking to connect and supercharge the many components of marketing experience.”

This Forrester Wave™ evaluation for global marketing services follows the recent publication of “The Forrester Wave™: Global Media Management Services, Q3 2022“, where fellow Omnicom network Omnicom Media Group (OMG) was named a Leader and received the highest ranking in the Current Offering category. More recently, Omnicom Precision Marketing Group was named a Leader and received the highest ranking in the Strategy category in “The Forrester Wave™: Marketing Creative and Content Services, Q3 2022.”

ABOUT OMNICOM GROUP INC.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE Omnicom Group Inc.

2022	2021
Revenue	$3,868.2	$ 3,855.9
Operating Profit	642.7	622.5
Operating Profit Margin	16.6 %	16.1 %
Interest expense, net	25.9	44.4
Net Income⁽¹⁾	429.8	416.2
Net Income per Share – Diluted⁽¹⁾	$2.09	$1.95

2022	2021
Revenue	$14,289.1	$14,289.4
Operating Profit	2,083.3	2,197.9
Operating Profit Margin	14.6 %	15.4 %
Interest expense, net	137.9	209.1
Net Income⁽¹⁾	1,316.5	1,407.8
Net Income per Share – Diluted⁽¹⁾	$6.36	$6.53
Adj. Operating Profit ⁽²⁾	$ 2,196.7	$ 2,147.4
Adj. Operating Profit Margin⁽²⁾	15.4 %	15.0 %
Adj. Net Income per Share – Diluted ⁽²⁾	$6.93	$ 6.39

2022	2021
Revenue	$3,868.2	$3,855.9
Operating Expenses:
Salary and service costs	2,792.0	2,792.1
Occupancy and other costs	294.4	277.2
Costs of services	3,086.4	3,069.3
Selling, general and administrative expenses	84.5	109.9
Depreciation and amortization	54.6	54.2
	3,225.5	3,233.4
Operating Profit	642.7	622.5
Interest Expense	54.4	51.6
Interest Income	28.5	7.2
Income Before Income Taxes and Income From Equity Method Investments	616.8	578.1
Income Tax Expense	163.5	133.6
Income From Equity Method Investments	2.6	5.4
Net Income	455.9	449.9
Net Income Attributed To Noncontrolling Interests	26.1	33.7
Net Income – Omnicom Group Inc.	$429.8	$416.2

Net Income Per Share – Omnicom Group Inc.
Basic	$ 2.11	$ 1.96
Diluted	$2.09	$1.95
Weighted average shares
Basic	203.9	212.2
Diluted	205.2	213.3
Dividends Declared Per Common Share	$ 0.70	$ 0.70

2022	2021
Revenue	$ 14,289.1	$14,289.4
Operating Expenses:
Salary and service costs	10,325.9	10,402.0
Occupancy and other costs	1,168.6	1,148.2
Charges arising from the effects of the war in Ukraine	113.4	—
Gain on disposition of subsidiary	—	(50.5)
Costs of services	11,607.9	11,499.7
Selling, general and administrative expenses	378.5	379.7
Depreciation and amortization	219.4	212.1
	12,205.8	12,091.5
Operating Profit	2,083.3	2,197.9
Interest Expense	208.6	236.4
Interest Income	70.7	27.3
Income Before Income Taxes and Income From Equity Method Investments	1,945.4	1,988.8
Income Tax Expense	546.8	488.7
Income From Equity Method Investments	5.2	7.5
Net Income	1,403.8	1,507.6
Net Income Attributed To Noncontrolling Interests	87.3	99.8
Net Income – Omnicom Group Inc.	$ 1,316.5	$1,407.8

Net Income Per Share – Omnicom Group Inc.
Basic	$6.40	$6.57
Diluted	$6.36	$6.53
Weighted average shares
Basic	205.6	214.3
Diluted	207.0	215.6
Dividends Declared Per Common Share	$2.80	$2.80

2022	2021
Operating Expenses:
Salary and service costs
Salary and related service costs	$1,853.4	$1,869.8
Third-party service costs	938.6	922.3
	2,792.0	2,792.1
Occupancy and other costs	294.4	277.2
Cost of services	3,086.4	3,069.3
Selling, general and administrative expenses	84.5	109.9
Depreciation and amortization	54.6	54.2
Total Operating Expenses	$ 3,225.5	$3,233.4

Reported 2022	Non-GAAP Adjustments	Non-GAAP Adjusted 2022	Reported 2021	Non-GAAP Adjustments	Non-GAAP Adjusted 2021
Revenue	$14,289.1	$—	$14,289.1	$14,289.4	$—	$14,289.4
Operating Expenses(^(a)^(c)	12,205.8	(113.4)	12,092.4	12,091.5	50.5	12,142.0
Operating Profit	2,083.3	113.4	2,196.7	2,197.9	(50.5)	2,147.4
Operating Margin %	14.6 %		15.4 %	15.4 %		15.0 %
Net Interest Expense ^(b)	137.9	—	137.9	209.1	(26.6)	182.5
Income Tax Expense^(b)^(c)	546.8	(4.8)	542.0	488.7	7.1	495.8
Income from Equity Method Investments	5.2	—	5.2	7.5	—	7.5
Net Income Attributed to Noncontrolling Interests	87.3	—	87.3	99.8	—	99.8
Net Income – Omnicom Group Inc.^(c)^(d)	$1,316.5	$118.2	$1,434.7	$1,407.8	$(31.0)	$1,376.8
Diluted Shares	207.0	—	207.0	215.6	—	215.6
Net Income per Share – Diluted^(d)	$ 6.36	$0.57	$6.93	$6.53	$(0.14)	$6.39
Dividends Declared Per Common Share	$2.80	$ —	$2.80	$2.80	$ —	$2.80

Three Months Ended December 31,

Twelve Months Ended December 31,

Omnicom Group Inc.

Consolidated Statements of Income

Three Months Ended December 31

Omnicom Group Inc.

Consolidated Statements of Income

Twelve Months Ended December 31

Omnicom Group Inc.

Detail of Operating Expenses

Three Months Ended December 31

Omnicom Group Inc.

Detail of Operating Expenses

Twelve Months Ended December 31

Omnicom Group Inc.

Reconciliation of Non-GAAP Financial Measures

Three Months Ended December 31

Omnicom Group Inc.

Reconciliation of Non-GAAP Financial Measures

Twelve Months Ended December 31

Omnicom Group Inc.

Reconciliation of Non-GAAP Adjustments

Twelve Months Ended December 31

Full Year